Chapter 271: Counterattack by Raising the Price
As dusk approached, a thick glow spread across the sky.
It adds a touch of visible but intangible warmth to the icy and snowy Yanjing City.
Director Ling Zifeng, who was preparing to shoot "Camel Xiangzi", was currently sitting in Shen Congwen's study watching the excitement.
Director Ling, who never cared about gossip, was now fascinated by what he heard.
For a moment, I almost forgot that I was originally here to persuade Shen Congwen to hand over the film adaptation rights of "Border Town".
The one with the same expression as him was Cao Yu, the drama master sitting next to Shen Congwen.
"Listening to what you said," Director Ling couldn't help but sigh: ""When Will You Come Again" is really an advertising song!"
"You have been making movies for so many years." Huang Yongyu thought the other party knew about this: "You don't even know this?"
During the Anti-Japanese War, Ling Zifeng, like Wang Yang, the director of Beijing Film Studio, was busy rehearsing plays in the Shanxi-Chahar-Hebei border area.
When the Seventh National Congress was held, Director Ling carved the country's first presidential badge overnight in order to prepare a tribute work.
Everyone should have seen the statue of this badge, it was the one that was later selected as the cover of "Selected Issues of Mao Zedong".
"In 1937, Wang Yang and I were already in Yan'an," Ling Zifeng smiled: "How could anyone know so clearly about those things in Shanghai?"
"Is this the first time you've heard of this?" Cao Yu looked at Ling Zifeng and asked.
"No!"
"me too."
"Don't talk, you two." Shen Congwen was listening with interest now: "Yong Yu, please go on, did Samsung's product succeed?"
"Yes, yes, tell us quickly." Ling Zifeng also wanted to know what happened: "Did Samsung kill the Japanese products?"
"That's all you need to ask,"
At this time, Huang Yongyu began to gesture with his hands as he spoke:
"In Shanghai during that period, whether you went to a coffee shop or a Western restaurant, you could hear the song "When Will You Come Again" sung by Zhou Xuan.
Not to mention Shanghai, even Nanjing is rushing to buy Samsung products, but it's a pity..."
Speaking of this, Huang Yongyu shook his head and sighed.
When Cao Yu saw it, he quickly asked, "What's the pity?"
"Although Samsung's products have wiped out Japanese goods, Samsung's boss has been hacked by No. 76."
"Being... killed?"
"At that time, Wang Puppet wanted to force the boss of Samsung Company to take a fake position," Shao Bolin explained helpfully: "But he refused to obey, and that's why he suffered the murderous murder of No. 76."
Ling Zifeng: "These beasts."
Cao Yu: "Don't abuse the beast."
"Have you heard of Gong Qiuxia?" Huang Yongyu suddenly asked.
"I seem to have some impression." Cao Yu only remembered a vague outline.
"I know Gong Qiuxia well." But Ling Zifeng on the side remembered it very clearly: "Isn't she the one who sang the "Newspaper Selling Song" by La La La!"
"There is also "What a Beautiful Jasmine Flower"," Shen Congwen, who was smiling, also had some impression: "This Gong Qiuxia back then was a figure that even Zhou Xuan admired!"
"She also sang a song back then called "Rose Blooms Everywhere"." Speaking of this, Huang Yongyu and Shao Bolin quietly met their eyes:
"Back then, the 76 gang asked Gong Qiuxia to sing an interlude for a Japanese movie, promising that she would get four gold bars for every song she sang.
In order to refuse this, Gong Qiuxia ate chili peppers for several days and finally ruined her good voice.
Later, after learning that Chen Gexin, the author of "Rose Blooms Everywhere", was arrested and taken to No. 76, she and her husband quickly boarded a plane bound for Xiangjiang overnight. "
"Then what happened to her voice?" Ling Zifeng asked, "Can she still sing?"
"I don't know about that." Huang Yongyu thought about it, but Xiao Jiang didn't seem to mention it at all that day.
"Although I don't know if she can still sing," Shao Bolin continued, "but her song "Rose Blooms Everywhere" has now been recorded on a tape by Comrade Zhu Fengbo."
"This tape by Zhu Fengbo is amazing," Shao Bolin just finished speaking, and Huang Yongyu quickly picked up: "It is said that it is the first stereo tape in our country!"
"Really?"
At this moment, Cao Yu heard what they said and became interested in the first stereo tape: "Where can I buy that tape now?"
Ling Zifeng also wanted to know: "Does Yanjing have it?"
"No," Huang Yongyu announced regretfully: "It is said that this tape is currently only available for sale in Hong Kong and Macao."
"Why is this?" Cao Yu couldn't help it: "No, I have to write an article and ask the newspaper, when can we buy roses...?"
""Rose Blooms Everywhere"." Huang Yongyu reminded him in time, and the stall who was talking picked up a pen and wrote it down for him: "You have to write this article quickly, I am still waiting to buy it."
"Yes, after all, it is our country's first stereo tape," Shao Bolin said with a very yearning expression: "For it, I even prepared a tape recorder."
"Just take a look at it," Cao Yu took the note and put it in his pocket: "I'll go back and write it tonight."
Upon hearing this, Huang Yongyu and Shao Bolin both picked up the white porcelain teacups on the table.
He kept silent about the fact that he had already obtained the box of "Rose Blooms Everywhere".
They still remember clearly in their hearts that last year, everyone Cao said in the newspaper: I heard that the Japanese movie "Looking Home" was going to be banned, so I had to buy a ticket quickly to see it.
As a result, long queues of moviegoers formed in front of cinemas in several big cities.
If two days later, Mr. Cao asked in the newspaper: I heard that "Rose Everywhere"...
Just when the two were thinking about Jiangshan, Shen Congwen suddenly asked: "Yongyu, who did you hear these things from? Why haven't I heard you mention it before?"
"Remember the day when Jiangshan invited us to dinner at Yanjing Hotel a while ago?"
"Did Xiao Jiang tell you again?"
"That guy is in advertising, so he knows all about the history of "When Will You Return?" Huang Yongyu said with a smile.
"Oh," Shen Congwen said with regret, "If I had known that, I would have gone with you that day."
"You really lost out if you didn't go that day," Huang Yongyu glanced at the people in the room, "Do you know who had dinner together that day?"
When Old Huang mentioned this, Shao Bolin also smiled.
"Who?"
"Liu Xiaoqing and Chen Peisi."
Ling Zifeng smiled: "I thought it was someone else, Comrade Liu Xiaoqing is now a member of our Yanying."
"You also had dinner with her?"
"It's only a matter of time!"
"Then..." Huang Yongyu's mouth can never be taken advantage of: "You also had dinner with Li Guyi?"
Ling Zifeng was stunned: "Why, did you have dinner with her?"
"It was the same day."
"Yongyu," Shen Congwen felt more and more sorry the more he listened: "You really should have called me that day ! "
Huang Yongyu: "You had guests at home that day."
"Which day?"
"It was the day when the screenwriter from Shanghai Film Studio came to negotiate the adaptation rights of "Border Town."
After Yongyu reminded him, Shen Congwen also remembered: "Oh, it was that day!"
Until then, Ling Zifeng remembered why he came here today: "Mr. Shen, we have to make it clear in advance that the adaptation rights of your book "Border Town" must be handed over to me!"
...
Just when several big names in Yanjing City were chatting around the stove.
Jiangshan and Jianghai in Pujiang City were pushing a Forever brand bicycle each.
Seeing that they were about to walk out of the newspaper office, Jiangshan, who had just thrown a cigarette to Master Lu in the communication room, heard the sound of brakes.
A milky white car was parked steadily at the intersection of the newspaper office.
"Hurry up and get in the car, Jiangshan."
When the car window rolled down desperately, Comrade Huang Hua's call came out: "Director Xu has an urgent matter."
Huang Hua, who still had a semi-permanent smile on his face, waved to Jiangshan.
"What happened?" Jiangshan flexibly swept the car support with one foot.
"It's not clear on the phone, just let me pick you up quickly."
When the milky white car gradually drove away, Master Lu had already pushed Chief Jiang's bicycle back into the carport.
...
"Director Xu."
"Director Xu, Director Lu."
With two strings of greetings, Jiangshan, accompanied by Manager Huang of Pujiang Advertising Company, quickly walked into the office of the Director of the Light Industry Bureau.
"Chief Jiang, we meet again,"
Director Lu still remembered the designer of the new "White Rabbit" packaging in front of him: "I heard from Director Xu that you are also a good hand in advertising planning."
On the way here, Jiangshan and Huang Hua had guessed all the way.
At this moment, I can already guess roughly.
"Is that what Director Xu said to me?" Jiang Shan smiled brightly: "Then I have to work harder."
"Xiao Jiang,"
Director Xu walked over and handed Jiang Shan a cigarette: "I can give you a chance to work harder now."
He leaned on his desk and looked at the two advertising people who had just come in: "The new packaging of White Rabbit is being loaded and will soon be rolled out in Hong Kong, but..."
Seeing that Director Xu did not continue, Director Lu quickly took over and said: "But, the new advertisement for White Rabbit milk candy that was originally planned to be launched fell apart at the critical moment."
"I remember..." Huang Hua smiled and asked: "Your advertising partner is Huimei in Hong Kong, right?"
"Last year, it was Huimei Advertising that was commissioned, but this year they raised the price," Director Lu's face tensed up as he spoke:
"According to the report from the comrades in the Hong Kong Office, Huimei Advertising is currently busy planning advertisements for Meiji Candy and Happy Maltesers!"
Huang Hua nodded after hearing this and slowly looked at Jiangshan beside him.
However, Comrade Jiangshan was still thinking about Director Lu's previous words: "Are you asking for a high price? What is Huimei Advertising's offer?"
"150,000, and this is just the offer for the advertising planning fee."
After Director Lu said this, several pictures were handed to Jiangshan.
"The advertising companies in Hong Kong don't seem to care much about mainland products."
As Director Xu spoke faintly, Jiangshan and Huang Hua were flipping through the pictures in their hands:
M&M chocolate beans, Happiness brand Maltesers, Meiji candies, Lai See candies, Swiss candies...
"The White Rabbit milk candies that we regard as treasures," Director Xu's voice continued: "To them, it seems that they are not as good as imported candy brands at all."
At this moment, Jiangshan clearly heard a few traces of anger in Director Xu's voice.
If you think about it carefully, he should be angry. After all, "White Rabbit" was once regarded as a national gift by the Prime Minister and appeared on the international stage.
But now the national milk candy is outdone by foreign candies in its own territory, and is also looked down upon by its own people.
Let’s not talk about whether Director Xu can tolerate it, anyway, Comrade Jiangshan is already feeling very uncomfortable at this moment!