Chapter 393: Bet with the Advertising Godfather

"What everyone sees now is the effect of McDonald's coffee pot street lights in the daytime,"

Orwig, who had one leg propped up on the floor and the other resting on a high chair, looked at the big screen and said, "This one shows the effect of this row of street lights at night. Isn't it more stunning?"

"Yes!"

The answers from Jiang Shan, Yu Sigui, and Huang Yongyu were each more crisp than the last.

There is a saying, when the design target turns from the drawing into the actual object, no one can feel the sense of accomplishment more than Jiangshan.

At this moment, looking at the cartoon paradise-like scene on the big screen, all the advertising elites present raised their cameras.

Click, click, click...

After a flash of light, the picture on the big screen returned to the top view of the intersection at the beginning.

"Now you see this photo," Oweg looked at the audience:

"The photos were taken at a crossroads in Xiangjiang. When the designer of Ogilvy and Mather's Xiangjiang company sent these photos to me..."

Oweg pointed to the stairs: "My expression is exactly the same as yours now,

It is said that because of the McDonald's elements that can be seen everywhere on this road, local citizens gave it a very powerful road name - McDonald's Avenue. "

Jiangshan sat firmly on the ladder, witnessing the historical turning point from reality to legend.

“According to Ogilvy’s designers in Hong Kong, this is a set of outdoor advertisements carefully designed by McDonald’s to celebrate the opening of the world’s 1,000th franchise store in Hong Kong, spending huge sums of money to invite well-known advertising companies.

As a senior advertiser, I have to admit: McDonald's advertising fee this time is really worth it..."

"Xiaojiang,"

Huang Yongyu, who was looking ahead, said in a voice that only Jiangshan could hear: "Did you hear that? Spending a huge amount of money."

"I heard it." Jiang Shan listened seriously.

"Xiangjiang didn't treat you badly, did they?"

"It can't be said that we were treated badly. After all, it's not time for complete liquidation yet."

"It's not time yet?" Huang Yongyu pointed towards the stage:

"Now that everything has taken shape, why don't you settle the account? Don't be too talkative. Look at your teacher Congwen, don't let others use him as a cash cow."

"Just shake it,"

Who knows who will win in the end? Jiangshan always likes to play the long game:

"A relationship without interests cannot last long. Otherwise, what do you think Chen Zichao is trying to do these days?"

"Speaking of which, Chen Zichao is a man who knows how to repay his kindness," Huang Yongyu is also a transparent person:

"That's fine, otherwise we would still be uneasy! However, you can charge whatever fees you want in Xiangjiang. Don't let me hurt my face?"

"Uncle, actually I think so," Jiang Shan really thought so:

"Nowadays, most of the advertising companies in Xiangjiang have foreign surnames, and there are really few that can stand up locally."

"Do you want to help 'Huang Yulin' gain a foothold?"

"I don't want to lose a money tree."

"Oh," Huang Yongyu finally understood: "After a long time of doing this, you are the one who makes the money!"

An award ceremony for print advertising and outdoor advertising finally came to an end with applause again and again.

…

The days passed like this, and the three-day New York Advertising Festival soon ushered in the grand closing ceremony.

Public service advertisements, brand maintenance, marketing strategies in various countries...

Not only did Wang Fulin and Zhang Lu scream in disbelief, but Yu Sigui and Huang Hua also seriously took out their small notebooks.

"Where are your meeting minutes?"

Wang Shixiang looked at Jiang Shan who was only watching the excitement: "Why don't you hurry up and learn something."

"I'm learning," Jiang Shan pointed to his head and said, "It's all stored here!"

"This kid," Wang Shixiang smiled, "has a pretty good brain."

"It's better than you and me anyway," Huang Yongyu, crossing his arms, said with a smile:

"After following Jiangshan during this time, even I started to be interested in advertising."

"What?" Wang Shixiang: "You also want to find a job in another industry?"

Huang Yongyu: "My hands are itchy."

"Uncle," Jiang Shan smiled: "In the final analysis, advertising is a branch of art. If you really want to talk about it, you have already played it."

It won't be long before Ashima's cigarette label is coming.

"Have you had fun?" Huang Yongyu suddenly thought of the handiwork he had done for Jiang Shan: "That doesn't count, it must be designed by myself."

"It's a pretty idea," Wang Shixiang said, "Where can I find business?"

Jiang Shan: "I'm afraid I won't be able to find business even though I'm here!"

Huang Yongyu: "That's right, isn't there Xiao Jiang?"

"Uncle," Jiang Shan said, "just move forward boldly, and I will fight with you when the time comes."

…

The three-day New York Advertising Festival has finally come to an end.

On the night of the closing ceremony, the organizer, who did not include food and accommodation, was finally willing to hold a celebration banquet for the award-winning guests.

The Grand Hyatt Hotel, located at the core of Manhattan Avenue, ushered in the first buffet reception during its trial opening period.

Mr. Trump’s first hotel is indeed very luxurious.

Looking at the guests who were in it, everyone had to praise a word or two.

Halfway through the champagne party, the Chinese team’s pockets were already filled with business cards from various advertising teams.

Among them, Jiangshan’s pockets are the fullest.

At this time, the seven comrades who were in the gap finally had the opportunity to circle around the dining table.

Red tuna, platinum tuna, Australian lobster balls, king crab sticks...

To be honest, the buffet at Grand Hyatt Hotel is quite good.

"What's on your plate?"

In front of so many fresh seafood, Wang Fulin looked at Jiang Shan's plate with special interest.

"Pizza."

"Where did you get it?"

Jiang Shan raised his left hand and said, "It's next to the tiramisu."

Wang Fulin: "What do you want to get?"

"Let's go," Jiang Shan turned his head and said, "Let's get it together."

Just when Jiang Shan and Wang Fulin were looking for food, Owig came over with a burly man.

"Jiang, let's go,"

Owig waved from a distance, "Please stay."

Although they only chatted for a few words at the end of the advertising festival, Jiang Shan still remembered his voice.

But the moment he turned his head, he was shocked by the person next to Owig:

"Oh, it's Mr. Owig, nice to meet you."

"I should be the one to say nice to meet you."

The old man seemed to be in a good mood, and was obviously more polite than the legend said.

"Jiang, Shan, let me introduce you to each other,"

Owig looked at the big guy next to him kindly:

"Donald Chuanpu, the owner of this hotel; Jiang Shan, an advertising designer from China."

"Oh," Chuanpu took the initiative to shake Jiang Shan's hand: "I like your work very much, it's as gorgeous as my hotel."

"Is this hotel yours?"

"Do you like it?"

Jiang Shan, who was pinching the other's tiger's mouth, almost told Chuanpu a fortune: "It looks more luxurious than the Waldorf."

"It seems you have fallen in love with it,"

Although this Chuanpu still looked delicate, but the smile on his face had already taken shape:

"If I ask you to design an advertising slogan for my hotel, what would you say?"

"Mr. Chuanpu," Jiangshan smiled: "Your question has entered the payment stage, otherwise... let's find another time to talk?"

"..." Donald was stunned for a few seconds, then laughed: "I like you young man, you and I have a greedy desire to pursue wealth."

After Chuanpu left, Owig and Jiangshan, holding champagne, watched him go shoulder to shoulder.

"Jiang, before coming to you, I and a few friends have been talking about your advertising design."

"Really," Jiangshan: "What did you get out of the conversation?"

"Haha," Owig smiled: "No matter how I explain, one of my friends always thinks that your design should have been hired by foreign aid."

"Oh?" Jiangshan looked at Owig: "Your friend... why do you think so?"

In fact, it's not just Owig, many foreign advertising companies feel that the "double-sided advertising" of the Chinese team must have been instructed by experienced foreign aid.

After all, it is a country that has just restored the advertising industry for less than a year. How could it reach the top with one move?

I don’t accept it, I don’t accept it, I just don’t accept it no matter how hard I try. There must be something fishy about this matter.

“According to my friend’s understanding,” Ogilvy said, “some time ago, a joint venture advertising company called Chunfengdu appeared in your country.”

“Oh,” Jiangshan smiled, “So, do you think our ideas all come from Chunfengdu?”

Wang Fulin, who only understood “Chunfengdu”, glanced at Jiangshan at the right time.

This glance caught the old fox. Ogilvy smiled slightly, “Jiang, my views are different from theirs, but I believe in you very much anyway.”

“Thank you so much.”

“In order to show my position,” Owigg said, “I decided to invite you to join a planning project that Ogilvy Advertising has just started.”

“That’s great,”

In terms of acting skills, Jiangshan felt that he was not weak either. At this time, his eyes were full of gratitude:

“Mr. Owigg, I wonder how much difference there is between the advertising planning fee in the United States and our China?”

Jiangshan knew that the other party was testing him, but he was not angry at all.

Are you kidding? Owigg is worth 800 million yuan. How can he not take advantage of it if he is given the opportunity?

Besides, Jiangshan is a very disciplined person.

As long as the other party raises questions, he will definitely answer them for a fee.

"..."

Like Donald before, Owigg was stunned for a few seconds after hearing Jiangshan's words. After a few seconds,

"Hahaha, that's really the best," Owig thought for a while: "Jiang, how about this,

Three days later, your team and the design team of Ogilvy in New York will submit an outdoor advertising design plan for the client.

If the other party accepts your plan, then the commission for this design fee... will all belong to you."

"Who is Party A?"

"I wonder if you, Jiang, have heard of the brand L'Oreal?"

"L'Oreal from France?"

"Yes, that's it."

"Mr. Owig, thank you very much for your invitation,"

Jiang Shan, who had a businessman's face a second ago, put on an extremely sincere expression again:

"But according to convention, I must ask my superiors. Look, can I give you a reply tomorrow?"

"Why not,"

At this moment, Owig also smiled very kindly: "I hope your leader can agree to this wonderful cooperation. Jiang, to be honest, I hope you will be the winner this time."

"Actually, I don't care about winning or losing,"

Jiang the little fox looked at the old fox Ao: "But since you are talking to me so much, of course I can't let you down..."

…

In a small hotel in New York shrouded in darkness, Jiang Shan made a quick call to Yan Jing.

"It's Director Lu,"

As soon as he heard the voice of Tourism Director Lu Xuzhang, Jiang Shan directly reported the agreement that night: "...what do you think of this matter? Now I feel a little regretful."

"What do you regret?"

Lu Xuzhang's voice came across the ocean: "I want to ask you something right now, are you sure you can get this US dollar?"

"have!"

"That's fine," Lu Xuzhang said, "Who doesn't want U.S. dollars? If you have the ability, go ahead and earn it.

I will exchange RMB for you later... I will ask the comrades from the embassy to contact you in a moment. "

"Bureau Lu..." Jiang Shan confirmed again: "So you agree?"

"I agreed,"

Seeing that his team was being squeezed out, Lu Xuzhang directly decided:

"From now on, you don't have to worry about anything, just work on your design."

"okay,"

Jiang Shan: "This is what I've been waiting for!"