Chapter 388: China Again, China Again

Lincoln Center for the Arts, the Statue of Liberty, Central Park, the Empire State Building, the Twin Towers of the World Trade Center...

While living in New York, the seven comrades from China not only went to these famous landmarks for walks every day, but also went to supermarkets the most.

As a supermarket born in New York after World War II, it has been called the third revolution in the retail industry.

By the early 1980s, warehouse supermarkets also began to appear in the United States.

But in comparison, this warehouse market on Eighth Avenue in Manhattan is the best.

Even Jiang Shan, who came here in later generations, was shocked when he walked in for the first time.

Putting aside those booths of cars and agricultural vehicles, there are dozens of rows of hundreds of freezers, and in later generations, there are not many that can be compared together.

But these are not the reasons for Jiang Shan and his party to go there.

The reason why they go to the supermarket every three days is mainly to take a look at Phoenix and Eternity in their own country.

Like other bilateral trade purchase orders, the 5,000 bicycles the United States ordered from China last year were distributed to the secondary market after they arrived.

Among them, New York and Los Angeles account for the largest market share.

At this time, the United States, like domestic supermarket groups in later generations, did not cater to or reject newly launched products.

If the sales are good, continue to place orders. If the sales are not good, put it aside if the market is not good.

Otherwise, you can return it to the manufacturer.

Judging from what Jiangshan and his party had learned before, Phoenix and Forever’s bicycles had not only been placed in remote areas within the supermarket.

A thin layer of dust has also fallen on it.

Unfortunately, they are in a foreign country and no one cares about them.

In just half a year, there were no images or sales.

You must know that the bicycles of Phoenix and Forever in this period are not inferior to those of foreign countries.

Not only the style is fashionable, but the quality is also unparalleled.

Some of the children's bicycles that went abroad were guaranteed not to break down for 50 years.

Unfortunately, due to the lack of publicity, customers have the feeling that it is a no-name car and a cheap product.

But if you think about it carefully, these two brands are really unheard of for American people.

Compared with the radar brand watches that were advertised in Pujiang in 1979 and only entered China in 1982, many well-known domestic brands are indeed not good at marketing themselves.

In fact, it is not surprising that such a situation would occur.

After all, at this time in China, where do Phoenix and Forever brand bicycles need marketing?

It is simply a market darling that is in short supply.

It is a pity that after more than 10 years, time-honored brands such as Phoenix, Forever, and Feige will be squeezed out by outsiders one by one.

Especially the "Giant" in Wanwan, which started out as a contract processing factory and became stronger and bigger.

After entering the mainland bicycle market, it didn't take much effort to win the permanent base in Phoenix.

After many bumps and bruises, it was not until 2022 that the Phoenix Bicycle Factory, which was deeply troubled by shared bicycles, had a net profit of only 96,300 in the first half of the year.

Look at the Hermès store next to the store. The bicycle priced at 165,000 yuan was sold out in two days.

In other words, Phoenix Bicycle has been working hard for half a year and may not earn as much as a Hermès bicycle.

…

Standing in the open space in front of the small hotel, Zi Da Jiangshan understood Chen Zichao's purpose.

He and the other party directly made signs on the hood of a "Lincoln" car:

"This, this," Jiang Shan pointed to a hand-drawn business map spread on the hood:

"Also, our domestic bicycles are basically sold in these stores."

"Um,"

Chen Zichao looked at the map and nodded: "We are familiar with these places, just tell us what we need to do specifically?"

"Don't worry yet,"

Jiang Shan understood that the advertisement in the "New York Post" would still need to fly for a while: "You will take a few... backbones with us to one of the supermarkets. We have to make some preparations there first."

"do what?"

"prepare for,"

Jiang Shan took out several admission permits from his backpack: "Prepare to hold product promotion activities. From now on, you and I are the manufacturers of Phoenix Forever brand bicycles."

Comrade Jiang Shan, who was originally only responsible for designing advertisements, saw his famous products being thrown aside to gather dust.

Immediately, a one-stop promotion and sales plan emerged.

The reasons are: first, they cannot see their good things gathering dust.

Then again, it was because I was too full during this period.

Of course, the most critical point is what Xu Muchun has repeatedly warned: the trading time for 30,000 bicycles will expire at the end of August.

"This is a background advertising painting that we customized locally,"

Huang Hua pointed to the package in his hand: "When it arrives at the supermarket, it will be posted at the designated location."

"And this," Zhang Lu also shook the bag in his hand: "The bicycle posters will also be displayed in the supermarket."

"I see,"

Chen Zichao understood: "You only need to decorate the first store, and leave the rest to us."

As soon as he finished speaking, he naturally stretched out his arm and put it on Jiang Shan's shoulder:

"Team Leader Jiang, I learned a lot about the food commercial you were responsible for last night."

"How is it?" Jiang Shan asked with a smile, "Does it look okay?"

"good?"

Chen Zichao's expression was unusually kind: "Do you know what time my restaurant closed last night?"

"Last night?"

Jiang Shan, who was packing up the map, paused: "Did the business come last night?"

Not only him, but other comrades also looked at him in surprise.

"You didn't expect it,"

Chen Zichao looked at everyone with a smile: "I'll tell you this..."

After a night, Chen Zichao was still very excited when he talked about this.

When he thought of the scene where he grabbed the phone book and called the suppliers one by one due to insufficient preparation.

"I was laughing when I was on the phone, and the person who answered the phone was even happier than me..."

Until sitting in the car, Chen Zichao was still describing the situation last night: "Because it's not just our Tanhualou, other Chinese restaurants are also placing orders with them."

"That's really congratulations,"

Jiang Shan looked at Chen Zichao who was sitting in the same row with him: "Brother Chao, has your Tanhualou ever thought about launching a set of dishes in the advertisement?"

"..."

After saying this, Chen Zichao slowly turned his head: "Dishes from the Forbidden City Palace Banquet?"

"Yes."

"Do you still need to ask this? Only a fool would not think about it,"

Chen Zichao's eyes shone straight:

"But... Team Leader Jiang, you don't know, the Cantonese chefs in my store are good at making sweet and sour pork, as for the Eight Immortals Crossing the Sea and Moonlight over the Lotus Pond, they can only watch."

"They can't do it, but I can," Jiang Shan directly revealed his skills: "As long as your Tanhualou wants to learn, I can teach them step by step."

"You?"

Chen Zichao was completely shocked, his eyes were more dazzled than when he saw the food advertisement His eyes were wide open: "Can you cook?"

"Not just me," Jiang Shan pointed at Huang Yongyu who was sitting in the front row:

"The cold tofu dish you mentioned was cooked by Professor Huang himself, and the other pastry dish, Moonlight on the Lotus Pond, is my specialty."

"It turns out that your group can not only shoot commercials," Chen Zichao said in surprise, "but can you even cook the dishes in the commercials?"

"We can do a lot," Huang Yongyu said proudly without turning his head, "Not to mention cooking, you can find me in the commercials next time if you look carefully."

"It seems to be true," Chen Zichao hurriedly looked at him carefully from the side: "Professor Huang, can you teach us about that dish of tofu?"

"That's not an ordinary dish," Huang Yongyu: "It's not an exaggeration to say that it's a work of art."

"You're absolutely right," Chen Zichao: "It's so beautiful, if our restaurant can learn to cook this dish..."

Just as Chen Zichao was thinking about the beauty, several Lincoln cars drove into the parking lot of a warehouse supermarket.

...

At the same time, in the newspaper office of The New York Times

Several art editors holding stills from the advertisement for "Wonderful Night in the Forbidden City" were discussing which photo to use as the illustration.

In addition to following the US election, the New York media during this period is also paying attention to the New York Advertising Festival, which will open tomorrow.

As a food advertisement that appeared on TV the day before the opening ceremony, "Wonderful Night in the Forbidden City" firmly caught the eyes of every newspaper and magazine.

Regardless of the effect, just looking at the gorgeous pictures in the advertisement is enough for them to write several articles.

Looking at the photos spread on the table in front of them, the editors who couldn't make a choice were frowning together.

The art editor-in-chief suddenly came in hurriedly: "Stop the work in your hands and take a look at today's "New York Post" first."

Then with a "pop", a copy of the "New York Post" was slapped on the desk.

"What's wrong?"

"What explosive news is there in today's "New York Post"?"

"It's not news," the editor-in-chief pointed to the newspaper: "It's an advertisement."

After he pointed like this, several editors looked at a long strip of advertisement that was one-fifth of the page.

"What kind of ad is this?"

"Toy ad?"

Panda, rabbit, pig, tiger, giraffe, silly eagle...

The four-color printing technology and high-quality newsprint make the American newspaper much better than the domestic one.

Looking at the colorful and cute animals in the ad, the editors couldn't tell the difference.

"No matter what product it is, I think it looks very ordinary?"

"I think it's very ordinary..."

"Haha," the art editor laughed: "Pick it up and look at it against the light."

The editors around the New York Post looked at each other.

The next second, they raised the newspaper in their hands.

At the moment when the newspaper overlapped with the light, the banner advertisement in front of them suddenly changed physically.

Originally, the cartoon animals hanging in the air were all riding a bicycle.

"Huh?"

"What's going on here?"

"Look at the back,"

An editor quickly turned the newspaper over:

"Oh my god,"

For a moment, everyone in the office was shouting to God: "How can advertising be played like this?"

"Who came up with this idea?"

"China," someone will always see the key point at the critical moment: "It's China again!"