Chapter 415: Tactical Interpolation

In a double room in the TV station guesthouse, lemon tree, lemon tree...sang non-stop.

Because it was the best room on this floor.

So Jiangshan's room had an extra desk compared to the three- and four-person rooms next door.

At this moment, Jiangshan was holding a pile of glass bottles and painting.

Seeing Yu Sigui next to him, he gradually forgot to fan himself.

"It's really beautiful," Yu Sigui reached out and took a freshly painted glass bottle: "With this, this bottle is almost a work of art."

"That's just the beginning,"

Jiang Shan praised the girl a little too much: "Real art is... OK, after this busy period, I will draw one for you."

"Really?" Yu Sigui imitated Jiang Xiaoyu's catchphrase: "A liar is a puppy."

"When have I ever lied to you,"

Jiang Shan was really going to draw a big one for her: "Just wait and see."

Yu Sigui smiled, and when she looked at the table with her head in her hands, she found that this scene was so familiar:

"I just like watching you paint like this, just Like drawing..."

"Drawing foreign exchange coupons," Jiangshan grinned and said, "Mr. Yu, I've always had an idea."

"What idea?"

"Open a store in Japan."

"Open a store?" Yu Sigui didn't expect this: "What kind of store?"

"Any store is fine, women's underwear, drinks and snacks, books and toys..."

Jiangshan said nonsense one after another: "If it doesn't work, I'll just open a supermarket."

Hearing this, Yu Sigui, who was rolling his eyes the previous second, turned back the next second:

"You want to open a supermarket? Do you understand supermarkets?"

Since the 1950s, Japan has seen a retail format similar to supermarkets.

By the 1970s and 1980s, the scale of supermarkets in Japan had exceeded that of general department stores.

"I just said that casually," Jiangshan: "Just listen to it casually."

"Tsk~"

"But think about it carefully," Jiangshan speeded up the handwork in his hands:

"It's time for these export commodities in our country to consider adapting to supermarket display."

As soon as the voice fell, Chen Peisi, carrying an electric fan, rushed in dusty:

"Jiangshan, I'm here to bring you an electric fan."

"Oh,"

Jiangshan immediately stood up and greeted him: "You ran again so late, just to bring me an electric fan?"

"Of course not,"

Chen Peisi: "Since my brother has come to my territory, I have to take good care of him!"

"You are really my dear brother!"

Plug in the power and press the button, and a gust of wind from the southeast, northwest and north immediately blew in the room.

Jiang Shan, who suddenly felt the air was smooth, quickly filled a tub of ice water for Chen Peisi: "I think you should stop going back and forth, just stay here tonight."

"Okay, you just happen to have two beds anyway."

"Then it's settled. If you have nothing to do tomorrow morning, go to my house and have a look."

"Okay," Chen Peisi: "That's perfect, let's go buy a wedding gift for Lao Mao later."

"Lao Mao is married?" Jiang Shan counted with his fingers: "I don't think it's possible in the morning, I still have to report the mission to ZN Hai. In the afternoon... let's go together in the afternoon."

Yu Sigui: "Aren't you going to climb the Great Wall with your family in the afternoon?"

When the three comrades in the room thought of climbing the Great Wall on this day, they raised their hands and wiped their sweat at the same time.

"Then let's change it to the evening," Chen Peisi: "It's just right to go shopping in the mall in the evening..."

After everything was planned, there was another person watching the fun at Jiang Shan's desk.

As the Walkman was pressed again, the children's chorus of Lemon Tree sounded again.

"This song is really nice,"

Chen Peisi had wanted to say this a long time ago: "It's better to speak English..."

...

In fact, if Jiangshan follows his idea, he would first want to arrange another advertisement of Evian, "Water Child", for Laoshan mineral water.

The content of this animated version of the advertisement has almost nothing to do with mineral water. It is completely a physical journey of a small water drop.

But the victory lies in that Evian gave this animated advertisement a background music that is awesome.

This song is the British national treasure Queen band, released in 1Will Rock You".

Although the lyrics of this song have nothing to do with mineral water.

But the awesome rhythm of the bathhouse lead singer, coupled with the arrogant and lively walking route of the "Water Child" in the animated advertisement.

The audience fell in love with this advertisement instantly.

To be honest, this animated advertisement that won the Moby Advertising Award is the first order of Evian's "baby marketing".

It's a pity that Jiangshan arrived a few steps late and missed the release time of "We Will Rock You".

Given the current size of Queen, the Ministry of Foreign Trade is reluctant to pay the copyright fee.

But it doesn't matter, there will be plenty of opportunities in the future.

"We Will Rock You" later not only became the theme song of the 1994 World Cup in the United States.

It was also spotted by Pepsi.

Like Evian before, Pepsi's only requirement is that the song must be good.

Not to mention the lyrics are not consistent, even if it has been used by others, they don't mind.

In 2004, Pepsi created its own classic.

The song "We Will Rock You" sung by Britney, Beyonce and Pink in the Colosseum has become an insurmountable mountain for all beverage advertisements.

To be honest, it is almost a routine operation for all advertisers to care about the popularity of the song instead of the lyrics.

For example, in Jindian Milk, Faye Wong hums "Everyone stole my haha" from beginning to end.

Jay Chou's "Dragon Fist" in Pepsi, JJ Lin's "No Fashion, No Money" in Yinlu...

and "Intimate Lover" which is "Healthier to Wash".

So, in order to make "Laoshan Mineral Water" soar, Jiangshan also chose "Lemon Tree" which was brilliant as soon as it landed.

The purpose is to make Laoshan Mineral Water famous and the Ministry of Foreign Trade rich.

You must know that in this era, all state-owned large factories have to hand in part of their profits on time.

By next year, the city leaders of Yanjing will ask Shougang to hand in the net profit for the whole year.

For this, the director of Shougang really took it seriously.

…

As for the "Magic Mirror Baby" advertisement that Jiangshan planned for Laoshan Mineral Water.

It is entirely because it has been a business path that has been touched and successfully implemented by later generations.

The Little Prince once said: All adults were once children.

It is better to have a childlike innocence than to have experienced all the vicissitudes of life.

The reason why this advertisement with over 100 million clicks can exceed 100 million.

First, it is because of its novel and unique conception.

Second, it allows the vast majority of sophisticated adults to see their innocent and lovely past.

After the great success of this "Magic Mirror Baby" advertisement, Evian Mineral Water began to embark on a long road of "professional baby show" for 20 years.

Diaper pulley baby, Spiderman baby... each one is getting younger and younger.

…

In addition to online, Jiangshan is busy with offline supporting marketing packages.

In today's world dominated by glass bottles, Jiangshan is ready to persuade Laoshan to launch a series of fully transparent glass bottled water.

Because only in this way can you play with tricks.

Moreover, in terms of visual sensitivity, pure transparent glass bottles are the best carriers of mineral water.

As we all know, in addition to plastic bottled water for the general public, Evian also claims to provide elites with a pretend artifact: glass bottles.

After years of experience accumulation, Evian has completely mastered the routine of "how to sell a bottle of water at the price of luxury goods".

Not only does it invite well-known designers to design bottle labels for its bottles, but it also launches several so-called limited edition glass bottles every year.

Glass bottles ranging from dozens of yuan to 99 dollars have never been worried about selling.

In order to show that it is a microcosm of taste and high-end life.

Evian also gave a discount equivalent to advertising fees, allowing most five-star hotels, high-end Western restaurants... to choose itself as exclusive drinking water.

In addition, Evian has also made every effort to send its bottled water into fashionable modern dramas.

The shots of Liu Tao in "Ode to Joy" often tilting her neck to drink water instantly planted grass for the petty bourgeoisie who yearn for a refined life.

No matter whether it tastes good or not, just pay first.

However, in Jiangshan's opinion, some of Evian's glass bottles that have won the "Visual Communication Design Award" are indeed very beautiful.

A glass bottle that can be so beautiful, even if it is filled with tap water, will definitely have a market.

After all, judging people by their appearance and buying a box and returning the pearl are business that has existed since ancient times.

Seeing this, other brands of drinking water have also followed suit and launched their own glass bottles.

The most beautiful one among them is the slightly sweet Nongfu Spring.

…

Jiangshan, who kept triggering combos, finally fell on the kang after working for half the night.

And Yu Sigui and Chen Peisi, who helped a little all night, also stayed with him until dawn at the last moment.

With their eyes closed and opened, the three happy singles were busy again.

When the key in his hand turned to No. 34, Qianliang Hutong, Jiangshan still smiled as happily as when he came back for the first time.

"Dad, Mom, this is our house in the capital..."

The quadrangle with two entrances and eighteen rooms, although still looks old, has been tidied up by several old comrades.

Like Xiaoyu and Xiaobai, after visiting the house one by one.

Dad and Mom Jiang like the flowers and plants and grape trellises in the yard the most.

However, Jiangshan was surprised by the pile of old objects under the eaves: "What is this...?"

"Don't look at them as inconspicuous,"

Wang Shixiang smiled and said, "Wait until your uncle Xi and I have time to tidy them up, and you will know how beautiful they are."

In the eyes of several old comrades, "beauty" is the most important part of these old goods.

As for Jiangshan...of course it is the same.

...

In ZN Hai's office, the children's songs of lemon tree, lemon tree...sounded loudly.

Sitting in the room, Lu Xuzhang's eyes brightened as he listened.

"Is this really a song written by Jiangshan?" Lu Xuzhang looked at Li Qiang: "It's an English song?"

"What's so strange about this?"

Li Qiang, who was just surprised yesterday, was as steady as a rock this time: "Since Jiangshan can choreograph, he can also compose songs!"

"Hey," Lu Xuzhang was really impressed, and after shaking his head and smiling, he said: "He really has literature and art inseparable."

"You don't know yet," the music in the recorder continued, and Li Qiang pointed at the recorder and said:

"Play this song now. It's the advertising song Jiang Shan wrote for the McDonald's fast food restaurant in Xiangjiang. How about it? It sounds good, right?"

"Yeah, it seems he is still a veteran."

"A veteran in advertising," Li Qiang said, "No wonder he has won awards abroad. It seems that Pujiang's leading cadres are still very good at employing people!"

"Um,"

Lu Xuzhang nodded: "But you called me here today just to hear Jiang Shan sing?"

"This wasn't my idea, here -"

At this time, Li Qiang pointed to Jiang Shan who happened to walk in the door and said: "It belongs to Comrade Xiao Jiang..."

…

A few minutes later, Jiangshan presented the results of last night's battle one by one.

"Due to the limitations of our publicity funds,"

The first thing Jiangshan presented was a quotation brought by Yu Sigui:

"So, I have requested Dadi Advertising in Japan in advance and negotiated a very cost-effective bus advertising quotation for us,"

The moment Jiang Shan handed over the offer: "Have you two watched "Astro Boy" which was broadcast on the TV station a while ago?"

"Look, you haven't seen it."

"However, I seem to have heard that the response has been particularly enthusiastic."

The country’s first animated series, how could it not receive an enthusiastic response!

"This Japanese cartoon is actually a commercial for Casio electronic watches," Jiang Shandao said, "The company that coordinated CCTV at that time was Dadi Advertising."

Lu Xuzhang: "So, this advertising company is still an old friend of our country."

"You are right," Jiang Shan nodded and said, "She is also my friend now."

Lu Xuzhang smiled, he knew who Jiang Shan was talking about.

"That is to say," Li Qiang asked: "The offline advertising you are talking about is a Japanese bus advertisement?"

"Bus advertising is only part of it," Jiangshan explained:

“If you want to use a small amount of advertising money to get the maximum advertising effect.

Then we must try our best to shoot and win. Whenever we take action, we will definitely gain something.

We must make every advertisement for Laoshan Mineral Water popular.

TV, outdoor, public facilities, and public transportation are fully blooming. "

"Xiao Jiang, you don't need to think too much about the advertising budget."

Li Qiang feels that Jiangshan alone has saved the factory a lot of advertising design fees.

He still knows a thing or two about the cost of this area.

After all, Qingdao Soda Drink Factory’s overseas advertising expenses have never been lower every year.

"What I need you to do now," Li Bu looked at Jiangshan, "is to spend the same money and get greater results."

After nodding, Jiang Shan took out a stack of manuscript paper.

"Look at this, and this one,"

The drawings were handed out one by one:

“These pictures are all advertising designs to be placed in Japanese buses.

Similar designs have been shown to several bus companies in Tokyo, and they all expressed great welcome to these advertising design elements. "

The green mountains and clear waterfalls are painted all over the top of the car;

Facing high-rise office buildings, Laoshan mineral water advertising slogans are spray-painted on the roof of the facade.

Fascinating story about Laoshan mineral water is written on the back of the seat;

Laoshan mineral water bottle wrapped in the armrest;

The entire bus facade: We don’t produce water, we are just porters of nature.

"This is a landscape painting of the Laoshan water mining area painted on the steps of the subway."

Jiang Shandao: "Currently, Tokyo subway stations, which are full of advertisements, are still blank.

Therefore, when Dadi Company came to discuss cooperation, the subway operator did not take the stairs seriously at all.

I am particularly happy to have signed a three-year advertising agency contract with Dadi Company. "

Looking at Jiangshan's design sketches, let alone the Tokyo subway, even Lu Xuzhang and Li Qiang were secretly exclaiming: Is this even an issue?

"Xiao Jiang," Lu Xuzhang reached out and snatched up the drawing:

"Your design is quite good. I think we can have something like this at the entrance steps that we are about to convert into an underground hotel!"

"Yes, it's really good," Jiang Shan continued:

"Look at this, you two. This is a practical billboard that wraps a shower faucet on the beach.

And these, these interactive outdoor billboards will..."

According to Jiangshan’s understanding, looking at the entire international advertising market, there has not yet been an interactive outdoor billboard.

In other words, in order to promote the international market of Qingdao Soda Drink Factory, Jiangshan has contributed a series of design highlights from the future.

Everything is just like what Li Bu said, spend the same money and get the maximum profit.

At the beginning of such a bleak era, explosive tactics are far more cost-effective than explosive equipment...