Chapter 306 No Ads, No Meals

It was a dark and windy night, and the remaining snow lit the road.

On the sidewalk of Anhe Street, Chen Peisi still had fantasies about steak.

"It seems that this capitalist country also has its merits. Just take the Western food we had tonight, it was really satisfying!"

"It wasn't satisfying," Jiangshan actually ate a lot: "Steak, pork chop, chicken chop, which one did you miss?"

"This meat meal finally made me strong," Chen Peisi had been looking forward to this day: "And the prawn and mushroom soup at noon, why is it so delicious?"

"That thing is very simple, pull the prawns from the middle, cover them with cheese and fry them in a pan, it's done!"

"It sounds better than singing."

"Don't provoke me," Jiangshan is the most resistant to provocation: "I won't do it for you even if you provoke me."

The two of them, wearing collared coats, walked along with their hands in their pockets.

Since getting off the sightseeing cruise in the morning, they have been running around Shanghai with Huang Zhan and Lin Yanni for a day.

From steaks at the Red House Western Restaurant to hamburgers at the Deda Hotel...

After eating for a day, Chen Peisi immediately experienced the happiness of capitalists.

"You go back to the house first,"

After entering the courtyard, Jiangshan decided to sit in his second brother's room for a while: "I'll be there in a while."

Chen Peisi waved her hand without turning her head: "You can go wherever you like, I'm not your wife, why are you talking to me!"

"Hey," Jiangshan also turned his head without turning his head: "I know I can't let you eat too much, tomorrow you must not follow me, I can go wherever I like."

Chen Peisi turned back quickly: "Don't, big brother, I will follow you for the rest of my life!"

"..."

Jiangshan ignored him and heard Jianghai's voice in Jianghe's room, so he went straight in: "Second brother, you haven't slept yet!"

As soon as he entered the door, he saw his second sister-in-law Lu Xiao sitting on the edge of the bed knitting a sweater.

"Sister-in-law, are you busy?"

Lu Xiao smiled at Jiangshan: "You guys are busy."

After that, he got up and walked out.

"It's just a few words," Jiang He said to Lv Xiao behind him, "It will be over in a while."

Lv Xiao didn't say anything, and closed the door when he went out.

Jiang Hai, who was sitting next to Liang Tun Chen, shook his head: "Tsk, tsk, tsk!"

"Tsk, tsk, tsk," Jiang Shan said as he smoked cigarettes.

Jiang He ignored them and walked to the window silently and opened it.

A beautiful night, after Jiang Hai walked in, became half beautiful.

When the third brother came in, half of it was gone!

"Did you two agree on this?" Jiang He looked around: "Why are you here at this time?"

Jiang Hai looked at his watch: "It's only nine o'clock."

Jiang Shan: "It's not nine o'clock yet."

Jiang Hai: "Second brother, are you going to lie down before nine o'clock?"

"..."

Jiang He ignored the question directly.

The colder the weather, the more he likes to lie in bed with his wife and watch TV.

"Brother, do you have something to talk to me about?"

"Of course I have something to talk to you about," but what Jiang Hai wanted to ask more was: "Why? Can't I come to chat with you if I have nothing to do?"

When he was still married, he didn't seem to have neglected his two younger brothers, right?

Come to think of it, at that time, his younger brothers all went to be educated youth.

Let alone chatting, they didn't even see each other very often.

"Our newspaper is going to learn from the big newspapers these days, expanding and subdividing," Jiang Hai came tonight for this matter:

"We have expanded from the supplement department to a literature and art department and a workers and farmers department. Second brother, are you interested in becoming an art editor?"

"Me?" Jiang He was stunned. He really hadn't thought about this question.

Jiang Shan was also stunned for a moment, but he quickly responded: "Second brother, this is a good thing. I think you should agree to the boss."

Jiang He: "What does an art editor do specifically?"

Jiang Shan: "Draw illustrations and take photos."

Jiang Hai: "It's not difficult. You can get started once you come."

"If you don't understand something, just ask," Jiang Shan was afraid that his second brother would say no: "Everyone in the newspaper is familiar with it."

"But there is one thing," Jiang Hai said in a businesslike manner: "If you are assigned the task of drawing wall newspapers in the future, you definitely can't go according to the previous royalties."

Jiang Shan on the side nodded silently.

He understood that Jiang Hai, as the head of a newspaper, had done everything he could do for personal gain.

Everything has its limits. Once you go beyond the law, you are likely to be taken away by others.

Although Jiang Shan really wants to persuade his second brother that there are many places to make money, there are not many opportunities to learn!

When he introduced his second brother to draw wall newspapers, it was not all for the one or two hundred royalties.

The main purpose was to give his second brother a project to practice.

"The wall poster fee is not a big deal," Jiang He hesitated for a while: "If I really want to join the newspaper, I will definitely follow the rules of the organization."

"But..." Jiang He looked at Jiang Shan: "Third brother, what about the comic book I promised to the Fine Arts Publishing House?"

"Hmm?"

If he hadn't mentioned this, Jiang Shan would have almost forgotten why he came tonight: "Second brother, have you passed the assessment of the publishing house?"

"Editor-in-Chief Pan has assigned me a task."

"What task?"

"Grimm's Fairy Tales."

"Children's comic book?"

"Yes," Jiang He was happy when he mentioned this: "Fine Arts Publishing House is going to publish a set of color comic books, and the tasks given to me are "Sleeping Beauty" and "Puss in Boots."

"The comic book must not be lost,"

After hearing the news, Jiang Shan laughed along with his second brother: "But it doesn't affect you at all from going to work in the newspaper office, right brother?"

"That's right," Jiang Hai pointed at Jiangshan: "Second brother, look at the third child, how much private work he has done, you know better than me, right?"

"Yes," Jiang He nodded. He knew very well: "I have always believed that the tasks of the newspaper office are his private work. Outside the newspaper office, it is all business."

After a burst of laughter, the three brothers got back to business.

Jiang Shan: "So, your decision is...?"

Jiang Hai didn't want to rush him: "Do you want to discuss it with your siblings again?"

"There is no need to discuss this matter with her," Jiang He has always understood clearly, but he still has to listen to his brother's advice: "Boss, when should I report to the newspaper office?"

"I'll be waiting for you in the office at eight o'clock the day after tomorrow morning," Jiang Hai said, getting up and preparing to leave: "Don't worry about the establishment, you will have the opportunity in the future."

"I listen to you," Jiang He followed his eldest brother out and said, "Don't be too forceful, just keep things official."

With three brothers in the family working in the newspaper office, it was impossible not to be criticized.

Fortunately, the third child is a talented person. He not only helped the newspaper increase its circulation, but also brought in a lot of benefits.

But the second child is not mediocre. With his painting skills, he can do well anywhere.

Being recruited into the newspaper office was quite reasonable.

Therefore, Jiang Hai, who did not feel guilty at all, said as he walked: "In the future, when you enter the newspaper office, you will have to criticize and draw pictures. No one in this industry is easy to talk about. As long as you think you are right, don't remain silent."

Jiang Shan knew what the boss was worried about: "Don't worry, brother, the second brother just doesn't like to talk, it's not that he doesn't like to curse."

The two of them talked so much that Jiang He was confused. He had always felt that the atmosphere in the newspaper office was harmonious: "Why is there so much going on in a cultural unit?"

"It's okay now, but it won't be so in the future."

As the newspaper office continues to develop, Jiang Hai's leadership skills are also gradually improving: "Fortunately, you are the one in charge, so you don't have to worry too much."

"Don't worry, second brother, our newspaper office doesn't have much to do," Jiang Shan smiled happily: "It's good now, the three of us are now colleagues."

Jiang He smiled slightly and nodded silently.

Standing in the small courtyard, he silently opened his mouth to Lu Xiao in the main room.

"Go in, go in," Jiang Hai really couldn't see this: "Don't keep your brothers and sisters waiting."

"Then walk slowly."

As soon as Jiang Hai finished speaking, Jiang He's words immediately fell to the ground.

Looking at his back as he turned around and entered the room, the eldest and third son suddenly felt that the cigarettes in their mouths were no longer fragrant.

After one person was stamped out, they turned around and left.

…

At noon on the second day, after leaving the translation studio.

Jiang Shan and Chen Peisi carried a bag of things and went straight to the Peace Hotel.

Familiar floor, familiar room number.

Today is the day when Jiangshan delivers its second advertising plan.

In the guest room, Huang Zhan, Lin Yanni, and Chen Peisi were sitting around Jiang Shan.

He watched helplessly as Jiang Shan took out three glass bottles from the bag.

To be precise, they didn't know what to say.

Three transparent glass vessels, roughly divided into two parts.

Each is different and has different shapes.

They are all thin in the middle and fat at the ends.

Part of the glass is filled with layers of colored sand.

Huang Zhan, who was already familiar with Jiang Shan, asked directly: "Jiang Sheng, what is this?"

Lin Yanni looked at the strange shape of the glass bottle: "Is it an hourglass? Why does it look like this?"

Chen Peisi also asked the same question yesterday, but he will definitely not interrupt now.

"They are hourglasses,"

The three sleeping glass bottles were stood up one by one by Jiang Shan: "But it is not an ordinary hourglass..."

In the guest room, four people were sitting around a round table.

On the round table, inside three transparent glass containers, a column of fine sand is flowing rapidly from top to bottom.

Huang Zhan and Lin Yanni watched very carefully this moment.

The upper parts of the three hourglasses are heart-shaped, and the lower parts have different shapes.

At this time, layers of colored sand were sliding vertically rapidly.

After a few dozen seconds, Huang Zhan and Lin Yanni saw the doorway.

As the colored sand continues to fill up, the bottom bottle has revealed its original shape.

"Wonderful,"

Lin Yanni looked at the one that completed the task first: "It turns out that the other half of the hourglass is McDonald's French fries!"

The amount of red sand is used up immediately after filling the shape of the potato chip box.

At this time, only yellow sand remained in the upper half of the hourglass.

The yellow sand that continues to slide fills the shape of the glass chips again.

Looking at the hourglass on the table now, it looks like a box of McDonald's French fries.

As for the upper part that has been unloaded, only a bright yellow big M icon is left in the transparent love glass.

Soon, the other two hourglasses were completed.

Orange, yellow, green, brown, green, yellow, orange.

Bread slices, cheese, lettuce, meatloaf...

The sand that Jiangshan loaded in one after another has completely filled a Big Mac.

The same goes for another McDonald's hourglass cone.

"This is so interesting,"

Huang Zhan carefully picked up the hourglass on the table, turned it over and looked at it: "Jiang Sheng, how did you come up with such an interesting hourglass?"

Jiang Shan smiled, can this be said honestly?

"Up to now, whether it is McDonald's or Burger King's advertisements, they are either playing music to introduce food, or introducing newly launched toys. The audience has long been tired of seeing them."

A while ago, McDonald's in Xiangjiang launched a plastic bouncy ball.

It's the size of a ping pong ball, with a picture of a McDonald's clown inside.

Huang Zhan nodded vigorously: "Don't talk about them, even I'm bored."

"Look at me again,"

Jiang Shan pointed to the three glass hourglasses on the table: "I didn't know what they were when I first saw them, but after the dust settled, it turned out to be McDonald's!"

Looking at Jiang Shan's performative expression, Chen Peisi touched her nose and suppressed a smile.

Lin Yanni didn't care so much and just laughed: "Yes, yes, that's what I felt just now. It was a very interesting process."

"Actually, I saw it when the hourglass was halfway through,"

Huang Zhan poured all the colored sand back: "But I still want to keep looking down. It would be unpleasant if I didn't watch it fill up with my own eyes."

"In psychology, this is called visual satisfaction,"

Jiang Shan is making up his mind again, and people at this stage are very fond of this trick: "Even if the brain has already foreseen the aftermath, but still wants to witness it with one's own eyes."

"Yes, that's the feeling," Huang Zhan felt that Jiang Shan was right: "In our industry, what we pay attention to is the rate of attention."

Jiang Shan nodded in agreement.

Huang Zhan: "And your hand completely meets this requirement."

"When it came time to shoot," Jiang Shan took out a photo: "I suggested using dark red as the background. This arrangement makes good use of the yellow McDonald's logo in the glass bottle."

Lin Yanni took the photo.

In the photo, three glass hourglasses that have not yet started their mission are placed side by side in front of a dark red scene.

For a moment, no clues about the layout could be seen, giving people a strong sense of mystery...

This advertisement planned by Jiangshan Gang for McDonald's was inspired by Sha-T-A-Ra-B in the previous life.

A Muslim country has a long tradition of Ramadan.

According to custom, adult Muslims must neither eat nor drink within a specified period of time.

Not only that, but regulations have also been issued for catering businesses to avoid displaying food in advertisements during this period.

This regulation is indeed quite confusing for advertisers.

But McDonald's is not afraid. The huge commission on advertising fees it collects every year allows it to respond to a variety of needs.

Under the heavy reward, advertisers soon came up with clever ideas.

As a result, electronic hourglass billboards appeared on the land of Shah Te'a Rab.

The hourglasses on these electronic billboards don't flow as fast as Jiangshan's hourglass.

Every day starts at three in the morning and ends at four in the afternoon.

When the hourglass on the electronic screen completely displayed McDonald's food, it happened to be the time for local people to drink tea and eat.

In one fell swoop, we solved the problem of not being able to advertise food within the specified time.

Surprisingly, after this advertisement was released, it caused a sensation not only in Arab countries.

It also attracted the attention of media in other countries.

For a time, people from all over the world rushed to reprint it and collectively petitioned McDonald's to release a single product.

It didn’t take long for these cute and colorful McDonald’s hourglass timers to appear.

McDonald's, which was forced by the masses to produce peripheral products for the first time, kept shouting: The longer you live, the more money you make!

At this moment, looking at the three glass hourglasses in the photo, Lin Yanni always felt that something was missing: "If we just shoot the advertisement like this... wouldn't it be a bit monotonous?"

"He is a professional after all," Jiang Shan was unambiguous when it came to praise: "I can see the key points at a glance."

So here comes the point...