Chapter 412: The Tricky Operation of the White Snake Grass Water

With the task of conquering assigned by the Ministry of Foreign Trade, Jiang Shan got on the train back to Pujiang.

This time, he also wanted to deliver an interlocking "flywheel plan" to the Ministry of Foreign Trade.

After all, almost everyone knows how profitable selling water can be.

In addition to the high annual expenditure and high return on advertising fees, it is basically equivalent to getting a million taels of gold once the machine is turned on.

But Jiang Shan also understood this moment.

It is simply unrealistic to expect Qingdao Soda Drink Factory to embark on a high-expenditure, high-return marketing routine right from the start.

Besides, not all high publicity will necessarily lead to high returns.

Therefore, Jiangshan decided to help Laoshan Mineral Water come up with a "low expenditure, high return" advertising package.

"It looks like we spent a lot of money on advertising,"

In the soft sleeper carriage, Comrade Jiang Shan, who was not forgetting to eat and sleep, was chewing cucumbers and studying the information that Li had kept on him.

According to data, except for the intervening ten years, the overseas advertising of Laoshan mineral water has not stopped much.

TV, radio, newspapers, outdoors, no one was spared.

Moreover, since 1978, several soda factories have popped up in Qingdao city.

The variety of soda drinks has also been greatly enriched.

The production volume and inventory of Qingdao Soda Drink Factory jumped up accordingly.

In addition to the existing Laoshan Coke, Laoshan Lemon, Laoshan Orange Soda, there are also...

"Laoshan coffee soda, Laoshan sherbet, fresh orange juice, hawthorn juice, Laoshan champagne, oh——"

Jiang Shan looked at the information in front of him, and the more he looked at it, the more interesting he felt:

“Aren’t these sodas more fragrant than Laoshan White Snake Grass water?”

Especially the small champagne soda, which was really the most popular national drink in the 1980s and 1990s.

From Jiang Shan's point of view, even though people have different opinions, their tastes should not be much different.

The good taste of our people will probably be the same when delivered to the mouths of people in other countries.

On the contrary, if the taste is unacceptable to us, then other countries will definitely have it too...hiss, it seems that it is not necessarily true.

In 1962, a drink called Laoshan White Flower Snake Grass Water made its debut in China.

It didn’t take long for this powerful drink to set off an unprecedented buying craze in Southeast Asia.

Countries with hot and humid areas such as Singapore, Thailand, and Malaysia.

They completely regard Laoshan White Flower Snake Grass Water, which "clears away heat, detoxifies, refreshes the mind, and aids digestion" as an oriental divine water that can cure hundreds of poisons.

Both the President of Singapore and the King of Cambodia are loyal users of this magical water.

Even in later generations, snake plant water also enjoys the reputation of "presidential drink" and "healthy drink" in Southeast Asia.

According to the information on the table, the sales of this water are still stable in several countries in Southeast Asia.

So judging from the publicity and distribution routes designated by Ministry Li, including Japan, Hong Kong and Macao, the Ministry of Foreign Trade is planning to expand and expand overseas markets.

After the founding of the People's Republic of China, Shangfeng asked, "How about you change your career to foreign trade?"

Li Qiang switched from military industry to foreign trade.

In April 1978, he first announced the development plan of "three come and one supplement".

In December of the same year, he visited Hong Kong and took the lead in announcing to the world bankers that the country needed tens of billions of dollars in foreign exchange to realize its modernization plan.

After returning, I was criticized by some comrades.

But just like when the leader sent troops to guard his office, Li Qiang also received support from the organization after the reform and opening up.

In Jiangshan's eyes, Li Qiang, like Lu Xuzhang, is a reform pioneer that some people can't stand, but they still have to do many things.

"White Snake Grass Water,"

Jiang Shan frowned and looked at the picture on the file: "How should I sell you to Little Japan?"

Let alone little Japan, even our own people can’t accept this water.

In later generations, he almost disappeared until a turning point occurred.

In 2009, the Snake Grass Water was forced into a desperate situation and fell into a state of stagnation.

After several years of unremitting efforts by Qingdao Soda Drink Factory, Snake Grass Water has finally returned to the domestic consumer market.

But the sales volume still cannot be improved.

Until it was promoted to the top five "worst drinks" together with Oriental Leaf Oolong Tea, Wahaha Gervase, Red Scream, and Black Pine Root Beer.

And deservedly won the first place crown.

Only with the help of the traffic market, it attracted a large number of curious netizens.

They placed orders one after another to taste how bad the water ranked first was.

Just like that, when I learned at the Qingdao Soda Drink Factory that the "White Flower Snake Grass Water" was rated as the "worst tasting soda", I was about to give up the struggle.

The first wave of Indian summer in the white-flowered snake plant water came so inexplicably.

Then, more exciting operations are to come.

Many netizens who were thirsty for knowledge got their wish.

Hurry online and turn your grief and anger into traffic:

——That salty soda is like rancid straw mat. If you don’t take a sip, your life will be in vain.

——As long as you drink Snake Grass water, there will no longer be any obstacles in your life that you cannot overcome.

——I thought that as a kvass drinker, I would not be stumped by snakegrass water, but I was taught to be submissive.

——The gap between first and second place is simply heaven and earth.

——To be honest, I didn’t taste any straw mat taste. I just felt that it was mixed with some berberine in Pudinan and a few drops of Fengyou essence...

Finally, with the love conveyed by the vast number of netizens, major live broadcast platforms rushed to the venue.

For the sake of traffic, everyone put up the banner of "White Snake Grass Water".

In the popular live broadcast room, Luo Yonghao enthusiastically recommended Oriental Divine Water to the audience.

The moment the bottle cap was opened, Luo Yonghao's expression became visibly solemn.

After working up the courage to take a sip, his facial features immediately drew inward.

After a few seconds of silence, he said to the camera: The taste of this drink is indeed extraordinary.

Like him, Dong Yuhui also stood up for White Flower Snake Grass Water in the live broadcast room of Oriental Selection.

After trying to take a sip, the wrinkles on his forehead deepened and made him look several years older in an instant.

The audience in front of the camera also raised their eyebrows.

But what’s interesting is that many netizens who drank snake plant water also went online and said:

Every time I drink it after drinking alcohol, my stomach will feel much better the next day.

Many comrades with throat inflammation also said that as long as they drink half a bottle, their symptoms can be relieved quickly.

In this way, people discovered from another angle that Snake Grass water also has the functions of relieving hangover, protecting liver, nourishing stomach, anti-inflammatory and removing dampness.

Seeing that the situation has come to this, Qingdao Soda Drink Factory simply put out an advertisement saying "It's hard to give up because it tastes bad."

And took advantage of this evil trend to form a small partner with JD.com.

In a very short period of time, incredible sales were achieved.

In this way, Laoshan Brand White Flower Snake Grass Water, because of its "notorious reputation", has successfully gained a golden traffic halo.

Thinking of this, Jiang Shan silently closed the folder.

In this era without traffic assists, how can I make Snake Grass Water and Laoshan Mineral Water attract more attention?

After thinking about it, he fell asleep.

…

Yanjing, Dayabao Hutong.

Wang Shixiang and Zhu Jiaxin, pushing bicycles, walked into Huang Yongyu's home in a hurry: "I heard that Jiangshan came to Yanjing again?"

Huang Yongyu slowly hugged a cat: "He came, but he went back again!"

"What?" Zhu Jiazhu looked pityful: "Why did you go back without even saying hello to us?"

"This kid is really good," Wang Shixiang said, "I also want to tell him face to face that a publisher has already taken notice of my book!"

Just after the news that "Wonderful Night in the Forbidden City" was widely praised and received great acclaim, it was reported by the mainstream media.

Huang Yongyu, the art consultant in the team, soon received a call from Xiangjiang Publishing House, hoping to publish a "Huang Yongyu Painting Album".

Wang Shixiang, an expert who serves as a historical consultant, has also received invitations from many publishing houses to publish "Explanation of Paintings and Decorations".

"Okay, stop looking so sad,"

Huang Yongyu handed several bottles of Laoshan soda on the table to his two old friends:

"Xiao Jiang said that he will be back soon. It's hot today. Come and try the soda he sent!"

A few minutes later, a string of curses came from Huang Yongyu's house.

"Pfft, what tastes so bad?"

"Huang Yongyu, have you drugged this?"

"Jiang Laosan, get back here quickly——"

…

In August 1980, the Japanese cartoon "Astro Boy" was broadcast on CCTV.

Casio's electronic watches and computers have entered the eyes of the people.

On the 12th of last month, the movie "Love in Lushan" completed its premiere in Lushan.

Subsequently, the nationwide release date of September 1 was finalized.

The fashion shows held in Jiangshan in early June were jointly labeled as "the first fashion show in the country" by major media.

Amid the controversy between the positive and negative media, only two months later, more than half of the original inventory has been sold.

In addition, shopping malls in many surrounding cities such as Hangzhou, Nanjing, and Suzhou have also begun to go to the fourth workshop of Pujiang Garment Factory No. 2 to purchase clothing.

As a result, more than 200,000 yuan of funds that were quickly withdrawn were invested by Jiangshan in the processing and production of the second batch of "Lushan Love" supporting fashions.

…

It has been almost a week since I returned to Pujiang.

Except for going to the newspaper office in the morning to click Mao, Jiang Shan basically stayed at Pujiang Conservatory of Music with He Zhanhao, the arranger of "Butterfly Lovers Concerto".

After getting along for a few days, the two of them, one in middle school and one in youth, happily played around with music every day.

Occasionally, singer Zhu Fengbo would come and sit for a while, pricking his ears and giving them suggestions.

…

Just when Jiang Shan, a layman, was pretending to be creating music at the Conservatory of Music.

Letters from readers of Pujiang TV Station and Oriental Metropolis Daily have already discussed the sacking.

Just like "Oriental Metropolis Daily", it was just because it broadcast the dance and filming footage of "Salute: The Eternal Wave".

The vast audience and large number of readers who had never seen such a program immediately wrote their thoughts after reading it.

They sent them to TV stations and newspapers one after another. While expressing their feelings, they also sent affirmations and encouragement from the people.

At the end of the letter, he expressed his hope to see more similar cultural programs.

Of course, many of the readers' letters sent to "Oriental Metropolis Daily" were directed at their new novel serial "Gone with the Wind".

…

In the recording studio of Pujiang Translation Factory, when Sun Daolin completed a wonderful dubbing.

Hu Xiao, with a smile in his eyes, applauded together with several voice actors in the studio.

"After all, I am a senior, and I have not lost sight of this basic skill even after so many years."

"With your participation, our "Gone with the Wind" radio drama will definitely become more popular."

"Everyone, be quiet and listen to what I have to say."

There are several square stools scattered throughout the recording studio.

At this moment, the factory director Hu Xiao, who was sitting in the middle, was going to hold a small meeting for everyone:

"In March and April this year, our factory's first self-operated radio drama "Latent" was successively broadcast on many radio stations.

It goes without saying that everyone knows it.

Various radio stations have reported that this radio drama is very popular in the market, and the response from listeners is also particularly enthusiastic. "

As soon as these words came out, the comrades in the shed all smiled.

They know very well how popular "Insidious" is, so they don't care about other places.

As soon as the "Radio Theater" time of Pujiang Radio Station is 12:30 noon, the streets and alleys are immediately filled with the theme song of "Deep Sea".

"Afterwards, after discussion and research with Jiang Shan, we decided to adapt the best-selling American novel "Gone with the Wind" as our factory's next radio drama,"

Hu Xiao continued: “Although this decision was met with a lot of doubts at the beginning.

"Oriental Metropolis Daily", which serialized novels, also received a lot of criticism for "Gone with the Wind"..."

After a few words of "although", Hu Xiao changed the subject:

“But just over a month ago, our country’s leaders said when meeting with the U.S. delegation:

You have a novel called "Gone with the Wind", which is about the Civil War. The novel is well written..."

The last few words were spoken by comrades Qiu Yuefeng, Bi Ke and Tong Zirong, who had already memorized them by heart, accompanied by the old factory director.

After a series of happy laughter, Hu Xiao then laughed and said:

"Fortunately, Lao Qiu was not affected in the middle and has been thinking about the script of "Gone with the Wind". Otherwise, we would not be able to rehearse now."

In fact, after completing "Insidious".

Jiang Shan's suggestion to Hu Xiao was the radio drama "The Legend of the Condor Heroes".

He knew in his heart that as long as the mainland was willing, Jin Yong would definitely welcome him with both hands.

But Hu Xiao saw that Jiang Shan was against all opinions and generously submitted Li Ruocheng's translation of "Gone with the Wind" to "Oriental Metropolis Daily".

He also proposed the decision to perform "Gone with the Wind".

Of course, from the perspective of the director of the translation studio.

Since the re-opening of "Jane Eyre", "The Hunchback of Notre Dame", "Anna Karenina", "Wuthering Heights"... these foreign masterpieces can be published in batches.

Then "Gone with the Wind" is even better.

"Also, I have some good news to tell you,"

Hu Xiao looked at everyone and smiled:

“Because the response to our ‘Insidious’ has been so great.

Therefore, Dadi Advertising Company, which promoted "Astro Boy" to land on CCTV.

He also introduced the Japanese company Casio to our translation factory.

In other words, our radio drama "Gone with the Wind" has not yet started publicity, and advertisers have already come to our door. "

"Yeah," Ding Jianhua's eyes lit up: "I know, the electronic watches they produce are pretty good-looking."

Bike's eyes lit up: "That's right."

Tong Zirong followed and said, "Then can you give each of us a piece to try out first?"

"We'll talk about these things later."

Hu Xiao changed the topic in time: "Lao Qiu, please tell everyone first..."

…

The same routine as "Latent", before Sun Daolin completed a cameo dubbing today.

At that time, Liu Xiaoqing, Pan Hong, Chen Qiang, and Chen Peisi came to Pujiang to shoot a short play.

Hu Xiao, who followed the example of the gourd and painted the dipper, had already invited them to guest star in a banker's banquet in "Gone with the Wind".

At this moment, I saw the discussion in the recording studio becoming more and more lively.

Hu Xiao actually came up with the idea of ​​calling the guy from Jiangshan to come over and take a look.

After raising his hand and looking at the watch on his arm, Hu Xiao immediately gave up the idea.

According to this time, Jiang Shan should have already boarded the train to Yanjing.

But it doesn't matter, it won't be long anyway, this kid will come back to create a radio drama with him in "The Legend of the Condor Heroes"...