Chapter 305: Turn Danger Into Fortune and Take Refuge to Achieve Good Fortune
Huimei Advertising Company in Xiangjiang sent a total of three members to Shanghai this time.
"Huimei", who arrived at her destination earlier than "Huang Yulin", was picked up by a light industry bureau car and taken to the Peace Hotel after walking out of the airport.
"Mr. Ju," at this moment, a Huimei employee asked: "That table of people seems to be from Huang Yulin Company, right?"
"You just discovered it," Ju Jin had already noticed it: "The two heads of the family, Huang and Lin, are actually all out. It seems that we are in company this time."
"No way, are they also here to cooperate with Chun Fengdu?"
"Otherwise, why?" Ju Jin frowned: "Don't forget, Huang Yulin also received an advertising invitation from McDonald's."
The two Huimei employees at the same table looked at each other and felt that this errand was not as simple as originally thought.
"Mr. Ju," one of them reminded: "Didn't the leaders of the Pujiang Municipal Government say on the phone that as long as the Light Industry Bureau comes forward, Chunfengdu Company will definitely fully cooperate with us to complete the advertising task. ... Do you want to talk to them again? Contact me?”
"You think I don't want to?" Ju Jin has been thinking about this since last night: "Have you noticed that since they sent us to the hotel, no one from the Light Industry Bureau has appeared again."
"What should we do? Are we just waiting?"
"It's really not possible," the other person shook his head: "Why don't we contact Chunfengdu Company ourselves!"
"..." Ju Jin glanced at Lin Yanni who was not far away: "I can't wait any longer. I'll go back to the room and make a call soon."
The enemy troops are already in sight. If he doesn't take action, this trip may be in vain!
Just when Ju Jin made up his mind, the four people at the next table had already stood up and were about to leave.
Huang Zhan, with a smile on his face, walked all the way next to Jiangshan.
From time to time, I have to ask a few questions.
Not far away, Ju Jin looked at Jiangshan curiously.
At this time, he had not realized at all that this young man, who was a head taller than Huang Zhan, was the Comrade Jiangshan who fascinated him.
In a guest room on the sixth floor of the Peace Hotel, Lin Yanni took out two packages of RMB from the closet.
After unzipping the bag chain, Comrade Jiang Shan stretched out his hand and pulled it a few times.
Then, he closed the zipper and threw it to Chen Peisi beside him.
Seeing his calm expression in the face of the huge sum of money, Huang Zhan and Lin Yanni were both surprised.
Looking at Chen Peisi now, the cotton sweater she was wearing was almost soaked.
From the moment Jiang Shan threw the two leather bags to him, Comrade Chen Peisi immediately entered a state of full alert.
Since the other party trusts him so much, he will protect this bag to the end.
"Mr. Jiang,"
Huang Zhan looked at the kraft paper tube in Jiang Shan's hand with a smile: "Now, can we take a look at your advertising design?"
"certainly,"
Jiang Shan neatly pulled out two drawings: "You two have a look. If you are not satisfied with anything, just ask."
Huang Zhan and Lin Yanni, one took the drawings and the other pushed away the debris on the table.
When the entire drawing was spread out in front of their eyes, the two people stopped immediately.
Even though they made hundreds of assumptions on the way here, they never expected that the design they got was actually a... map!
"This..." Huang Zhan raised his eyebrows, pointed at the picture and asked loudly: "What is this?"
Before Jiang Shan could explain, Lin Yanni on the side stretched out her hand and pulled him: "Take a closer look."
"What?" Huang Zhan leaned down while holding his glasses: "What did you find?"
The next second, the yellow and red colors of McDonald's covering the entire drawing were visible.
Especially the eye-catching zebra crossing at the intersection, Huang Zhanren'er was stunned: "Huh? Is this a zebra crossing? Or is it French fries?"
Faced with the design elements that have never existed in the picture, Lin Yanni suppressed her excitement and smiled slightly: "You can't tell it yet, it's just a McDonald's French fries zebra crossing!"
The two men with their heads lowered glanced at each other, and both pursed their lips and laughed.
Then, he continued to look at the drawings.
The street lights, billboards, especially the big yellow M standing tall next to the bus stop...each of them looks unusual.
Just as their waists were getting closer and closer, Jiang Shan clicked on the big title on the drawing:
“The most common form of so-called outdoor advertising is nothing more than large billboards or street light boxes.
These two are also the most commonly used forms of advertising in Baojiajing.
Since McDonald's request is to overshadow the Baojiajing, our design plan must use some different tricks. "
Huang Zhan and Lin Yanni, two Xiangjiang advertisers, looked up at Jiangshan at the same time.
Never in my wildest dreams did I expect that on a certain day in a certain year and month, I would listen to professional coaching from a mainland advertising person.
"So, I designed an advertising street for McDonald's with 'McDonald's elements' everywhere, from looking down at the ground to looking up at the street lights..."
After Jiang Shan finished speaking, he waved his hand and spread out another drawing: "The previous one is a street view, and this one is a detailed picture."
Street view?
Faced with a term she had never heard of before but understood immediately, the thoughtful Lin Yanni calmly grabbed the hotel note on the table.
She had a feeling just now that she had to write down everything Jiang Shan said.
When we meet McDonald's in the future, we can say a few words accordingly.
But soon, she let go of the pen and paper in her hand.
Like Huang Zhan, he was completely stunned by the newly opened detailed picture.
Previously, due to the size and proportion, she really didn't see clearly what was on each billboard. Now she will take a closer look...
The coffee pot street lamp hangs high in the air, and the coffee flow poured out is cleverly designed into a coffee-colored lamppost.
There were several bites missing from the Big Mac burger light box.
A closer look at the flower bed on the sidewalk revealed that there were huge McDonald’s drink cups...
Looking at the hand-drawn drawings in front of them, Huang Zhan and Lin Yanni suddenly felt inspired.
Jiangshan's whimsical ideas not only helped them complete the outdoor design of McDonald's, but also allowed the two to see the advanced design concepts in advance.
At this moment, Huang Yulin felt like he had made a breakthrough.
It seems that the company will not only have advantages in copywriting in the future, but also be able to play a role in composition design.
"You two must know Disney,"
Jiang Shan's words rang in the guest room again, and Huang Zhan and Lin Yanni immediately listened attentively:
“After the opening of Disneyland in Los Angeles in 1955, the Americans spent another seven years building a larger Disneyland in Florida.
Compared with the previous Los Angeles Disney, Disney in Florida has built a new Disney Town.
It's said to be a small town, but it's actually a street full of Disney elements.
On this street, whether it is a toy store or a fast food restaurant, they are all designed as Disney-like buildings..."
As Jiang Shan described it, Huang Zhan and Lin Yanni seemed to see buildings with Mickey ears standing upright and princess castles.
At this time, they thought of the news pictures published in Hong Kong newspapers last year: Mainland leaders after opening the country appeared in groups at Disneyland...
Could it be that the kid in front of me is one of them?
No wonder his horizons are wider than mine. It turns out that his background is unusual!
The thoughts that suddenly came to their minds made Huang Zhan and Lin Yanni put away the last trace of superiority in their eyes.
"Do you know how high the income of Disney Town is?" Jiang Shan emphasized the strength of overall advertising from another perspective:
"Since Disneyland opened in Florida in 1971, Disney stock has increased 30-fold on the New York Stock Exchange."
It will continue to rise after that.
By 1996, Disney would have skyrocketed to 138 times.
But at this moment, Huang Yulin was stunned by this "30 times".
Although he was trying his best to control himself, he still showed a shocked expression.
"After you go back and meet with McDonald's promotion department, you can just follow my words,"
Jiang Shan put away his PPT tone and looked at Huang Yulin cordially: "We must let them understand that this McDonald's Avenue is their cash flow, way to make money, and the Cotai Strip!"
"Um,"
Lin Yanni nodded vigorously: "Even if you don't tell me, I'm still going to do it."
Huang Zhan was full of curiosity and could not ask: "Mr. Jiang..."
Jiangshan: "Just call me Jiangshan!"
"Mr. Jiangshan," Huang Zhan held Jiangshan's hand again: "To tell you the truth, we were a little hesitant before coming to Pujiang, but after listening to what you said, I feel that my trip was really worth it. "
"I feel the same way," Lin Yanni pressed the design drawing on the table tightly: "Mr. Jiang, would you mind becoming friends with us?"
She will be thinking more than Huang Zhan.
No wonder Cha Liangyong would give his works to the other party for free. He must already know the depth of the country.
"Yes, I like to make friends with young people the most," Huang Zhan nodded and said with a smile: "If you have the chance, you must come to Xiangjiang to play. Then I will take you to meet my friends. They are all very interesting. !”
"Okay," Jiang Shan agreed simply: "I will definitely come and find you when I have the chance."
Huang Zhan really wanted to make this friend: "Then we've decided."
"It's settled," Jiangshan, despite his young age, is unambiguous in his worldliness: "But since you two have come to Pujiang, I, the landlord, will definitely take you out for a walk."
Huang Zhan glanced at Lin Yanni with a smile: "Then...if it's convenient, I'd like to see the Huangpu River."
"Want to see the Huangpu River?"
Jiang Shan and Chen Peisi laughed together: "It's so convenient. I'll take you there tomorrow."
In fact, you can see the Huangpu River from the upstairs of the Peace Hotel.
But since Party A has an idea, Jiangshan decided to lead them to have a wave on the river.
…
After leaving the hotel, Jiangshan first placed the two packets of RMB in his hands properly.
After walking out of the bank gate again, Chen Peisi finally dared to take a breath, but her legs still felt a little weak.
"I'm talking about Jiangshan," he patted Jiangshan's shoulder hard: "You're too brave, kid. These are all public funds from Chun Fengdu, so you're not worried at all?"
"Aren't you still following me?"
"I don't care!"
"Don't worry, I've thought about it all," Jiang Shan winked back and forth: "After leaving the Peace Hotel, the People's Bank of China is opposite. You won't miss a step."
Hearing what he said, Chen Peisi looked around: "It's true. Why do you look so steady? It turns out that you have already explored the road."
"With me, I can't guarantee anything else,"
Jiang Shan put his hand on Lao Chen's shoulders and moved forward: "It can still be guaranteed that turning danger into good luck and taking refuge into good fortune can be guaranteed!"
"More than that," Chen Peisi said with a happy face: "I have already thought about it. If I can't make it in the company in the future, I will just do business with you. With your unique skills, I can't lose money even if I sell air!"
"Stop it now," Jiangshan didn't have this idea: "You stay in the company well, I still hope that you will guide me after you become famous!"
"Do you really think I can do it?"
"Of course," Jiangshan nodded very affirmatively: "Have you forgotten the grand prize we agreed on before?"
"How could I forget it? I have to think about a line for a long time now!"
Jiangshan believed this, and he had experienced it all night.
...
In the director's office of the Light Industry Bureau, facing the glassware on the table, Director Xu, with his hands behind his back, felt strange no matter how he looked at it.
"Are you sure? This is Jiangshan's new advertising prop?"
Section Chief Han nodded: "I also find it strange, but the comrades from Pujiang Glass Instrument Factory said that it must be correct. They made it completely according to the drawings."
"What kind of advertisement is this?" Director Xu looked at this and that: "Selling glass?"
"Director Xu,"
Section Chief Han was not worried about Jiangshan's thoughts at all: "The group of people from Xiangjiang Huimei Company...are you still going to leave?"
"Why, they haven't left yet?"
"It's not that easy to leave. I guess they will be reluctant to leave without going to Chunfengdu."
"That's not up to them,"
Xu Muchun smiled: "Xiao Jiang said the other day that in order to help White Rabbit vent his anger, he would help another advertising company in Xiangjiang to deal with Huimei. This kid is quite on the side of Pujiang's enterprises!"
"Aren't you also protecting 'White Rabbit'?" Section Chief Han smiled: "You personally supervise the reception tasks assigned by the higher-ups. It seems that Huimei can't expect to get any advantage this time."
Haha, Xu Muchun just smiled and said nothing.
Pujiang didn't even care about COFCO in Yanjing, let alone a Hong Kong businessman with a bad background.
It was already a great honor to pick them up from the airport.
Every penny after that was paid by Huimei at her own expense.
Director Xu didn't want to do a loss-making business!
...
Hong Kong has its own splendor, and Pujiang has its own style.
But as soon as I met Jiangshan and Peisi, I unknowingly joined the ranks of educated youth.
According to the agreed time, Jiangshan and Chen Peisi, wearing military coats, accompanied the Xiangjiang guests who were also wearing military coats, and boarded the sightseeing cruise ship on the Huangpu River.
This sightseeing cruise ship has a glass cabin in the middle and a deck around it, which is very suitable for sightseeing.
Standing on the deck, Huang Zhan tightened his military coat against the cold wind: "Fortunately you sent us two cotton coats, otherwise, we would definitely catch a cold today."
"You're right to listen to me," Jiang Shan also wrapped himself tightly: "When it comes to wind resistance, no one can compare to the military coat."
"It's really a good thing,"
Even wearing a military coat, Lin Yanni still felt a little floating: "I didn't expect the wind on the Huangpu River to be so strong."
"I just like big, the bigger the better," Huang Zhan finally felt relieved after seeing the Huangpu River with his own eyes:
"I wrote a song for a TV series a while ago, and the lyrics describe the Huangpu River..."
Chen Peisi, who was leaning on the fence, glanced at Huang Zhan unexpectedly.
He didn't expect that this person from Hong Kong could actually be related to film and television dramas.
"I was at home when my friend called me. Since I didn't have a fax machine, I could only ask him to sing the tune to me line by line."
Huang Zhan smoothed his hair that was messed up by the river wind:
"The lyrics were written very smoothly. I finished it in the time it took to go to the toilet. But after submitting the manuscript, I thought about it and realized that it was bad. I didn't know how big the waves of the Huangpu River would be. Would it be like what the lyrics said: the surging river never stops flowing."
"Are you relieved now?"
Lin Yanni rolled her eyes and leaned happily in Huang Zhan's arms.
With a beautiful woman by his side, Huang Zhan's heroic spirit was immediately full of blood.
Standing at the bow of the boat, he sang to the river:
"The waves are running and flowing,
The surging river never stops flowing,
Washing away all the things in the world,
Mixed into a surging tide..."
His voice was hoarse, but not without heroism.
After listening to Jiang Shan, he silently put down his hands that were lighting cigarettes.
But at this moment, Chen Peisi was concerned about another issue: "They... turned out to be in a relationship!"