Chapter 417 National Day Tribute Program

In March 1980, the "foresighted" General Administration of Customs issued a notice on the granting of tax exemption for imported equipment and other items receiving aid.

A few months later, heavy rains caused disasters in the middle and lower reaches of the Yangtze River.

Due to the impact of floods in many provinces such as Hunan, Hunan, and Henan, farmland has been submerged and houses collapsed in some areas...

The government immediately announced its decision to accept the request for assistance from the United Nations Disaster Relief Agency.

This is the first time since the founding of New China that China has opened its door to international assistance.

Prior to this, even during the three years of natural disasters and the Tangshan earthquake, a certain newspaper also shouted "The people are invincible" to various voices.

Now, with the advent of reform and opening up, not only foreign aid has been greatly reduced.

All kinds of international assistance that we should enjoy are no longer blocked.

Just kidding, how serious is the situation at this stage?

Rationality and pragmatism are the most correct directions.

…

This moment, in an office in ZN Hai.

The advertising design draft on the table has been replaced by a pile of accounting data and quotations...

Jiangshan didn't know until then.

The two comrades who have been sitting in the room are representatives of the Ministry of Foreign Trade who are about to go to Qingdao Soda Drink Factory to coordinate export promotion and overseas market layout.

At this time, the two of them were meeting to mark the implementation steps of the promotion plan given by Jiangshan.

Looking at the other side, Li Qiang, Lu Xuzhang, and Jiang Shanzheng each held a rice bowl and continued to discuss plans to earn foreign exchange.

"There is an old saying that goes up to the sky as rain and dew, and down to the earth as moisture. Let's see how moist it is."

Jiangshan holds ZH Hai’s job: “In the French town of Evian with beautiful scenery and sweet water,

For every 10 bottles of water produced, 6 are sold abroad, and almost all of the town's fiscal revenue is related to mineral water.

Since the early 1970s, Evian has promoted the slogan Evian Town and Health Paradise to foreign countries.

Every year, no matter spring, summer, autumn or winter, the number of foreign tourists coming to their resort is one after another..."

Listening to Jiang Shan's words, Lu Xuzhang seemed to have heard some new direction of withdrawing money.

Gradually, he changed from a spectator to taking the initiative: "Is this Evian town beautiful?"

“Judging from their promotional posters, it’s really a great place with blue sky, white clouds, and green mountains and green waters.”

Seeing Lu Xuzhang's eyes becoming slightly complicated, Jiang Shan quickly changed the subject:

"But in reality, it's just like that. If we really want to shoot, our Qingdao is no worse than them."

"That's right," Lu Xuzhang looked at Li Qiang and said, "With regard to promotional posters, who doesn't take pictures of themselves beautifully?"

Li Qiang smiled and nodded, but he heard another meaning of Jiang Shan.

"Mineral water export, tourism industry import," Jiang Shan said with his fingers one by one:

“This incoming and outgoing activity has also revitalized other side businesses in Evian Town.”

Lu Xuzhang nodded: "Once more people come, some things will fall into place easily, such as Qingdao..."

He looked at Li Qiang, and Li Qiang knew what he meant in a second: "Tsingtao Beer."

"So," Jiang Shan also knew what they meant:

"Another Laoshan mineral water commercial titled "The More You Drink, the Healthier You Are".

I suggest that you should go directly to the water intake area of ​​Laoshan Mountain in Qingdao to take pictures.

Try to show in the advertisement that the Laoshan mineral water collection site is a place with beautiful natural environment and

A picture of excellent water quality and rich mineral content.

In this way, foreign customers can more intuitively understand how precious Laoshan mineral water is. "

Speaking of this, the country tilted a few inches towards Lu Xuzhang:

"I also took the opportunity to show the beauty of Qingdao to the people in Japan and Xiangjiang. The sea, beaches, forests, mountain springs, waterfalls... can all be put in the camera."

"The scenery of the city of Qingdao is very good." At this time, two comrades who were discussing things joined the conversation.

"Yes, there are many very distinctive buildings in Qingdao city."

"Old Li, Jiangshan's proposal is a good one," Lu Xuzhang said, "One advertisement and two publicity projects. Doesn't this mean that we have joined forces again!"

"..." Li Qiang was silent for a few seconds: "Xiao Jiang, what did you say before? Mineral water output...?"

Jiangshan: "Tourism industry import."

"There will be no delays in getting in or out," Li Qiang turned to look at Lu Xuzhang:

"Xiaojiang's idea is quite interesting. Qingdao is not that close to Japan."

"This matter must be done for it,"

Lu Xuzhang slapped his thigh: "If Jiang Shan didn't tell me, I really wouldn't think about it.

Looking at it now, if we don't make this money, we will really be sorry for the favorable time and place in that area. "

"Then..." Li Qiang said, "That's it for us?"

"It's settled," Lu Xuzhang said, "Xiao Jiang, go and get ready and then set off. If you need anything, just report it to Deputy Li."

Li Qiang: "The Ministry of Foreign Trade and the Tourism Bureau will fully support your shooting mission."

"But just one thing," Lu Xuzhang said: "We must make this promotional video beautiful for us."

"Yes, I promise to complete the task,"

…

"Rejuvenation" and "The More You Drink, the Healthier You Are", two online advertisements plus eye-catching outdoor advertisements and product packaging complete a complete set of promotions.

Once the popularity of "Laoshan Mineral Water" started.

What delicious fruit juice soda, "Laoshan White Snake Grass Water" with labels such as health, weight loss, digestion, and refreshing, can be pushed out one by one.

In reality, many companies like to try out one thing after another when doing publicity.

First see the market reaction, and then make further decisions.

But Nongfu Spring is different.

When it first entered the market, it chose to push all aspects horizontally, striving for a hit advertising campaign.

In the domestic drinking water industry, Nongfu Spring has always been the best at advertising.

Yangshengtang Turtle Pills, Doer Capsules, Nongfu Orchard, Scream, Growth Happiness, Oriental Leaves, Tea Pi...

Zhong Shanshan, who created many well-known brands, was actually a capable general under Zong Qinghou.

Zhong Shanshan, who started working as a bricklayer at the age of 12, changed dozens of trades along the way.

It was not until he became the Hainan agent of Wahaha Oral Liquid that he found the right trade for himself.

A few years later, Zhong Shanshan started his own business.

He did everything to promote his products.

The most impressive one was the "Duoer Capsule" endorsed by Ni Hongjie.

When it was Nongfu Spring's turn, Zhong Shanshan, who was experienced and powerful, completely blossomed.

The first ad that could be skipped for free on a video website was Nongfu Spring.

During that time, many Internet users would find that the "Nongfu Spring" that appeared on Youku would also remind you: This ad can be closed unconditionally for free.

With this operation, Nongfu Spring not only became the first ad in history that can be skipped for free.

It also accumulated a lot of user favorability.

Because it is the only one that can be closed for free, users are more impressed by it.

Later, according to background data statistics, only 30% of users chose to close Nongfu Spring's ads.

And more users did not click to close.

The reason is that the ads are good-looking.

Nongfu Spring's "The Last Mile" ad has touched countless viewers.

Four sets of highly storytelling ad shorts made most viewers reluctant to press the close button.

At the same time, Nongfu Spring also launched a well-designed glass bottled water offline.

And the Changbai Mountain "Winter" which is known as the most beautiful documentary ad.

Then, "Summer, Spring and Autumn"... pushed all the way.

...

"Please rest assured, the two leaders, I set the theme for this promotional video as: mountains and seas, sunshine and rain, green mountains and clear waters, and a paradise on earth,"

The next second, Jiangshan changed the topic: "In order to make the entire ad show a more beautiful scenery than Evian Town.

I wonder if some brother TV stations can shoot some beautiful scenes in their own areas."

Time is tight and the task is heavy, what to do?

Of course, call people!

Calling people in China is the wisest idea.

After a brief consideration, Deputy Minister Li said:

"Let's do this. We will immediately take the lead in organizing a documentary competition titled "The Beautiful Mountains, Waters and Scenery of the Motherland."

"It doesn't have to be long,"

Lu Xuzhang immediately understood what the other party meant and added: "But it must be in line with the theme of beautiful mountains and clear waters."

Listening to the leaders' impromptu operation, Jiangshan's eyes lit up.

I really didn't expect that my suggestion would lead to a national TV station's landscape filming competition.

So, he also hurriedly said: "There must be close-up shots of mountain springs, and shots of flowers, birds, fish and butterflies are also a plus."

"The key is to be fast," Deputy Minister Li said: "Half a month should be enough, right?"

"It can be extended to 30 days," Jiang Shan said:

"The big forest in autumn is also beautiful. Since we are doing it, we must do our best.

Even if we only select 4 or 5 usable shots from the films sent, it will be an amazing landscape advertising film when put together."

"Okay," Deputy Minister Li agreed with Jiang Shan's point of view: "Anyway, it will take some time to prepare this whole set of advertising."

"When the time comes, we will issue certificates of honor and praise the selected TV stations,"

Lu Xuzhang continued: "I will also check out the beautiful scenery in various places."

"In fact, in the end," Jiangshan said:

"We can combine the clips selected by various TV stations into a landscape documentary, and the name is... "The Great Beauty of China"? "

"I think it's okay," Deputy Minister Li thought deeply:

"It just so happens that the National Day is coming soon, and we can use this documentary as a tribute program for the National Day."

"If that's the case, you have to hurry up," Lu Xuzhang looked at Jiangshan: "Xiao Jiang, you'll have to work hard again this time."

"This is what I should do,"

After answering habitually, Jiangshan suggested:

"Deputy Minister Li, since the country has spent so much effort to support the Qingdao Soda Factory.

The natural environment of Laoshan must be protected, especially the water collection area of ​​Laoshan mineral water."

Around the 1990s, Qingdao had many mineral water companies under the banner of Laoshan.

The water collection area of ​​Laoshan also saw the phenomenon of random opening and random mining.

Although these were not Jiangshan's business, Jiangshan didn't want to worry about it.

But it is not difficult to give friendly reminders.

"Did you all hear that?" Deputy Minister Li looked at his men:

"Write this in the document and issue it together, and let the local government follow up."

"yes."

…

"By the way, Xiaojiang,"

Looking at Jiang Shan who was about to go out, Deputy Li suddenly remembered something: "Where did you stay when you came to Yanjing this time?"

"Staying in the guest house of Radio and Television."

"Live at Radio and Television Station?" Li Qiang asked, "Pujiang TV Station contacted you?"

"Well," whatever the leader said, Jiang Shan thought about it and said:

"Chief, in fact, when I came to Yanjing this time, I also picked up my parents. They are so old and have never been to the capital."

"Well done," Li Qiang nodded: "You should bring more elderly people out to see where you are going to go shopping in the afternoon?"

"The Great Wall," Jiang Shan said with a smile, "I would have forgotten if you didn't mention it. Chief, if nothing happens, I have to go back quickly."

"Wait a minute." Deputy Li glanced at his subordinates: "Go and help Comrade Xiao Jiang arrange a car."

"No, no, no," Jiang Shan quickly waved his hand: "There are quite a few people at my house."

"What are you afraid of? The Ministry of Foreign Trade's car can fit as many people as they want."

Lu Xuzhang is also preparing to go out with Jiang Shan:

“It’s convenient to take the ministry’s car to go anywhere. After climbing the Great Wall, we can drive directly to Tingli Hall.

I'll book a table for your whole family there..."

A few minutes later, Li Qiang looked at the retreating figures of Lu Xuzhang and Jiang Shan, and then looked at some glass bottles on the coffee table.

"I still remember when I went back to Qingdao, what was the name of the building I lived in?"

"The one by the sea?"

"Yes," Li Qiang nodded: "It seemed that it was the place where Chiang Kai-shek took refuge."

"You should be talking about Huashi Building."

"Huashi Lou," Li Qiang thought for a moment: "I'll go make arrangements and let Jiang Shan and the others live there after they arrive in Qingdao."

…

At this time, on the path of ZH Sea.

Jiang Shan asked Lu Xuzhang for instructions with a stern look on his face: "Bureau Lu, can I take Chen Peisi with me when I go back to Qingdao?"

"Chen Peisi?" Lu Xuzhang: "It seems that he has participated in many of your works, right?"

"We are buddies, and he will help me whenever he has time," Jiangshan Yiwu said:

"We also have a friend named Zhu Shimao, who got married not long ago.

We are very busy at ordinary times, and we didn’t get together even when we got married.

This time I heard that he happened to be filming in Qingdao, so Lao Chen and I wanted to go over and see him.

Feel free to prepare a wedding gift to send as well. "

"This is really a coincidence," Lu Xuzhang said, "Okay, you will make a list of who you want to bring with you later, and I will arrange it."

"Okay!" Compared to Deputy Li, Jiang Shan was not at all dissatisfied with Director Lu.

"In addition, there is the aerial footage you just mentioned," Lu Xuzhang said:

"There happens to be a security area over there. I'll arrange it for you later..."

…

In the afternoon, Jiang Shan led his family to climb the Great Wall.

Television stations one after another received calls one after another for the documentary contest "Good Mountains, Good Waters, Good Scenery".

CCTV, Director's Office.

Listening to the rules and regulations of documentary shooting, Wang Fulin suddenly thought of something.

"Zhou Tai," he looked at Zhou Yeming: "Are you sure this is a National Day gift? Why does it sound so much like an advertisement that Jiang Shan said?"

"What ad?"

Zhou Yeming knew that Jiang Shan had come to Yanjing early in the morning: "What have you heard?"

"It seems to be some kind of mineral water advertisement?" Wang Fulin said: "The Ministry of Foreign Trade assigned him a task."

"What a coincidence, the organizer of this event is the Ministry of Foreign Trade,"

Zhou Yeming thought about it carefully:

"Old Wang, hurry up and ask Jiang Shan. Whether our Taiwan can win this game depends on you!"