Chapter 444: Advertisement to Order All Frontline Troops to Cease Fire

"Unless what?" Shao Yifu opposite sat steadily.

"Unless you're invited with a lot of money!" Huang Zhan said firmly.

The two short clips that were just played have already convinced Huang Zhan of two things.

Jiangshan's production is still very amazing, and TVB is bound to win this time.

In this case, there is no need to talk nonsense.

"Uncle Six, please give me a price."

Huang Zhan was happy to be the middleman: "I will contact you when I get back."

"Okay!" Shao Yifu agreed without saying a word.

"Also, please tell me something over there,"

To this day, TVB still can’t figure out whether Jiangshan belongs to Chunfengdu or a certain mainland newspaper:

"I heard that ATV has extended an invitation to them to broadcast the next part of the "Wish Match" commercial series for free.

You tell them that what ATV can do, we Wireless can do the same. "

"That's no problem," Huang Zhan leaned back on the sofa: "I will definitely help you bring the message."

Before leaving the house, Lin Yanni conveniently took away the video tape containing British and French anti-war public service announcements.

No matter what, I have to send Jiang Sheng some cutting-edge international information for reference.

…

Yanjing City, No. 34 Qianliang Hutong.

As it approached 5 p.m., the yard became lively.

In front of a wall in the east wing, Huang Yongyu is coloring a giant "lotus pond".

Qi Gong, who was standing beside him, was thinking about which poem to attach.

"You painted the painting yourself, why don't you write the inscription and postscript yourself?" Qi Gong said several paragraphs, but was rejected by Huang Yongyu.

Huang Yongyu, who was holding a pipe and holding a green brush:

"We are the only ones who own this yard now. Let's do something together. It will be interesting to see in the future!"

"That's true," Qi Gong thought carefully: "I might as well find a wall to play with after a while."

"Just the west wing," Huang Yongyu said, "it happens to be vacant."

In the yard outside the window, there was a huanghuali table that had just been collected not long ago, which was neatly cleaned up by Wang Shixiang.

At this moment, with the help of Zhu Jiaxin, he was taking photos and filing the harvests of the past few days one by one.

Since the publication of "Explanation of Painting and Decoration", Wang Shixiang began to prepare for the next book "Appreciation of Ming Style Furniture".

Recently, I just finished taking pictures of my own furniture and started working on Jiangshan’s pieces again.

"Have you finished filming?"

Zhu Jiazhu is still waiting to go home for dinner:

"I'm helping the Xiangjiang TV station to film "National Treasure 100" during the day, and I want to be your tormentor when I come back... Why don't you go and torment Xu Banchi?"

"He's not as easy to talk to as you,"

Wang Shixiang didn't lie either: "Besides, what's the relationship between us?"

"Don't be too close," Zhu Jiazhu waved his hand:

"Whenever you want to exploit people, you think of me. Why didn't you think of me when you went back to Diaoyutai?"

Just as Wang Shixiang opened his mouth to argue, there was a knock on the door.

When the door opened, it turned out to be Ren Dahui from CCTV.

"Isn't this Dahui?" Wang Shixiang hurriedly waved in: "Why are you here now?"

During the time when Jiang Shan left Yanjing, Ren Dahui and Chen Peisi came frequently.

"Didn't Xiaojiang call you?"

Ren Dahui pushed the bicycle lock around and locked it with a click: "Didn't I tell you all to go to Pujiang for a meeting?"

Zhu Jiazhu on the side turned to look at Wang Shixiang: "Why are you going to Pujiang for a meeting?"

"Say what kind of Spring Festival party it is,"

Wang Shixiang pointed inside:

"Yong Yu just received a call yesterday. Xiao Jiang asked us to go play together if we are free. Are you free?"

"How can I leave?" Zhu Jiazhu really wanted to go: "Oh~"

Wang Shixiang smiled: "Don't say I'm not thinking of you this time."

Ren Dahui, who had already entered the courtyard, looked at the papers in the courtyard:

"Xiao Jiang asked me to come over and ask how many of you are going, so that I can buy tickets for you."

"Then thank you Mahamati for your hard work,"

Wang Shixiang shouted to the east wing: "Anyway, Yongyu and I are definitely going. What do you say, Brother Qigong?"

"Go, of course I'm going,"

Qi Gong and Huang Yongyu walked out of the room with smiles:

"Xiao Jiang said that there is enough cross talk at this party. I have never heard a cross talk performance live..."

…

Pujiang City, Anhe Street.

Jiang Shan, who had lost his job, was sitting in his room with his two brothers.

"Guess who called me today?"

"Who would have known that you have so many friends?" Jiang Hai, who arrived last, had just received his job.

Xiaoyu and Xiaobai, each carrying a plate of food, were serving the food to their father.

"Remember that advertising company in Xiangjiang?"

"The McDonald's one, right?"

Although he hasn't taken a bite yet, Jiang He has been hearing this stuff a lot these days: "Did they call you again?"

"There is a TV station in Xiangjiang,"

Jiang Shan lit a cigarette for his second brother and himself: "You want me to be their screenwriter."

"Screenwriter? What are you writing?" Jiang Hai picked up a chopstick of shredded potatoes.

"It is said that this year many countries made public service announcements to commemorate Victory Day in World War II,"

Jiang Shan flicked the cigarette ashes in his hand:

"An anti-war movie currently being released in Xiangjiang is very popular, and another TV station is also filming a TV series about anti-Japanese national heroes..."

Jiang Hai understood: "So, this TV station also wants to join in the fun?"

"You all remember the "Legend of Chu Liuxiang", right?"

Jiang Shan looked at his two brothers: "That was filmed by this TV station."

"Hong Kong's TVB?"

Jiang Hai certainly remembered the days of staying up late to watch videotapes: "That film was really well made."

"Yeah,"

Jiang He nodded: "Can't they make this public service advertisement themselves? Why, it feels like it's not as good as yours?"

"I don't know about that,"

In Jiang Shan's memory, Hong Kong's public service advertisements really can't beat CCTV:

"Anyway, they asked someone to pass on the message this time, 200,000 for a film."

During this period, Shaw Brothers offered Ni Kuang a fee of 30,000 to 50,000 for a film.

Ni Kuang was quick, and he could supply several bosses at the same time.

Even if it was to Shaw Brothers, he could deliver two or three films a month.

As for whether to shoot or not, it was none of his business.

"Two...two hundred thousand?" Jiang Hai was obviously choking: "Ahem...Ahem..."

Speaking of which, this was the first time that Jiang Shan told his family about his fee standards in the form of personal income.

Before this, no matter how much the third child earned, the family thought he earned it for the company.

"All the 200,000 is yours alone?"

Jiang He did not speak, Jiang Hai continued to ask: "Don't you have to give it to the unit?"

"The specific situation needs to be studied in detail,"

Jiang Shan said seriously: "The most important question now is... can I get this contract."

"..."

When Jiang Hai heard this, he immediately took it seriously: "Hasn't the theme been established? Then let's think about World War II."

Don't need him to say it, Jiang He has already started to think about it for the third brother: "Anti-war themed public service advertisements? Have you seen them, big brother?"

"No," Jiang Hai shook his head: "Have you seen them, third brother?"

"Not many, this type of advertisement did not appear until the 1960s and 1970s,"

Jiang Shan thought about it and found it funny: "And the first country to take the lead in launching anti-war advertisements was actually Japan."

Jiang Hai: "When did Hong Kong appear?"

"I am not very clear about the specific time..."

In Jiang Shan's memory, there were no particularly outstanding anti-war public service advertisements in Hong Kong.

But there was a commercial advertisement that not only aroused people's hatred of World War II, but also created a classic advertising slogan.

It is the famous "Tissot" watch advertisement trilogy.

In 1976, Hong Kong's Po Kong Group officially acquired the Swiss watch brand founded in 1887: Tissot.

But whether before or after the acquisition, Tissot was a nameless appearance.

Until the time came to 1988.

Anita Mui, who had just become a movie queen with "Rouge", became the first Hong Kong spokesperson for "Tissot".

And Lingzhi Advertising Company, which had just been established for less than 5 years, tailored a retro advertisement for Anita Mui about unrequited love.

This advertisement with the Republic of China Railway Station as the background only lightly flashed a few scenes of lovers breaking up and getting back together.

To be honest, there is not much story, the only highlight is Anita Mui in a retro makeup.

But there appeared a bright advertising slogan - don't care about forever, just care about having it once.

In 1990, "Tissot" and "Lingzhi", which had tasted the sweetness for the first time, cooperated again.

An advertisement of "Forever" starring Wang Jie appeared again.

This time, the advertisement began to show the plot of the chaotic world.

But like the previous one, it was just a quick one.

This advertisement, which was shot in Hokkaido, is the same as the first one.

It belongs to the category of advertisement that is popular but the product is not.

Such a result is what "Titanium" is most reluctant to see.

After all, people don't spend money to listen to the sound!

So after repeatedly watching the first two advertisements, "Lingzhi" company launched the third "Forever" advertisement in 1992.

Like the previous two advertisements, "Lingzhi" still chose the background of the chaotic world, but this time the advertisement became flesh and blood.

Not only did it make itself and "Titanium" famous and wealthy, but it also moved the citizens of Hong Kong thoroughly.

Because "Lingzhi" chose a script adapted from real events for "Titanium" this time.

In February 1939, on the eve of the Lanzhou air battle.

Japanese bombers frequently bombed military and civilian facilities in the rear of the Anti-Japanese War.

Liu Fuhong, the captain of the 10th Air Force Squadron, was only 22 years old.

After receiving the counterattack order, he led four fighters to raid the Japanese airport.

After bombing more than a dozen enemy planes, he died heroically.

Afterwards, his newlywed wife Chen Yingfan committed suicide a week after learning the bad news.

After this heart-wrenching and beautiful story was moved into the advertisement by "Spiritual Intelligence", the plot was short but very detailed.

In the advertisement, the wonderful performances of Chow Yun-fat and Wu Qianlian, two acting schools, completely pulled the audience into the plot.

Especially when the pilot played by Chow Yun-fat resolutely went out in a fighter jet.

The scene where Wu Qianlian looked up at the sky and said goodbye with tears made countless viewers in front of the TV feel the pain and helplessness of life and death in the war.

The entire advertisement without dialogue perfectly set off an advertisement slogan at the end of the film-I don’t care about forever, I only care about having it once.

The Tissot ladies' watch engraved with "Forever" also became the most appropriate prop in the advertisement.

There is no need to go out of your way to torture, you can make a lot of people cry if you act according to history.

In the end, this advertisement with the background of the Anti-Japanese War not only made "Titus" popular in Hong Kong, Singapore, Malaysia, and Thailand.

The planner of this advertisement, Honggu's husband Zhu Jiading, gained a reputation as a "genius advertiser".

But behind genius there is also persistence.

Zhu Jiading searched through libraries and archives in Shanghai and Nanjing for the everlasting "Air Force Chapter".

A fragment of a newspaper that later appeared on the "Titus" poster was the same newspaper that originally published "Victory in the Lanzhou Air Battle."

The three medals worn by Chow Yun-fat are also true restorations in historical memory.

Because this advertisement was so popular at the time.

In 1996, Johnnie To also used this as a reference to film a movie "Love in Heaven 3: The Lady of the Fire" starring Andy Lau and Karen Wu.

In Jiangshan's view, although "Eternal Air Force" is a commercial.

But it is also a qualified anti-war propaganda film.

…

"If we could make a public service announcement based on real events..."

First of all, Jiang Shan will definitely not touch Zhu Jiading's famous work: "It will definitely be more convincing."

"To tell the truth,"

Jiang Hai, who had abandoned his job, squinted his eyes and thought hard, but the next second:

“If it’s something everyone knows, will it still resonate with the audience?”

"The boss is right about this,"

Jiang He looked at the third child and said, "As soon as the broadcast started, people already knew what happened next. Who would read further?"

At this moment, the three brothers were sitting around a square table against the wall.

"Then let's take pictures of something that no one knows about?" Jiang Shan suddenly thought of something.

"It's all recorded in the history books," Jiang He thought, "How many people don't know about it?"

"That's right," Jiang Hai said:

"Not to mention our country, there are also many people who know about what happened abroad during World War II."

"Brother, don't act like everyone else knows everything like you,"

Jiang Shan disagreed this time: "If you don't believe me, I'll tell you something right away. I guess you haven't even heard of it."

"Come on, third child," Jiang Hai was still unconvinced: "Tell me something I don't know. Let me hear it."

"Okay, let me tell you something..."

Jiang Shan's story comes as it comes. Just when the second brother got up to refill everyone's water, Jiang Shan said slowly:

“On the battlefields of World War I, something very miraculous happened.

The officers of the British and German armies did not issue any cease-fire orders, but soldiers on both sides ceased fire at the same moment..."

As Lao San's story began, Jiang Hai and Jiang He both walked towards the pair of single sofas.

Having lost the opportunity, Jiang Shan's story obviously dropped a beat.

“On Christmas Eve in 1914, the British and German officers and soldiers who had been fighting for several months first did not fire a shot in one or two companies.

Subsequently, it spread to the entire Western Front battlefield, and in the end, all the millions of front-line troops ceased fire. "

"What's going on?" Jiang Hai had never heard of such a bizarre thing.

"The cause of the matter has to start with a piece of singing,"

Jiang Shan glanced at his brother who was sitting comfortably:

"At the end of 1914, in order to celebrate Christmas Eve that night, which is our New Year's Eve,

The German army placed several Christmas trees in the trenches, and many of the soldiers sang Christmas carols.

Looking at the German trenches opposite that were lit by candles, some soldiers in the British army were moved by the scene and sang along.

At this time, an English-speaking soldier in the German trench shouted a few words to the British army on the opposite side.

It probably means wishing the other person a Merry Christmas.

Unexpectedly, the British army on the opposite side actually responded to them.

Just like that, the soldiers on both sides started chatting across the trench.

After a while, a few brave German soldiers slowly walked out from the trench carrying Christmas trees.

Until they reached the middle of the position, the British troops on the opposite side did not fire a single shot at them.

Not only that, the British soldiers also came out of the trenches.

In this way, these soldiers who had been fighting together during the day reunited at this moment.

They shouted Merry Christmas and exchanged their wine and rations.

He also showed the other person photos of his family.

In the end, both sides used empty cans to play a football match on the battlefield.

At 12 o'clock in the evening, the German positions also fired several illumination bombs as fireworks..."

Until now, Jiang He had already seen from the boss's constantly surprised eyes that Comrade Jiang Hai had indeed never heard of this story.

At this time, Jiang Shan told them this story.

It was also later filmed into a commercial by the British supermarket Sainsbury's - "Football Match on the Battlefield".

Sainsbury's Supermarket, which has always been good at creating warm and harmonious advertising plots, was awarded the title of "The Most Anticipated Advertising" by the audience.

In 2014, this advertisement adapted from the real event "Christmas Truce" also brought this little-known football match into the eyes of the audience.

"According to a report in The Times on New Year's Day in 1915, the British army narrowly won 3:2 in this football match that took place on the battlefield,"

Jiang Shan continued: "So, I am also going to tell a story to Xiangjiang Wireless..."