Chapter 302: Works of Overnight Operations
The winter in Pujiang is not as hard as that in the north.
But just look at the row of icicles hanging under the eaves to know how low the temperature is.
A coal stove and several iron chimneys leading to the window have become a real small heater in this era.
Puff——
The kettle on the heater fluttered, and Chen Peisi picked up the kettle to make a cup of tea for herself and Jiangshan.
Then, she quickly returned to the sofa.
A few days ago, a batch of magazines that Yu Sigui brought back from Tokyo were all firmly in Chen Peisi's hands.
Only after he had read enough could they fall into the hands of Liu Xiaoqing and Pan Hong.
Jiangshan sat at the desk, flipping through a pile of McDonald's resumes sent by Huang Zhan.
Perhaps he was worried that the bumpkins in the mainland were short-sighted and did not understand the depth of foreign fast food.
Even though Cha Liangyong had told Jiangshan that he had not only been to Tokyo but also to Hong Kong.
But he was still worried and sent Jiangshan a small box of McDonald's information.
However, there was no mention of money.
Fortunately, Jiangshan was not in a hurry to ask for money at this time.
Looking at the familiar yet unfamiliar "M" in front of him, he really missed the taste of hot hamburgers and iced cola.
Speaking of the original McDonald's, it was just a drive-in restaurant founded by the McDonald brothers in the United States in 1940.
The main dish sold in the store was hot dogs.
But after operating for a period of time, the brothers found that the most popular food in the store was hamburgers.
So, they quickly adjusted the menu.
This adjustment immediately made the store's turnover take off.
By 1954, McDonald's had developed into a restaurant with 10 chain stores.
It was also in this year that Kroc, the supplier of McDonald's milkshake machines, discovered its unlimited business opportunities.
When other fast food restaurants only had one or two milkshake machines, McDonald's restaurants increased the number of milkshake machines to eight.
After some secret observation, Kroc decided to raise a large sum of money and bought McDonald's from the McDonald brothers, including the name and the store.
After getting it, Kroc immediately designed and packaged the store.
It was not until then that the classic golden "M" logo appeared on the door of McDonald's.
A black and white photo appeared in Jiangshan's sight.
"What is this?" Chen Peisi's voice suddenly came from behind.
"Hamburger," Jiangshan answered without turning his head.
"What is a hamburger?"
"Put a beef patty in the middle of two round buns, put a piece of vegetable leaf, and squeeze some mayonnaise."
"It sounds delicious," Chen Peisi looked at the hamburger in the photo: "But it looks too big."
"This is an enlarged hamburger model made by the store," Jiangshan clicked the photo:
"In 1975, McDonald's in the United States opened a restaurant in Hong Kong. For publicity, they made a huge hamburger."
Jiangshan's hand holding the cigarette drew a big circle in the air: "Then, it was put on a small boat and transported all the way from Hong Kong Island to Kowloon, attracting countless people on the shore to watch."
In that year, when a pineapple bun only sold for HK$0.5, the price of a Big Mac was already HK$3.9.
Compared with KFC, which landed in Hong Kong in 1973 and closed in 1975, McDonald's development in Hong Kong can be said to be smooth sailing.
The feelings and money that the people of Hong Kong have paid for McDonald's are also higher than any other fast food brand.
In the movie "Comrades: Almost a Love Story", Maggie Cheung, the McDonald's waitress who taught Leon Lai how to order food, smiled with her staff hat on, making McDonald's uniforms shine.
In "Stories of Romance", Anita Yuen taught Leslie Cheung to say: Madonna made an appointment with Mak Hung to go to the McDonald's on McDonald's Road to eat wheat skin and angelica.
In "Young Dragon", Law Kar-ying brought back the Big Mac on behalf of the Consumers' Association...
All of them are McDonald's earliest product placements in Hong Kong movies.
After listening to Jiang Shan's introduction, Chen Peisi seemed to have opened a lookout: "So, putting a large model on a small boat is also a form of advertising?"
"Of course," Jiang Shan nodded: "To put it bluntly, advertising is to spread the word, regardless of the method or location. However, the most effective way of publicity is still the media, that is, radio, television and newspapers."
"If you ask me, this comrade is also stingy," Chen Peisi looked at the papers on the table: "What's the point of sending so many photos? Why don't you send some... what is it?"
"Hamburgers."
"Yes, why don't you send some... hamburgers for us to try."
" When I meet them later, I will definitely criticize them for you. "
"When will they arrive?"
"It should be about the day after tomorrow."
"Jiangshan, don't be nervous when the time comes," Chen Peisi patted her chest: "I'll go with you."
"You?" Jiangshan turned around and looked at him: "You want to go too?"
"I'm just worried that you can't speak Cantonese."
Jiangshan was happy and put his elbows on the back of the chair: "Why? Can you speak it?"
"Of course, although I can't speak much, it's better than not speaking it!"
"Okay, then you can go with me."
When he turned around again, Jiangshan had spread out a piece of drawing paper.
Tonight, it seems that he will have to stay up all night again.
...
Under the same starry sky, many people work all night.
The staff of "Yanjing Evening News" and "Yangcheng Evening News" are preparing for the resumption of publication in February.
After more than 10 years of suspension, the Xinmin Evening News in Pujiang City finally received a notice of rehabilitation.
After receiving the news, the former editor-in-chief was notifying his former colleagues.
In addition, there were rumors that actors from art troupes across the country were being streamlined and reorganized for the military, and they were nervous and sleepless all night.
As the 1970s ended, the heyday of the art troupe also ended.
With the abolition of the Railway Corps and the downgrading of the Engineering Corps, the Railway Art Troupe and the Engineering Corps Art Troupe have successively received notices of abolition.
Other art troupes will be reorganized and split into independent song and dance troupes, drama troupes, opera troupes...
The personnel changes involved will change everyone's fate and future.
Compared with them, Su Xiaoming has no worries in this regard.
However, she was still tossing and turning in bed and couldn't fall asleep.
"I don't know what kind of song the troupe will prepare for me?"
As a bel canto singer in the Navy, Su Xiaoming has always been a thorn in the side.
When others were practicing their voices, she skipped classes.
When others were resting, she practiced her voice.
The reason, of course, was that she didn't like American singing at all.
In the Navy, the first person to learn to sing Teresa Teng's songs was Su Xiaoming.
She not only sang privately, but also sang during performances in the troupe.
While being criticized, the leaders also saw her shining points.
However, Su Xiaoming also received a lot of cold eyes.
Although Su Xiaoming has a political commissar mother, she has not been squeezed less.
On the contrary, she has suffered a lot of unfair treatment.
This time, she was selected by the troupe to perform in Pujiang, and they said that they would write a song for her.
She was really happy.
In the dark, Su Xiaoming leaned sideways and rested her head.
A pair of bright eyes passed through the darkness and recalled her own darkness.
Su Xiaoming, who is one year younger than Jiangshan, was born in 1957.
Her mother is a "March 8" type cadre, and her father is the first director of the General Political Department Art Troupe.
During the special period, my mother stuffed five notes written in advance into the lunch box.
The eldest daughter took the notes and took the train to Shenyang.
A commander of the military region arranged her to be a female soldier on the island.
The second daughter took the notes and went to Shandong.
A leader of the military sub-district asked her to serve as a soldier there.
After the third daughter ran to Heilongjiang, she was assigned to the Construction Corps to join the team.
The fourth and fifth children, Su Xiaoming, were too young to stay at home.
It was not until 1974 that Su Xiaoming was recruited by the Naval Political Chorus.
But she had always wanted to be a soloist, but she never got her wish.
It was not until the past year that Su Xiaoming found the music that suited her in Teresa Teng's singing.
"I don't know what kind of song she will write for me?"
Su Xiaoming was thinking about the same question all day.
Ma Jinxing, a professional lyricist of the Naval Political Department, was also thinking about this question at home.
After receiving the task assigned by the regiment, he sat at the desk and closed his eyes to recall the scene of his experience in the army.
When sailing on the vast sea with the warship, Ma Jinxing was so dizzy that he wanted to live but couldn't.
At this time, the soldiers surrounded him to take care of him.
"Just imagine yourself lying in a cradle."
When he thought of this sentence, Ma Jinxing immediately wrote quickly.
Within two hours, a lyrics titled "Night in the Naval Port" was written.
Excited, Ma Jinxing sent the lyrics to the home of composer Liu Shizhao overnight.
At this time, Liu Shizhao was eavesdropping on Teresa Teng's "The Moon Represents My Heart" at home.
After seeing the lyrics sent by Ma Jinxing, a bold idea came up.
"Old Ma, how about we write something different this time?"
"Okay," Ma Jinxing said with a smile: "I am willing to accompany you to the end."
Long before, Ma Jinxing was scolded by a leader as a person who didn't know how to live or die because he created the song "The Sound of the Spring".
When Liu Shizhao heard this, he immediately remembered this.
The two lyricists and composers smiled at each other, and a song that was sung throughout the 1980s, "Navy Port Night", was born overnight...