Chapter 1648 Service First
The vouchers can be used not only for shopping at the store, but also for shopping and consumption at any store in Wanhai Plaza. Similarly, the diversified interactive center on the second floor and the cinema and catering center on the third floor also recognize such vouchers and can be used as consumption offsets.
However, this is just a unified activity plan for Wanhai Plaza to promote. After studying it, Zhu Yuanfeng and Fan Aisheng decided to give the merchants on the first floor more promotion space. While complying with the unified promotion plan of Wanhai Plaza, each store can make its own decision and add some of its own characteristics on this basis.
For example, discounts can be used for promotion, or membership card activities can be added during this promotion. Anyone who applies for a membership card during the event will have greater welfare activities, such as recharging 100 yuan to get 50 yuan or recharging 1,000 yuan to get electrical appliances or other things.
In this way, each merchant has more room to play. Fan Aisheng and Zhu Yuanfeng surveyed and asked some merchants for their opinions, and they were also very interested.
It has not been long since Wanhai Plaza opened, and many famous brands have settled in the plaza. To operate well and increase sales, we must try our best to attract popularity and stabilize a large number of regular customers.
Through vigorous promotion and applying for membership cards, we can attract a large number of regular customers. How can these merchants miss such a good opportunity?
"This is a good idea. There are discounts for applying for membership cards, which can attract a large number of stable customers. As for the size of the discount, it is best not to participate in our plaza. Let these merchants discuss and study the specific promotion plans of their own stores."
After reading the promotion plan in his hand, Shen Dapeng nodded with satisfaction, then looked up and asked: "Ten days of promotion will definitely stimulate a wave of consumption. My suggestion is that this promotion can not only take the form of posters, but also be reported in large sections in newspapers, and mention the overview of Wanhai Plaza by the way, which plays a role in publicity. In addition, it can also be promoted on local TV stations. In this way, although the advertising cost will increase a lot, it is still quite worthwhile compared to the huge profits brought by the ten-day promotion."
After Shen Dapeng's voice fell, Fan Aisheng He nodded in agreement, "That's right. During the ten-day promotion period, at least we should do enough publicity work in the early stage to let more people know. Not counting the posters and newspaper ads, the advertising time during the prime time of TV stations alone will cost tens of thousands or even hundreds of thousands."
"But if the early stage work is done well, the profits brought by the huge consumption will be amazing. Take a step back and think about it. Even if the profit is not very good at that time, it doesn't matter. The advertising fee will not be wasted. At least everyone knows Wanhai Plaza, right? If the service is improved, the sales volume will naturally increase in the future."
Although Zhu Yuanfeng is still fighting with Fan Aisheng, he has nothing to say at this time when it comes to his own interests.
He agrees with Fan Aisheng's words.
"Mr. Fan is right. Not only because of this promotion, we have to improve our service level and give customers a more comfortable experience. At any time, as long as Wanhai Plaza is open, we must uphold the concept of service first, everything is for consumers. Only by satisfying consumers can our plaza survive and grow. So, I also think that it is worth spending money to do a good job of publicity at this time!"
Shen Dapeng could hear that although Zhu Yuanfeng usually speaks and acts more smoothly and never offends people on the surface, what he said just now was what he really thought. It can be seen that he is very concerned about this promotion.
No wonder, if this promotion is very successful and brings considerable profits to the plaza, Zhu Yuanfeng, as the general manager of Wanhai Plaza, will look better, and it can also be regarded as his contribution. This credit must be grasped.
"Both bosses agree, I have nothing to say, let's do it this way."
In any case, it is all to promote the reputation of Wanhai Plaza. This kind of promotion must be done, and it will be done from time to time in the future.
"Okay, Mr. Fan, do you have anything else to add?" Seeing that Shen Dapeng had no objection, Zhu Yuanfeng turned his gaze to Fan Aisheng and raised the draft of the promotion plan in his hand.
"No, we should all work together to make this promotion event a success and achieve results!"
Fan Aisheng has no bad intentions towards others. If others treat him well, he will be even better to others. If others treat him badly, he will not trip others up in private.
At work, he is also a very down-to-earth person, and he treats his work conscientiously and meticulously.
So, from the bottom of his heart, Fan Aisheng is very much looking forward to this promotion event.
"Okay, since there are no objections, I will let the people in the publicity department contact the newspaper and TV station to discuss the specific publicity matters. After half a month, the promotion matters will be officially launched."
After the discussion, Zhu Yuanfeng and Fan Aisheng left Shen Dapeng's office, and Shen Dapeng breathed a sigh of relief and sat back in the chair behind his desk.
The game company's server has finally come to a head. If nothing goes wrong, a formal agreement can be signed in a few days. At that time, if there are any problems on the Internet in my company in Shenzhen, such as Xiaoyu Technology Life Museum Direct Store, logistics company and game company, I can find Weihua Company.
The logistics company is doing well now. It has established branches in several districts. Moreover, the logistics park in Futian District is very large. Many freight companies have settled in. The daily management fee plus the commission fee for each order also makes the business good.
All these require computer control and operation. Once there is a problem with the network, Weihua Company can also rush to it and deal with it in the first time, eliminating unnecessary troubles and improving work efficiency.
Shen Dapeng kept thinking in his mind. Wanhai Plaza is not small in scale, and if the conditions are met in the future, more plazas will be opened.
He remembered that in his previous life, Mr. Wang's plaza model was very profitable. In just over a decade, it has occupied various cities across the country. The business is very hot, and the net income every month is calculated in billions.
Therefore, I am testing this model in advance. If the operation in Shenzhen is relatively smooth, then I can try it out in other cities across the country and finally achieve a prairie fire.
Such a large square also needs network support in all aspects. However, I am nominally the operations director of the square. It may not be appropriate to reach a cooperation with Weihua Company. I can only wait until my identity is clear.
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