Chapter 303 The Confident Advertising Madman

Hong Kong, airport.

Ju Jin, vice president of Huimei Advertising Company, has boarded a flight to Tokyo with two assistants.

Unlike the water route chosen by "Huang Yulin", "Huimei" will fly to Pujiang via Tokyo.

In this way, they will definitely arrive at their destination before "Huang Yulin".

Before boarding the plane, "Huimei" Advertising Company also contacted the relevant departments of the Pujiang Municipal Government in advance.

They expressed their expectation to invest in the mainland and establish an advertising branch in Pujiang.

After learning of this situation, the relevant departments of Pujiang immediately expressed a warm welcome to "Huimei" and promised to do a good job of reception.

On the second day, this reception task was assigned to Xu Muchun.

Looking at the flight time and the list of company members on the notice, Director Xu felt more and more familiar.

"Xiangjiang? Huimei Advertising?"

After a little thought, Director Xu finally remembered: "Oh, isn't this the advertising company that made a lot of money on the 'White Rabbit' advertisement last year!"

Section Chief Han beside him nodded: "It's this 'Huimei' company. Not long ago, when Aimin Candy Factory was preparing to renew the contract with them, they actually raised their offer again."

"Hehe," Director Xu sneered: "Fortunately they increased the price, otherwise, how could we see the 'White Rabbit' New Year's advertisement designed by Jiangshan!"

...

In the cabin of the "Pujiang" that has been sailing on the sea for a day, Huang Zhan and Lin Yanni are looking through all the outdoor advertising pictures of McDonald's so far.

The "Pujiang" with a passenger capacity of 460 people has eight levels of cabins from special to ordinary.

At the same time, it is also my country's first offshore advertising ship.

At present, most of the advertisements undertaken are foreign brands.

Looking at the pictures in her hand, Lin Yanni suddenly had an idea: "I can guarantee that even if we design an outdoor advertisement with similar standards, we may not be able to get the advertising contract from McDonald's."

At this moment, Huang Zhan had already written several promotional copy on the paper, but he crossed them all out.

"It is because we are not completely sure that we can only seek external help,"

Huang Zhan really couldn't think of any advertising design that could hit the mark: "Although the profit is less, it is better than slipping!"

"I don't know what evil is it," Lin Yanni smiled with her lips pursed: "We actually believed the words of a stranger."

"Yes," Huang Zhan also felt that it was evil: "Not only did he believe it, but he also came all the way to send him money."

In several calls with Jiangshan, Huang Zhan and Lin Yanni emphasized the requirements and difficulties of McDonald's advertising.

And Jiangshan also analyzed McDonald's advertising positioning and market expectations with them on the phone.

After a round of back and forth, Huang Zhan and Lin Yanni found that Mr. Jiang, who was in Pujiang, spoke only advertising terms.

Some of them were the first time they had heard of them.

What surprised them even more was that Mr. Jiang seemed to be polite when he spoke, but in fact he was full of confidence.

"As a qualified Party B," Jiang Shan's original words on the phone were:

"My mission is to help Party A achieve its goals. If you become my Party A, then I will definitely help you win the McDonald's advertising contract. Of course, I also have conditions..."

The condition is that "Huang Yu Lin" must pay Jiang Shan 100,000 yuan in design fees in advance.

Only advance payment is accepted, and bargaining is not accepted.

Of course, if the plan fails to win the bid, "Chunfengdu" will refund all the fees and all design plans will be taken back at the same time.

When Jiang Shan first proposed the cooperation request, Huang Zhan almost cursed.

After hanging up the phone with a cold snort, Lin Yanni showed an attitude completely opposite to his.

"A genius designer is different after all. He can propose such harsh cooperation conditions. It seems that he is very confident in his ability!"

Jiang Shan's "come or not" face is really attractive.

After hearing this, Huang Zhan still looked disapproving: "Genius designer? I don't think so. He wants to charge 100,000 without seeing anything?"

"Why, do you think he is not worthy?" Lin Yanni believed in her own vision too much: "May I ask you, which of Mr. Jiang's four advertisements is a repeated design technique? Which one is not a classic?"

"This..."

"May I ask you again, Mr. Huang, can you pick an advertisement work more exquisite than his among these advertising companies in Hong Kong?"

At this moment, Huang Zhan remembered the way he looked when he was touched by the China Pencil advertisement before.

"You won't really go to meet him with the money, will you?"

"What else can we do? He has already said on the phone that the design drawings are different from other things. Even if only half of them are revealed, it is equivalent to leaking the design inspiration, so he only accepts one hand for money and the other for goods."

"This kind of cooperation is the first time I have encountered such a cooperation method!"

"I think it's worth it," Lin Yanni has made up her mind: "As long as his design this time remains at the same level as before, he will definitely win McDonald's."

After thinking for a moment, Huang Zhan said: "That's right. Anyway, we are sure that we can't come up with a winning design ourselves, so why not ask him to fight for us."

"You are right to think so," Lin Yanni felt that although Jiangshan's proposal was tough, it was not unreasonable: "He also said that if the bid fails, a full refund will be made."

"If he didn't have this condition, we wouldn't agree."

"Then don't say anything. I'm ready to leave immediately."

"Not you, but us."

"You want to go to Huangpu River too?"

"Of course," Huang Zhan smiled: "I want to see the Huangpu River with my own eyes this time, and I want to see the advertising madman in the mainland."

...

There is still one day before the delivery time of overseas orders.

Jiangshan, who is sitting in front of the desk, is constantly describing the current capital.

For the operation method of paying the full amount in advance, most of them exist in well-known designers or well-known luxury brands.

With it, it is full of confidence.

Of course, in order to prevent the other party from returning the goods, Jiangshan will do his best to help Party A win the McDonald's advertising contract in one fell swoop.

In order to get a good start for his outdoor advertising debut, Jiangshan decided to let McDonald's take advantage of it.

Give it an outdoor advertising package.

Compared with the online advertising that flashes by, offline advertising has its unique time advantage.

But in terms of success, the effect of eye-catching outdoor advertising is definitely better than the forced billboards.

When the second season of the American TV series "Jack Ryan" was released, Amazon Advertising planned a set of whimsical outdoor advertisements for it.

Passengers taking off from Los Angeles Airport can see a set of outdoor advertisements printed on the roof through the window.

Using the roofs around the airport as a communication carrier, Amazon produced a set of huge pure text outdoor advertisements for "Jack Ryan".

The area of ​​more than 4,600 square meters allows passengers in the air to see clearly.

It has to be said that this set of advertising ideas from a God's perspective is bold and cost-effective.

Compared with the big screens in the city center that charge by the hour, the roofs of the buildings around the airport are simply waste utilization.

As a well-known international airport, Los Angeles Airport has thousands of passengers taking off and landing here every day.

And the passengers in these planes usually can only see bare roofs when they look out.

"Amazon"'s magical operation for the people in the sky has firmly captured the attention of this group of people.

After all, in this ordinary building complex, the rashly appearing blockbuster advertisements can definitely be called the only scenery.

After this group of advertisements appeared, it was not only reported by many media, but also immediately became a target for everyone to check in.

Many people even paid for a plane ticket to see its true appearance.

Its amazing publicity effect definitely exceeded the advertising fee paid by the producer.

Compared with its huge appeal, many outdoor advertisements that cost a lot of money can only end up with the ending of "seemingly seen somewhere".

Liang Daxia, who claims to be "Jiang Xiaobai in the south and Liang Daxia in the north", wants to implant the concept of young liquor into the masses.

Since its listing, the big outdoor advertisements have never been cut off.

Not only that, the publicity route formulated by "Liang Daxia" has gradually become wider and wider.

In addition to outdoor advertising, CCTV advertising, satellite TV columns, film and television implantation, celebrity recommendations...

It doesn't want to miss any place where there is exposure.

Before the release of the movie "Man Jiang Hong", in order to consolidate his status in the world, Liang Daxia spared no expense to ask for a photo.

Liang Daxia can also be seen in the posters of the movies "Hello, Li Huanying", "Detective Dee", "The Wandering Earth", "Nezha: The Devil Child Comes to the World" and so on.

In addition, he has also been praised by Guo Degang, Xiao Yang, Bao Beier and other stars.

But unfortunately, although the advertisements of "Liang Daxia" have been omnipresent.

But the people still don't seem to have much impression of it.

The root cause is that none of the overwhelming advertisements can make people's eyes shine and shout wonderful!

In Jiangshan's eyes, this kind of advertisement can only sigh that the capital party is righteous.

That is, regardless of cost, and not seeking returns.

Such operations, Jiangshan naturally looks down on.

As a qualified Party B, his task is to help Party A make money.

So, the McDonald's advertisements on the drawing paper are becoming more and more fragrant!