Chapter 389: Advertisement that Travels Across Time and Space

Fifth Avenue in Manhattan, New York.

In a super luxurious apartment with a panoramic view of Central Park, Murdoch, who had just finished breakfast, was sitting in front of the French window and reading the New York Post of the day as usual.

Looking at the New York Post, which he had just acquired a few years ago, Murdoch remembered a half-dead newspaper he took over from his father when he was young.

Facing the newspaper experience his father taught him before his death, "To be a media, you should engage in politics", Murdoch turned around and changed it to "sexy, scandal, sports and entertainment".

Don't say it, this method is really effective.

Compared with the previous lack of interest, the newspaper with increased circulation quickly gained the right to speak.

When this right to speak was mastered, Murdoch's life was open.

At this moment, although his eyes were always on the newspaper, he was thinking about another thing in his heart: how to help Reagan take the presidency.

Only by helping him get this job opportunity, the other party will fulfill their promise to him:

Get the status of US citizenship and amend the relevant regulations that "prohibit individuals from owning TV stations and newspapers at the same time".

In order to clear all obstacles for his own newspapers and TV stations in the future.

After quickly scanning every page of the New York Post that day, Murdoch's eyes naturally stopped on an advertisement.

In the clear blue sky, there is a yellow-orange sun and a few fat white clouds.

Below them, a row of neatly dressed cartoon animals are floating in the air in the same direction.

According to the order of the pages, the first advertisement that caught Murdoch's eye made him a little confused.

But even if he didn't understand it at all, Murdoch's mood became relaxed and happy the moment he saw this advertisement.

The next second, a line of small words in the lower right corner of the banner advertisement caught his attention: "Pick me up and point it at the sun."

Swipe.

Murdoch, who couldn't wait for a second, immediately raised the newspaper to the window.

When the sun shines through the newspaper, the small animals floating in the air have turned into a team of animals riding bicycles.

Watching the wonderful changes in the newspaper, Murdoch, with his hands still raised in the air, laughed unconsciously.

The moment this old fox looked at the advertisement, the light that penetrated the back of the paper made him feel a leisurely life under the blue sky and white clouds.

Suddenly, Murdoch turned the newspaper over without thinking.

As expected, a row of bicycles was clearly printed in the same position on both sides of the page.

Oil prices have risen again? What does it have to do with me.

I have my bicycle.

Ride Phoenix, drive Forever, a century-old enterprise, trustworthy.

The speed is normal, the tire pressure is normal, and the driver's health is even more normal.

This life speed is just right.

For the health of the earth, I want to choose a more environmentally friendly way of travel.

When you gradually slow down, everything will become better!

…

Compared with the previous advertisement slogans of "Century-old enterprise, Phoenix forever", "Promotional feedback, can't be missed".

This version of the advertisement slogan seems more advertisement-like.

Compared with other cool, fragrant, exaggerated and repetitive advertising slogans in the newspaper.

This bicycle advertisement from China is not only not annoying, but also very friendly.

"What a well-designed advertisement!"

After unlocking the secret of the advertisement, Murdoch's smile deepened.

When he pointed the newspaper out the window again,

He accidentally looked down and found that many pedestrians on the street not far downstairs were holding newspapers up to the sky like him.

At this time, Murdoch's assistant pushed the door and came over excitedly:

"Sir, do you know that all 300,000 copies of the New York Post this morning have been sold out."

Although New York is now a city with a population of more than 7 million.

But the 300,000 copies of the New York Post every day always have to wait until the afternoon to sell out.

When the weather is bad, a large number of newspapers will be returned to the newspaper office.

"So fast?" Murdoch subconsciously glanced at the time: "It's only a few hours now, and the newspapers are sold out?"

Although he had vaguely guessed the reason, Murdoch still couldn't believe it.

"During the morning rush hour today, there were many newsstands rushing to buy the New York Post," the female assistant said quickly: "As far as I know, the reason why everyone rushed to buy newspapers..."

At this point, the female assistant suddenly glanced at her boss's hand.

"Here," she pointed at the newspaper in Murdoch's hand and said, "It's because of this Chinese bicycle advertisement."

"It?"

Murdoch's mind turned quickly: "It's so popular?"

"To be honest, I like it very much," the female assistant said: "Just before I left the newspaper office, there were calls coming into the newspaper office asking to order newspapers."

"Check it right away," Murdoch said: "How many days has this advertisement been subscribed in our newspaper?"

"Including today, there are three days in total," the female assistant has already investigated: "But the layout position of the next two days will not be as good as today."

"Advertising page?"

"Yes," the female assistant nodded: "It is the advertising hinge."

Like domestic newspapers in the 1990s, every American newspaper at that time would add a few pages full of advertisements.

"Notify them and say it is my opinion," Murdoch said: "The layout of this advertisement will not be changed in the next two days, and it will be in the same position as today."

"Ah?"

The female assistant reminded: "Sir, this advertisement of China Bicycle is not simple. It has very high requirements for layout. Not only must it be printed on both sides, but it must also be aligned with the layout..."

"Is this something you should worry about?" Murdoch fanned the newspaper in his hand: "Can't I see it?"

"I know, I will arrange it right away."

...

After the female assistant turned around and left, Murdoch raised the newspaper to the window again.

This time, he read it very slowly.

Don't want to miss any details of the advertisement.

At this moment, New York citizens who have the same style as him can be found by the handful.

In almost every corner of this city, you can see several of the same style.

New York citizens who think they have seen everything in the world, hold newspapers in twos and threes to appreciate the new world from China.

Let alone the cute guests in the advertisement, it is this two-in-one advertisement reading method.

Not to mention seeing it, even hearing it has never been heard of it.

More importantly, for the cartoon bicycle advertisement that suddenly appeared in front of them, New York citizens not only felt fresh, but also felt it was particularly pleasing to the eye.

After watching it for a few more times, even the four meridians and eight meridians were relieved.

It has been a long time, first the Vietnam War crisis, then the oil crisis...

This month, there was the Iran hostage crisis.

Faced with a screen full of crisis news, New Yorkers finally saw a picture that was both interesting and healing.

While smiling slightly, they also found a legitimate reason to save fuel.

Slow life, more environmentally friendly.

The oil price has soared from 13 yuan a barrel last year to more than 40 yuan, and the American people have already begun to feel the pain.

Don’t say they don’t care, who wouldn’t care about the paid items that are spent every day?

Liu Luanxiong relied on this crisis to sell a large number of electric fans during the energy conservation and emission reduction in North America.

…

But compared with ordinary citizens, the members of the various countries who came to New York to participate in the Advertising Festival saw the value of this advertisement from another perspective.

A brand-new perspective of print advertising has been opened in this world in advance.

The advertisements designed by Jiangshan for Phoenix and Forever Bicycles are actually printed on the front and back of a newspaper with different patterns:

Cartoon animals on one side and various bicycles on the other side.

Through the irradiation of light, the front and back pictures naturally overlap to form another picture.

This kind of print advertising design that uses light source perspective is unique, not to mention in today’s world, even in the future.

Its idea is completely borrowed from an advertisement concept of "Shinkai Makoto" in the future.

In 2016, the animated film "Your Name" by Japanese screenwriter Makoto Shinkai was well received as soon as it was released.

Not only did it earn 300 million yuan at the box office, it also broke the box office record of Hayao Miyazaki's "Spirited Away" in one fell swoop.

It became the global box office champion of Japanese animated films.

Three years later in 2019, when Makoto Shinkai's new work "Weathering with You" was about to be released.

An ingenious double-sided newspaper advertisement made Makoto Shinkai show his face again.

In order to take advantage of the cold rice of "Your Name" and stir up "Weathering with You".

Makoto Shinkai took up two full pages on the front and back of the newspaper "Asahi Shimbun".

According to the plot of the movie "Your Name", the two male and female protagonists who exist in different time and space and cannot meet are arranged on the front and back of the newspaper respectively.

When the reader raised the newspaper facing the light according to the prompt, the most classic scene in the movie appeared.

Through the transmission of light, the front and back pictures overlapped.

The two protagonists in the newspaper finally appeared in different time and space, and finally met at the place.

Such a painstaking design made the "Asahi Shimbun" of that day, like the "New York Post" now, sold out in seconds as soon as it was released.

Not only that, "Asahi Shimbun" was also on the hot search for several days because of this advertisement.

Netizens said:

[Wow, what a sweet idea. ]

[I grabbed two newspapers. ]

[Too much, why don't you hand one over quickly. ]

[This is the right way to save the paper media. ]

[The newspaper has been collected, Shinkai Makoto is thoughtful. ]

[Cancel the collection, let me take it. ]

[I want this newspaper too. ]

[After three years, "Your Name" is back. ]

[Are you okay? The person who watched the movie with me three years ago. ]

…

Online and offline, everyone is spreading sweetness.

I have to say that this advertisement of Makoto Shinkai is really amazing!

It lives up to another title of Makoto Shinkai: Makoto Shinkai advertisement.

Makoto Shinkai has always been known as a wallpaper maniac and an advertising maniac.

Since he became a little famous, the number of advertisements has been out of control.

"Weathering with You" was released after "Your Name" because of its unruly advertisements.

"Weathering with You" was also once called "Advertising Son" by the audience.

Fortunately, Makoto Shinkai's animation makes every frame of advertisement placement reasonable and appropriate.

Although the audience cursed fiercely, they couldn't bear to let go of any of them.

Even when chatting with the queen of the TV series, they regarded the topic of advertising as the most interesting discussion direction.

Whenever he mentioned a product that others hadn't discovered, he would be proud for a long time.

In the end, all film and television producers and advertising companies began to study the advertising placement method of "Makoto Shinkai".

Among them, of course, Comrade Jiangshan is also included.

In Jiangshan's opinion, Makoto Shinkai's implantation method is not to simply draw the products into the picture, but to truly assign tasks to them.

For example, the Nissin cup noodles that the protagonist often makes, the signature APP that he often clicks when looking for a job;

Each person has an Apple family bucket that is fully online and comes with tutorials;

Yoshinoya, McDonald's, KFC, Pepsi, Softbank, Meiji, Kao, Honda, Haier... and Suntory tea drinks that appear in every flavor.

An animated film can actually gather so many big companies.

It can be seen how loud Makoto Shinkai's advertising reputation is.

In the end, many prestigious products began to take advantage of the popularity of "Makoto Shinkai".

Not only did he spend a huge amount of money to draw himself into "Weathering with You", but he also printed the words "Weathering with You" on the outer packaging of his products.

Just like Murdoch now, the New York Post has been trying to increase its circulation in order to attract advertising.

Unexpectedly, a Chinese bicycle advertisement could also boost the circulation in reverse.

Now, thinking about the New York Advertising Festival that will open tomorrow, Murdoch suddenly had a new idea in his mind.

In a supermarket on Eighth Avenue in Manhattan.

The dusted Phoenix and Forever bicycles were neatly placed in front of a background wall with an advertisement poster.

Although the exhibition site is still the remote exhibition site.

But both the background and the ground have been arranged in the same cartoon style as the newspaper advertisement.

Compared with several bicycle brands arranged in the front position.

From a distance, no one can be as eye-catching as the Phoenix Forever exhibition area.

Especially the cartoon animals hanging on the background painting, and the real bicycles placed in front of them, there is really a combination of virtual and real scenes.

At this moment, it is not only the Chinese bicycle booth here.

Several other large supermarkets in New York City are also busy.

Looking at the bicycle booth that has already been well-organized, and then looking at Chen Zichao who keeps patting his chest and making promises.

Jiangshan put his hand on his shoulder with great relief: "Mr. Chen, I will leave this work to you."

"Don't worry,"

Chen Zichao continued to pat his chest: "You can go to the Advertising Festival tomorrow without worry, I will personally inspect every store."

Jiangshan nodded: "It's still reliable to have your own people."

"Since we are all our own people," Chen Zichao smiled: "Then those palace secret recipes you mentioned...?"

"I'll take care of them all," Jiangshan also patted his chest: "But these dishes are all unique skills, you have to protect these bottleneck technologies."

"Ha," Chen Zichao's eyes were already shining: "Don't worry about this, I don't like to share...Except you."

...

The next day, Lincoln Center in New York City.

It was gorgeous and crowded.

As cars stopped one after another, advertising teams from different countries and companies entered the venue one after another.

At this moment, seven shiny black stretched luxury cars are driving on Fifth Avenue in Manhattan.

From a distance, they look so cool...