Chapter 392 Peak Hour for Print Advertising

On Manhattan's Eighth Avenue, a warehouse-type supermarket that has just been open for more than half a year, opened its doors this morning and ushered in a lively scene comparable to Christmas.

In this era with neither 4G nor 5G, print media exudes unparalleled power every moment.

Today's "New York Post" is like a positive shopping guide.

We attracted waves of customers to Phoenix and Forever bicycles.

When Jiang Shan and his party arrived at the parking lot, they saw brand-new Phoenix and Forever bicycles from a distance, being pushed and ridden out of the supermarket by New Yorkers.

"It's really a hell,"

Huang Yongyu looked at the magical scene in front of him: "Why do I feel like I'm in Wangfujing?"

"It's still early to reach the scale of Wangfujing," Jiang Shante looked at him with satisfaction: "The people of the United States have to continue to work hard!"

Chen Zichao: "The president of the United States must continue to work hard!"

Huang Hua said: "This is really an unexpected surprise!"

Wang Fulin: "I must give verbal praise."

…

Seeing that good things come in pairs, the group walked into the supermarket while chatting.

Looking at the foreigners pushing bicycles in front of him, Jiang Shan felt that the temperament of each other was different.

When they reached the Phoenix and the permanent display area, if it weren't for the cartoon murals on the wall, they almost thought they were in the wrong place.

"Gone?"

Chen Zichao looked at the few manufacturer promoters who stayed behind and said, "All sold out?"

"Brother Chao," An Liangtang, who has a heavy responsibility, said, "If you had come two minutes earlier, you would have seen the wonderful scene of two foreigners fighting for a bicycle."

"If you don't have any goods, go to the warehouse to pick them up. Aren't we asking you to act accordingly?"

"No more?" Brother Anliangtang said: "It's all empty."

"Did you hear that?"

Chen Zichao looked back at Jiangshan: "Everything is sold short."

Jiang Shanmu nodded blankly, but looked at another place.

In the promotion area of ​​Phoenix and Forever, a display board is particularly eye-catching with four pages of New York Post newspapers.

There are not only lively and cute bicycle advertisements on the page, but also Bush and his wife riding bicycles.

"Sir Chen, did you do this?"

"How's it going? It looks good, right?"

"You are such a talent!"

"It's nothing," Chen Zichao gasped after boasting: "If the newspaper hadn't been too difficult to buy, I could have posted it all the way from the parking lot to the door..."

…

As a die-hard fan of Nixon, Bush had the idea of ​​temporarily staying away from the hustle and bustle after the Watergate incident.

Ford, who took office directly without being elected, treated George H.W. Bush well.

When he asked Bush to choose between Britain and France, Bush chose China.

In 1974, Bush took his wife to China to take office.

In order to gain a deeper understanding of Yanjing and to get closer to the Chinese people, Bush decided to do as the locals do.

After buying two bicycles, he took his daughter-in-law Barbara with him and started walking around Yanjing City.

According to Barbara's recollection in her later years: The happiest time between Bush and I was the days when we were stationed in Yanjing...

Today, in order to add some spice to my own newspaper, and also to add some fireworks to the popularity of Reagan.

Murdoch added a piece of firewood next to Phoenix Forever's advertisement.

With the help of this firewood, more than 4,000 Phoenix Forever brand bicycles suddenly became a hot commodity.

…

"Do you still have a bicycle? If you do, hurry up and get on."

The sudden reminder made Jiang Shan look at Chen Zichao.

"If the warehouse of this supermarket is gone," he and Huang Hua glanced at each other, "it is estimated that Phoenix and Forever in the city will be almost sold out."

"Team Leader Jiang,"

At this time, Chen Zichao felt even more positive than Jiang Shan: "Hurry up and contact your comrades in China and ship the goods to New York as soon as possible."

"This is not something we can decide," Jiang Shan said, "This batch of bicycles is not a consignment sale, but a bilateral trade. It's not as simple as you think."

"..." Chen Zichao was silent for a few minutes: "Then, do you have any plans to set up a domestic bicycle store in New York?"

"Not yet," Jiang Shan said, "What, do you want one?"

Not to mention, it would be a good idea to open a specialty store selling domestically produced bicycles in Chinatown.

"Just come," Chen Zichao said, "We at Anliang Club need people and land. We can afford a bicycle store."

"Sir Chen, there are a lot of rules for doing business with us,"

When walking out side by side, Jiang Shan gave the other party an injection first: "Are you sure you can accept it?"

"As long as you are a businessman, no one should follow the rules," Chen Zichao said, "Whoever dares to break your rules will not be able to pass my test."

"It'll be easier with your attitude," Jiang Shan began to dig into his heart: "As long as you are willing to behave yourself, are you afraid that you won't make any money?"

"That's right," Chen Zichao said sincerely. This is what I wanted.

"Then, about opening a specialty store in Chinatown...?"

"When I get back," Jiang Shan said, "I will help you put in a few nice words to the higher-ups specifically on this matter."

"What I've been waiting for are these words from you, Team Leader Jiang,"

The project has not yet been paid, but Chen Zichao's temperament has changed: "Please rest assured, domestic leaders, we will do our best to maintain the glorious image of Phoenix and Forever Bicycles."

"In addition to bicycles, has Mr. Chen ever considered opening a travel agency?"

"What do you mean by that?"

"What about the scenery in our food advertisement?" Jiang Shan continued to point out: "If I were you, I would just add a wall-mounted light box in the restaurant..."

Until they broke up at the door of the small hotel, Chen Zichao felt that he was not far from becoming the richest man in New York.

On the way back, Chen Zichao kept asking himself: Do I really want to embark on this road?

"Brother Chao, look,"

At this time, the driver reminded him to look forward: "It's not dark yet, and the Tanhua Building has already lined up."

"Let me see,"

When the black Lincoln slowly drove past his own restaurant, Chen Zichao looked at the row of foreigners at the gate in surprise: "Is this still my Tanhua Building?"

He almost couldn't recognize it himself.

As the effect of the advertisement gradually increased, the Chinese restaurants on Chinatown were getting more and more prosperous.

Seeing this, Sir Chen immediately made a decision: he must hold on to Team Leader Jiang.

After all, he was the only one who could connect him with the mainland.

…

The next day, the advertising team from China was brought to the Lincoln Center by car.

Because the theme of today's awards ceremony had changed, the venue was changed to a large lecture hall with steps.

According to the custom of the New York Advertising Festival, they always give everyone a case analysis at this critical moment.

Of course, in order to give a class to the global advertising elites, the organizers really put some thought into it.

At this moment, Jiang Shan quietly looked at David Ogilvy on the podium.

He was so excited that he took several breaths in a row before he could catch his breath!

In fact, it was not just Jiang Shan. Since the 60-year-old Owigg waved his hand and walked onto the stage, the applause and whistles on the steps had never stopped.

It was not until the host finished the introduction and handed the microphone to Owigg that the venue finally quieted down.

Born in 1911, Owig has always been known as the "Godfather of Advertising" in the industry.

When he was young, he was kicked out of his favorite Oxford University because he failed too many courses.

In 1948, after working as a chef, salesman, and farmer for a period of time, Owig invested 6,000 to establish "Ogilvy & Mather Advertising" in New York.

In just ten years, "Ogilvy & Mather Advertising", which has branches in 29 countries, has not only squeezed into the ranks of the world's top five advertising companies.

It also turned his company's account from 6,000 US dollars to 800 million.

Look at this speed of making money, which is far from the big picture. It is completely a role model for Jiangshan's entrepreneurship.

The reason why Owig was able to create this miracle is not only because he seized the opportunity of the marketing industry's explosion.

Another reason is Owig's keen insight and the ability to execute this insight into action.

Although the number of employees under his company has long exceeded 10,000, Owig likes to do everything himself.

In 1938, after researching his competitors, he coined the term "box office poison".

After taking a test ride in a Rolls-Royce, Owig wrote the slogan that made Rolls-Royce a god:

[The loudest noise you can hear in a Rolls-Royce is the ticking of the clock. ]

In order to help the Hathaway Garment Factory, which had been unknown for 116 years, Owig gave their shirt models a pair of eye masks for $1.5.

Once this advertisement was published, all readers immediately saw a big red flower with a strong personality in a forest of advertisements...

Now, standing at the New York Advertising Festival, Owig had resigned as chairman 15 years ago in order to concentrate on creative design.

But his legend continues.

"The customer is not an idiot, she is your lover."

"There are no boring products, only boring advertisements."

Owig's two mottos coincide with Jiangshan's "The interests of the client are everything."

So at this moment, Jiangshan looked at Owig as if he had seen his industry idol.

As the lights were adjusted, another project link of the advertising festival arrived.

According to the program list, after analyzing several classic print advertising cases, the organizer will announce the list of winners of print advertising and outdoor advertising on the spot.

At this moment, when a picture was displayed on the big screen, Owig, who was standing on the side of the screen, laughed with the advertisers present.

At the same time, some guests on the field looked in the direction of the Chinese team.

At this time, Owig pressed his hand and began to speak: "Before explaining this case, let us applaud our advertising colleagues from China..."

After a round of applause, Owig looked in the direction of the Chinese team:

"Thank you for bringing us a visual feast, and thank you for teaching us the application of double-sided advertising."

At this moment, the podium full of technology showed the two-in-one advertising pictures of Phoenix and Forever Bicycles.

"Just yesterday, I contacted an old friend of mine,"

Before analyzing the other party's case, Owig wanted to say something to the Chinese advertising team:

"We all agree that the double-sided advertisement you designed should be included in the teaching plan of the Department of Advertising and Media at New York University...

We are sorry that your design was selected as the first advertising case today without prior notice.

However, if you feel offended, I will immediately stop this case analysis."

When saying this, the old man on the stage kept looking in the direction of the Chinese team.

Not only him, but everyone in the venue was looking at the Chinese team.

"Please,"

After Jiangshan stood up and made a polite gesture, Owig, with a smile on his face, finally began to teach and answer questions.

"...So in my opinion, the emergence of double-sided perspective advertisements is not only a new design direction in the advertising industry,"

Owig, sitting on a high chair, concluded: "It is also a milestone in print advertising..."

After an in-depth analysis, Jiangshan realized that there were so many design ideas in his advertisement.

"So that's what you thought at first," Yu Sigui came over and whispered, "If he hadn't said it, I wouldn't have known it!"

"If he hadn't said it," Jiang Shan said, "I wouldn't have known it either."

How could Yu Sigui believe Jiang Shan: "Just pretend to be ignorant when you know the truth."

Just when Huang Yongyu quietly approached and was about to listen to what they were talking about.

The big screen flashed and replaced a new print advertisement.

As soon as this picture appeared, the venue immediately murmured a lot.

Compared to the double-sided advertisements that were already familiar before, what was displayed on the big screen at this moment was an outdoor advertisement that everyone had never heard of.

"Like the previous double-sided advertisement," Owig laughed:

"The owner of this outdoor advertisement did not submit an application to the organizer of the Advertising Festival.

However, I still want to share this advertising case with you here because it is really outstanding.

As the founder of an advertising company, I can say that the advertisement you see is the most interesting outdoor advertisement so far."

Amid the discussions in the audience, Jiang Shan, Yu Sigui, and Huang Yongyu stared at the picture on the screen in amazement.

After a few seconds, the three comrades retracted their heads together.

Jiangshan: "How could it be this?"

"Didn't they say it's not fully completed yet," Yu Sigui: "How come it's spread to New York?"

"But you're right," Huang Yongyu: "It looks unusual."

"What are you three talking about?" Wang Shixiang came over curiously: "Have you seen this ad?"

"It's an ad," Wang Fulin looked at the big screen hard: "Why doesn't it look like one to me?"

"Actually, I don't need to tell you,"

At this time, Owig's voice sounded again: "Everyone must have guessed who it's endorsing!"

As soon as this question was asked, the whole place was filled with answers - McDonald's.

At this moment, what was displayed on the big screen of the Advertising Festival was the McDonald's French Fries Sidewalk designed by the second contractor Jiangshan for "Huang Yulin".

"Look at what's going on,"

Seeing this, Jiangshan, shaking his legs, put on an indescribable smile:

"I originally wanted to learn about advertising design in advanced countries, but I didn't expect that all of them... were me!"