Chapter 463 World Cup-Renowned Paint Advertisement

1981, early spring in February.

Three vans, two large and one small, were driving on the roads in Hui Province.

Mountain after mountain, forest after forest.

Like later generations, the scenery along the way in Hui Province is still very interesting.

At this moment, the Delica van was returning to its old place.

In addition to the three comrades in the Advertising Department, there is also another Huang Hua.

"How about Manager Huang,"

Jiang Shan, who was driving, faced forward and said, "You're getting a lot of bonuses at the end of the year, right?"

As the department head of Pujiang Advertising Company, Huang Hua still has a spring breeze on his face:

"Our unit's small business can't compare with your style."

"Don't say that,"

When it comes to complaining, Jiang Shan is very experienced:

"Outsiders don't know, so can you, Manager Huang, still know?

With all the layers of exploitation in our company, how much will be left when it’s my turn? "

Huang Hua sighed with emotion: "It seems that it's not easy for you either."

"No," Jiang Shan raised his eyebrows and waved his hand: "Who has it easy now? Even the government can't get enough of it."

Huang Hua nodded: "I'm telling you about the country..."

At this time, Jiang Zhuangzhuang and Ding Lingling, who were sitting in the back row, looked at the two people in front of them who were complaining with their lips raised.

They had heard Section Chief Jiang mention it before.

Pujiang Advertising and Decoration Company, where Huang Hua works, will be the most prosperous company after the ban on advertising is lifted.

But when I look at the appearance of these two people again, those who don't know think that they are the ones who can't reveal the pot.

"elder brother,"

Jiang Shan, who was holding the steering wheel, pointed back: "Have you brought everything you should bring?"

"Are you still worried about me doing things?"

Huang Hua also smiled and pointed behind:

"From tools to manpower, we are fully prepared for you, ensuring that you can complete the task on time and in quantity."

"Then I would like to express my gratitude to you on behalf of Bureau Xu and the leaders of the Machinery Department."

"Is there something related to the mechanical department here?"

"Of course," Jiang Shan said honestly:

“Before the Sixth Machinery Department came to Pujiang for a meeting, their head made a special call to me.

As a result, after meeting with Director Xu, I realized that they were talking about the same thing. "

"oh……"

Manager Huang said: "I understand."

"What do you understand?"

"Understand what to do."

…

Dozens of families in Siting Village began preparing for spring plowing just a few days after the New Year.

They didn't know it at this moment, but there were three cars slowly approaching the village in the distance.

"Did you see it? That's Siting Village."

"That's it?"

Huang Hua looked in the direction of Jiang Shan's finger: "It looks like the surrounding scenery is pretty good."

"There is a bamboo forest surrounding this village,"

Jiang Shan looked at Siting Village wrapped in mountains and forests:

"When you get to the field, pay attention to their bamboo handicrafts. It will definitely open your eyes."

"In this small village, can there be anything that will open my eyes?"

It’s not that Huang Hua looks down on them:

"Let me tell you this, our company has held several agricultural fairs from last year to this year. What kind of bamboo products have I not seen?"

"Really?" Jiang Shan stopped arguing with him: "Let's continue chatting after we've seen something for a while."

…

After a while, three cars drove into Siting Village one by one.

"Village Chief Zhu, Almighty,"

Looking at the red Spring Festival couplets on the door of the village chief's house, Jiang Shan pressed the horn hard: "Come out and see who's coming."

"Brother Jiang," Zhu Quanneng said happily: "You are finally here?"

"Yeah, yeah, yeah, I asked why the magpies were chirping this morning. It turns out that Reporter Jiang is back."

Coincidentally, the village chief and his youngest son Zhu Quanneng happened to be walking on the path in front of their home.

As soon as he saw Comrade Jiangshan returning, Village Chief Zhu immediately felt that something good was going to happen.

Now he looked at the battle in front of him again, and quickly held on to his hat and stood up to face it.

"Welcome, welcome, warm welcome..."

"Village Chief Zhu," Jiang Shan looked at the direction of the primary school: "How are the preparations?"

"Everything is ready," Village Chief Zhu also looked in the same direction:

"This time, the mayor personally brought a large group of people over, and it was done within a few days."

"Okay, then." Jiang Shan waved to them to get in the car: "Let's go and see how the school is doing."

Long before Jiang Shan and his party set out, the town leaders received an order to renovate Siting Village Primary School.

As a result, the roof, doors, windows, earth walls... and even the playground of Siting Village School were renovated.

Although it still doesn't look like a big tile-roofed house, it looks much stronger.

Needless to say, the maintenance funds for Uni-President Match Factory and White Cat Laundry Detergent arrived on time.

…

The next day, Village Chief Zhu held a small notebook.

An important event was announced to the villagers crowded in the yard:

"After reporter Jiang's strong recommendation, our village was selected by the government... Therefore, everyone must actively cooperate with the comrades filming the TV these two days..."

"So, our village will also be on TV?"

"Can people all over the country see our village?"

"I said to the village chief, what is there to take care of in a poor place like ours?"

"..."

While the villagers were talking to the village chief, Jiang Shan and Quan Neng led Comrade Huang Hua to visit the bamboo lanterns in the house.

"Almighty,"

Jiang Shan narrowed his eyes: "Show Manager Huang a show."

"Coming,"

Zhu Quanneng, who was standing aside, had already prepared: "One, two, three!"

Wow——

With a sudden flash, all the bamboo lamps in the room lit up.

Huang Hua felt a flash before his eyes and was stunned on the spot.

At this moment, not to mention him, even Jiang Zhuangzhuang and Ding Lingling who were following behind all said "oh" at the same time.

Several people looked up and down, admiring the lights they had never seen before.

Looking at the various bamboo lanterns in the house, everyone felt that the village chief's hut had become something more than simple.

"Manager Huang," Jiang Shan's voice sounded at this time: "Have you ever seen such bamboo products?"

"without,"

Huang Hua reached out and touched the bamboo lantern hanging in the air: "I've never seen anything like it."

"You think you could bring all of these to the agricultural fair?"

"Why are you dragging me to the agricultural fair?"

Huang Hua's eyes were brightened by the light:

"The Canton Fair will be held in two months. It is the right way to select a few samples and display them."

"Um?"

Jiang Shan understood: "We have to discuss this matter carefully."

…

The official start time for filming will arrive the next day.

When the sun rose high, the workers who brought their own bedding and borrowed it from Siting Village Primary School began to get in position.

After the previous day's arrangement, Siting Village suddenly felt much more refreshing.

According to the village chief's instructions, all the debris that could be put into the house was gone.

The low houses and the earthen walls are basically as smooth as water.

"Is everyone ready?"

Standing in the school, Jiangshan looked at the painting workers in front of each classroom:

"Remember, just follow what you rehearsed before...get ready, start!"

After giving the order, the camera slowly advanced.

Yellow, blue, white, green...

Exterior paints of different colors were rolled in turn by the painters.

The original gray and yellow earthen walls outside the classroom were transformed into small colorful rooms with the up and down movements of the painter.

"Look over there."

"Is that still our school?"

Each wall has a different color, and in the eyes of the children not far away, it looks like colorful toy houses.

The whole campus suddenly became lively and cute.

While the close-up shots were being taken in the school, five or six painters were busy in the village.

This time, Kailin Paint Factory and Pujiang Advertising Company dispatched more than 10 painting workers.

Be sure to decorate the entire Siting Village.

When it was completely completed on the last day, Jiangshan's van went all the way up to the best viewing spot.

Looking at the colorful, fresh and eye-catching Siting Village surrounded by green forests in the distance.

Jiang Shan set up his own camera amidst the exclamations of the surrounding comrades.

One scene during the day and another scene at night.

When all the bamboo lanterns placed at various points in the village were lit, Comrade Jiang Shan's camera ran back and forth from far and near...

…

In 1997, an advertisement for Nippon Paint unexpectedly became a feature of the "98 World Cup".

At that time, I wanted to take a closer look at the newly launched "Nippon Paint" advertisement.

As soon as the halftime break of the game comes, the female compatriots will take their places in front of the TV in time.

When the Inner Mongolia singer Urenna in the advertisement hummed the BGM of "Judy Nana".

The houses on the green grassland were painted on site into brightly colored houses.

Originally, Nippon Paint thought that this one-minute-long paint advertisement would only be popular in China.

Unexpectedly, the playback effects in Japan, South Korea, New Zealand and other countries are also quite good.

Until many years later, this classic masterpiece of "Nippon Paint" still enjoys a place in the advertising industry.

Now, after being moved by Jiangshan in advance, it has transformed from the prairie into a fairy tale village among the green forests.

But the effect presented is exactly the same.

If this is done, maybe it will become a beautiful scenery in Siting Village in the future.

…

In Jiangshan's memory, there was a small mountain village in Wanwan many years later.

Due to its remoteness and dilapidation, it will be included in the demolition plan by relevant departments.

After repeated objections from the villagers to no avail, an 80-year-old veteran in the village bought a large number of brushes and paints.

I started with my own courtyard wall and painted it all over.

After that, when people around them saw the good effect, they began to use it widely.

After receiving collective praise from the neighbors, the old man painted more and more, and the more he painted, the more beautiful he became...

Gradually, it becomes as small as a window or a door, and as large as the roof of the entire house, courtyard walls, streets...

Anyway, as long as there is a place where he can put pen to paper, the old man will not miss any one.

Not long after, this remote mountain village with its colorful paintings was photographed and posted online.

The colorful village surrounded by green forests exploded instantly.

As a result, people from all over the country came to take photos and check in.

After seeing the miracle, the relevant people not only canceled the demolition plan, but also renamed the village "Rainbow Village".

All of a sudden, supporting facilities and souvenirs followed.

The villagers never dreamed of it.

This little run-down village that no one cares about has suddenly become a well-known scenic spot with an annual visitor volume of two million.

This scene is the same as in Siting Village today, when the children walk into the colorful campus again.

Boxes of stationery and books from the China Pencil Factory, and White Rabbit candies and chocolates from the Aimin Candy Factory, really appeared like a fairy tale...