Chapter 268 A Wonderful Advertisement that Cannot Be Replicated

Zhang Lu, who was waiting for the cameraman to wind up, quickly put out his cigarette and went over:

"Gu Tai, why are you here?"

"Where is Jiang Shan?"

Gu Zhengzheng, wearing a navy blue cashmere coat, stepped onto the steps.

"Are you looking for Jiang Shan? He was just dragged away by Director Hu."

After saying this, Zhang Lu, who felt something was wrong, quickly followed.

In the director's office, Hu Xiao and Jiang Shan stared at Gu Zhengzheng who had just pushed the door in.

"Damn it,"

Hu Xiao was obviously frightened by the visitor: "Why don't you knock on the door first? If I were pregnant, I would be scared to death by you."

"After all, I was rated as a monster back then, how could I be scared so easily?"

After entering the door, Gu Zhengzheng sat down on the sofa next to Jiang Shan.

After a warm greeting, Jiang Shan, who knew what was good for him, prepared to leave first.

"Boss," he looked at Hu Xiao and said, "Then you two can chat slowly. I'll leave first."

"Where are you going?"

"Stop right there!"

The two leaders in the room spoke together to keep Jiang Shan.

Zhang Lu, who was standing by, also dragged a chair and sat down.

"Old Gu," Hu Xiao asked directly, "What do you want to say now? I still have to talk to Xiao Jiang after that!"

"What can I have to do with you?" Gu Zhengzheng waved his hand, "I'm here to find Xiao Jiang."

"Looking for me?" Jiang Shan didn't expect that there was something else for him.

"I'm looking for you." After a circle of smoke dispersed, Gu Zhengzheng patted two more packs of cigarettes and placed them on the coffee table.

"Xiao Jiang, I have arranged everything for you for the song "Deep Sea"."

"Really?" Jiang Shan was thinking about this: "I heard from Director Hu that you are looking for He Zhanhao from Pujiang Conservatory of Music?"

"Yes, it is He Zhanhao," Gu Zhengzheng said proudly: "He will be here soon."

"Where to?" Jiang Shan and Hu Xiao asked at the same time.

"Here," Gu Zhengzheng was surprised: "The music has been recorded, where else can it be sent if not here?"

Clap, clapping, Jiangshan couldn't help but applaud Gu Zhengzheng three times:

"Gutai is Gutai, it's a difficult task for me, but you can not only do it in minutes, but also have someone deliver it in person, it's amazing!"

"Hehehe, stop singing," Hu Xiao knocked on the table: "Old Gu is here at the right time, and help Xiao Jiang figure out what to do with so many tapes?"

"I would have forgotten about it if you didn't mention it," Gutai's face immediately became stern: "Xiao Jiang, you have always been a steady person, how can you be so reckless this time?"

When he first heard Hu Xiao talk about this, he was really shocked.

800,000 boxes of tapes, it's shocking to hear, I don't know where Jiangshan got the courage?

It seems that he is still walking too smoothly, and he needs to fall down to learn his lesson.

But, this fall can't be too hard, otherwise he may not be able to get up afterwards.

"Okay, stop talking about this useless thing,"

Before Gu Zhengzheng entered the room, Hu Xiao was still constantly criticizing Jiangshan, but now he started to defend him again: "The most important thing now is how to help Jiangshan get through this."

"Actually, you don't have to worry, I've already..."

Jiangshan, who didn't want to worry about his old comrades, was interrupted just as he was about to say a few words.

"But before coming here today, I happened to meet an old acquaintance," Gu Zhengzheng looked at Jiangshan and said, "An editor-in-chief of Wenhui Daily, I caught him and asked about some things about the decadent music, guess what he said?"

"What did he say?"

"He quietly told me that there will be a news about "Homesickness" in tomorrow's Wenhui Daily?"

"What did I think it was," Hu Xiao looked disappointed: "Another criticism of Li Guyi, right?"

"It's praising her!"

"Praising her?"

In fact, Jiangshan remembered these historical reports clearly.

As for those wrongly convicted decadent music, it was the clarion call for counterattack from Pujiang City.

At first it was Wenhui Daily, then Jiefang Daily...

But now, the whistle was blown by Oriental Metropolis Daily.

In the late 1970s and early 1980s, the reaction to the emergence of new music was always support from Shanghai and boycott from Beijing.

As for coastal cities, they were in a frenzy of selling Lijun series tapes.

Pirated tapes were bought at around 3 yuan, and then sold by small vendors at around 7 yuan.

This doubled selling price is already considered a formal channel.

It is common for many inexperienced comrades to pay more than ten or twenty yuan for a box of tapes.

Later, middlemen began to learn how to copy, and the prices were high and low, and you can see all kinds of them.

"In fact, I also have two articles about Mimizhiyin," Jiangshan said along the topic: "One is by Li Guyi and the other is by Zhu Fengbo."

"Did they write it themselves?" Gu Zhengzheng asked quickly.

"Yes," Jiang Shan nodded: "Before handing the manuscript to me, they had been rejected by many newspapers."

"Then... will your newspaper publish it?"

"Of course," Jiang Shan planned to publish them tomorrow: "Otherwise I wouldn't take it."

"You are really brave!" Hu Xiao shook his head with emotion.

"I don't think it's a big problem. After all, Wenhui Daily is on your side," Gu Zhengzheng thought it was a good thing:

"If everything goes well, these things will be a positive publicity for Zhu Fengbo's tape."

Jiang Shan nodded and smiled, not expressing anything.

But judging from the expressions of those two people, they were still worried about those tapes.

However, Jiang Shan felt that they had forgotten the most important thing. This was the first stereo tape produced in the mainland market.

In today's audio and video market, apart from records, you can't find any merchants selling genuine tapes.

But the ownership of tape recorders has quietly increased.

Regarding how good the debut of the Virgin Zone is, Jiangshan has already been a little impatient.

The knocking on the door interrupted all the thoughts in the office.

Soon, He Zhanhao, who provided music for "Latent", walked in with a smile.

After some enthusiastic thanks, a sonorous and powerful song came from the recorder in Hu Xiao's office:

[Dreaming of light in the dark night, my heart covered with sadness...]

At this moment, Comrade Jiangshan became more and more excited as he listened.

After the song ended, he quickly held He Zhanhao's hand tightly.

"Thank you so much, Mr. He," the longer it comes, the more it meets the requirements of the times:

"When I hear the lyrics I wrote being sung by a singer, do you know how excited I feel?"

"It's understandable, it's understandable,"

When he learned that the young man in front of him was the lyricist of "Deep Sea", He Zhanhaote took a serious look at the country:

"I have had the same experience. When I heard the concerto I composed performed by my classmates, I was so excited that I couldn't sleep for several nights."

Jiang Shan also sighed: "Your "Butterfly Lovers Concerto" is really nice!"

"I love listening to that piece of music too," Gu Zhengzheng then asked what Comrade Jiang Shan wanted to ask: "How did you come up with the idea to adapt "Butterfly Lovers" at that time."

"A lot of people have actually asked me about this," He Zhanhao said with a smile:

"In 1958, I was a student at the Pujiang Conservatory of Music. At that time, the school encouraged us to take our instruments out of the campus and play for the workers and peasants."

So, a group of students from the Conservatory of Music walked out of the campus carrying violins, saxophones...

However, when they finished playing for the workers and peasants, they did not hear the expected applause.

It turns out that the peasant brothers in the countryside don't understand Mozart and Beethoven at all.

He Zhanhao curiously asked them what kind of music they wanted to listen to, but the answer was drama pieces such as Yue Opera and Shanghai Opera.

Compared with the indifference in the eyes of other students, violinist He Zhanhao really regarded the worker-peasant eldest brother as a brother.

Later, with the help of classmate Chen Gang, the famous "Butterfly Lovers Concerto" was born.

Once performed, it immediately caused a sensation within and outside the industry.

Not only the workers and peasants brothers like to listen to it, but also the big brothers from abroad.

Later, because of this outstanding "Butterfly Lovers Concerto", He Zhanhao was hired to teach at Pujiang Conservatory of Music after graduation.

…

At the end of 1979, Hong Kong was immersed in a sea of ​​Christmas joy.

In Huimei Advertising Company, one of the seven largest advertising companies in Hong Kong, the negotiators of the "White Rabbit" Food Factory were staring blankly at the advertising quotation in front of them.

"150,000?...Isn't your offer too outrageous?"

"Manager Bai, this quotation is already the most reasonable. You can also go to other advertising companies to inquire about the current market conditions."

The planning fee for just one advertisement would cost 150,000 yuan. This quotation was still too high for the current scale of "White Rabbit".

However, before the "White Rabbit" staff could digest the information in front of them, Huimei on the opposite side reminded her again:

"Same as last year, what is signed in this contract is only the design fee for planning the advertisement. As for the production cost, we have to wait for the specific plan to be finalized before we can budget it."

Facing the successive price shock waves, Manager Bai couldn't help but remind the other party:

"But this year's advertising requirements are completely different from last year. Our factory hopes that you can design an advertisement for "White Rabbit" that will not exceed 10 seconds."

"We have carefully studied your company's requirements. This quotation of 150,000 is based on your advertising requirements."

"A 10-second advertisement design costs so much?"

"It has nothing to do with the length of time."

"Then...can the subsequent production costs be reduced?"

"There is no reduction in production costs, everything must be done according to the rules!"

"But why did I hear that in order to get an advertising contract from Japan's Meiji candy, you Emi even proposed making it for free?"

"This is an internal decision within our company," the staff member across the conference table spread his hands and smiled:

"If you cannot accept this offer, you will have to find another partner."

Compared with the warm reception in 1978, today's Huimei advertising seems to have been in a state of "love comes or not".

There is no intention to negotiate with the various concessions made by the "White Rabbit" Candy Factory.

"Is it true that we can only sign the contract based on this quotation of 150,000?"

White Rabbit staff are still making last-ditch efforts.

In their opinion, Huimei Company made a lot of money last year from the "White Rabbit" commercial that combined animated and live action, so this year they should remember their old friendship.

"I'm really sorry," Huimei's staff member shook his head regretfully, and then reminded him:

“Although a 10-second short advertisement can save your company a lot of advertising costs, it also carries the risk of insufficient publicity.

I hope Manager Bai can reconsider and appropriately relax the length of the White Rabbit advertisement. "

When this matter was brought up, Manager Bai disagreed with the other party's point of view: "Not necessarily. I saw the short advertisement for White Cat washing powder which was very good. You can also learn from it."

"study?"

Huimei Company has already studied the small advertisement for "White Cat" washing powder with a whine:

"In the opinion of our company's professional design team, the small advertisement for White Cat washing powder is accidental, and the 5-second advertisement is indeed very cleverly designed.

But it is a pity that its brilliance can only flash by like a shooting star, and it is impossible for another short advertisement with the same success to appear again. "

"Really?" Manager Bai weighed it carefully for a while: "Can't it even take 10 seconds?"

"The shorter the ad, the more difficult it is to design,"

The staff of Huimei Advertising informed the other party very professionally:

"That's why our company made a design fee quotation of 150,000 yuan."

What's more, according to the requirements of the "White Rabbit" candy factory, this newly created advertisement must be released before the Lunar New Year.