Chapter 440 The Advertisement that Made Banks All over the World Go Crazy
Looking at Jiang Shan's back as he hurried out the door, Lu Xuzhang raised his arm and pointed:
"This kid is so true. We have a ready-made car here, so why don't we use him to run back and get it!"
"Just wait for him here for a while,"
Qian Zhiguang was still eating happily: "Just in time, come with me to clean up everything in this bowl."
"I'm really not as lucky as you,"
Lu Xuzhang smiled and shook his head: "I am already 80 years old, but I can still eat it so well."
"Can I survive until now if I don't eat?"
Qian Zhiguang himself also laughed: "Don't be stunned, you should eat quickly."
Lu Xuzhang and Zhuang Shiping were in no mood to eat right now.
The two people, one on the left and the other on the right, picked up Lao Qian and walked out.
At this moment, they just wanted to go and see what Jiangshan was doing?
…
According to the time agreed in advance, Pujiang TV Station, Oriental Metropolis Daily... vehicles,
They have arrived at the People's Square next to People's Avenue.
On the other side, Gu Zhengzheng, who took a special detour to the translation studio, had already picked up Hu Xiao in the car.
"How's it going? Have the personnel been arranged?" Hu Xiao quickly inquired as soon as he closed the car door.
"Do not worry,"
Gu Zhengzheng patted Hu Xiao on the shoulder: "Zhou Yeming from CCTV can personally organize a May Fourth Movement.
I, the ancient Zhengzheng of Pujiang, can put on a good show myself. "
"That's right, you have to show this kind of momentum," Hu Xiao thought:
"It's rare for Ren Xiaojiang to ask us to help. We can't let the chain slip."
"Just wait and see," Gu Zhengzheng said, "The scene we have arranged will definitely be something you will remember for a lifetime."
"To be honest," Hu Xiao was still thinking:
"I still can't imagine what kind of effect Xiao Jiang wants."
"Don't say it's you," Gu Zhengzheng looked forward: "I still don't know what to think!"
The two leaders looked at each other.
"Then..." Hu Xiao: "Bite the bullet?"
"I've already thought about it anyway," Gu Tai was brave enough this time:
"He just wants to mess around for a while, and I will accompany him to the end."
"That's right. Anyway, it's not like your station has never done anything nonsense."
Hu Xiao waved his big hand forward: "Let's go!"
…
Just as the vehicles from various units were getting into position, the two vehicles on Anhe Street also started to move.
At this moment, Lu Xuzhang, who insisted on getting on the passenger side of the van, kept chattering.
"Xiao Jiang, can you reveal some news in advance?"
"You said you have done underground work at least,"
Jiang Shan wouldn't even say anything even if he beat him to death: "Where did all that city government go back then?"
"That's against the enemy," Lu Xuzhang flicked the cigarette ashes outward: "Are you an enemy?"
"I'm definitely not the enemy," Jiang Shan said, "but I definitely can't talk about the matter now."
"This little comrade is really boring."
"It's pointless to say it."
"Well, I won't force you anymore," Lu Xuzhang said in a different direction:
"But I must tell you in advance, the chairman of Renzhuang has seen the world."
"Isn't it the same for you?"
"You are absolutely right, and he is also very much like me."
"What?"
"Pay attention to pomp," Lu Xuzhang decided to tell Jiangshan a secret:
"Do you know how the Nanshang Bank became an instant success in Hong Kong?"
Jiang Shan: "Tell me something."
"In Hong Kong a few decades ago," Lu Xuzhang said, "it was dominated by British banks."
Jiang Shan: "Isn't it the same now?"
"Hey, have you asked about everything?"
"That's necessary," Jiang Shan said, "otherwise, how can we relieve customers' worries?"
"Yes," Lu Xuzhang said with emotion:
“At that time, in order to attract local customers, we didn’t even dare to name the bank with Chinese characters or Chinese characters.
Even the management rights were handed over to Comrade Zhuang Shiping, but what do you think he did then? "
"What did he do?"
"He actually raised a five-star red flag on top of the Nan Commercial Bank building,"
Lu Xuzhang: "And this red flag has never fallen since then."
"Isn't this the same as telling Xiangjiang that this is a bank run by the Communist Party?"
"We also advised him to hold back at that time," Lu Xuzhang said:
“After all, this bank was opened to attract foreign exchange deposits, but Zhuang Shiping didn’t think so.
He figured that no one would be surprised where he hung the red flag.
Because everyone knows that he has always been a patriotic businessman. Xiaojiang,"
"Um?"
"Do you still remember the Burma Highway that Mr. Qian mentioned that day?"
"How can we forget that?"
"It was Zhuang Shiping's anti-Japanese patriotic article of tens of thousands of words that sounded the first clarion call.
Only later would there be more than 3,000 Nanyang mechanics to support road construction. "
The accelerator at the foot of Jiangshan was released: "So, when this road was being built, Mr. Zhuang was also there?"
"That's not nonsense," Lu Xuzhang said:
"So, all the prominent people in Xiangjiang back then knew that Zhuang Shiping was the first to patriot and protect the country."
"What does that have to do with being pompous?"
"Listen to me," Lu Xuzhang clicked his tongue:
"Zhuang Shiping has always been stingy towards himself.
But when he opened Nan Commercial Bank, he wanted the highest quality in everything.
The first is that the terrain must be good and the facade must be impressive.
On the opening day, he invited everyone in Xiangjiang to attend the opening, including..."
Jiang Shan pricked his ears and heard that none of the people who would support Mr. Zhuang's coffin many years later were among them.
If you think about it carefully, Li Jiacheng and Dong Jianhua were probably still working hard to start their own businesses 30 years ago!
"Such a vigorous commotion," Lu Xuzhang looked out the window as if he saw it with his own eyes:
"Local people all think that Nan Commercial Bank is a bank with a strong background."
“That’s why I dare to go there and save money.”
"That's right. In order to continue to grow bigger and stronger, Zhuang Shiping successively developed more than 30 Southern Commercial Banks in the next 20 to 30 years!"
"That's really awesome." Jiang Shan then thought: "You are telling me this...you also want me to become bigger and stronger, right?"
"I'm telling you," Lu Xuzhang said word by word:
"The advertisement for Zhuang Shiping must also be pompous. It is an advertisement he plans to broadcast in various overseas cities.
But don't save money for him. If he reluctantly accepts it, I will be embarrassed to accept his huge share of the money! "
"Don't worry about this. When have I ever let you down?" Jiang Shan patted his chest:
"I will definitely let you collect that heavy sum of money in a down-to-earth manner!"
"..."
Lu Xuzhang turned to look at his soldiers. This boy had never let him down.
He said it didn't require any investment or time, so he actually gave him a cultural and creative popsicle.
But, the next second: "Drive well, don't say it's useless, and don't raise your tail until you meet Zhenshang!"
"okay,"
Jiangshan took the steering wheel and said: "Sit tight~"
…
Although today is not Sunday, there are still people coming and going in People's Square.
After closing the car door, Lu Xuzhang, Zhuang Shiping, Qian Zhiguang, and two other people were walking along.
Under the leadership of Jiang Shan, we set foot on the People's Square.
The People's Square, surrounded by trees on three sides, looks unusually big.
But this time Jiang Shan led them to a corner of the square.
"Here are some stone benches,"
Jiang Shan looked at the people coming and going around him, as if he was looking for something: "Let's sit here for a while first!"
The three old comrades looked at each other. No one knew what kind of medicine the boy was selling.
"I guess the person I made an appointment with hasn't come yet."
Qian Zhiguang sat down: "Let's just sit here and wait."
"He is still waiting for someone?" Zhuang Shiping also sat down: "Isn't it him we are waiting for!"
As soon as he finished speaking, Lu Xuzhang's buttocks were still on the stool.
I saw a comrade wearing a suit and holding a cello walking not far away.
With a straight pestle at that end, there is nothing more to say.
"how?"
It took more than ten seconds for Zhuang Shiping to react: "Is performing arts allowed in the Mainland now?"
"I haven't heard of it." Lu Xuzhang was also looking in that direction curiously.
"Folks can play small sideshows to earn money for their hard work, and they can occasionally be found in remote areas."
Qian Zhiguang pushed up his glasses: "But I have never seen it in a city like Pujiang."
Lu Xuzhang: “And it’s still in People’s Square in Pujiang.”
"The key is to have a cello."
Not only the three of them, but also the people passing by were looking at the "cello" curiously.
Suddenly, among the people passing by, a little girl let go of her mother's hand.
After pulling out a small flute from his schoolbag, he jumped up to the cellist.
Then, he cutely played the flute for the musical companion in his eyes.
After playing an unskilled flute sound, the little girl put down the flute with a smile.
Lu Xuzhang: "Hey, this kid is generous and generous, so he is quite suitable to be a performer."
Zhuang Shiping: "Did you hear what kind of music she was playing?"
Qian Zhiguang: "No, I'm thinking hard."
Three old comrades were watching the excitement and discussing.
In their field of vision, they could see the cellist smiling at the little girl.
The next second, the bow in his hand slowly pulled the strings, and a string of low and distant music slowly flowed out.
"This is so authentic." After hearing it twice, Lu Xuzhang started to praise.
"Hmm~"
“It looks professional at first glance.”
The little girl in front of the cellist was stunned for a moment, then laughed cautiously.
At this moment, except for a few of them, the people around them didn't seem to be interested.
At most, I would slow down and take a few more glances.
After more than ten seconds, a lesbian with a viola appeared out of nowhere.
After walking straight to the cellist's side, he didn't waste a second and started playing the violin along with the music being played.
The sound of two violins, one low and one high, immediately made the three old comrades not far away focus.
Qian Zhiguang listened carefully: "This seems to be "Ode to Joy", right?"
As soon as he finished speaking, Zhuang Shiping beside him started humming.
The familiar music made the three veteran cadres look kind and happy.
But the next moment, several comrades holding violins walked out of the bushes opposite.
"Um?"
"This is……?"
"There's an ambush!"
He watched helplessly as they walked up to the two fiddlers.
The comrades raised their hands at the same time, and a row of violin's unique rising tune suddenly made the whole ensemble lively and cheerful.
This time, the three old cadres all stood up at once.
At this time, they no longer cared about Comrade Xiao Jiang's advertisement.
They went straight to the center of the performance.
At this moment, there were already many people around the musicians.
Locals, foreigners, overseas Chinese...
No matter who they were, they all looked surprised and curious.
Just when everyone was whispering...
In their field of vision, many comrades holding various musical instruments appeared.
Clarinet, oboe, French horn, trombone, tuba, flute, triangle...
They smiled and came from different directions, but all walked towards the same center.
After arriving at the center, they immediately joined the performance of "Ode to Joy".
In a short while, more and more musicians were surrounded by the crowd and stood in a semicircular queue in several rows.
In front of them, the little girl holding the flute was still standing.
Looking at a large group of professional orchestras in front of them, smiling and playing music for themselves.
The flattered children were jumping along with the music.
Boom, the uniform symphony sound was raised several levels of intensity.
The cheerful and melodious ensemble made the three old cadres stare in amazement.
As the symphony in the square became louder and louder...
The crowds of onlookers also came from all directions.
The comrades who came late climbed up trees or benches.
Everyone stretched their necks and looked inside.
Zhuang Shiping, who had always been used to big scenes, half-opened his mouth and looked at the unprecedented spectacular scene in front of him:
"This...isn't this a well-organized symphony orchestra!"
"Oh my God," Qian Zhiguang recalled before:
"Just the few sounds that the child played just now can make such a big noise."
"Yeah~"
Lu Xuzhang listened to the layered symphony in his ears:
"Why do I feel that what I hear here is more shocking than in the concert hall."
Zhuang Shiping looked at the surprises around him: "I have the same feeling."
"How can it not be shocking," Qian Zhiguang raised his hand and pointed: "It's right in front of your eyes."
While they were sighing, the orchestra was still growing.
In the end, even the big drums and harps were pushed over.
Among the onlookers, many people raised their hands and covered their mouths in surprise.
With their eyes full of joy and excitement, those who had cameras quickly raised their cameras, and those who didn't have cameras carried their children.
Everyone whispered to each other and nodded, all of them looked happy and surprised.
In the blink of an eye, another conductor came out from the crowd.
When he waved his hands in front of him,
Suddenly, a large number of "Ode to Joy" songs rang out from the crowd.
Zhuang Shiping, Lu Xuzhang, and Qian Zhiguang were all startled at the same time.
They were wrapped in disbelief in the loud singing of "Ode to Joy".
At this moment, the People's Square was completely ignited.
The "Ode to Joy" played and sung by the whole audience immediately filled the enthusiasm of the masses.
Many comrades and foreign guests who could sing and hum also happily joined the singing.
Among them, of course, the three old cadres with eyes full of surprise were also included.
...
Pujiang Symphony Orchestra and Pujiang Conservatory of Music performed together to shock people.
The crowd, which made the whole audience boil, burst into applause and whistles at the moment when the music stopped abruptly.
Especially the three old cadres who watched the whole thing from the beginning to the end, they were so enthusiastic in filming.
At this moment, two cameras hidden in the crowd, one far and one near, began to close the lens.
One of them gave the excited little girl a best close-up.
At the same time, Jiang Shan, who quietly walked behind Zhuang Shiping, suddenly said:
"Every customer's little investment will be rewarded with a magnificent return,
Nanyang Commercial Bank - your best choice!"
"Huh?"
Zhuang Shiping turned around and looked at Jiang Shan in surprise.
Within 5 seconds, Zhuang Shiping's eyes lit up: "Could it be that this is...?"
"Yes, Mr. Zhuang," Jiang Shan nodded and smiled:
"This is the advertising sample I performed for you live, maybe you were also filmed in the camera..."
"Oh~"
Hearing this, Zhuang Shiping's mouth was so happy that he couldn't close it anymore.
He knew better than anyone how sensational the scene just now was.
Symphony, Ode to Joy...
The surprise appearances were more fashionable than those of foreigners.
"Ha,"
Zhuang Shiping was so satisfied that he kept pulling Lu Xuzhang's arm: "Hahahahaha..."
At this moment, Lu Xuzhang was also looking at Jiangshan with a smile on his face...
...
In May 2012, Spain's Sabadell Bank held a flash advertisement of the Ode to Joy symphony in a square in Barcelona.
It not only amazed the audience in front of the TV, but also completely swept up the advertising in the entire banking industry...