Chapter 1640 Second Consumption

Shen Dapeng paused here, his expression obviously solemn.

"But what?" Fan Aisheng was stunned, leaned forward, and stared at Shen Dapeng's face.

Shen Dapeng didn't speak for a while, stood up with a thoughtful look, turned around and looked out the window.

Not far from the window was the commercial street. It was morning, and people were coming and going on the wide street. It looked very lively. Many shops were crowded with people, and they looked prosperous and busy.

Fan Aisheng knew that Shen Dapeng was thinking, so he didn't interrupt him for a while, and quietly looked at Shen Dapeng's back.

The office seemed very quiet for a while.

After a while, Shen Dapeng slowly turned around, sat down again, picked up the teacup on the coffee table and took a sip of tea, and then cast his eyes on Fan Aisheng's face.

"Mr. Fan, the overall idea of ​​this promotion is good. As long as you buy something, you will get something for free. For consumers, it's like getting a bargain. They will definitely be willing to pay for it. However, we still need to think about some specific details and make it more detailed."

"More detailed?" Fan Aisheng was a little confused, "How to make it detailed?"

Shen Dapeng smiled slightly, "For example, as you said just now, as long as you consume, you will get something for free. The more you consume, the more things you get. But at what level of consumption, the things you get are more valuable. Is there a limit here? Right? For example, if you spend 100 yuan, you will get a small gift worth a few yuan, if you spend 200 yuan, you will get a gift worth more than 10 yuan, etc. These must be detailed. "

Fan Aisheng nodded, "I didn't think of this. It seems that you are still careful. I will think about it later."

"Yes, a range must be drawn. Since consumers come to consume, they must be made clear about their consumption, otherwise things that don't exist will cause trouble. "

Shen Dapeng's worries are not redundant. It is not ruled out that some consumers who are more serious will hold on to some tails and make it difficult to end in the end.

"In addition, your promotion method is feasible, but I think this method can be slightly changed." Shen Dapeng continued to think.

Fan Aisheng's eyes lit up, "If you have any better suggestions, please tell me."

"Although giving gifts when spending a certain amount of money has won a certain popularity and promoted consumption, this is not a long-term solution. It is equivalent to a one-time deal, right?"

Shen Dapeng's words made Fan Aisheng stunned.

Blinked a little confused, "One-time deal?"

Shen Dapeng nodded, "Giving gifts after shopping is obviously not enough to promote consumers' secondary consumption. It is not certain whether customers will come next time."

"What do you mean?"

Fan Aisheng had never heard of the concept of secondary consumption, but he was indeed interested in Shen Dapeng's suggestion.

In Fan Aisheng's impression, Shen Dapeng is young, but very smart. He has his own unique insights from time to time, and even Fan Aisheng is sometimes ashamed of himself.

"My suggestion is that the activity of giving gifts when spending a certain amount of money can be limited to our own projects. For the stores, add another item, that is, anyone who consumes and shops in all stores can be given shopping vouchers!"

Shopping vouchers? Fan Aisheng's eyes lit up.

"For example, if you spend more than 100 yuan in a store, you will get a 20 yuan shopping voucher, if you spend more than 200 yuan, you will get a 50 yuan shopping voucher, if you spend more than 500 yuan, you will get a 100 yuan shopping voucher. In this way, from the perspective of consumers, it seems that they have made some money, but this money is not real money. You must shop in this store again to use the gifted shopping vouchers to offset it, that is, to play the role of purchasing power."

After Shen Dapeng explained carefully, he took a sip of tea from the teacup in front of him and looked at Fan Aisheng, "Do you understand what I said?"

Fan Aisheng looked as if he had suddenly realized something, and he couldn't help but clap his hands gently, staring at Shen Dapeng with appreciation, and nodded gently.

"I understand. The concept of secondary consumption is like this. It is to encourage consumers to make a second or even third purchase. From the perspective of consumers, it seems to be a good deal. In fact, the store is the biggest beneficiary, right?"

Shen Dapeng nodded with satisfaction. "Yes, such promotional behavior actually seizes the psychology of consumers to get a bargain, thereby promoting sales. In addition, we might as well communicate with the merchants and let them apply for membership during the promotion period to form a membership system. Any consumer who becomes a member of the store can get a discount on the basis of the usual price. If there is no discount, a points system can also be implemented. If the points are enough, they can be exchanged for gifts. In this way, wouldn't the consumer and the store be tied together invisibly?"

"If consumers want to buy similar products in the future, they will go to this store for discounts or points, right?"

Fan Aisheng had just understood secondary consumption, and Shen Dapeng threw out the membership system and points system, which made Fan Aisheng a little difficult to digest for a while, and his eyes became surprised again.

He had to admire Shen Dapeng. Although he seldom spoke, this young man was indeed smart and had more unique ideas than ordinary people. If Shen Dapeng were allowed to do business, he would definitely be a genius in business.

Little did he know that Shen Dapeng was actually a businessman, a genius in the cake business!

He wanted to make this cake bigger and bigger, to the whole country, and even the whole world. However, Shen Dapeng had been hiding behind the scenes, planning steadily and carefully. Even a shrewd person like Fan Aisheng didn't know Shen Dapeng's true identity and thought he was really just an intern!

"I will adopt all your suggestions!" Fan Aisheng was excited. "Dapeng, to be honest, your words have enlightened me. I feel that I need to learn too much and improve a lot. I really feel that you are a little wronged in the position of operations director."

Shen Dapeng waved his hand quickly, "Please don't say that, Mr. Fan. I'm not as good as you say. As a college graduate, it's good enough to get this position."

"Dapeng, there are really not many young and humble guys like you now."

Fan Aisheng sighed, drank the last sip of tea in the teacup and stood up, "I should go. Your ideas are very good. I have to go back and think about them carefully, and let those planners make some plans."

Shen Dapeng said goodbye to Fan Aisheng and looked at Fan Aisheng's back as he left. A smile flashed across the corner of Shen Dapeng's mouth.

Fan Aisheng is a talented person. If he is given time to hone his skills, his management philosophy will definitely be better than mine. There will be many places where he can be used in the future.

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