Chapter 443 TVB's Invitation Letter

The famous animation wall of Oriental Metropolis Newspaper.

It is being recreated during this period.

Pictures of reporters from Oriental Metropolis Newspaper wearing red vests.

They are reporting classic news reports of Oriental Metropolis Newspaper to the people of Pujiang in the form of cartoons that reproduce memories.

At this moment, Comrade Jiang He is standing in front of the last mural.

He is skillfully coloring an advertisement poster of "Celebrity New Year Greetings Calendar".

A large collection of cartoon portraits of 12 celebrities are smiling and holding a banner that reads "Good luck in the Year of the Rooster, Happy New Year Calendar".

Many comrades have come to visit the crowds coming and going on the roadside.

"Jiang He..."

Just as Jiang He was rewriting, the photojournalist Zeng Yi ran over from the newspaper office:

"It seems that the advertising department is holding a training class again. Let's go and take a look."

Jiang He was as still as a mountain, and even the brush in his hand did not shake: "No, they are in class, why should we join in the fun."

"I heard that today's class is photography." Zeng Yi had long wanted to go to the advertising department for a free class.

"Photography class?"

"Yeah,"

While talking, Zeng Yi was already helping Jiang He to clear the beach:

"Let's go, Jiang He, that's your brother's territory. If you don't go, I'm really embarrassed to go in."

Just like that, on a good afternoon, Jiang He was dragged to class by Zeng Yi.

……

In the advertising department on the first floor of the newspaper office, there are photos of advertising-related materials everywhere on the four walls.

Originally, it was an office converted from a classroom, and there was always the randomness of going to class.

Look, at this time, Jiang Shan, the head of the advertising department, was standing in front and conducting teaching activities in a formal manner.

"That is to say, we can divide the promotional video into three parts: prologue, process, and epilogue.

If you want to better capture the audience, then you must pay attention to the prologue.

Otherwise, even if you shoot more excitingly later, the audience will not be able to wait for that step.

Maybe they have already changed the channel before..."

Jiang Zhuangzhuang, who was holding a notebook, immediately thought of a word: "Retention rate."

"That's right,"

Jiang Shan turned around and wrote three words on the blackboard:

"Retention rate is the central idea for us advertisers.

So for a film or a promotional video,

how can we capture the audience and make them look forward to it?

This is the fancy editing we are going to talk about today..."

After that, Jiang Shan kept writing on the big blackboard:

"Quick cut with special sound effects", "Flash stitching of exciting pictures", "Watching "The surprised scene of the audience seeing the mysterious star", "The rehearsal clips of the good songs and dances"...

"In short, in a very short time," Jiang Shan knocked on the blackboard:

"Give the audience in front of the TV an impression of wonderful content that is dazzling."

"That is, you can see everything in advance,"

At this moment, Jiang He, who was sitting below, spoke up: "But you can only see a little of each."

Ding Lingling: "From the beginning of the promotional video, the screen is constantly cut quickly."

"There is another important point,"

After affirming the speeches of the comrades, Jiang Shan added:

"The subtitles and voice-overs that keep popping up are also a good preview.

But the content selection in this area is very important.

Of course, I believe that this will not be difficult for you comrades who play with pens..."

Since the establishment of the Advertising Department, Jiang Shan has always paid attention to the popularization of this aspect.

Under his hands-on cultivation, Jiang Zhuangzhuang and Ding Lingling have grown a lot.

During this period, while editing the highlights of the Pujiang Spring Festival Gala, Jiangshan told them some tips on video editing.

After a short class, everyone finally turned their attention to the new photographic equipment on the table.

Since newspapers were allowed to start commercial advertising business, the economic benefits have been greatly improved.

Many units are the same as Oriental Metropolis Daily.

As soon as the profit was reaped, a lot of photographic equipment was added to the unit.

At the same time, the first color TV live broadcast vehicle independently produced by my country also drove into the Pujiang TV Station.

In this way, the tricks that can be played in the future will inevitably become more and more colorful.

…

While Jiangshan was doing his job in Pujiang, Yu Sigui in Tokyo was also living a very fulfilling life.

Just after working on the McDonald's animated star advertisement, he entered the intense rehearsal of "Super Change".

After Boss Yu made a promise that everyone would have a share of the bonus.

In the last two months of 1980, all the employees of Dadi Company rushed to it.

Even if he was just a logistics person, he showed unprecedented enthusiasm.

Just kidding, there are only about 10 people in Dadi Advertising.

Rather than calling it a company, it is more appropriate to call it a studio.

If they can really get a million-dollar bonus, then everyone will get a lot.

As for Yu Sigui, he has already earned what he should have earned.

It is better to use the last two months to fight for a championship and get a good opportunity to become famous.

At this time, the reception room that had been emptied long ago became a temporary rehearsal venue for everyone.

In order not to be exposed in advance, the floor-length curtains were drawn tightly every day.

There is no need to explain more.

Regarding the program plan sent by Jiangshan.

Including Yu Sigui's parents, everyone in the company believed it 100% the first time they saw it.

As long as they can restore it one by one, then the million-dollar bonus will definitely not be lost.

…

Among the many winning works of "Super Transformation".

Jiang Shan specially selected a work for Mr. Yu that was neither disgusting nor perverted, nor too difficult.

The most important thing is that this is an entry that will definitely win the championship as soon as it appears.

…

Ever since Dadi advertised and started training, Yu Sigui had to call Jiang Shan every two days.

"I can't take it anymore,"

At this moment, Miss Yu’s voice came from the phone again:

"The dances I have danced in 27 years are not as much as the dances I have danced recently."

"Otherwise, you think that money is so easy to get?"

Jiang Shan, who was leaning on the sofa and running around, was staring at "Garrison's Suicide Squad" on the TV:

"This is good for you, think about it now, how many people in Japan are preparing for this show?

But how many will win the prize in the end? "

"That's true," Yu Sigui on the other end thought about it, "I feel much better after hearing what you said."

"Are you feeling comfortable?"

"Oh, by the way, how's your clothing deal going?"

"It's over now,"

Jiang Shandao: "After all the orders in hand are delivered, Chunfengdu's first clothing business will come to an end."

"Stop doing it so soon?"

"My 26 sets are all spring and summer clothes. It's already November. Who will I sell them to?"

Besides, the same model has already appeared in the south.

Even if the fabrics are different in color, it’s still an impact on me.

Jiang Shan estimates that by next year, these styles will definitely bloom everywhere.

"You made a lot of money this time, right?"

Across the phone line, Jiang Shan could imagine Yu Sigui's expression when he said this.

"That's right," he also wanted not to lie:

"I have arranged the business for more than half a year in advance. If I don't make millions, I feel sorry for myself."

A program that can earn about 500,000 yuan for one processing quantity, Jiangshan went through five times in total.

Excluding some operating costs, the balance of more than 2.4 million yuan is already sitting on the books of "Chunfengdu".

Speaking of which, Jiangshan really wants to thank the leaders of the Ministry of Foreign Trade.

If it weren’t for Li Bu’s great help.

As the first model performance team in the country, he really didn't know how much punishment he would suffer.

"Sisi, the advertising of Laoshan mineral water has been fully launched, right?"

"Um,"

Yu Sigui smiled into the phone:

"In recent days, the company has received a large number of calls inquiring about the copyright of the song "Lemon Tree"."

The management of intellectual copyright abroad is no joke.

"How did you answer?"

"I'll just do as you say," Yu Sigui said:

"The song can be played for free, but the original video image of the Laoshan advertisement must be played at the same time. If it is a broadcast, it must have the prefix of Laoshan mineral water."

"That's good, just keep talking..."

…

Considering Zhuang Shiping's convenience, Jiangshan did not recommend Dadi Advertising to him this time.

Instead, it was suggested that the "Huang & Lam" advertising company in Xiangjiang should produce Nan Commercial Bank's "Ode to Joy Flash Mob" advertisement.

But this time, Huang Zhan and Lin Yanni were invited by TVB executives.

What Huang Zhan didn't expect was that the person who met him this time was Run Run Shaw, who was just elected as the chairman of the board of directors of TVB this year.

"I wonder if you have noticed this time..."

Not long after sitting down, Shao Dong smiled and spoke.

After all, it was not the first time that he and Huang Zhan had met.

"The anti-Japanese documentary "The Tragic War" is a huge hit,"

Run Run Shaw, who does not smoke or drink, only served a cup of tea to the guests:

"This year marks the 35th anniversary of the victory of World War II, and many countries have prepared corresponding commemorative activities..."

Hearing this, Huang Zhan and Lin Yanni both nodded slightly.

"Do you know," Shao Dong continued:

"A TV series being filmed by ATV also has something to do with the Anti-Japanese War."

Huang Zhan: "I heard that ATV asked Lu Guozhan to write lyrics for the theme song."

Previously, TVB hired Huang Zhan to write lyrics for the theme song of "Shanghai Beach".

Now ATV has hired Lu Guozhan to write lyrics for its "Heroes Fearless".

As a result, the magnificent song "The Great Wall Will Never Fall Down" gave Xiangjiang a new reputation as a "double-dip in the world of poetry".

Speaking of this, Huang Zhan seemed to understand:

"Uncle Six, you called me here. Is there a new song that needs lyrics?"

"That was not what I meant,"

Run Run Shaw waved her hand: "Okay, I'll ask you to watch two short videos first."

With just a gesture, the color TV in the living room lit up.

The two videos played in sequence were the two documentaries that TVB had previously recorded in Guangyizhou.

One is Pujiang TV's "Tribute: The Waves That Will Never Die."

The other is CCTV's "Happy Birthday, Motherland".

At this moment, Huang Zhan and Lin Yanni stared at the TV screen in silence.

Whether it's the group dance of Pujiang TV's "Yu Guang Song" or CCTV's reappearance of historical moments.

They all enjoyed watching it, and their hearts were filled with excitement.

Although the short film is short, the new perspective of the program gave them new creative inspiration.

It wasn't until the last second of watching that Huang Zhan finally pointed at the TV and asked:

"This...where is this short film?" It couldn't be from Xiangjiang anyway.

Shao Yifu smiled: "What do you think?"

"From the mainland?"

Huang Zhan also knew that although the shooting technique just now was extremely exquisite, the content was obvious at a glance:

"Has the level of film and television in mainland China developed to this level now?"

"You didn't expect it, did you? Someone notified us when it was broadcast in mainland China not long ago,"

At this time, a TVB executive next to Run Run Shaw spoke:

"After receiving the news, we quickly arranged for someone to go over and record it. The results are really good when we look at them now."

"It's a shooting technique I've never seen before,"

Huang Zhan was still thinking about it: "But Uncle Six...you invited me over today just to see them?"

"A short film of this quality,"

Run Run Shaw started to talk about the topic: "Can your family make it?"

"This should be your special skill at Shaw Brothers,"

Huang Zhan smiled uniquely: "Why did you come to us?"

"Then I'll show you a few more short films."

As soon as he finished speaking, the tape of the video recorder was changed to another one.

The clip played this time was obviously a foreign public service announcement.

"This is a public service announcement for World War II commemoration broadcast this year by Britain and France.

In addition, they have initially agreed to set May 8 as a public holiday to commemorate the victory of World War II starting next year.

Therefore, our station also wants to plan a short film to commemorate the Anti-Japanese War that calls for peace..."

Hearing this, Lin Yanni finally understood: "That is to say, TVB is also planning to release a public service announcement to commemorate the victory of the Anti-Japanese War?"

"That's what I mean,"

The next second, Run Run Shaw pointed at the TV and said, "But what I want... is a public service announcement of their level."

"That level?"

Huang Zhan smiled and shook his head:

"I know that a public service announcement of this level will definitely have high ratings, but unfortunately... our company does not have that level."

Huang Zhan always said what he had to say.

What can't be done, just can't be done.

"The funding for this public service announcement cannot be lowered,"

Run Run Shaw has been thinking about this matter for more than a day or two:

"I have always liked the commercial your company shot for Nestlé not long ago."

Nowadays, as long as "Shanghai Beach" is played.

Audiences in Hong Kong have seen a Nestlé coffee commercial in which Chow Yun-fat and Zhao Yazhi played musical instruments.

"You didn't read the ending subtitles carefully just now, did you?"

The reason why Run Run Shaw invited "Huang Yulin": "Why don't we watch it again."

Watching it again, Huang Zhan and Lin Yanni still felt very amazed.

This time, even if Director Shao didn't remind them, they would still pay attention to the screenwriting aspect.

"Ah~"

The moment she saw the words clearly, Lin Yanni finally understood Shao Yifu's intention: "Jiang...Jiang Sheng?"

"..."

Huang Zhan on the other side also saw clearly: "Jiang Sheng is actually a screenwriter?"

Shao Yifu, who had been observing their expressions, was finally relieved.

It seems that just like the legend, "Huang Yulin" is indeed connected with the mainland.

"It seems like our TVB's public service announcements will be very worth looking forward to!"

At this moment, Huang Zhan's confidence suddenly increased:

"Uncle Six, let me tell you clearly, this person is not easy to recruit, unless..."