Chapter 416: The Great Gods Wearing Battle Robes

In the second half of 1980, Japan announced that the country's automobile production exceeded the 10 million mark for the first time.

With a total of 11.04 million vehicles, it defeated the United States in one fell swoop and became the "number one in the world."

Before this incident, a topic that was often talked about by the Japanese people and the media was "leading so and so", "breaking so and so's record", "becoming number one in the world"...

However, the automobile is the iconic commodity of industrial civilization and modern national competition.

After Japan achieved this "first" again.

NBC TV station in the United States broadcast a program called "Japan Can, Why Can't We?" during prime time. 》TV special.

The program, which lasts about two hours, talks about the industrial comparison between the United States and Japan.

The NBC host said in the program: More than ten years ago, Japan was famous for manufacturing fake and inferior products.

"Made in Japan" has become synonymous with inferior goods for some time.

Today, "Made in Japan" has become synonymous with high quality.

Cheap and beautiful Japanese goods are widely loved by American people.

However, many companies in the United States are in trouble because of the aggressive Japanese companies...

same time period.

There are more and more township factories in Wenzhou in Zhejiang Province, Chaoshan in Guangzhou, and the Pearl River Delta, showing vitality beyond imagination.

Small hardware, small chemicals, small plastics, small textiles, small processing... small commodities can be found everywhere in the world.

Among these commodities, some are processed and produced by rural enterprises, and some are directly imported from outside.

Since 1979, there has been a smuggling frenzy in Leqing and Cangnan areas.

Overseas clothing, small household appliances, small hardware...daily necessities that you have never seen before.

Contraband trading markets were set up directly at some remote small docks.

At its peak, there were dozens of smuggling ships anchored here every day.

The local government did not hold the public accountable and simply closed its eyes.

Until the smart and studious locals dismantled and analyzed these simple and easy-to-learn smuggled goods.

Even production machines from overseas were brought in privately.

After that, people in the inland areas were still watching the small restaurants of self-employed people.

Some coastal areas have completed their own primitive accumulation from gray to light.

Of course, the fragrant gray income zone is still expanding...

…

at the same time.

Yanjing City, at the entrance of a small warehouse of the Chinese Academy of Sciences.

Chen Chunxian was shaking hands warmly with 14 colleagues from the Institute of Physics, Institute of Electronics, and Institute of Mechanics.

Two years ago, nuclear fusion expert Chen Chunxian built China's first tokamak device (nuclear fusion reactor).

And created my country's first nuclear fusion base in Hefei.

Since returning to China after visiting and studying in Silicon Valley and Route 128 in Boston.

He has repeatedly called on various occasions: China should also have its own Silicon Valley.

Let those sleeping in the laboratory

Scientific and technological achievements are transformed into commodities with market value.

In Chen Chunxian's plan, his current workplace, "Zhongguancun," was circled as the place where "China's Silicon Valley" would be realized.

Later, with Chen Chunxian running around, his superiors allocated a small warehouse in Zhongguancun to him.

Since then, China's first private technology sales department, the Advanced Technology Development Service Department of the Yanjing Plasma Society, was born.

The famous Zhongguancun finally welcomed its first enterprise.

Although Chen Chunxian, who was not good at management, failed to make his business bigger and stronger.

However, he single-handedly leveraged China's high-tech industry.

…

At this moment, Liu Chuanzhi was visiting Chen Chunxian's small warehouse.

Comrade Jiang Shan was sitting in ZH Hai's office, looking at a bunch of advertising designs on the coffee table with the two leaders, Li Bu and Lu Bureau.

"I already……"

Looking at the advertising design that he had never seen before, Li Qiang hesitated and said:

“I really can’t imagine what it would be like if a bunch of ads like this were put together.

But what is certain is that after this, most people in Japan should know that there is a kind of mineral water named Laoshan. "

"I can't even find the adjectives,"

Lu Xuzhang was still looking at each one carefully. He had to adapt to Jiangshan's marketing routine as quickly as possible:

"But you are right. After doing this, several major cities in Japan should know the name of Laoshan mineral water."

Hearing this, Jiang Shan took out a stack of photos from his bag.

"Two heads, if you want to know what happens after these advertisements are placed, you can refer to these photos first..."

After handing over a photo, Jiang Shan pointed at the photo and said:

"This is an outdoor advertisement I designed for the McDonald's fast food restaurant in Hong Kong. You see, it has now become a reality.

There are also these pictures, which are outdoor advertisements I designed for a hair dye factory in France when I was competing in New York. "

Two months ago, Jiangshan received the McDonald Avenue check-in photo from Huang Zhan.

After that, Chen Zichao from New York also sent him several photos of L'Oreal's hollow billboards standing on the beach.

After watching each of my design drawings come to fruition.

Jiang Shan, who is in an extremely happy mood, is showing his successful cases to the leaders, hoping to let two outsiders adopt his works.

After all, what will be sitting in front of him is not L'Oreal and McDonald's, which have been involved in advertising for many years.

Sure enough, after seeing Jiangshan's finished advertisement.

The two leaders immediately had a more intuitive understanding of advertising design.

“Is this the billboard you’re going to use to earn back that dollar?”

Lu Xuzhang looked at the photo in his hand: "Why are the colors different in each photo? Is it because of the lighting?"

"It's because of the natural light," Jiang Shan said, "Look around the billboard. Is it exactly the same as the scenery behind it?"

"Hey!"

"This is interesting!"

"This zebra crossing in Xiangjiang is also very interesting..."

"And this teapot street lamp. If it weren't for the pedestrians standing next to it, I would have thought it was a scene from a fairy tale."

"It seems that your customers are very confident in your work."

“The purpose of advertising is nothing more than to let people know about and buy your products,”

At this moment, Jiang Shan had a sincere expression and clear eyes:

“You can tell whether my advertisement is attractive or not at first glance, so they will accept my design plan.”

"That makes sense,"

Li Qiang said: "As for advertising, if no one even sees it, there is no point in promoting it.

Although I don’t understand advertising, these designs by Xiao Jiang are very attractive to me..."

After saying this, Li Bu looked at the two staff members sitting aside.

After seeing that the other party nodded in agreement, he patted a pile of design drawings on the table.

"Okay, I have the final say on all these advertisements," Li Qiang said:

"Xiao Jiang, by the way, please leave me these photos of you, so that my old subordinates can open their eyes."

"okay,"

Jiang Shan smiled and said: "You can use it, and when our Laoshan mineral water advertisement is launched in Japan, you can also give me some photos to see."

"no problem."

During this meeting, neither party mentioned Yu Sigui's Dadi advertisement, and the conversation was very pleasant.

However, these real pictures of Jiangshan have indeed deepened Li Qiang's trust in him.

"I see you brought a lot of glass bottles here. Why, are they also advertisements?"

"Please wait."

After the transparent empty bottles were placed on the table, the eyes of everyone in the room lit up.

"Oh my god, what kind of bottle is this?"

"There are no such beautiful products in China. They must be wine bottles from abroad."

"It's so beautiful."

"It makes my eyes dazzled."

Several comrades each had a bottle. They were even more surprised after picking it up and looking at it carefully.

"Laoshan mineral water?"

"Laoshan orange soda?"

"Why are they all drinks from Laoshan?"

"I have never seen such a glass bottle in Laoshan."

"..."

"I found these glass bottles from the canteen one by one."

Jiang Shan: "After I took them back, I cleaned them and polished off the trademarks, and then I drew a few more pictures for them."

There are all transparent glass bottles on the table, including round bottles and square bottles, in various sizes.

"Are the trademarks on these glass bottles all painted on by you?"

"Xiaojiang, do you want to suggest that Qingdao Soda Drink Factory change its label?"

"It's not just about changing the label," Jiang Shan said, "even the color of the glass bottle should be changed."

Bu Li and Bureau Lu also discovered that the glass bottles on the table were all transparent white glass.

It is completely different from the dark green and brown glass bottles of Qingdao Soda Factory.

"Um,"

Li Bu saw it: "If the colored glass had not been replaced with a fully transparent one, these pictures of Jiangshan would definitely not have the same effect as they do now."

"Actually, there's no need to replace everything," Jiang Shan said:

“We can produce a part first to test the market.

In a few months, Christmas in the West will be coming soon, and Bente loves celebrating the Western festival.

We just took the opportunity to launch some new packaging for the occasion, let’s call it...limited edition high-end water for Christmas. "

"Limited quantity? Why limit it? If the sales are good, just open it up and sell it."

"Aren't we testing the market? It seems advanced to say so.

And once you get the idea, it's not up to you to decide how much you want to sell, and they don't know the specific production number.

Besides, we can continue to launch other limited editions at that time. "

"Really,"

Li Qiang changed another bottle of water and looked at it carefully: "What do you have in this?"

“Tap water is provided in the guest house,”

Jiang Shan filled the only small glass bottle with water:

“The main thing is to let you see the effect of small-format bottled water.

In fact, the more transparent the glass, the more people want to drink it, including orange juice. "

"Go ahead and put a bottle of orange soda in it and take a look."

Bu Li gave an order, and a comrade immediately stood up.

Nowadays, there is no shortage of Laoshan soda in Bu Li’s office.

However, the comrade who just took the bottle found another surprise:

"Look, Li Bu, there is also a painting on the back of this trademark. It looks better when you look at it through the glass."

Before, everyone held the bottle and looked hard at the front.

No one noticed that there was something written on the back of the trademark pattern.

In other words, as long as the bottle is filled with water, you can enjoy the colorful world in the glass bottle from any angle.

“From the perspective of commercial aesthetics, when a product gives customers excellent visual enjoyment,

Even if this product is a bit more expensive than similar products, they are still willing to pay for the product in front of them, which is like a work of art..."

…

At this moment, the glass bottles placed on the table had a pleasing trademark graphic design.

Red plum blossoms, white snow, green porcelain, green leaves...

The snowy peaks, mountains, rivers, flowers, and rivers all exude a damn sense of luxury.

Not to mention in today's world, even in future generations, no real object can be found.

The bottle labels designed by Jiangshan for Laoshan mineral water this time refer to the AI ​​synthetic designs of later Internet masters.

Year 2008.

In order to compete for a place in the high-end water market, Nongfu Spring has launched a series of layouts.

They first went to the forest hinterland of Changbai Mountain and inspected more than 30 water sources, large and small.

After that, five top design teams from three countries were specially invited to jointly pitch the designs.

After three years of revising 58 drafts and 300 design drawings,

Eight types of glass bottles based on species endemic to Changbai Mountain, a new water harvesting site, were finally finalized.

Once launched, it swept multiple international design awards.

In 2015, at the launch of Nongfu Spring bottled water, founder Zhong Suisui (Shan) spoke:

[On appropriate occasions, the appropriate etiquette environment is very important.

Just like sweet potato roasting will never appear at a state banquet, extravagance is not a bad thing, and classics are people's legitimate needs...

What kind of criticism did others put at the Davos forum? Glass bottle.

What kind of water is being put on the negotiating table of our leaders? plastic bottle.

If such a situation occurs, it is the negligence of the manufacturers in our industry...]

Since the grand launch of glass bottled water, Nongfu Spring has been a star since 2016.

The G20 Summit in Hangzhou, the Belt and Road Forum, the BRICS Conference...

Following these international events, it appeared in news photos from many countries.

Even making coffee and making bread are all included in Nongfu Spring, so you don’t want to miss a single shot.

After making frequent appearances all the way, Nongfu Spring, which focuses on building its own image, has also demonstrated China's brand image to the world.

Since then, Nongfu Spring has gained many new titles: the designated water for state banquets, the most beautiful drinking water in China, the water that has the most water drunk by Yuan Yiyi...

Seeing the glass bottle water from Nongfu Spring is so impressive, other drinking water is immediately rolled up.

Baisuishan, which has always flaunted itself as an aristocrat, was the first to launch a new glass bottle.

Then, our Laoshan mineral water also appeared.

After that, C’estbon and Wahaha quickly entered the venue...

It's a pity that compared to Nongfu Spring's divine appearance, none of them can beat it.

Among them, Wahaha has been ridiculed the most.

Seeing this scene, Wahaha’s online friends and relatives group couldn’t sit still.

Wahaha, who were already at odds with Nongfu Spring, immediately sounded the rallying call.

Internet masters from all walks of life have put on their shirts and not only played drums for them, but also personally provided guidance. (Jiangshan accepts them one by one with humility)

For a time, fairy paintings were everywhere and pictures of gods appeared everywhere.

One set of bottle label designs with a Chinese style made netizens who passed by stop the page one after another.

Many netizens who do not know the truth seriously believe that Wahaha has launched a new batch of international versions of high-end drinking water.

"Wahaha, you finally live a life that I can't afford."

"Wahaha's national style version makes a stunning appearance, friends, you can start now."

"This is still pure water, it's simply a work of art."

"Chinese style is the true international style."

“At this level, it beats all foreign designers from Nongfu Spring.”

"The masters will always be among the people..."

Although professionals can tell at a glance that this is a design drawing generated by a group of AI, it cannot be mass-produced at all.

But we still can't deny its amazingness.

Now, after this group of pictures were selected by Jiangshan, 8 pictures were selected to be painted in Laoshan mineral water.

Although those synthetic design drawings only exist on the Internet, it is difficult to truly reproduce them in reality, whether in this life or in past lives.

But Jiangshan still tried his best to restore them on white paper.

Although the effect is somewhat compromised, it is already leading the way in this era.

Just when the leaders couldn't put it down and were dazzled.

Jiang Shan took out a few cardboards with festive patterns from the bag.

“Supermarkets are among the most common retail methods in Japan today.

So we have to pay special attention to the display and promotion of product shelves,"

Comrade Jiangshan moved his mouth and started:

"In addition to selling single bottles, we can also launch gift boxes and family packs, and sell two or three bottles together..."

At this moment, look at the tricks in Jiang Shan's hands.

Li Qiang looked at Lu Xuzhang gratefully and recommended Jiangshan to him.

Not only him, but the two comrades from the Ministry of Foreign Trade who have been responsible for connecting with overseas markets seem to have seen a pile of foreign exchange on the left and a pile on the right.

"Xiaojiang,"

Li Qiang looked at Jiangshan kindly, he is really a diligent young man:

"I can't wait to see the reaction after these promotional tricks are launched in the Japanese market..."