Chapter 413: Interlocking Laoshan Mineral Water Advertisements

On a train bound for Yanjing, Jiang's mother looked up and down at everything in the soft sleeper compartment.

Her eyes were full of joy, but she kept complaining:

"In fact, the ordinary berth is good enough, there is no need to spend this money."

"Okay,"

Jiang Xiangnan, who was lying comfortably on the berth, was very happy:

"Xiaoyu and Xiaobai have sat in this compartment several times. How old are the four of us? It's time to enjoy it once."

"This is not a ticket that ordinary people can buy. It must be that your eldest son is capable and even brought us old couple along."

Li Ruocheng, who was sitting on the berth opposite, kept looking at the scenery outside the window.

It's been many years since I went out for a long trip!

Some time ago, when the old couple heard that the Jiang family would take them on this trip, they were happy for several days in a row.

Every day, they happily prepared at home!

"It's so nice, so clean."

After finishing the final summary, Jiang's mother was willing to sit down with Li Huaiying.

In the next compartment.

Jiang Shan listened to his younger sister Jiang Chuan and Yu Sigui chattering...

while drawing watches for the two children.

"So, after returning from Yanjing this time, you will report to Pujiang Drama Academy?"

Yu Sigui hugged his knees and sat on the same bed with Jiang Chuan: "Sure, Xiaochuan, you will pass the exam as soon as you say it."

"You know, sister Sisi," Jiang Chuan put his head on his knees:

"If it was a year ago, I wouldn't dare to think about it. It was not until sister Pan Hong asked someone to send the registration form that I began to think about it carefully."

"Speaking of which, Pan Pan is really nice," Yu Sigui: "I still remember what she said a year ago."

"I have to thank my little brother for this," Jiang Chuan tilted his head and looked at Jiang Shan:

"If it weren't for my little brother, how could I meet so many big names."

Jiang Shan knew that his little sister was talking about Hu Xiao and Gu Zhengzheng: "Since you know, don't forget what I said to you. Otherwise, I'll beat you up."

"Don't worry, little brother, I remember it clearly."

"Oh, by the way," Yu Sigui suddenly thought of someone: "What about Ruhua, which school did she get into?"

" Pujiang Normal University," Jiang Chuan said in the next second:

"Oh no, it should be called East China Normal University now. The name of the school was just restored this month. I found out when I accompanied Ruhua to visit the school."

"Didn't she want to learn foreign languages? Why did she suddenly change her career to become a teacher?"

"It's foreign languages. There is a foreign language college in East China Normal University. Ruhua chose French literature."

"So profound?"

"It's much more interesting than German and French," Jiang Chuan said whatever he knew:

"My brother specifically asked about it. Half of the time in this French literature department is watching foreign movies. If you think about it carefully, it's quite similar to my acting department."

"Really," Yu Sigui turned to look at Jiang Shan: "You know a lot."

"Our newspaper has opened a column called "Visiting Chinese Universities" since last year. I went to East China Normal University in person, so of course I know it clearly."

Jiang Shan had just finished drawing a Plum brand watch for Jiang Xiaoyu, and Jiang Xiaobai quickly stretched out his arm.

"But I didn't write this paragraph to others," Jiang Shan didn't feel embarrassed at all: "You have to keep some inside information for your own people."

Yu Sigui: "How despicable."

Jiang Chuan: "That's right."

The next second, the two of them moved towards Jiang Shan together: "Then what other inside information do you know?"

A few minutes later.

Xiaoyu and Xiaobai raised their arms and rushed to the next door excitedly:

"Grandpa, grandma..."

"Look, we have a watch."

"Show it to grandma,"

Jiang's mother hugged her granddaughter: "Oh, it's a plum brand, which is more advanced than the one your grandfather wears."

On the other side, Li Ruocheng held his reading glasses and looked at Jiang Xiaobai's fleshy arm: "It's actually a tank chain, this must be drawn by your third uncle!"

"Yeah," Jiang Xiaobai squinted his smiling eyes and nodded vigorously: "It looks good!"

...

The courtyard at No. 51 Anhe Street.

A few hours after Jiangshan's family set off, Ying Ruhua also packed her luggage with the help of her aunt.

The moment the door was closed and the padlock was fastened.

The little girl's heart couldn't help but tighten.

To be honest, she really didn't want to leave this warm and happy place.

"If you ask me, Xiaohua, you are really lucky to meet Jiangchuan and his family,"

Aunt also understood what she was thinking:

"Actually, you don't have to be sad. Anyway, you are now admitted to a university in Pujiang. If you miss them in the future, come and see them often."

"Yeah~"

Ying Ruhua nodded obediently.

"Let's go. Go back to Hangzhou with your aunt for a few days, and then I will send you back to report."

Ying Ruhua said nothing and followed her aunt silently.

It was not until she got on the train to Hangzhou that she carefully opened a thick notebook.

[You can't predict tomorrow, but you can control today. ]

[Do your best in everything, but you must do your best first. ]

[If you are really sleepy, just stand up and study...]

Looking at the small notes sandwiched between the pages of the book, Ying Ruhua's watery eyes fell into a string of tears.

When she looked out the window again, a golden warm sun happened to shine on her: "That's great!"

The aunt looked at her curiously: "What's so good?"

"Everything is fine,"

The little girl's tears have not yet gone away, but her smile is still bright: "Everything is fine!"

…

Under night, on the Beijing-Shanghai line, a row of green leather cars with light shines all the way north.

In the soft sleeper compartment, no matter what Jiang Shanzai and Yu Sigui were talking about, they could not stop Jiang Chuan, Xiaoyu and Xiaobai from falling asleep.

"This is Japan's Toei bus,"

Yu Sigui and Jiang Shan lay on the small table:

"The color of its buses was originally cyan, so it was also called Qing Bus. But now the previous color is no longer visible."

Jiang Shan understood what she meant: "Everything is covered with advertisements."

"That's right," Yu Sigui continued:

“There are also Tokyu Bus, Keihin Bus, and Keisei Bus.

According to our company's employees, the competition among these bus companies is quite fierce.

In order to seize the market, these bus companies have also opened up a number of late-night express lines, express buses, sightseeing buses and other routes..."

Jiang Shan received an investigation report returned by Yu Si.

The entire 1960s and 1970s were a profitable period for Japanese bus companies.

Afterwards, under the attack of various rail transits, the temperature began to cool down.

By the 1980s, bus companies were frantically trying to save themselves.

But Jiangshan knew that despite this, these bus companies were still suffering from heavy losses in the 1990s.

Once government subsidies are lost, no one can survive.

"Since the past two years, these bus companies have started to make improvements inside the carriages in order to attract more passengers,"

Yu Sigui pointed to a picture: "Look, this is the green plant they planted in the bus, and this..."

What Jiangshan saw at this moment was a bus with pothos hanging on the roof.

Another photo is even more exaggerated. Not only are colorful sunny dolls hung on the armrests, but a rainbow is also painted on the roof of the car.

Compared with the stuffed toys and star-filled roofs of Tokyo buses in later generations, Japanese buses in the 1980s did not fall behind in the slightest.

"Have you asked about the bus advertising fee?" Jiang Shan said: "The kind that includes both inside and outside."

Upon hearing this, Yu Sigui smiled.

"How could you forget what you told me? I personally made a trip to do this. After reading their quotation,"

Yu Sigui smiled slyly:

“I followed your instructions and showed them some advertising designs for bus facades.

Then tell them that real advertising is even better than this, and guess what happens next? "

"Give it to us for free?"

"You are beautiful,"

After Yu Sigui rolled his eyes at Jiangshan, he turned over a quotation sheet:

"They all said that if the ordering time is lengthened, the advertising fees can be reduced further."

Looking at the quotation in front of him, Jiang Shan felt like he had become an exploiter:

"You are not stupid. If you understand which line this advertisement falls on, there will be passengers on that line."

"This is how I help them analyze," Yu Sigui said:

"But those advertisements you designed are really amazing. It's a pity that they can see them like this."

"We have to show off our unique skills to others," Jiang Shan said, "otherwise, who will pay attention to us."

"Hey," Yu Sigui lay on the small table with bright eyes:

"Since you can even draw bus advertisements so well, how about I add a bus advertisement design project to the company?"

"Okay," Jiang Shan felt that it was perfect: "Hurry up and add this item. Don't forget, we still have to buy a house in Tokyo."

Yu Sigui bit her nails and smiled extraordinarily: "Come on, let's continue. What should we do next?"

…

Jiangshan has prepared an advertising package for Laoshan Mineral Water this time.

Each one is intertwined and each one takes a lot of thought.

Be sure to become famous online and offline.

After arriving in Yanjing, they only rested for one night before Jiang Shan and Yu Sigui got close again.

This morning, the sun had just emerged, and I had not yet had time to cheer up.

There are already people queuing up at the state-owned breakfast shop at the corner of the street.

The sizzling fried dough sticks were turning over in the pot, and the waiter quickly put condiments into the tofu balls.

After eating and drinking, a group of people walked into the Institute of Cultural Relics of the Forbidden City in a lively manner.

"Everyone, don't be nervous for a moment," Jiang Shan looked at everyone and said, "Let's go over the moves again."

You say it once, but it means several times.

Fortunately, the final filming went quite smoothly.

On a corridor of the Forbidden City, Huang Yongyu, dressed in a golden python suit, walked southward with the arrogant pace of Zhang Juzheng.

On the other side, Chen Qiang, who was wearing a first-grade official robe embroidered with crane patches, also walked towards the south with steady steps.

At the same time, Jiang Xiaobai, who was wearing the same look, and another little boy Chen Qiang found at the Beijing Film Academy.

Walking exactly the same steps, he appeared on the corridor...

…

In an office in ZNhai, Li Qiang and his two comrades stared at every move on the TV.

Huang Yongyu, dressed in Mang uniform, was walking through the corridor of the National Palace Museum Research Institute.

Suddenly, out of the corner of his eye, he saw an incredible scene.

There was no trace of himself on the glass windows of the office.

If you take a closer look, you can't say there is nothing there, there is still a little one.

And this little one is actually dressed exactly like herself.

For a moment full of shock, Huang Yongyu held his official hat and approached the glass.

Unexpectedly, the little guy inside the glass also held the same official hat as his and came closer to him.

Moreover, he also put on a fussy expression.

"Um?"

Huang Yongyu was startled and moved back and forth from side to side.

At the same time, Jiang Xiaobai reflected in the glass was also moving in sync with him, exactly.

"Hey!"

Li Qiang in the office and Huang Yongyu on the TV said "hey" at the same time.

"This is interesting,"

Li Bu pointed at the TV and looked at Jiangshan: "Rejuvenated?"

"You are wise," Jiang Shan nodded: "Just keep looking down, and I will explain it to you later."

"Hmm~"

Just when Li Bu continued to look down.

Chen Qiang, who was on the TV, also came close to him with his little follower behind the glass.

The two old men looked at each other, and Jiang Xiaobai in the glass also looked at a little brother.

Then, the four people laughed loudly.

Once again, various shapes were put up in front of the glass.

After a few more seconds, Liu Xiaoqing and Jiang Xiaoyu, who were looking the same, joined them.

Three pairs of big and small groups, facing a row of windows of the Cultural Relics Research Institute, danced and played, not to mention how happy they were.

As the camera gradually zooms out, several bottles of clear and translucent Laoshan mineral water appear in the camera.

"Did you recruit Liu Xiaoqing again?"

"A movie she recently participated in has been stopped, and the crew is trying to figure it out."

"Just in time," Li Bu said with a smile, "You gave me the chance."

After watching a sample of a commercial film, Li Qiang felt young: "If I guessed correctly, the costumes in the film are from food commercials."

"You can see it," Jiang Shan nodded and said with a smile:

"It's a coincidence. I thought it was troublesome at the time, so I just ordered the clothes for the children in the adult style. I didn't expect it to come in handy here."

"You sent out such a big team for just one commercial," Li Qiang said with a smile, "How about you wait until the feature film is shot?"

"Chief, you don't know something," Jiang Shan cried out:

“I really didn’t want to alarm them, I just asked them to help find a suitable young actor.

Unexpectedly, when they heard this, they all clamored to come in person. "

"Hahaha,"

Li Qiang laughed: "It's indeed quite interesting, Xiao Jiang, could you please tell me the starting point of this idea in detail?"

"Commander, please look,"

Jiang Shan opened a folder:

“The main feature of this advertisement will be completed by Japan’s Dadi Advertising.

Their equipment is more advanced than ours, and their technical staff are better than ours. "

"Yeah." Li Qiang nodded.

"Actually, this advertisement was officially shot," Jiang Shan continued:

“The entire action was completed in front of a mirrored wall along the street.

And at the end of the commercial, a line of subtitles will appear - We don't produce water, we are just porters of nature. "

"We are just porters of nature..."

Including Li Bu, several comrades in the office were savoring it in low voices.

At this time, Jiangshan turned to the next page: "Currently, there is a very successful mineral water company in the international market: French Evian."

Several comrades present nodded together.

"France is a very romantic country,"

Jiang Shan continued: "In the eyes of most countries, they are a country that relies on perfume, wine, Evian mineral water, and three bottles of water."

"That said, it seems to make sense."

"Have you noticed," Jiang Shan continued: "When I talked about perfume and wine, I didn't mention the brand, but when I talked about mineral water..."

Li Bu: "You said Evian."

“Yes,” Jiang Shan said, “As for why I say that, it must be because France’s Evian mineral water is so famous.

In my analysis, the reason why Evian is so successful is entirely because it can tell stories. "

Jiang Shan sent a page of information to Li Qiang: "Look at this..."

Li Qiang looked at the information: "Miracle water source, named by the royal family?"

“According to legend, during the French Revolution, a sick French nobleman accidentally drank a few glasses of local mineral water while passing by the town of Evian.

Unexpectedly, after returning home, I found that my stubborn illness that had not been cured for many years had completely recovered.

As a result, the news spread from ten to ten, and a large number of admiring people flocked to Evian Town.

In the end, even Napoleon III came in a carriage with the queen.

At this point, the news that Evian mineral water was discovered by a nobleman and named by Napoleon himself spread. "

"But you know," Jiang Shan changed the topic: "The story told in Evian Town, this piece of history cannot be found in France."

"In other words," one of the comrades said, "it's possible that this never happened."

"It may be that Evian Town magnified a small incident in order to expand publicity,"

Jiang Shan: “But one thing is true. The name Evian Town originated in 1864.

In other words, they started making up stories from that time on. "

Several people in the room were silent for a few seconds.

"If you want to tell a story, Laoshan mineral water also has a story," said a comrade: "Hedgehog Spring."

"Moreover," Li Qiang also said: "The efficacy of Laoshan mineral water has actually been tested by local hospitals."

"So, we also have to tell our stories to the outside world," Jiang Shan said:

"On the existing basis, we can also perform artistic processing. Don't worry, I have already written several articles."

After Li Bu took it and glanced at it a few times, he handed it to the comrades behind him: "Find a relationship and publish these in Japanese newspapers."

"Don't rush to post it yet," Jiang Shan said, "It won't be too late to post it after our advertisement creates a stir."

In fact, what Jiangshan wants to say next is: "After the story of the noble's chance encounter with the spring water, Evian mineral water tells a new story."

"oh?"

"In 1976, Evian announced to the outside world that its mineral water was rich in minerals. Drinking it was not only good for your health, but also kept you young and energetic."

Li Bu thought of something in the next second: "Just like what happened on TV?"

“Art is all exaggerated,” Jiang Shandao said, “but it is indeed this concept that is conveyed.

At present, the advertising of Evian mineral water is not this way.

But in their various print advertisements, you will see the central idea that the more you drink, the younger you become.

Therefore, for our Laoshan mineral water, we simply include these two items.

One advertisement takes the route of getting younger as you drink, and the other takes the route of brand story and natural water quality..."

In 2005, I saw all the mineral water brands around me saying that they were youth water.

Evian Mineral Water simply upgraded the track and made a statement - live out your innocence.

The "youth water" was directly refined into "rejuvenation" water.

At the same time, "Mirror Baby", the world's first commercial with over 100 million views, was also launched.

However, in Jiangshan's view, "Mirror Baby" alone is not enough.

He also had to install a detonating device for this advertisement, so that the name of "Laoshan Mineral Water" could travel across the ocean and blossom with the advertisement...