Chapter 353 A Subversive Sign

Looking at the crumpled note in his hand, Yu Sigui couldn't help but frown: "Is this the most appropriate advertising slogan you think?"

"It doesn't look like much, does it?"

Jiangshan knew what she was thinking, and he knew what this sentence would bring to the domestic truck market.

Yu Sigui curled his lips, and was more surprised than when he first saw these two sentences: "If there is a road, there must be an east wind car" and "Just wait for the east wind".

Looking at the sentence in front of her now, she could only use one word to describe it:

"Vulgar!"

"What do you know?" Jiangshan Dieba put the note back again:

"With the current conditions in our country, problems cannot be solved by citing the past alone. We have to look at the present."

"In that case," Yu Sigui was surprised: "Why didn't you submit this sentence that day?"

"You can't even pass this sentence," Jiang Shan is a man of understanding: "The higher-ups don't care about me anymore, so I can only hide myself for the time being."

"Xue Zang?"

"It just means that I can't stand out." Jiangshan is most worried about the results of submitting two advertising slogans: "I don't know if the organization has seen my suggestions as a people."

…

Yanjing, Palace Museum.

Xu Bangda and Qi Gong were huddled around a desk looking at something.

Sometimes it's far away, sometimes it's close...

Even the magnifying glass for identifying cultural relics was taken out.

"This...these two people are really Shi Xiang and Yong Yu?" Qigong hadn't been so surprised for a long time.

"Who else could it be if they weren't the two of them," Xu Bangda looked at the photo and insisted: "I recognize them both after they turned into ashes, but where they are standing..."

"I don't think it's true anyway," Qi Gong expressed his thoughts.

"Does this have to be felt?" Xu Bangda said: "It must be fake, but it's too fake to be true!"

"No," Qi Gong changed the photo and looked at it again: "Look at the two of them wearing spacesuits, they are crushing this crater under their feet..."

"There is also the earth in the distance." Xu Bangda loves to see this ball: "It turns out that staying in space is such a wonderful feeling!"

"I just want to know right now after the three of us leave," Qi Gong said, "Where will Xiao Jiang lead them?"

"Yes, where did they take the photo?" Xu Bangda started to think: "Although I also know that the moon in the photo is definitely not the moon, but it must be a magical place."

"If I had known, I would have stayed in Pujiang for a few more days," Qi Gong said, "Look at Yong Yu smiling like that, he must be very happy."

"You shouldn't have come back so early," Xu Bangda looked at the photo of Wang Shixiang holding the national flag: "Otherwise, I would definitely be the only one in the photo."

"It's a pity." Qi Gong really felt it was a pity: "I'm afraid I won't encounter such an opportunity again in the future."

"Who says it's not true? Looking at all of China, I have never seen anyone standing on the moon and taking pictures."

"Here," Qi Gong clicked on the photo: "Now you can see it."

"What did you see?"

Just when Qigong and Xu Bangda were talking to each other, Zhu Jiajin walked in from the door: "You two don't know how to go over and help me."

Xu Bangda: "The people from Xiangjiang TV Station are gone?"

"No," Zhu Jiajin entered the house and went straight to the thermos bottle: "I asked a lot about this and that. I wanted to take pictures of everything I saw."

"Didn't you say that we would only take pictures of 100 national treasures," Qi Gong asked: "If we take pictures of all of them, it will be like the year of the monkey and the month of the horse!"

"We will definitely have to stick to the script when the time comes," Zhu Jiajin said, "I've just arrived, so I'll probably be excited for two days."

"Here," Xu Bangda handed the other party a stack of photos: "Let me get you excited first!"

"Whose photo is it?" Zhu Jiajin took it and looked at it, his eyes suddenly widened: "Oh my God, we haven't seen each other for a few days, how come they ended up on the moon?"

Xu Bangda: "It would be great to have a capable nephew!"

Qi Gong smiled: "The moon is even up, so there's probably no place we can't go."

"Don't tell me yet," Xu Bangda said, "There are some places here that he can't get in no matter how capable he is."

…

Yanjing, Yuyuantan, Haidian.

When a van drove to a brightly colored archway with ancient charm, all the passengers in the van fell silent.

Looking at the six characters "Diaoyutai State Guesthouse" on the archway, Jiangshan, who was excited a second ago, now feels a little nervous.

At this time, the receptionist from the Ministry of Culture, who was sitting in the passenger seat, looked back at him:

"Comrade Jiangshan, according to the plan, you can stay in the State Guesthouse for three days.

During this period, you can contact me with any questions about work or life.

The comrades from the State Guesthouse will explain the check-in rules to you later. Please cooperate and abide by this. "

"We must cooperate, we must cooperate,"

Jiang Shan, who is cautious in his words and deeds all the way, seems to be a well-behaved person: "Don't worry, we will definitely not cause any trouble to the organization."

Jiang Xiaoyu and Jiang Xiaobai only used their eyes but not their mouths all the time.

This problem, acquired since childhood, makes the two little brothers troublesome no matter where they go.

As for the second brother Jiang He, people almost forget his existence many times.

Huang Yongyu took a glance and felt that this family was the one making the most noise.

After the van entered the archway, it went up to the stone bridge, and then down there were pavilions, pink flowers and green willows...

Anyway, there are birds singing and flowers fragrant along the way, willow embankments, Chinese-style courtyards, single-family houses with gardens... and the People's Liberation Army passing by in formation from time to time.

In the summer of 1958, the government decided to build a distinctive and high-level state guesthouse.

Since Diaoyutai is located in the western suburbs of Yanjing, you must pass Chang'an Avenue and Tiananmen Square after getting off the plane, so the location of the state guesthouse was chosen there.

Soon, skilled craftsmen from all over the country built a garden villa in the style of Jiangnan gardens on the original basis of Diaoyutai.

During the construction period, cities from all sides were not idle.

Custom-made furniture from Shanghai, custom-made carpets from Tianjin, silk from Suzhou, porcelain from Jingdezhen... continuously gathered in the state guesthouse.

In one year, 16 administrative buildings with different styles rose from the ground.

Since the day of its completion in 1959, Diaoyutai has become the first choice for leaders of various countries to stay, entertain, negotiate and hold meetings.

In early 1980, just because of a sentence: The state guesthouse can also be open to the public!

Diaoyutai began to officially open to the public at a rent of two to three thousand a day.

Since then, the state guesthouse has completely ended its 20-year government subsidy.

Yu Sigui, who was in the imperial garden, suddenly felt a little dazed: "So this is Diaoyutai." Jiangshan: "Since the Wanli period, this is the place where the emperors went for a walk. When it was Qianlong's turn, Diaoyutai was upgraded and rebuilt. The key is that since then, the catering standards of Diaoyutai have been improved a lot." Yu Sigui was so happy when he heard this: "So, we are in for a treat this time." "Is there any need to ask this?" Jiangshan gave a look: "Don't forget the purpose of our trip." After whispering, Huang Yongyu and Wang Shixiang in the front row turned back and smiled at them: "Don't worry, I won't forget it!" Fortunately, Jiangshan listed their names in the guidance consultant column. Otherwise, they really wouldn't have this good thing. Just as several people exchanged glances, the van slowly stopped. After connecting all the supporting materials, the receptionist comrade in a dark blue suit smiled and welcomed Jiangshan and his party into a garden path. "Comrades, the building we are looking at now is Building 2 of the State Guesthouse." Following the direction of the receptionist's finger, Jiangshan saw a cream-yellow administrative building. It is called one building, but its area is quite considerable. No wonder there are only 16 buildings built on such a large area. It turns out that each building is so spacious. "My name is Wu Jiang, and I am the supervisor of Building 2," the receptionist smiled and said, "If you have any questions, you can come to me directly..." Building 2 looks big from the outside, but it actually looks even bigger when you walk in. There are two large living rooms that can accommodate ten tables. Jiangshan and his party stood in the 300-square-meter hall at the entrance with their bags, and they didn't know where to move. "This..." Jiangshan decided to ask clearly: "Are they all prepared for us?"

"Building 2 has a total of 27 suites for regiment leaders and brigade commanders," said Director Wu, "They are actually ordinary suites and luxury suites."

Jiangshan nodded: "Oh~"

Director Wu continued: "There are also two reception rooms, large and small. The three suites for regiment leaders on the second floor facing south are the rooms you will move into."

Several regiment leaders, big and small, nodded with great satisfaction.

It's good enough to be able to move in, why do you need a single-family house!

Besides, this is an ordinary single-family house!

"To the west of Building 2 is the central lake of Diaoyutai, and to the north is a cherry orchard..."

Director Wu, standing in the middle of the hall, pointed south and north like a traffic policeman.

Jiangshan and his party also turned their heads back and forth in the direction he pointed.

"Next to Building 2 is Building 18, which is the most important building in Diaoyutai, and is prepared for the top leaders of various countries."

"It looks busy?" Wang Shixiang looked at the vehicles coming and going in the distance.

"Yes, there are banquets scheduled in Building 18 these two days," said Wu Zhuguan: "It is for this reason that the superiors notified us to move your room to Building 2, so that it will be convenient for leaders to meet with us."

"..." Jiangshan's heart was lifted: "A leader wants to meet us?"

Manager Wu: "You don't know?"

Jiangshan shook his head: "No one notified us."

"It doesn't matter," Manager Wu smiled: "There will definitely be relevant comrades to contact you."

...

Sure enough, not long after he checked in, relevant comrades contacted Jiangshan.

After this contact, Jiangshan never left the room again.

Of course, he still had to try dinner.

After all, the purpose of coming here was to have a meal.

"Is this a state banquet?" Wang Shixiang picked up a piece of fish with his chopsticks: "It's a little different from what I imagined."

Huang Yongyu was also a little disappointed: "There are no state-owned restaurants, so I don't have to put oil."

After tasting several bites, Jiangshan came to a conclusion.

"Lack of oil and salt is the standard for veteran cadres. Although it is light, it is still delicious," Jiang Shan said: "Don't worry, the comrades from the Ministry of Culture have already said that tonight is just a simple meal. Starting tomorrow, there will be a chef to cooperate with our work." Although the first dinner at the State Guest House was not as amazing as imagined, the two children ate happily. There was no spicy dish, let alone hard dishes. Basically, they were all pleasing dishes such as shrimp balls and meatballs. ... The spring night was lightly fragrant and the moonlight was like water.

In Jiangshan's captain's suite, thin smoke curled up and whispers continued.

In front of a large desk, Yu Sigui was filling in the sketch according to Jiang Shan's instructions.

Jiang Shan, who was sitting side by side with her, was also busy writing the drawing in his hand.

"So many pictures have to be drawn tonight?" Yu Sigui said without looking up: "Can you finish them?"

"You can draw as much as you want," Jiang Shan glanced sideways: "You don't have to draw it so thinly, you just need to make it a little fuller based on my draft."

"You said that the leaders of the Mechanical Department suddenly wanted to see you, does that mean they were interested in those two advertising slogans?"

"It's possible," Jiang Shan said: "According to our rules, after they make the selection, they will probably ask about your creative ideas."

"You've been busy for a long time just to explain your creative ideas?"

"That's right," Jiang Shan patted his pocket: "Besides, it's for it."

"Hey," Yu Sigui rolled his eyes and said, "I had expected it."

"Go and rest when you feel sleepy," Jiang Shan said with a smile, "You don't have to stay with me, I've long been used to it."

"What a coincidence," Yu Sigui was also laughing: "I'm used to it too!"

…

On the second day after entering Beijing, the sky at the Diaoyutai State Guesthouse was exceptionally sunny.

In the brigade commander's suite in Building 2, Rao Bin, who was here for a lunch break, looked at a young man sitting opposite him.

"Little comrade," Rao Bin asked with a smile, "Are you the king?"

Jiang Shan suddenly stood up: "Report to the leader, I am Jiang Shan."

"Don't be nervous," Rao Bin pressed his hand: "Sit down and talk."

"Okay, chief." Jiang Shanduan sat on the chair upright.

"There must be a road before the car reaches the mountain, and there must be a Dongfeng chariot if there is a road." Rao Bin picked up a white porcelain cup and said:

"Everything is ready, just waiting for the east wind. Did you come up with these two slogans?"

"Yes."

"I heard that you also submitted an application to Pujiang's Propaganda Department, suggesting that even if these two sentences are not selected, they should be declared as the official promotional slogan of "Dongfeng" trucks?"

Jiang Shan nodded: "Yes."

'Why? "

"Because I think the best promotional slogans should be reserved for our own country's brands, not for outsiders to make wedding dresses."

"..." Rao Bin paused with the cup lid in his hand: "What do you mean? Are you worried that some foreign car brands will use Chinese proverbs as promotional slogans?"

"It doesn't have to be a car brand," Jiang Shan said: "This is also possible for other products. If...if this happens one day, we might as well use it ourselves first."

"...Well," Rao Bin tasted the product carefully and was moved by Jiang Shan's last words of 'just in case':

"I can't tell that although your little comrade is young, his awareness of taking precautions is not weak.

But you don’t need to worry. After research and decision by the organization, both of your slogans have been adopted. "

"That's great!"

When I think of the most Chinese-style advertising slogan, it did not fall into the hands of the Japanese.

Jiang Shan was so happy that he almost couldn't help but touch the cigarette.

"Of course it's true," Rao Bin said with a smile: "The two slogans you conceived are bright and catchy when pronounced.

During the meeting, the officials of the Propaganda Department were at a loss to make a choice.

Later, I simply decided to leave these two sentences behind.

How to use it specifically will be discussed later.

But that sentence: There must be a road before the car reaches the mountain, and there must be a Dongfeng wheel when there is a road. It must be used first. "

"Thank you for your trust, chief," Jiang Shan stood up again: "In fact, I have prepared an advertising slogan to report to the chief."

"Advertising slogan?"

"Advertising slogans are another name for promotional slogans. Overseas, every car company regards its own promotional slogans as extremely important..."

Having said this, Jiang Shan finally had the opportunity to take out the drawing he had tucked under his arm.

At the same time, Rao Bin had been paying attention to this scroll for a long time.

When Secretary Han stood aside and cleared away the debris on the table in time, the things Jiang Shan had been busy with all night were completely opened.

“As early as 1898, the world’s first car advertisement was born.

Because Carl Benz built the world's first Benz car,

So he carefully wrote an advertising slogan in "Scientific American" magazine: Dispense with a horse.

TheWinton Carriage. Translated, it means letting both the donkey and the horse rest. "

Rao Bin smiled, knowing that Jiang Shan's translator was joking.

Jiang Shan continued: "This advertising slogan may seem simple now, but at the time it was a subversive symbol of the industrial revolution."

At this moment, Rao Bin, who had been silent for a while, gradually became focused...