Chapter 398: Lay a Plan and Earn an Office Building

After a bidding war ended, L'Oreal's public relations staff immediately notified the major media of the news.

As everyone knows, there has always been a legend of the top ten tortures in the marketing circle.

If you ask creative people what they are most afraid of, ten out of ten will say - bidding.

However, it is also the favorite way for the client to hold hands.

In later generations, we often see news of two advertising companies bidding for a bid with all their elites.

From the preparation stage to the bidding site... all of them are used by the client to promote and build momentum.

The past award-winning projects, excellent advertising cases, creative team ratios, designer qualifications of each bidding company... Anyway, everything that can be taken seriously must be written in a paragraph.

Any advertising company with a little money will also bring ups and downs in stock prices due to its performance during the "bidding" period.

But even so, major advertising companies still have to compete.

Because the client who can initiate a bidding war is not a small family.

Once it wins, it can often bring hundreds of millions of advertising contracts to the company.

In 2023, the most intense bidding war in the Asia-Pacific region.

Mondelez Group, which owns many food brands such as Oreo, Xianqu, E-Cola, and Maxwell, will offer an advertising contract of up to 2 billion US dollars.

No matter which advertising company wins this bid, it can basically lie flat for the year.

When Ogilvy Advertising was still very weak, the advertising godfather Ogilvy held an umbrella every day and waited at the door of the hotel where the CEO of Shell Oil often went in and out.

Finally, on a pouring afternoon, Ogilvy took a chance to hold an umbrella for the CEO of Shell Oil.

In this way, he not only got a four-in-one bidding opportunity, but also successfully won Shell Oil's one-year advertising contract.

This huge advertising fee doubled Ogilvy's net profit.

So, if a person wants to make money quickly, he must not only have talent, but also be willing to go all out.

…

At this moment, Comrade Jiangshan, who also won the bidding war, was sitting in a Broadway theater with his team members to watch a performance.

Before that, the group of seven had gone to Columbia University and watched a play called "Yenjing People" by Yenching People's Art Theatre.

They also presented several bouquets of flowers to their own people in New York.

Cao Yu, the head of the group, was so happy that he left the group and ran to Broadway with them.

Ying Ruocheng was fascinated by the most classic performance on Broadway.

When he was deeply in love, he would grab Wang Fulin who was sitting next to him and chat for a few words.

Jiangshan tilted his head and looked at the side.

In his eyes, this English translator who would suddenly be promoted from a section-level cadre to the deputy minister of culture in six years, already had a bit of the posture of Hu Xuefan in "I Love My Family".

"I'm going back the day after tomorrow,"

In the darkness, Yu Sigui's eyes were bright: "Jiangshan, you said I was going back with you... or I'll get off the plane directly in Tokyo."

"You don't want your Dadi advertisement anymore?"

Jiangshan gave an objective opinion: "It's been a long time since you came out, why don't you go back and take a look."

"I knew you would say that, you can't wait for me to go back?"

"How can I? Am I the kind of person who will kill the donkey after it has done its job?"

"You are the donkey."

"Are you angry now?" Jiangshan: "In fact, it's not just you, our team is going to break up.

You get off the plane in Tokyo, and I, Zhang Lu, and Manager Huang get off the plane in Pujiang.

Director Wang, Uncle Yongyu and others will continue to fly back to Yanjing. It's just right, one plane will take you all the way, and you won't be delayed anywhere."

Carpooling is not so smooth.

"Jiangshan," Yu Sigui said what he had been thinking about for a long time: "Actually, I also want to buy a house."

"Why buy a house?" Jiangshan thought of the crazy Tokyo in a few years: "If I were you, I would just buy an office building in Tokyo."

"How much will it cost? I can't afford it."

"I can help you earn as much as you need," Jiangshan decided to buy together:

"According to the time, the series of matches ads should all be released in Japan.

You can take some photos and hang them on the company's wall, and put a few pages in the company profile.

In addition, those McDonald's outdoor ads, Phoenix Forever, and L'Oreal print ads can all be hung on the wall.

As an advertising company, you must first learn marketing. Myself. "

After listening to him, Yu Sigui kept nodding: "Actually, I want to buy a house in Pujiang."

"Buy in Pujiang?" Jiangshan thought for a while: "It's not impossible. With your status as an overseas Chinese, you can just buy a house in Pujiang with overseas remittances."

"What do you like to build a building?"

"Yes," Jiangshan thought more and more and felt more reliable:

"Didn't the higher-ups allocate a house to our company? When you come back to live in China in the future, I won't even have to cook."

"Why?"

"I'll just go to your house and eat!"

"You're so beautiful," Yu Sigui raised his lips: "What do you like to eat?"

...

The more exciting you are during the day, the more peaceful you will sleep at night.

The next morning, Jiangshan, who lived in the same room with Wang Fulin, heard the same noise outside the door before he opened his eyes.

"It's the last day, can't you stay in your room for a while?"

"Hurry up, Jiangshan," Huang Hua called out from outside the door: "Something big has happened to our advertisement."

After hearing this, Wang Fulin and Jiangshan in the room completed the three and a half movements of sitting up, getting down, and opening the door in three seconds.

The moment the door opened, Zhang Lu slapped a stack of newspapers into Jiang Shan's arms.

"what happened?"

Jiang Shan and Wang Fulin broke up the newspaper together: "What big thing happened?"

As soon as he finished speaking, Huang Yongyu and Wang Shixiang across the corridor also opened the door: "What happened?"

"Let's take a look," Huang Hua said with a smile: "New York City newspapers are almost being contracted by our advertising."

"real?"

"where?"

"Show me quickly."

Ordinarily, the three-day double-sided advertisement has ended. Could it be that... the momentum has already arrived.

Several people started looking at the newspaper at the same time.

Soon, I met the big contractor that Huang Hua mentioned.

There is no need to search carefully, you can see it at a glance with the clear pictures.

[New Advertising Festival Gold Award Winners, a group of mysterious advertisers from China. 】

["Wonderful Night in the Forbidden City", the most eye-catching award-winning work at the New York Advertising Festival. 】

[Whether MSG is reliable depends on what the palace feasts of the Chinese Empire say. 】

[From animated commercials for MSG to palace banquets in the Ming Dynasty, the packed Chinese restaurants in New York have become the hottest topic in recent times. 】

[The double-sided bicycle advertisement that shocked the whole city is another masterpiece of the award-winning team of China Advertising Festival. 】

[L’Oréal recently revealed that in the latest phase of the bidding process, an advertising team from China won the design qualification for L’Oréal’s latest outdoor advertising with an unsurprising advantage. 】

[The Chinese advertising team is once again unpopular, and its pitch partner Ogilvy said it was incredible. 】

Compare it to a line in the news reports of various newspapers at the New York Advertising Festival.

The "New York Times", "Washington Times", and "New York Post" in front of everyone in this meeting all conducted extensive reports with text and pictures on China's award-winning advertisements.

"These foreigners have woken up,"

Looking at the picture of himself holding up the trophy in the newspaper, Huang Yongyu decided to buy a few more copies later: "You only gave us a one-line introduction two days ago. Why did you suddenly make a long speech today?"

"That's right." Zhang Lu also felt strange: "And so many newspapers reported it together."

Although "Wonderful Night in the Forbidden City" was very popular on TV.

But when it comes to newspapers, it's not as big a deal as double-sided advertising.

The Communist Party of China is one of the five gold medal winners.

"I guess it must have something to do with L'Oreal's pitch,"

Jiang Shan judged: "Think about it, the opponent we defeated this time is not a small company. We can grab meat under Ogilvy's nose. Can the media be surprised?"

"In addition, our recent commotion has been quite big," Huang Hua analyzed together: "How can these newspapers and periodicals survive?"

Even if you don’t want to admit it anymore, you have to face reality.

It's just like a double-sided advertisement. It won't be reported here and will be reported in its own place.

"Manager Huang,"

Jiang Shan suddenly thought of something: "What did you say about the new packaging of Tianchu MSG?"

"Panda bottles and panda bags will be offline by the end of this month," Huang Hua said:

"But starting next week, the 9-minute food commercial will be replaced by a 5-minute version, and the Panda MSG bottle will also be available to American audiences in advance."

At the end of this five-minute commercial, Tianchu MSG’s new packaging will appear: a panda glass bottle.

In addition, Tianchu MSG promotional posters designed by Jiangshan himself will also be launched at the same time.

After that, the same operation will be launched in multiple countries at the same time.

In short, in order to refute rumors about Chinese delicacies and MSG, Jiangshan is preparing to go all the way to the top!

…

In the afternoon, He Wenguo, the perpetrator of MSG's origin, sent the manuscript in the name of the Scientific Research Association.

Jiang Shan and his group of seven people rushed into the warehouse supermarket on Eighth Avenue.

Walking in from the pharmacy, flower shop, and photo studio at the entrance, seven people were asking each other questions:

“When will our country be able to open a shopping mall like this?”

"How nice this is,"

Zhang Lu picked up a SONY Walkman from the shelf and casually glanced at the SONY poster posted next to the shelf:

"Just pick it up and see what you want to buy, so you don't have to bother the salesperson."

If you don’t want to buy it, you can still play with it.

"I like this one too,"

Every time Huang Yongyu comes to the supermarket, he will pick up a Kodak instant camera and look at it: "This camera is really advanced!"

Compared with the 1977 Kodak Polaroid, the 1980 new model has improved several levels in terms of appearance and photo clarity.

"Do you like this thing?" Jiang Shan took a step forward.

"It looks quite fresh."

"Then let's buy it," Jiang Shan had already inquired: "Sisi said that Kodak cameras in the United States are cheaper than in Japan."

"It's cheap but it costs a lot of money," Huang Yongyu refused: "I can't buy it. Don't be stupid, kid."

"How can this be stupid?" Jiang Shan really wanted to buy it: "Only by knowing yourself and the enemy can you win every battle. What if we want to do Kodak's business in the future?"

"Is this still possible?"

"Why not?" Jiang Shan said, "Have you ever thought that we would take over the hair dye business? You will only regret it when you use it, and the same goes for products."

"It makes sense," Huang Yongyu nodded: "You have to spend what you should spend. We can't lose a lot for a small amount."

Thinking about how quickly he could get the $50,000, Huang Yongyu immediately helped Jiangshan pick it up.

"Let's buy two of these cameras,"

Jiang Shan leaned over and picked with him: "You pick one and I pick one. When we really get the order from Kodak in the future, we will go together."

"That won't work," Huang Yongyu: "This is not a small amount of money."

"Why is it so difficult for me to give you something?" Jiang Shan: "Are you still my uncle?"

"Okay, just do as you say," Huang Yongyu had already picked: "Remember to buy your uncle some clothes later."

"Let's go now," Jiang Shan turned to look at Wang Shixiang: "Uncle, I will personally dress you up later."

It's not easy to go abroad, so I must bring some gifts before returning home.

In addition to the daily allowance of one dollar per person, Jiang Shan also decided to award 7 team members with a $100 draft bonus.

According to the exchange rate of 1:1.5, it's actually not much money.

But everyone was still very happy because of this unexpected surprise.

After all, this is equivalent to their two months' salary.

At this moment, the few people scattered on the food shelves were picking up things that were beautiful, affordable and...

Jiang Shan led Yu Sigui to the toy section.

"Are you going to buy toys for Xiaoyu and Xiaobai?"

"Of course I have to buy them. Children's Day is coming soon."

Jiangshan stood in front of the Barbie counter: "You didn't see that every time I came back from outside, these two little guys were the happiest."

"Do you know how to choose Barbie?"

Yu Sigui couldn't walk anymore: "Let me help you choose."

"I've already chosen it,"

Jiangshan's eyes slowly passed over a group of old and dilapidated Barbie houses, and directly picked up a pink single-family house with a power supply system: "This is it, Xiaoyu will definitely like it."

"I like it too," Yu Sigui's eyes were pink: "I have never had a Barbie house since I was a child!"

"You like it too," Jiangshan saw it: "Then I will buy you one too."

"Really?"

"Come on," Jiangshan held the toys and stood in front of a pink ocean: "Take whichever one you like?"

Yu Sigui smiled: "You'll take yours."

So, Jiangshan said nothing and picked up another identical single-family house.

…

On May 18, 1980, the flight that Jiang Shan and his party took took off at the same time as the Dongfeng carrier rocket.

Until the plane rose steadily to the sky, Chen Zichao in the terminal was still waving to them slowly:

"What a bunch of great people, look at what they have done to New York,"

Chen Zichao looked up: "I really want to keep them for a while."

"Still stay?"

The young leader of the Ghost Shadow Gang next to him: "If they stay any longer, I'm afraid they will take over the whole New York."

"It's not as exaggerated as you say..."

Chen Zichao retracted his gaze and slowly opened a few drawings in his hand.

On the drawings, the mold drawings of the Eight Immortals Crossing the Sea were vivid and full of money.

…

On the other side of the earth, a plane flew across the sky with a roar.

At this moment, Lu Xuzhang from the Tourism Bureau and Rao Bin from the Machinery Department raised their heads at the same time:

"Xiao Jiang, it's time to come back!"