Era: Starting From Modu Translation Studio

Chapter 390 Advertisement to Modify History

Founded in 1957, the New York Advertising Festival is one of the three largest advertising festivals in the world.

In order to reward and encourage the best pioneering and inspiring advertising works from all over the world, the organizers of the advertising festival have established a variety of advertising category awards.

Since its inception, in order to collect more excellent public welfare propaganda and commercial advertising cases, the New York Advertising Festival has not only accepted applications from the selection agencies, but also actively conducted market research and collected excellent works.

But no matter which way of participating, the consent of the advertiser must be obtained first.

Of course, for such a large-scale product push, no stupid advertiser has ever raised objections.

Even if they are in court, they will shake hands and make peace at this moment.

So, as long as it is the opening of the New York Advertising Festival.

Regardless of whether there is hope of winning or not, many well-known brand companies will take this opportunity to show up at the advertising festival and help cheer.

At this moment, an exhibition hall in the Lincoln Center is decorated like a commodity trading hall.

The participating teams, media reporters, brand merchants who arrived at the Advertising Festival first...

As well as experts, students, and enthusiasts who have something to do with the advertising industry...

You can all visit and learn about the new shooting techniques, photographic equipment, and packaging design that have appeared in the advertising industry in recent times in this exhibition hall.

To put it bluntly, it is a communication platform for the advertising industry.

As long as you walk around inside, your topics of conversation and horizons will immediately rise.

...

Outside the gate of the exhibition hall, the reception area.

In addition to the security personnel who are maintaining the order of the Advertising Festival, there are also many guests who come to participate.

Swish...

A flash of light suddenly sounded, making everyone look at a slowly approaching luxury convoy.

Following a salute, the Chinese Advertising Festival participating convoys stopped one after another at the entrance of the Lincoln Center for the Performing Arts.

The solemn aura immediately made all the guests at the gate shut up.

That is to say, Sir Chen can no longer mobilize the police force.

Otherwise, he would have to equip Jiangshan's motorcade with two police motorcycles to lead the way.

If the scene was staged at the door in a grand manner, people would believe you even if you said the president was coming.

A few clicks.

When the doors of luxury cars were opened one after another, the Anliang cousins, wearing white shirts and black trousers, stood beside a car and opened the door to protect the roof.

Then, Jiangshan, Huang Yongyu, and Wang Shixiang got out of the car with indifferent expressions.

Compared with other Chinese people who always smile in their impression, these three are obviously unusual.

Because in their opinion, they can't give these foreigners a good face in advance.

Otherwise, they will definitely rebel.

At this moment, in the eyes of others, they always feel that they are not here to participate in the competition.

Instead, they seem to be here to present awards.

Looking back, Wang Fulin, Huang Hua, Yu Sigui, and Zhang Lu also got out of the car carefully at this moment.

Although he had taken this car to the supermarket yesterday, Wang Fulin was still a little panicked.

When he met the brothers of Anliangtang, he thanked them politely.

After all the team members got off the car, the staff who was checking the invitation letter chatted with Jiangshan habitually.

An inadvertent glance made him see the white shirts of Anliangtang standing in a row and not leaving.

The next second, the staff who suddenly felt dry in the throat quickly handed the invitation letter back.

Then, with a gesture of "please come in", Jiangshan and others were quickly sent in.

At this time, a burly American security guard standing at the entrance secretly glanced at the members of Anliangtang who were also well-fed.

Coincidentally, the brothers of Anliangtang also looked at him at this moment.

The glance in the dark made the two big brothers from China and the United States laugh awkwardly for a second.

Soon, the two people who stopped laughing returned to their respective positions.

After watching the motorcade slowly drive away, everyone present breathed a sigh of relief.

I don’t know why, although I don’t know the other party’s identity, I always feel that he is someone I can’t afford to offend.

Although Chen Zichao is not very good at other things, he is really good at putting on a show.

Look at this group of carefully selected bodyguards, they are really not inferior in momentum.

At this moment, the seven comrades who have entered the exhibition hall look much more relaxed than when they were sitting in the car just now.

Wang Fulin and Jiang Shan walked side by side: "Let’s study hard here for a while."

Jiang Shan nodded: "Let’s ask them to learn from us later."

"Xiao Jiang, you are so confident," Wang Fulin smiled: "What if you don’t win the award?"

"We have to win one,"

At this moment, Jiang Shan is not panicked at all. He knows the award-winning cases of this session better than the organizers: "We are not greedy. We will be satisfied if we can take back a bronze medal."

It is not too much to win a gold medal for the level of "food advertisement".

But Comrade Jiangshan, who knows the historical trajectory well, really dare not say anything big.

After a lively tour of the exchange hall, the guests walked towards the designated theater of the advertising festival according to the regulations.

"What's wrong with you?"

On the way there, Jiangshan found that Yu Sigui's walking posture was very strange: "Can't get used to wearing cheongsam?"

"What?" Miss Yu took the opportunity to put her arm around Jiangshan's shoulder: "It's because the heels are too high."

In order to take care of each other, Jiangshan gradually slowed down: "Why do you wear such high heels if you have nothing to do!"

"Why else?"

Yu Sigui, who has always maintained a good image outside, whispered: "Of course it's to improve the image."

"Thank you so much," Jiangshan suddenly stopped: "You don't want to go on stage to receive the award?"

"How is it possible..."

Before Yu Sigui finished speaking, Wang Shixiang, who deliberately walked a few steps slower, joined them.

"Xiao Jiang, why do I feel that your uncle is a little bit abnormal today?"

"Really?" Jiang Shan looked ahead: "It seems that he didn't talk much. What happened to you two last night?"

"Nothing," Wang Shixiang thought for a while: "By the way, we made a phone call to Yanjing last night, and Xu Banchi told us a piece of news on the phone."

"What news?"

"Didn't Fan Zang go to Tokyo last year?" Wang Shixiang said:

"As a result, a message came back from there recently, saying that Japan has included Fan Zang in the ranks of the top 10 modern painters."

"Oh,"

Jiang Shan and Yu Sigui said together: "No wonder my uncle is in a bad mood, he was not included."

"He is not the kind of person who cares about this stuff," Wang Shixiang said with a smile: "But anyone can be included, except..."

Jiang Shan: "Not the one with the surname Fan."

The three of them walked and laughed, and Yu Sigui's feet didn't hurt anymore.

Wang Shixiang didn't care whether Huang Yongyu was in a good mood or not.

When they walked into the venue, the three were still laughing together.

Jiangshan and his party didn't stop until they saw the big screen on the rostrum.

The big screen played the award-winning representative cases of each advertising festival since 1957.

Watching them one by one, the audience felt like they were on a time machine.

Looking at the advertisements full of the flavor of the times on the big screen, the Chinese group members sitting in the hall were also amazed.

"So early advertisements are so wonderful?" Wang Fulin shook his head and said with emotion: "Compared with them, our advertisements are really unbearable to watch."

"These are all award-winning advertisements over the years," Jiangshan said: "How can they not be wonderful!"

"In 1969,"

At this time, Wang Fulin looked at an advertisement for a Mercedes-Benz RV on the screen: "What was our country doing at that time?"

Jiangshan: "What do you think?"

Wang Fulin waved his hand: "It's better not to mention it!"

As the years approached, the advertisements on the big screen began to become more and more diversified.

Until the year 1980 was shown in the subtitles, the guests in the venue watched more carefully.

According to convention, any advertising case that appeared at the premiere has the possibility of winning an award.

At this moment, as long as their own advertisements appeared on the screen, the small area would immediately become active for a few seconds.

Watching one advertising case after another flashing before his eyes, Comrade Jiang Shan, who never saw the real owner, actually began to get nervous.

Finally, when a familiar music prelude sounded, Jiang Shan breathed a sigh of relief.

Huh,

Huh,

At the same time, the group members sitting with him also breathed a sigh of relief.

"Forbidden City Wonderful Night", here it comes.

As soon as this advertisement appeared, a whisper sounded in the venue.

All the guests present did not expect that the advertisement that appeared on New York TV two days ago would appear again at the advertising festival.

From the reaction in the venue, it can be seen that this Chinese food advertisement is already a clear winner in the eyes of various advertising companies.

"From this point of view," Wang Fulin clearly remembered what Jiang Shan said: "Our advertisements can take home a trophy regardless of size."

"Well," Jiang Shan nodded: "As long as it is a splash screen advertisement, most of them will not go empty-handed."

"That's good," Wang Fulin was most worried about this: "That's good!"

...

"Ladies and gentlemen, Welcome to New York..."

After a round of warm applause, the long-awaited New York Advertising Festival finally opened.

According to the plan, the three-day advertising festival will reveal the major awards for film and television advertisements on the first day.

On the second day, the list of winners for print and outdoor advertisements will be announced.

On the last day, which is also the day of the closing ceremony, the New York Advertising Festival will announce the winners of public service advertisements and successful marketing cases.

In other words, there is no need to wait until tomorrow to decide whether "Forbidden City Wonderful Night" will win the award.

Gradually, with the cooperation between the host and the big screen, the winners of the bronze and silver awards have come up several times.

At this moment, seeing the host's expression getting more and more excited, the most exciting moment of the advertising festival has finally arrived.

"At this point, I don't know whether I should be happy or curse,"

Seeing his team get nothing, Huang Yongyu was really anxious: "Jiangshan, if we are not included in this, there will be no hope later, right?"

"Later..." Jiangshan thought carefully: "It seems that there is an encouragement award."

"I use him to encourage?" Huang Yongyu was already angry: "Our advertisement is so beautiful, if it can't win an award, then it must be bullying us."

"..."Until now, Jiangshan could not rule out this possibility: "Let's wait and see, if we really don't win an award..."

At this time, with the display on the big screen, the host has announced the winning advertisements of four gold awards one after another.

"If I remember correctly," Wang Fulin was more nervous than Jiangshan: "There are five gold awards in total, right?"

"Yes, five."

As soon as the voice fell, three candidate advertisements popped up on the big screen.

One of them clearly showed the advertisement page of "Wonderful Night in the Forbidden City".

The next second, Jiangshan grabbed Wang Fulin's arm.

Obviously, he was more excited than Director Wang at this moment.

However, what made him nervous was not the appearance of "Wonderful Night in the Forbidden City", but the Sony advertisement in the three candidate lists.

Jiangshan remembered very clearly that this Sony TV advertisement was one of the gold medal winners of the 1980 New York Advertising Festival.

I really didn't expect that "Wonderful Night in the Forbidden City" would be on the same line with it.

As before, the three candidate advertisements were put on the big screen one by one.

When it was Sony's turn, Wang Fulin, Huang Yongyu, Huang Hua... all stopped talking.

In their opinion, this Sony advertisement was really wonderful.

Multiple scenes evolved from the living room of a family, the switching was natural and the span was huge.

It was not inferior to Jiangshan's "Wishing Matches" series advertisement.

At this moment, Jiangshan had said nothing.

In his eyes, Sony's advertisement was indeed wonderful, but it was still not as good as "Wonderful Night in the Forbidden City".

But, isn't there still the "historical track" thing sitting there? I'm afraid...

"So, today's fifth gold medal-winning work is... Congratulations to "Wonderful Night in the Forbidden City" from China. Welcome the award-winning guests to come on stage to receive the award."

Wow——

Amid the applause of the audience, three bright spotlights were cast at the same time.

In an instant, the seven contestants from China welcomed the highlight moment of their lives at the same time.

In a flash, Jiang Shan and Wang Fulin, who were wearing black dresses, stood up together.

At this exciting settlement moment, the two comrades moved happily among the guests.

After successfully reaching the aisle, Jiangshan paused and looked back at his seat:

"Uncle Yongyu, come with me!"

"..." Huang Yongyu, with a surprised look on his face, pointed at himself: "Me?"

"Yes, yes,"

At this time, Wang Fulin also waved with Jiangshan: "Let's go up together."

"Here we go,"

As one of the consultants of "Wonderful Night in the Forbidden City", Huang Yongyu stood up without any hesitation: "Girl, remember to take a picture for me."

When passing by Yu Sigui, Consultant Huang did not forget to remind him.

At this moment, he did not realize that all the cameras in the audience were facing them.

For their team, which won the gold medal in the first international advertising festival, all media paid the greatest attention.

Among them, the New York Times and the New York Post gave the most.

A few minutes later, three artists from China walked up to the podium with a smooth pace.

The moment they jointly raised the trophy, all seven advertising professionals on and off the stage burst into laughter.

Jiang Shan: “Welcome to China.”

Wang Fulin: “Welcome to Beijing.”

Huang Yongyu: “Welcome to Mogao Grottoes!”

As a qualified advertising professional, he would never miss any opportunity to promote…

Chapter 404/484
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