Chapter 396 Advertising Creation Meets Schindler's List

Brooklyn is the most densely populated of the five boroughs of New York.

Brooklyn in 1980 was characterized by advanced technology, avant-garde fashion, a flourishing culture, graffiti everywhere, and chaotic law and order...

In short, Brooklyn, just across the bridge from Manhattan, has gathered all the advantages of Gotham City.

In Brooklyn at night, there is a slightly famous "Super Big" plastic surgery hospital.

At this moment, in a cafe opposite the hospital, two well-dressed Chinese were sitting face to face with another Asian face in front of the floor-to-ceiling window.

"Should I call you Robert?"

Chen Zichao looked at him expressionlessly: "Or Mr. He Wenguo?"

At the stall where we were talking, on the street outside the cafe, there was a dark row of more than ten cars, all of which opened their doors.

A well-organized team building activity, the Asian faces behind the floor-to-ceiling windows caused temporary chest oppression.

After more than ten seconds of looking away, he forced himself to calm down: "Yes, I am He Wenguo, but... we don't seem to know each other, right?"

"That's right, you really don't know us,"

Chen Zichao glanced out slightly: "But we know you."

He Wenguo: "..."

"Do you still remember Dr. He?" Chen Zichao looked at the plastic surgery hospital opposite again:

"Fourteen years ago, you submitted an article about Chinese food to the New England Journal of Medicine for a $10 bet. You must also remember the impact this article had after it was published in the newspaper, right?"

"Who are you?" He Wenguo was completely shocked: "How do you know these things?"

It’s not surprising that he could be traced, even though he submitted the article under a pseudonym.

However, in several subsequent contacts, the editor of the magazine still knew his true identity.

But how did the other party know about this $10 bet?

"Don't worry about how we know,"

How did Chen Zichao know how Jiangshan came to know:

"I'm going to ask you something right now. What research is the description of the sequelae of eating Chinese food in your article based on? What kind of test results can you provide?"

He Wenguo shrugged: "If you came to me today just for this matter, I can tell you responsibly... The views I stated in the article are just speculation."

"What the heck!"

Jiang Shan really hit the mark. Just when Chen Zichao was about to organize his words and continue to scold, He Wenguo opened his mouth first.

"Afterwards, I saw that the incident was getting bigger and bigger, so I wrote a few more articles and sent them to magazines, but they didn't publish any of them."

"Then you just let it go?"

"Otherwise, I've done everything I should do, right?"

"Have you tried your best?" Chen Zichao:

“Do you know how much disaster your baseless article has brought to so many factories and workers?

There are 84 MSG companies in China, with thousands of Chinese workers, all suffering because of your article.

This is not even including their upstream and downstream enterprises and countless Chinese restaurants overseas. "

The young gang leader of the Ghost Shadow Gang who was sitting with Chen Zichao said: "There is an old saying in China that blocking someone's way of making money is like killing their parents. How many people do you think you have blocked their way of making money?"

Chen Zichao: "The national industry that I have worked hard to develop for decades since 1921 has been completely slandered by one of your articles. Based on this alone, I can sue you to bankruptcy."

"Looking at the name Doctor He," the young gang leader asked, "Isn't he also a Chinese?"

The two people cooperated in a tacit pincer attack, which made He Wenguo sweat profusely.

"I really didn't expect it would have such a big impact," He Wenguo said, wiping the sweat from his forehead with a square handkerchief.

"Actually, I already regretted it at that time, but... alas!"

Listening to the other party's kowtow to him, He Wenguo felt that he had been offended by all the Chinese restaurants around the world.

"Dr. He, have you ever thought about it?" Chen Zichao continued to threaten: "If more victims knew that the source of this matter was just an article you wrote..."

"Bye bye," He Wenguo, who was over forty, was really scared:

"Now that things have happened, are there any remedial measures? As long as I can do it, I will do whatever it takes."

It was his words that Chen Zichao waited for.

After opening a stack of information, it was time to assign a task: "What you have to do is actually very simple. Use your current status and resource advantages to publish these articles as soon as possible..."

In addition to the comprehensive scientific popularization and analysis of MSG, what He Wenguo will see before him are the ingredient content lists of Garbo, Heinz, McCormick... and many other internationally renowned food processing companies and condiment companies.

What surprised He Wenguo was that the ingredients list of so many well-known companies actually clearly stated that they contained MSG.

"I know what to do," He Wenguo accepted the data:

"Don't worry, I am not only the chief surgeon of a plastic surgery hospital, but I also joined a chemical research foundation last year.

Therefore, I should be better than you at proving and recommending a substance. "

"That would be perfect..."

It wasn't until he saw the last black car disappearing into the night that He Wenguo walked out of the cafe silently.

…

In a guest room of "Little Italy", Jiang Shan and his party had already led two distinguished guests to the terrace.

As soon as the refreshing evening breeze blew on my face, most of the alcohol smell dissipated immediately.

"So I always thought,"

Cao Yu leaned on the armchair on the balcony: "You can't just do nothing just because the other party has suspicions.

On the contrary, we should go among the people of Western countries and let them see the essence of Chinese drama. "

After nearly 20 years of silence, Captain Cao finally went abroad again with a Chinese drama.

This time, the troupe will not only perform dramas such as "Yenjing Man" and "Sunrise" at Columbia University in New York.

Cao Yu will also collaborate with Ying Ruocheng to guide American drama actors to rehearse Cao Yu's four-act drama "Home".

"When it comes to the final performance, we have to record it live," Ying Ruocheng said, feeling a little nervous when he thought about it:

"Then we will take live videos of Americans performing Chinese dramas back to China and hand them over to Pujiang Translation Factory, who will then perform professional translation and dubbing."

"I heard Xiao Jiang," Wang Fulin looked at Jiang Shan: "Maybe you will have to translate it then."

"Hey," Jiang Shan waved his hand: "With the British translator here, it's my turn."

"So you are also from Pujiang Translation Factory?" Ying Ruocheng looked at Jiang Shan with great joy: "That's a coincidence."

"I'm just a non-staff translator there," Jiang Shan said, "I'm just an emergency person at most. I'm definitely incomparable to you. You are a top student at Cambridge."

"Hey," Ying Ruocheng also said: "How come you have been told about me and Cambridge?

Actually, Cambridge wanted me to go, but I gave up at the last moment. "

"Why is this?" Wang Fulin didn't understand: "Others want to get in but can't."

"Is such that,"

Cao Yu helped explain: "Ruocheng went to a missionary school in Tianjin called St. Louis when he was a child..."

Like Wang Shixiang, in order to understand the ridicule of English, French, German, Russian and other European and American students in school and fight back.

Ying Ruocheng also studied English day and night.

At that time, in addition to completing school courses, he also forced himself to take advantage of his morning, noon and evening rest to memorize a 500-word passage from the Bible or Shakespeare or Milton every day...

Based on this standard, I can still get it in the long run!

Sure enough, after three years of study, Ying Ruocheng got excellent grades in all subjects and was recommended by St. Louis High School to get an exemption notice from Cambridge.

However, after a long conversation with his father,

Ying Ruocheng not only gave up Cambridge, but also gave up his ancestral Fu Jen University.

I went straight to Tsinghua University.

At this moment, Ying Ruocheng laughed while talking: "I originally studied foreign languages ​​and literature at Tsinghua University."

"Don't tell me," Jiang Shan said, "It's really a match."

"That's right," Ying Ruocheng looked at Jiang Shan and smiled: "Before I graduated, I helped relevant units translate overseas scripts. After graduation, I simply joined the People's Arts."

What is happiness?

The combination of hobbies, subjects, and work is the greatest happiness in life.

"It's better now," Cao Yu said with a smile: "The English translator still has to translate Chinese drama scripts into English so that Americans can perform our repertoire."

"This is a very meaningful exchange activity," Wang Fulin believes: "Only through more contact and understanding can we avoid misunderstandings between the two parties."

In the early 1980s, under the leadership of several foreign universities, Cao Yu began to lead Chinese dramas abroad.

In the second half of the year, Yanjing People's Arts will perform "Teahouse" around the world again.

Being surrounded by many mundane matters is one of the reasons why Cao Yu has never been able to rest assured and create new things.

"Actually, sometimes, a little friction between the two sides is not a bad thing,"

Jiang Shan spoke at this time: "Just like what happened to our team this time, if Oweger hadn't doubted us, we wouldn't have had the chance to compete with Ogilvy."

"If you didn't mention it, I would have forgotten about it,"

Wang Shixiang recalled: "Why did I look at that Oweg, walking around at the cocktail party, as if he knew everyone."

"I also discovered it," Yu Sigui nodded: "He was the busiest person in the entire banquet."

"We are attending a banquet just to eat," Jiang Shan confessed frankly:

"What about others? Either get to know the upstarts and develop potential customers, or take the initiative to contact and win over outstanding talents. Owegduo is a shrewd person, and he can get a few pieces of business almost every time he eats."

Otherwise, we would not have saved 800 million in wealth in 10 years.

"So," Huang Yongyu said, "Did he question your ability, or did you take advantage?"

"Whether you can take advantage depends on whether you can get Party A's approval,"

Jiang Shan's eyes slowly looked around:

"As soon as L'Oreal takes a look at our design, the entire $50,000 design fee... will be all ours."

Cao Yu was shocked when he heard this: "How much? Fifty thousand?"

Ying Ruocheng added: "Dollars!"

"This is all public money,"

Jiang Shan didn't dare to plant a time bomb because of this: "When we go back, we have to hand it over to the organization. The most we can get is a bonus."

To be honest, I didn’t know which organization I should hand over to after I returned home.

In his opinion, it would be best for Lu Xuzhang of the Tourism Bureau to come up with this idea.

"That's amazing," Cao Yu said sincerely: "The country is short of foreign exchange these days. If our trip hadn't been sponsored by overseas Chinese, we wouldn't have been able to make it."

"It's indeed amazing," Ying Ruocheng said: "I didn't expect that advertising can be so profitable. I think it's more meaningful than us rehearsing a play."

"The two are not in the same camp," Wang Fulin said, "Besides, you have to design a satisfactory work to get the money. Otherwise, it's all in vain."

Only then did Huang Yongyu think of asking: "By the way, Xiao Jiang, what is this L'Oreal you are talking about?"

At this time, Yu Sigui took out a lipstick and a powder box from his pocket: "The cosmetics I use now are a brand of L'Oreal: Lancôme."

Several grown men took turns looking at Yu Sigui's cosmetics.

"That is to say, we are going to advertise these little things next."

"L'Oréal has many beauty brands,"

Jiang Shan really doesn’t know the specific calendar of the major M&A companies: “But we only need to advertise L’Oreal’s main product, hair dye.”

"Hair dye? Hair dye?"

"Hair dye has always been L'Oreal's flagship product," Jiang Shan said:

“Like Ogilvy & Mather, L’Oreal, which was born in France, is also a rapidly growing company.

However, before an incident occurred, France was unwilling to admit that L'Oreal was a local product until a questioning incident occurred. "

Wang Fulin smiled: "Another question."

"No," Jiang Shan also smiled: "But this misunderstanding almost killed L'Oreal..."

After World War II, relevant organizations in France once believed that the reason why L'Oreal was able to make money instead of losing money during the war was.

It was entirely because Eugene, the founder of L'Oréal, sold military paint and other in-demand supplies to the German army during the war.

As a result, the whole of France began to boycott L'Oreal.

As a result, as the case investigation continues to deepen, more and more reversal evidence has surfaced.

First, it was recorded in a French army-related file between 1940 and 1941.

Two L'Oréal partners used several stolen passes to build an escape route for French soldiers.

Later, because the reputation of this passage was so great, the Gestapo who came after hearing the news directly killed it.

After that, more and more French people came forward.

It turns out that during the war, Eugene and his wife hid them and many Jews in their villa and helped them escape to Switzerland.

Just when government officials expressed surprise at the evidence and witnesses, the most sensational piece of evidence appeared.

“In this document jointly signed by representatives of the French-French Federation of Trade Unions and church labor representatives in 1946,” Jiang Shan continued:

“Eugène, the founder of L’Oréal, has repeatedly negotiated with German officials and even secretly bribed them.

Its purpose was only to exchange for more forcibly requisitioned French labor. "

At this moment, Cao Yu felt like he was listening to a legendary story: "Is this true? Then this man is simply a famous hero."

"You think this is the end," Jiang Shan said with a smile:

“After learning about L’Oréal’s situation, more and more people came forward.

The most critical one among them is a well-known guerrilla captain in France.

According to his description, Eugene had been associated with the resistance organization as early as 1941.

With the financial support of 500,000 francs he provided, about 200 concentration camp prisoners were rescued.

Afterwards, tens of thousands of weapons and ammunition were transported to the resistance camps.

Even Eugene himself carried a gun in the guerrillas for a period of time. "

"Oh my God," Zhang Lu said, "Forget it, the founder of L'Oreal has saved hundreds of lives!"

"It seems that it is not just our country," Wang Fulin said with emotion: "There are also many patriotic entrepreneurs from other ethnic groups who donate money and materials."

"So," Huang Yongyu said, "our next step is to design an advertisement for such a company?"

"It sounds pretty good," Wang Shixiang smiled: "It seems that there are many righteous people among the capitalists!"

"Sounds good," Huang Yongyu nodded: "For a capitalist like this, we can help him."

"Look at what you said," Jiang Shan smiled: "It seems that L'Oreal is waiting for us to support it?"

Huang Yongyu believes: "Designing an excellent advertisement for it is not supporting it."

"Xiao Jiang, don't laugh yet." Wang Shixiang looked at Jiang Shan: "Let me ask you, are you sure of winning this time?"

"In other words," Huang Yongyu: "What are your chances of winning this time?"