Chapter 320 Fighting in "Oriental Metropolis Daily"
On the night of the first day of the Lunar New Year, Pujiang TV Station released a 5-minute "I Love You, China" MTV video clip with scenes inside and outside the Ten Thousand Sports Center.
A 5-minute film is either long or short.
The main thing is a wonderful thing:
Pan Hong on the Happy Coke assembly line, Liu Xiaoqing in the fourth workshop of the Second Garment Factory, Chen Peisi in the fire brigade wearing a green uniform,
Some employees of the "Avanti" studio of American Film Studio, the "Latent" translation team of the studio's recording studio, all the editors of Oriental Metropolis Newspaper...
Following the movement of the camera, groups from all walks of life sang on the screen one after another.
For a time, this song "I Love You, China" composed of various arias became the most dazzling star in the Spring Festival.
The people in front of the screen all shouted that it was wonderful and called for it to be done again.
Jiangshan's publicity plan for the "Rising Stars Concert" was originally interconnected.
First there was "Young Friends Come to Meet" sung by the studio's "Latent" team, and then there was "I Love You, China" sung by a large group.
Although it is just a piece of flowers, it is indeed enough.
The purpose is to get people to tell each other and then queue up to buy tickets.
The other one, of course, is to hook up with advertisements.
After all, a billboard worth 5,000 to 50,000 yuan a piece is not something that ordinary units can afford.
At first, when newspapers and television stations jointly discussed the quotations for installing billboards in different locations, different voices emerged.
In the end, it was Comrade Jiangshan who stepped forward at the most critical moment.
In the name of "Chunfengdu" advertising company, Dabao won this rare advertising agency opportunity.
And under pressure, he made an offer that neither party could resolve.
For a time, all three parties were happy.
If this transaction can be executed smoothly, more than 30 advertising spaces will bring more than 100,000 yuan in agency income to "Chunfengdu".
But plans are plans and reality is reality.
It's quite... not difficult to execute.
For example, this time, an accident occurred without any surprise.
Representatives from more than a dozen units gave up their holidays and came to the Oriental News Agency.
After inquiring about the quotation, they all ran home to celebrate the New Year.
They all said that only a fool would buy an advertisement at this price.
Not to mention them, many insiders think so too.
Just when Ding Lingling and Jiang Zhuangzhuang thought that wealth comes and goes in a hurry,
Greater wealth came in another form.
…
In the editor-in-chief's office of Pujiang Metropolis Newspaper.
Before several other editors arrived, editor-in-chief Jiang Hai's eyes widened in shock.
"Radar costs three yuan, and Panasonic costs five yuan?" Jiang Hai felt that the advertising bidding was about to end: "A Coke named Coca-Cola ordered ten billboards? It's crazy!"
How could it be crazy? It's fine!
Before my family even realized it, outsiders were already using the "Rising Stars Concert" to build momentum.
Jiang Shan tried his best to cooperate with the boss and opened his eyes wide:
"Director Zhang of the Propaganda Department personally called my office. When he heard that I was away, he called the TV station. Director Gu was so excited that his cigarette dropped from his pants."
"I really didn't expect it," Jiang Hai shook his head in disbelief: "Aren't they expensive? The billboards on Nanjing Road only cost a piece!"
Jiang Shan: "A piece of Nanjing Road costs 100,000, how much do we have?"
Comrade Jiang Hai said matter-of-factly: "The ones on Nanjing Road can meet with the masses every day, but what about yours? It only lasts three days."
Seeing this, Jiang Shan also presented the facts to him:
"Don't forget, the advertisement for the Ten Thousand Sports Center will be on TV. Don't think about it. Once this concert is broadcast on Pujiang TV Station, people all over the country will be able to see it."
Judging from the current development of the situation, Jiangshan has already regretted setting the price low.
"Here's the way," Jiang Hai realized, but then he thought: "Why didn't you mention this during the meeting that day?"
"If I had explained everything clearly at that time, would they still have allowed me to be an advertising agency?"
"Tsk, tsk, tsk," Jiang Hai shook his head: "Lao Sannong is so unreasonable, even I tried to hide it."
"If I sincerely wanted to hide it, I wouldn't have made it clear at this time." Jiang Shan defended himself: "Isn't it because I haven't been busy?"
"That's true," Jiang Hai admitted: "Except for New Year's Eve, I haven't sat down and had a proper chat with you these days."
"You don't talk to me when you have time,"
Jiang Shan said as he put a box of Chinese cigarettes on the table into his pocket: "I'm just going to watch "Chu Liuxiang" with my second brother."
Even though he knew that the third child was richer than him, Jiang Hai still threw the match at him out of habit: "Don't mention "Chu Liuxiang" to me. The second child and Xiao Chen didn't want to wait for me to watch it together. I've already missed several episodes. ”
"It's okay," Jiang Shan said with a smile: "In two days, I will bring you the video recorder in the office downstairs, and you can watch it as you want."
Before he finished speaking, footsteps could be heard in the corridor.
Jiang Hai pointed outward: "With this office environment, you can look at it however you want?"
"Okay," Jiang Shan patted the boss on the shoulder: "We will talk about the concert advertisement later. Coca-Cola's money is not that easy to make."
Otherwise, the Propaganda Department would not have called him in a hurry.
dong dong dong
After three knocks on the door, several chief editors walked in one after another.
After they sat down in their respective positions, a smooth workflow began.
Normally, the manuscripts had already been finalized before entering the room.
The ones that could be left to the end were all those that did not dare to make their own decisions.
But what Cai Wensheng wanted to talk about at this time was an article that the editor-in-chief had already signed.
"Old Jiang,"
Cai Wensheng, who was familiar with the situation, spoke without any hesitation: "Look at this manuscript... Should we be more cautious?"
"Which one?"
Jiang Hai took it and looked at it, then glanced at Jiang Shan first, and then said: "It's okay, just publish it normally."
The editor-in-chief's glance made the editors in the room mistakenly think that this was another arrangement by Jiang Shan.
So, Jiang Shan quickly stretched his head to take a look at the manuscript.
Then he decided to accept it!
Sure enough, Editor-in-Chief Cai turned to look at Jiang Shan again:
"Chief Jiang," he shook the manuscript in his hand: "Why should our newspaper wade into this muddy water? Ordinary people can't understand these."
Rong Bin on the side also reminded: "Yes, Jiang Shan, Xie Zhiliu is the director of the Pujiang Museum, you must know that?"
Obviously, the two of them have already met.
"That's what I think." Jiang Shan said slowly: "Even if we publish this article, it doesn't mean that our newspaper agrees with the views in the article, but just sends it to the public."
In fact, if a publication agrees to publish an article, it at least means that it does not oppose the views in the article.
But Jiang Shan is stubborn.
So when Cai Wensheng opened his mouth again, he spoke first: "Now the higher-ups have said that everyone is allowed to express their own opinions and welcome a hundred flowers to bloom."
Cai Wensheng: "..."
"Besides," Jiang Shan wanted to see the most:
"Since we can publish articles from experts at the Beijing Museum, we can also publish articles from the Pujiang Museum. If Director Xie has any objections, he can submit articles to us."
Don't just let things go, you must get angry.
"This is the director of the Pujiang Museum," Cai Wensheng emphasized, "How can he not have a relationship with the Municipal Department of Culture?"
"I think that's what Old Cai meant," Rongbin explained, "It's not a topic that ordinary people like to read, so don't cause trouble."
Jiang Hai smiled and took the manuscript over:
"To be honest, this article is indeed from the north. As far as I know, it is because of Director Xie's prestige in the industry that the article of this expert from the Museum of Ancient Chinese Art has nowhere to be submitted, and the friend who asked me to help publish it is actually from Pujiang."
After listening to the editor-in-chief's explanation, the editors-in-chief also knew whose idea it was.
"What Section Chief Jiang said just now is very correct," Jiang Hai continued:
"The leaders above have called for everyone to express their own opinions. If we as a news organization don't support it, what's the point of expressing our own opinions?"
Jiang Hai opened the drawer and took out a cigarette: "Besides, why did the leaders above call for everyone to express their own opinions? Isn't it because they are afraid of a single dominant company?"
"That makes sense," Comrade Rong Bin nodded and smoked a cigarette: "The phenomenon of a single dominant company is still very serious now."
Seeing this, the office was soon filled with light smoke.
There is no way, meetings in this era are a waste of cigarettes.
Cai Wensheng thought about it carefully: "As for me, I don't want to protect anyone, but I think the people will not care about this matter at all."
"Whether the people will care depends on what we say," Jiang Shan suggested: "There is a content title on the front page of our newspaper. Let's write it like this: The mystery of the thousand-year-old ancient painting."
"The mystery of the thousand-year-old ancient painting?" Cai Wensheng muttered a few times: "Hey, this title is wonderful!"
When the typesetting editor Ning Hua heard it, she quickly reached out and took the manuscript: "What are you talking about? When Chief Jiang said this, I was so curious."
"No way," Rong Bin frowned and said, "How can the cultural relics hanging in the museum be wrong?"
...
The appraisal of Chinese calligraphy and painting is the most difficult and complicated category of all cultural relics appraisals.
This "difficult" does not refer to the degree of "difficulty", but to the "difficulty" in one word.
There is a special rule in Ma Weidu's museum: no calligraphy and painting are collected.
Why?
It's a long story and hard to explain.
For other types of cultural relics, it is usually enough to determine the age accurately.
As for calligraphy and painting appraisal...
Even if you can determine its age accurately, it is still far from enough.
Because the author of the cultural relic calligraphy and painting is the foundation of determining the value.
So there are many problems. Even if the painting has been signed by the author, there is a possibility that a friend, disciple, brother, or even wife wrote it for him.
This happened to Qi Baishi.
Day by day, his wife Hu Baozhu was influenced by him and became very accomplished.
One day, Qi Baishi saw a painting on the table and thought it was his own work.
He signed it with ink and stamped it with three seals.
A day later, he found out that it was the handwriting of his beloved wife, and he quickly wrote a postscript to explain: This small painting was copied by Baoji.
This was discovered in time, and there are many more that have not been discovered.
In addition, as we all know, even if we rule out the possibility of ghostwriting by a relative or friend, we still have to identify whether this calligraphy or painting is:
Copy (a rubbing covered on a painting)
Copy (a work copied from a painting)
Imitation (a work based on the style and brushwork of a famous calligraphy or painting. This is the most common and is freer than copying or ghostwriting.)
Ghostwriting (this is the most confusing, Tang Bohu and Song Huizong both did it)
Fake (everyone knows)
Listen, it makes my scalp tingle, isn't it hard to describe?
Fortunately, our country has several national treasure-level calligraphy and painting appraisal masters.
In Jiangshan's opinion, there are two major schools in domestic calligraphy and painting appraisal, namely the sword school and the qi school.
One school is more physical, objectively analyzing and examining details.
The other school is profound and mysterious, caring about personal practice and comprehension, and pursuing the ancient charm of calligraphy and painting.
The leader of the sword school is Mr. Half-foot Xu Bangda.
There is a saying in the calligraphy and painting circle that since Mr. Xu Bangda passed away, there have been no appraisal masters in the Chinese calligraphy and painting circle, only appraisal experts.
And the qi school refers to looking at the qi, observing its charm, and judging its authenticity.
This profound appraisal method cannot be explained in one or two sentences.
It is a great test of the talent and vision of the expert, and its representative figure is Mr. Xie Zhiliu.
As a close friend of Zhang Daqian, Xie Zhiliu's skills are beyond the reach of ordinary people.
Like Xu Bangda, he can not only identify calligraphy and paintings, but also has the best skills in calligraphy and painting.
The identification styles of the two experts are particularly outstanding.
Xu Banchi’s main point is to seek truth from facts. Fake is fake, and even the king of heaven cannot change it.
But Xie Zhiliu is different. He is a particular person.
He pays attention to methods and methods.
For example, if a well-known person brings a collection, please ask the two of you to identify it.
After Xie Zhiliu carefully examined it: good, good, good. Regardless of the authenticity of this painting, from its artistic value alone, it is already a very rare painting.
Look at Xu Bangda again. If he sees a carefully imitated one: keep it for yourself!
If there is no technical content: there is no edge for fakes.
Then, this article to be published in "Oriental Metropolis Daily" is a contest between these two sects.
Pujiang Museum has a collection of "Snow Bamboo Picture" for a long time.
It is 155 cm long and 99 cm wide. (This is very important)
This painting has no signature, unique style, and extremely rare expression techniques.
After research, Xie Zhiliu believes that "Snow Bamboo Picture" is the masterpiece of Xu Xi, a great painter known as "Huang Quan Fugui and Xu Xi Wild Rabbit" in the painting circles of the late Tang Dynasty and the Five Dynasties.
After reaching this conclusion, Xie Zhiliu published the article "Xu Xi's Ink and Discussion on Snow Bamboo Picture" in 1973.
What does this identification mean?
It means that the authentic works of the great painters of the Five Dynasties have appeared. This discovery is comparable to the "Haihun Hou" in the archaeological world.
You must know that whether it is paper or silk, it is extremely difficult to preserve for thousands of years.
This is also one of the reasons why the "Pingfu Tie" donated by Zhang Boju can become a national treasure.
Soon, this unsigned painting was suddenly identified as Xu Xi's authentic work, which attracted widespread attention.
But given Mr. Xie's status in the calligraphy and painting circles, ordinary people dared not question it.
However, Mr. Xu Bangda stood up.
He clearly stated: It is impossible, absolutely impossible.
Afterwards, he also wrote an article.
However, given Mr. Xie's status, Xu Bangda's article "An Exploration of Xu Xi's "Ink Dropping" Painting Method" had been unavailable.
It was not until 1983 that it was published in the magazine "Art and Beauty".
The article made a comprehensive and thorough analysis of the painting based on a large amount of historical materials.
In a nutshell, "Snow Bamboo Picture" reached a technical level that was not seen until after the Southern Song Dynasty.
After Xie Zhiliu saw the article questioning him, he wrote another article "On Xu Xi's Ink Dropping - Reply to Mr. Xu Bangda".
After that, the two sides went back and forth several times, and no one could convince the other.
The expert group said: They don't care what year "Snow Bamboo Picture" was painted, they just want to listen to the two masters' discussion.
In the end, Xu Bangda took out his trump card: to verify it from the size of the silk.
He challenged: "Xu Xi lived in the Five Dynasties. The width of the scrolls at that time was not wide, no more than 60 centimeters, while "Snow Bamboo Picture" is about one meter wide.
Brother Xie, as long as you can find a silk painting with a width of one meter before the Northern Song Dynasty, I will lose."
After this, Mr. Xie still disagreed.
Said: Let's talk about paintings, what are you talking about?
So far, the matter has come to an end for the time being.
"There is no controversy about the things in the museum? That's hard to say,"
Jiang Shan, like a master, lifted the lid of the cup and shook it: "Maybe, it really caught a hot news for our newspaper."
Seeing the suicidal expression of the third brother, Jiang Hai snorted: "Maybe, someone will come to talk to me tomorrow."