Chapter 295 Huimei Advertising's Counterattack

Hong Kong, Huimei Advertising Company.

At around nine o'clock in the morning, almost all the senior executives of the department walked into the largest conference room.

After they sat down one by one, they learned that the company's vice president Ju Jin would personally preside over today's morning meeting.

But what surprised everyone even more was that there were a few snow-white plush rabbits placed in the middle of the oval conference table.

As soon as they saw this thing, the senior executives could basically guess what the theme of this morning's meeting was!

Sure enough, the first sentence after Ju sat down was: "I believe everyone is familiar with these rabbits, right?"

Everyone smiled slightly and said that they already knew it.

"White Rabbit Milk Candy has a new packaging!"

"500 grams of milk candy, after this, is sold at the price of 1,000 grams."

"Indeed, the profit of White Rabbit is now as high as that of imported goods."

"The key is that it is still in great demand!"

"My wife had a hard time buying two boxes of the previous enamel box milk candy."

"The candy-shaped wooden handle is so well designed!"

...

Since Huimei Company is currently expanding the market share for "Meiji" brand candy and "Happiness" brand Maltesers.

Therefore, several senior executives have been paying attention to the every move of "White Rabbit" milk candy recently.

"It is really in great demand,"

Ju Jin pointed the pen in his hand at the plush rabbit on the table:

"Just to buy these rabbits, my secretary has run to no less than four or five supermarkets."

At this moment, the few White Rabbits on the table have been picked up by some senior executives.

"Compared with Meiji candy's cartoon stickers, the sales of this "White Rabbit" in the mainland are no longer limited to children."

"Compared with the previous enamel box, the rabbit backpack should be more popular with little girls."

"From this point of view, the two new packages launched by White Rabbit are intended to develop customers of all ages into their potential customers."

"Based on the current market response, their expectations have been realized."

"Hmm~" Mr. Ju, who was sitting at the chief seat, nodded:

"According to the data collected in the past few days, the sales of White Rabbit have exceeded the total of Meiji and Maltesers."

Hearing this news, everyone present showed a surprised expression.

This is much more than they expected.

But after thinking about it carefully, it feels that there are signs.

"Boss Ju, the reason why the sales of White Rabbit candy can be increased so quickly is actually closely related to its new advertisement."

"Yes, didn't the company hold a meeting to study the advertisement of their New Year's article?"

"Yes, it's a very wonderful advertisement, which makes my eyes light up."

"The timing is also very good. The new packaging of the plush rabbit was launched on the same day as the advertisement was broadcast."

...

"I believe everyone has learned that the company that achieved a marketing breakthrough for White Rabbit is actually an advertising company based in the mainland," Ju Jin said slowly:

"While marketing White Rabbit, this company is also promoting another mainland brand, and the sales of this brand have exceeded all similar products. It took only two months to achieve this result."

As soon as Boss Ju finished speaking, a murmur of communication sounded again in the conference room.

Compared with the previous internal group meetings, the company obviously did enough homework this time.

"Now, let's take a look at what kind of promotional activities this advertising company has done for "White Cat" laundry detergent in the past two months."

As the swivel chair moved, the projector behind Ju Jin lit up.

The first thing that appeared on the screen was a solicitation advertisement for the "Hong Kong Cat Queen" beauty pageant.

The next photos on the screen, in addition to the cute participating cats, there were also young ladies wearing white cat girl costumes.

The one who always stood in the C position was Miss Zhong Chuhong, who had the sweetest smile.

Looking down, there were two live broadcasts of the "Hong Kong Cat Queen" competition broadcast by TVB.

The host on the stage, Shen Dianxia, ​​also wore a furry cat suit.

Under the decoration of this white cat girl suit, the already capable Feifei looked even more naughty and cute than before.

It was because of this set of white cat costumes that Shen Dianxia and Zhong Chuhong became the most frequently appearing female stars in Hong Kong newspapers recently.

For a while, the popularity of "White Cat" laundry detergent also increased...

The next second, when the familiar MGM cat roared across the screen.

The conference room, which was originally whispering, suddenly became quiet.

You don't know until you see it again.

This mainland advertising company, with its online and offline marketing methods, has already left the Hong Kong advertising company, which claims to be the elite in the industry, two miles away.

Facing a room full of silent elites, Mr. Ju knocked on the table and reminded:

"According to reliable information, this mainland advertising company is called "Spring Breeze".

The reason why the company wants to summarize their marketing routines is to remind everyone to pay attention to the movements of this new company.

Another and most important thing is that everyone must develop a set of response plans in the shortest time.

Prepare a full-scale counterattack for Meiji Candy and Happy Maltesers."

The silent elites continued to remain silent.

After a few minutes, someone finally responded.

"Mr. Ju, actually there is no need for everyone to be too nervous." The person in charge of the planning department said: "We already have some directions."

Another senior executive also said: "After all, Huimei is an advertising company with a ten-year foundation. It is not difficult to deal with a new company that occasionally appears."

"Yes, Mr. Ju, we were careless before. If we really want to go all out, a small company from the mainland can't be bothered."

Although the "Chunfengdu" advertising style has been noticed to be different, the "Huimei" company's fighting spirit has been completely aroused at this time.

The style of acting when strong and upgrading in time made these advertising companies in Hong Kong make a lot of money in the following 1980s and 1990s.

It was just a new company that occasionally appeared in the industry, but they really didn't take it seriously.

Not only Huimei, but all Xiangjiang advertising companies at this time have clearly and thoroughly studied the "Spring Style" creative technique.

In the next creation, the advertising cases of "White Cat" and "White Rabbit" will also become a new creative direction.

Just when the elites of "Huimei" were full of confidence and ready to fight back.

A new commercial aired on TV that night nailed them all to the spot.

Accompanied by a string of crisp background music, two hands holding green pencils simultaneously repeated a circular trajectory on the white paper.

After seemingly simple but not simple repetitions, the two Zhonghua pencils in the close-up gradually draw faster and faster.

The universe within the radius gradually became clearer.

Looking at the weird painting method on TV, Huimei's senior executives didn't realize that this was just a brand new advertisement.

A pair of eyes staring at the TV have been completely attracted by the pen tip on the screen.

At the moment when the two hands on the drawing paper stopped at the same time, the senior executives finally saw the complete image in the square and the circle.

What surprised them again was that the classic logos of "white cat" and "white rabbit" were clearly displayed on the repeated pencil lines.

By the time everyone realized that this was an advertisement, a line of subtitles had already frozen on the screen:

——Ingenious refills, Zhonghua brand pencils

When the whole audience's eyes lit up and they exclaimed that it was wonderful.

The advertisers in front of the TV were staring straight at the three letters "CFD" in the lower right corner of the screen.

They know that as long as these three letters appear in the advertisement, the producer of the advertisement must be the "Chunfengdu" advertising company.

The first Zhonghua Pencil advertisement to hit Hong Kong has once again kept advertisers glued to the TV.

Vice President Ju of the "Huimei" company even moved out a camera.

He would never leave until the pencil ad appeared again.

…

Pujiang City, Kaisling Cafe.

The day after sending Yu Sigui away, Jiang Shan walked into the cafe as invited.

"Teacher Gu, why do you have time to come to Pujiang to play?"

Seeing the surprise on Jiang Shan's face, Gu Jianfen still had that cheerful smile: "I'm very free now, and I might not even have to work anymore if I go later."

"That's nonsense." Zhu Fengbo, who was sitting next to her, asked Jiang Shan to sit down quickly: "Xiao Jiang, what kind of coffee do you like to drink?"

"I'm fine with it, just don't be too sweet."

After watching the waiter turn and leave, Zhu Fengbo said slowly:

"Xiao Jiang, I went to Xinhua Bookstore to take a sneak peek yesterday. Unexpectedly, there was a queue in front of the counter of "Rose Blooms Everywhere"."

"The same goes for Yanjing," Gu Jianfen said, "Before coming here, Li Guyer and I just went to see it."

"Li Guyi? Who is Li Guyi? Teacher Li Guyi's sister?"

Gu Jianfen laughed: "Li Guyer is your Teacher Li."

"Ha," Jiang Shan also laughed. This was the first time he heard someone call Li Guyi this way: "Actually, it's not just Yanjing and Pujiang, it's the same situation in any city where "Rose Blooms Everywhere" is sold."

"Yeah," Zhu Fengbo's face immediately burst into laughter: "If you put it this way, there is still hope that Pacific's 800,000 tapes will be sold."

"Of course," Jiang Shan nodded affirmatively: "I just had a phone call with Manager Liao yesterday, and now the merchants who are looking for him to get goods have already started with 5,000 boxes."

"Great," Zhu Fengbo almost said Amitabha: "You don't know how worried I am these days, for fear that my song will affect the development of a new company."

Previously, Zhu Fengbo had been complaining about himself when he heard that Pacific Video, which had not realized its sales plan, would close down in April.

“If people ask in the future, how did Pacific Ocean go bankrupt? Zhu Fengbo asked himself and answered: "It went bankrupt because Zhu Fengbo's tapes were too difficult to sell. Then I really couldn't survive." "

Hahaha……

Jiang Shan and Gu Jianfen laughed together.

"It does sound reasonable!"

"Fortunately, Xiao Jiang came to help, otherwise you would have already carried this burden."

"Right." The more Zhu Fengbo thought about it, the more he felt afraid: "Xiao Jiang, it's really thanks to you this time, I haven't thanked you properly yet!"

"What are you talking about?" Jiang Shan said politely: "It's Pacific Ocean that I want to thank. Besides, this is my job in the first place."

"You can't say that. After all, it's a tape about me."

“Yes,” Gu Jianfen also said: “I was thinking about promoting it for you in the group before, but fortunately it’s not necessary now, otherwise…”

Seeing that the other party didn’t say anything more, Jiangshan asked directly: “Teacher Gu, how is your song now? Are you still teaching people to sing it everywhere?”

“Are you asking about “Young Friends Come Meet”?” Zhu Fengbo answered for his friend: “I have sung it several times in the group and it was very popular.”

Gu Jianfen smiled and took out a small notebook from her small leather bag: “Look, these are the factories and schools I have visited in Yanjing…”

Jiangshan read it line by line.

As the date progressed day by day, he felt that Gu Jianfen had been running around for this song for the past six months.

“Every time I taught in a place, I would ask them if they liked this song,” Gu Jianfen couldn’t help but shed tears in her smiling eyes: “The answers I got were all resounding affirmations, but…”

Emotionally excited Gu Jianfen finally couldn’t say “but” anymore.

"But at the Music Association meeting two days ago," Zhu Fengbo's face was no longer smiling, "some leaders criticized this song again and threatened to stop the radio station from playing all Jianfen's songs."

"Do they have such great power?" Jiangshan was surprised, "Do radio stations have to listen to their instructions?"

"That's not the case," Zhu Fengbo said, "but once their suggestions become popular, it's hard to say what will happen next."

"That is to say, the radio station may accept their suggestions."

"Of course, can you hear "Homesickness" on the radio now?"

"Ah, it seems that I really can't hear it."

Jiangshan always couldn't figure out one thing, why some leaders of the Music Association would be so resistant to "Young Friends Come to Meet"

After some thought, he came to a conclusion: "Teacher Gu, I feel that those leaders are not against your new song, but you."

"Huh?" Gu Jianfen asked curiously: "Didn't I tell you before? They really dislike me."

"Do you know, Xiao Jiang," Zhu Fengbo introduced in detail:

"When the Music Association criticized Gu Yi and me, Jianfen stood up and argued with them several times. Every time she argued, she would loudly announce that she not only thought our song was fine, but also wanted to write a song for us."

"I said," Jiang Shan had an expression of "as expected": "This song has a good melody and a good meaning. Those who oppose it must have ulterior motives."

"Do you really think its melody and meaning are good?"

Zhu Fengbo firmly grasped Jiang Shan's words: "Then... Xiao Jiang, can you think of a way to let more people hear this song?"

"..."

Jiang Shan smiled and was thinking about how to answer this question.

Suddenly, a 40-year-old man came over.

Upon seeing this person, Zhu Fengbo stood up with a smile: "Let me introduce you, this is Director Chen from the sales department of China Record Company..."

When Jiang Shan shook hands with the other party, the news about China Record Company's losses also appeared in his mind.

The background of this company is much more impressive than that of "Pacific" Audio and Video.