Chapter 287 Finding Your Home Turf Again

Although the lights along the corridor of Pujiang Animation Film Studio are dim, it is better to have them than not.

A glimpse of the whole picture shows the whole picture. From the wattage of the light bulb above the head, it can be seen that excellent works do not necessarily represent the good performance of the unit.

"Good performance, both advertisements are well designed,"

Before leaving, Director Xu specially called Jiang Shan out.

Facing an art form that he had never seen in his life, he had to praise him:

"Do a good job, the bureau currently attaches great importance to talents like you!"

"It's all because of your good guidance!" Comrade Jiang Shan now only dares to take money, not credit.

"There are no outsiders now, so don't be restrained by me."

"It's also because of your good guidance."

"Hehe," Xu Muchun smiled slightly and looked into the distance.

After spending some time together, Jiangshan still likes this little comrade who doesn't like to show off:

"I'm sorry to trouble you again tonight. I'm going to go to Aimin Food Factory to check. Tonight is the day when the second batch of new packaging is shipped."

"Are you still in charge of this?"

"The quantity is relatively large this time, but I'm a little worried about going to take a look."

"I talked about this with Manager Huang last night." In fact, Jiangshan had wanted to find out for a long time: "I don't know if the comrades in Xiangjiang like our new packaging of White Rabbit."

When this matter was mentioned, Director Xu was very happy: "Don't worry, it's better than expected."

Open the door, get in the car, and then close the door for Director Xu.

After Section Chief Han finished his smooth movements, he turned around and handed a note to Jiangshan: "Comrade Jiangshan, this is your home phone number."

"Hmm? My home phone number?"

Jiangshan was confused by his words. He didn't know something, but an outsider knew it first: "Where did the number come from? I don't have a phone at home!"

"I was too busy today and forgot to mention this to you."

Section Chief Han, who had never found an opportunity, ran to the passenger seat while saying: "Director Xu specifically asked me to install a phone for your home."

After saying that, before Jiangshan could react, the black car drove away.

...

Jiangshan looked at the factory door closing again and looked down at the note in his hand.

Section Chief Han's last two sentences made him suddenly understand that the phone he had been reluctant to install had actually entered the door in this way. "

A breeze blew by, and the shivering Jiang Shan turned around and ran to the studio.

As soon as he entered the room, he saw Liu Xiaoqing holding a lunch box: "Why did you take so long, Jiang Shan?"

Pan Hong's posture was similar: "If you're late, you won't be able to eat anything."

"Eat quickly," Zhu Fengbo didn't leave at this time, raised his hand and waved to Jiang Shan: "I'll keep it for you!"

In fact, there was no need for her to remind him, Jiang Shan's hand had already gone to a meal on the table:

"How does it taste?"

"You've got to say it," Chen Peisi ate so much that she didn't even want to raise her head: "The food in the canteen of the municipal government is really good."

The people sitting there nodded while eating, all expressing their agreement.

Earlier, when everyone was shouting for Jiang Shan's success, Section Chief Han walked into the room carrying a few boxes of midnight snacks prepared by the canteen of the Light Industry Bureau.

Jiang Shan was really hungry at this moment, and he ate so happily: "It seems that we have to come again tomorrow. ”

In terms of editing, the two backbones of the Shanghai Animation Film Studio are very experienced.

There are also two professional film editing machines in the factory.

But these newly shot films must first be sent to the Pujiang Film Technology Factory for film development.

After that, after the work samples are sent back to the factory, you can look at the samples on the editing machine to mark the editing marks.

"Let's shoot the video of your two-handed painting first."

These are all tasks that have been assigned in advance, so Duan Xiaoxuan also made a shooting plan early: "Wait until tomorrow morning, and then we will edit together."

"Can we see the sample tomorrow morning?" Jiangshan felt that it was faster than he expected.

"Now the technical factory is all automatic for developing and drying. For the segment just shot, you don't even have to consider the sound. The technical factory can produce the film very quickly."

"That's great. What Director Xu is pursuing now is speed."

"By the way, Xiao Jiang,"

When it comes to sound, the arranger Jin Fuzai of the Shanghai Animation Film Studio became interested: "Have you considered what kind of background music to use for these two commercials? "

"Teacher Jin," Jiang Shan asked him with a smile: "Do you have any good suggestions?"

"It depends on what you want."

Just now, after looking at Jiang Shan's set of digital chains, Jin Fuzai felt that his inspiration had appeared again.

"We are all laymen in this area,"

Jiang Shan and Huang Hua smiled at each other: "You are an expert in this area, I will listen to you."

"Hey," Zhu Fengbo said with bright eyes: "Xiao Jiang, why don't you ask Teacher Jin to help you compose two pieces of music?"

"I do want to, but I'm afraid that Teacher Jin won't be able to spare his hands!"

"That's not the case," Jin Fuzai said without any pretense: "After helping to make the music for the film "Snow Child", I just happened to have some time now."

"So you agreed!"

"Okay, I'll help you compose two pieces and try."

"Great," Jiang Shan clapped his hands happily:

"With your music, plus the pictures of the two photographers. It's hard for these two advertisements of "Zhonghua" pencils not to be successful!"

As a composer who graduated from Pujiang Music, Jin Fuzai's name is often used in the titles of many well-known cartoons.

"Nezha Conquers the Dragon King", "Three Monks", "Afanti", "The Lotus Lantern", "Shuke and Beta"... and the TV series "The Romance of Kudang Alley" and "Jigong".

Each of them is a well-known work.

Among them, Jiangshan's favorite is "Landscape Love" co-produced by Jin Fuzai and Gong Yi.

In 1988, when the Shanghai Animation Film Studio decided to shoot the ink-and-wash animation "Landscape Love", it entrusted the task of composing to Jin Fuzai.

The first person Jin Fuzai thought of was Gong Yi, his classmate at the Affiliated High School of the Conservatory of Music.

Because only his guqin level can support this pinnacle of ink-and-wash animation.

Like the expression of "Shepherd's Flute", "Landscape Love" has no dialogue in the whole film, and it is completely presented by the artistic conception of the ink-and-wash picture and the sound of the guqin throughout the film.

Guqin master Gong Yi, with a Guqin "Zhengyin" left by Li Qingzhao, directly interpreted "Mountain and Water Love" into a classic that has not been surpassed to this day.

This score of "Mountain and Water Love" has also become a must-play score for Guqin grade examinations.

Coincidentally, "Mountain and Water Love" and the current "Snow Child" are both animations in which Jin Fuzai and Duan Xiaoxuan participated.

"I will help you compose the music after the sample comes out," Jin Fuzai said with a smile: "It shouldn't take much effort."

Jiangshan nodded repeatedly, looking forward to it.

"Xiao Jiang," Duan Xiaoxuan also came over and asked, "What are your requirements for editing?"

"Requirements..." For such small advertisements, the emphasis is on fast forward: "You have to be willing to cut, just give the audience a fun show."

"I understand," Duan Xiaoxuan nodded: "It's similar to the films in our studio. No matter how meticulously prepared the process is, only the most exciting parts can be left."

Jiang Shan nodded: "That's right, as long as the most exciting parts are left."

"As for the advertisement," Qu Jianfang said that he could understand: "Even if it wants to be longer, it can't be longer,"

"Hehe," Jiang Shan was a little embarrassed in the face of the support of several teachers: "It just delays your work too much."

After speaking, he glanced at Afanti on the prop rack.

"Where can it delay it?" Qu Jianfang also looked at the prop rack: "The movie of "Afanti" has been released, and there is no need for those things."

"Not shooting anymore?" Jiang Shan remembered that there were still many episodes to come: "Didn't you say that there are still many exciting stories to be told? ”

“…” Qu Jianfang stopped using his chopsticks and looked at Jiangshan in surprise: “How did you know about this?”

“I…didn’t you say that before?”

“I told you that?” Qu Jianfang himself couldn’t remember, probably because he had let something slip.

“Your teacher Qu does want to make another movie,” Duan Xiaoxuan felt that there was nothing he couldn’t say: “But, the higher-ups asked him to modify the image of Afanti before filming!”

“Why change it?”

Chen Peisi, who finally gave up her job, was the first to say that she didn’t understand: “Afanti’s appearance is so interesting!”

“I feel that every character in this movie is well designed.” When she first entered the room, Pan Hong even picked it up and played with it for a while.

“Besides,” Liu Xiaoqing thought: “We are all used to it, and this change will definitely be awkward.”

“The higher-ups want to change it?” Jiangshan was surprised: “Is it the special director’s request? ”

“I never said that,”

As the door of the studio was pushed open, Te Wei and Yan Dingxian walked in one after the other.

“Old factory director,” Qu Jianfang quickly stood up: “Why are you here?”

Yan Dingxian raised a net bag of oranges in his hand: “The factory director is worried that you are too tired, so he brought you oranges.”

So soon, the few people who had just finished their midnight snacks began to eat fruit around the table again.

“I really didn’t say the image problem of Afanti,” Te Wei, who was chewing an orange slice in his mouth, had to explain himself.

“The old factory director did not say that,” Qu Jianfang said: “It was other leaders in the factory who criticized Afanti for his bad image.”

“I’m confused, the people’s response is not good.”

“Anyway, we think it’s good,” Chen Peisi turned around and looked around: “Am I right? ”

Yes, yes, yes, several people in the room responded immediately.

“Speaking of which,” Qu Jianfang elaborated on Afanti:

“The characters in this puppet film can really stand the test of the people. Every film of our unit has to go to the field to collect folk songs.”

“Yes,” Te Wei also affirmed the other party’s work: “They brought back a lot of local stories, each of which is very interesting. One of them is the story of buying tree shade, which is also very exciting.”

Yan Dingxian: “And the one about the donkey.”

Qu Jianfang: “There are many fun things!”

“Since it’s so fun,” Jiang Shan simply suggested: “Then let’s shoot them all!”

“Shoot them all?” Te Wei waved his hand: “We can discuss shooting a sequel, but if we shoot them all, it will become an animated series.”

Before the “Afanti” series appeared, there had never been an animated series in China.

“Afanti”, which only had 13 episodes, took a full eight years to shoot, which shows how much resistance Qu Jianfang encountered at the time.

"Wouldn't it be great to make a series? Disney's cartoon series are so profitable," Jiang Shan strongly suggested: "Speaking of which, our country doesn't have any cartoon series yet, right?"

Upon hearing this, Te Wei and Qu Jianfang's eyes lit up at the same time, but soon darkened again.

"The idea is very good, but the higher ups won't agree to it," Te Wei was not afraid to show off his wealth to those sitting here:

"First of all, the fees cannot be approved. Cartoon short films are no better than movies and cannot be sold separately."

"Xiao Jiang," Yan Dingxian is an old acquaintance of Jiang Shan: "our factory currently has many movies that cannot apply for shooting funds, let alone TV series."

Tewei: "You know we're so late, why did you come to the factory?"

Jiang Shan: "Didn't you give us oranges?"

"This is just one of them," Tewei smiled:

"Tomorrow, the British BBC TV station will come to our factory to discuss cooperation on an animated film. They will provide the funds and we will provide the technology."

"Really? Is there such a good thing?"

"I heard that the script is already ready!"

Jiang Shan knew without guessing that "Tales from the Heavenly Book" was coming.

After watching China's "Havoc in Heaven", the British BBC was shocked.

So we decided to co-produce a similar animated film with Pujiang Meiying Studio.

But after everything was ready at the American Film Studio, the British side announced that they were quitting.

Angrily, American Film Studio decided to do it on its own, and later generations continued to speculate on "The Book of Heaven".

"The film bureau attaches great importance to it and asks the factory to do a good job in reception," Yan Ding looked at Jiangshan first and said, "I will come over and meet with the director to see if there is anything we haven't prepared for."

Cold night, warm house.

This meeting in China highly welcomes any investment from foreign investors.

"Outsiders are still outsiders after all," Jiang Shan couldn't reveal too much: "The only one we can really rely on is ourselves."

Tewei felt that there was something in Jiangshan's words, and he also knew that this kid had a lot of tricks up his sleeve.

So he asked: "Xiao Jiang, there are no outsiders here, please tell me, how can we rely on ourselves?"

Yan Dingxian had already guessed: "Comrade Xiao Jiang, don't you want to suggest that the factory set up an animation advertising department?"

"What a great idea. Setting up an animation advertising department is indeed a good suggestion." Everyone in the country wanted to applaud Deputy Director Yan.

"It's time for us in Pujiang to have one," Huang Hua revealed to Meiying Studio: "Two years ago, an advertising company in Xiangjiang filmed an animated commercial for White Rabbit Milk Candy, and the production cost alone was 100,000. ”

"How many?"

All the employees of the American Film Studio who were sitting here shouted: "Our unit can't spend so much on one movie?"

"What a fool," Qu Jianfang simply couldn't imagine: "When I was filming "Afanti", I saved everything I could. It was all rags bought in a fabric store and the stockings that were put on the puppets' faces. Just pick the cheapest one.”

"That's why I said it," Jiang Shan emphasized again: "It is still necessary to establish an animation advertising department. The other one is..."

"What's the next one?"

"Our Meiying Studio has produced a lot of cartoons since its establishment. Why not develop cartoon peripherals?"

"What is called……"

Before Yan Ding could speak first, Tewei asked directly: "Cartoon peripherals?"

"Disney in the United States and Astro Boy in Japan will release a batch of toys based on the cartoons every once in a while,"

Jiang Shan decided to help Meiying Factory with a preview: "Including the comic strips from your factory, these are called animation peripherals."

"I remember," Yan Dingxian immediately thought of one thing: "For a while last year, plastic toys from "Havoc in the Sky" appeared on the market."

"Yes, yes," Jiang Shan never mentioned that he did it himself: "But it is too simple and not interesting. We have so many art technicians in our factory, so it will be no problem to design a few toys."

"If you put it that way..." Tewei thought about it for a moment: "It's definitely not possible to rely on our factory alone. We have to cooperate with the toy factory, but I don't know how much profit there will be."

"Don't underestimate the profits from these peripherals," Jiang Shan said truthfully: "If you do it well, you can earn more than making a movie."

"Can you earn so much?"

"You can go to Japan and ask about Astro Boy's rag dolls, water cups, stickers, school bags, pencil cases... they have been best-sellers every year for more than 10 years."

"Can it also be made into a water cup?"

In 1950, a young man in Japan opened a doll factory using waste cloth from a relative's factory.

Although the factory is small, the name is not careless.

After flipping through the book for a long time, I finally saw the Chinese "Six Tao".

One of the sentences, "It will never be easy for generations" deeply satisfied the boss, and it just matched his wish that his original intention would remain unchanged for thousands of generations.

As a result, this rag factory has a well-known name "Bandai".

From the "Toyota" car model in 1956 to the "Astro Boy" in 1963...

"Bandai" products have always revolved around the concept of "peripheral".

As long as there is a bit of fame, it will have to rub it.

In the end, it became the largest comprehensive company in Japan involving entertainment, Internet, animation... and peripheral products.

"Just like "Nezha Haohai" which was just released last year, we can definitely launch a Nezha gashapon."

"What is a gacha?"

"Then the Third Prince didn't come from beating an egg," Jiang Shan started to draw on the paper on the spot: "Let's make a plastic egg, and when we unscrew it, Nezha will pop out of it."

"Hey, this is interesting," Yan Dingxian also became interested: "I can also design it as a lotus."

Qu Jianfang started painting directly: "It has to be the kind of lotus that is closed first, and then the spring is tightened."

Jiang Shan and Chen Peisi raised their hands together and gestured: "It's blooming."

With this, the whole studio immediately became active again.

"As for "Snow Child", which is about to be released in your factory," Zhu Fengbo helped think of a solution:

"I really like it when I see it. If I could have a doll like that, I would definitely pay for it."

In 2021, a promotional film designed by Meiying Studio for the Winter Olympics made all those born in the 70s and 80s shout "Ye Qing Hui".

The Great Sage Qitian said "My grandson is here" and brought back Snow Child, Calabash Baby, Nezha, Dansheng, Jiuselu, Black Cat Sheriff, Afanti... all of them.

Many netizens were completely moved by the reappearance of the "Snow Child".

They all said: "I cried bitterly for you back then, but I never thought that after many years, I would still shed tears for you."

"So you've always been alive!"

"I am too old to see such a scene."

"This is the unique romance of Chinese children."

"Seventy-two transformations, all three heads and six arms are back together."

"My childhood, my Chinese comics."

"American Film Studio yyds."

This time, not only was Meiying Studio no longer scolded for copying it, but it also allowed Meiying Studio, which had been frustrated for a long time, to regain its home court.