Chapter 292 The First Popular Variety Show

Gu Zhengzheng put his hands on the edge of the table, recalling the previous wave of paintings.

"Tear the problem into pieces and show the results," he pointed to the colored pencil drawing in front of him: "Xiao Yu, have you ever seen such a family planning advertisement in Japan?"

"No," Yu Sigui shook his head firmly: "Most of the family planning public service advertisements on Japanese TV stations will display groups of research data and a large number of pictures."

"Pictures like this?"

"No, like those pictures that were torn up before." At this time, Yu Sigui had already remembered the advertisement that had just been removed by Tokyo TV:

"There are many photos that are even more outrageous than this, and many viewers have said they will never see them again."

"So I said," Gu Zhengzheng knocked at the drawing on the table: "We must not only present the problem, but also show the results of solving the problem. A design like Jiangshan is the most complete publicity."

"Um?"

Gu Zhengzheng tapped the drawing a few times, and then continued tapping a few more times: "Why do I feel like there is still something here?"

"You feel it?"

As soon as Jiang Shan finished speaking, he opened another piece of tissue paper with a swipe:

"Now that we have done it, we must do our best. Taking this opportunity, we will also let the people across the country see Pujiang TV's first public service announcement."

"Hey," Gu Zhengzheng looked at Zhang Lu fiercely: "If Xiaojiang hadn't said it, I really wouldn't have thought of it. This family planning advertisement is really our station's first public service announcement!"

Zhang Lu nodded quickly: "That's right!"

But the painting that appeared on the table now made him a little confused.

The 16-square grid of photos of an overpopulated society are all connected into one piece.

"This time we will start together," Jiang Shan's hands were already pressed on the 16-square grid: "I have processed these pictures and pasted each one independently. I said start, and we will start together."

The other three people in the office still found it interesting.

Under the leadership of Director Gu, they all raised their hands and pressed the 16-square grid.

"Hiss~"

Jiang Shan gave an order, and eight hands immediately opened the skylight of the 16 small pictures one after another.

When the last small piece of paper was peeled off, a Tiananmen Square with red walls and gold tiles appeared in front of us.

"When Yanjing's landmark buildings appear in the camera, Yanjing's voiceover will also sound," Jiang Shanzi began to demonstrate in a stern tone: "Family planning benefits the country and the people."

"Next, representative buildings of some provinces and cities will appear on the screen one by one, and family planning slogans read in local dialects will also sound..."

Listening to Jiang Shan's eloquent explanation, Gu Zhengzheng seemed to have seen a set of surging pictures: "That is to say, this public service announcement will mobilize people across the country."

At this moment, Zhang Lu felt a little excited: "Even if I just think about it in my mind, I feel satisfied."

"Isn't there any painting underneath?"

Looking at Tiananmen, which had been resting on the drawing paper for a long time, Yu Sigui picked up the drawing paper curiously: "Jiang Shan, why don't you draw a few more pictures in the future?"

"Look at your tone," Jiang Shan pointed at the pile of waste paper he had just torn off: "Just to draw these, I didn't sleep a wink all night."

"Thank you for your hard work, Xiaojiang,"

Gu Zhengzheng is quite satisfied with Jiangshan's design: "To be honest, before I saw your plan, I never imagined that a family planning commercial could be so exciting."

"Right." Jiang Shan was also very satisfied with his efforts this time: "A promotional video that is too dogmatic and heavy is not conducive to promotion."

"You're right,"

Gu Zhengzheng's eyes also fell on the pile of waste paper: "Zhang Lu, you immediately follow Xiao Jiang's design ideas and shoot this family planning advertisement as soon as possible. Every step of advancement must be discussed with Xiao Jiang."

"I know Gutai."

This is not the first time we have cooperated with Jiangshan.

Not only was Comrade Zhang Lu not nervous, but he also looked very excited: "Jiang Shan, if you have nothing to do these days, just stay at our station. You can just watch the rehearsal of "Pujiang Spring"."

Before Jiang Shan nodded, Yu Sigui asked curiously: "What is "Spring on the Pujiang River"?"

""Spring on the Pujiang River" is a concert in our city," Zhang Lu tried his best to describe it.

"Since its inception in the 1960s, the focus has been on selecting new performers with potential. Songs such as "The White-Haired Girl", "Butterfly Lovers", and "Sing a Folk Song for the Party" were all sung from "Spring on the Pujiang River" of."

"This year's "Spring on the Pujiang River" is actually a folk music concert, with both famous artists and rookies." Zhang Lu looked at Jiangshan and smiled: "However, I guess you are not interested."

"The main thing is that I still don't understand." Comrade Jiang Shan was good at this and never pretended to understand: "A layman like me can only go and watch the fun."

"The station is also worried about this matter," Director Gu recalled TVB's "Happy Tonight" at this time:

"I don't know when Guangzhou TV's "A Thousand Colors of Color" will be available to the audience. I always have a feeling that this program on their TV station will definitely be very popular."

"I feel the same way," Jiang Shan said truthfully: "Guangzhou TV Station has found the right direction this time."

The results that satisfy the audience will naturally be sought after by the audience.

But in the future, life in Pujiangtai will be much easier than in Guangzhoutai.

After all, it does not have a close enemy like Xiangjiang.

"Gutai, what do you have to worry about?" Jiangshan advised: "Your station only needs to continue to introduce some excellent overseas TV dramas, which is enough to ensure the ratings."

"You can't say that."

"It's not as simple as you think."

Gu Zhengzheng and Zhang Lu said almost in unison, which stunned Jiangshan.

"Whether a TV station can come up with a popular program is a criterion for measuring whether the TV station is excellent,"

It is the word "popular" that worries Director Gu: "Speaking of which, our station has not had a well-known program for a long time."

"From what you mean," Jiangshan understood: "We need to have a good program produced by ourselves?"

"Well," Gu Zhengzheng nodded slightly: "How come Xiao Jiang, you also understand this?"

"How can I understand it," Jiangshan waved his hand quickly: "Planning an advertisement is fine, as for TV programs... you should ask someone else!"

"Alas, if I knew where the expert was, I would have asked him back earlier,"

Gu Zhengzheng also knew that this was not easy: "Let's not talk about this. The most important task now is to quickly shoot the family planning advertisement."

"Xiao Jiang," Gu Zhengzheng looked at Jiangshan and smiled: "I must give you a credit today!"

"Hey, why are you being so polite to me!"

Jiangshan has not forgotten the favor of Gu Zhengzheng who helped him broadcast the opening ceremony of the radio drama "The Hidden" in the station.

Although the broadcast of this program also made the audience in front of the TV brighten up.

But Director Gu's original starting point was entirely to help Jiang Shan and Hu Xiao.

It was not until this moment that Jiang Shan deeply realized the importance of building a "network of relationships".

Thinking of this, he took out a videotape from his backpack: "Gu Tai, do you want to know about the most popular variety show in Japan?"

"Variety show?"

Gu Zhengzheng and Zhang Lu looked at Jiangshan together. It was the first time they heard this word: "What is a variety show?"

"Variety show," Jiangshan was thinking about how to answer: "As the name suggests, it is a comprehensive program. Any art form can be added to it."

"Dancing, singing," Yu Sigui helped Jiangshan explain: "Magic, acrobatics."

"The beauty pageant of Miss Xiangjiang," Jiangshan gave an example: "It can also be regarded as a variety show."

Zhang Lu said: "In that case, "Spring in the Pujiang River" can also be regarded as one?"

"Of course!"

"As long as it can relax the audience, it counts!"

"I understand a little bit," Director Gu was only interested in the videotape in Jiangshan's hand at this moment: "Why are you still standing there? Let me see it quickly!"

Under the expectant eyes of Gu Zhengzheng and Zhang Lu, the color TV in the room soon lit up.

With a burst of cheerful music, four bunny girls wearing black strapless swimsuits and black bunny ears appeared on the screen, clapping their hands.

When they turned their backs to the camera, a white fur ball on their buttocks immediately made Director Gu and Zhang Lu's faces flash with a trace of easily noticeable embarrassment.

Gu Zhengzheng glanced at Jiangshan, whose eyes were shining, and shook his head helplessly.

While handing out a cigarette, he whispered to Jiangshan: "Is this the variety show you mentioned?"

"Keep watching, you will definitely like it."

"..."

Looking at Jiangshan's determined expression, Gu Zhengzheng's eyes turned back to the screen.

At this moment, all he could hear on the TV was a chattering Japanese.

Although he didn't understand anything, fortunately there were two comrades who were proficient in Japanese sitting in the room.

"This is the host introducing the judges," Jiangshan's eyes never left the screen: "You can understand the next program even if I don't translate it."

"Why?"

"You will know later."

After a round of warm applause, a line of subtitles appeared on the screen: "Hagimoto Kinichi All Day - Japanese Costume Awards"

Looking at this string of subtitles, Jiangshan had to praise the domestic translation.

The translated name of "Super Change" fully interprets the essence of this evergreen program.

"This is a TV program that was just broadcast at the end of last year,"

Although he has watched it many times, Yu Sigui still enjoys it: "The final winner of the program will receive a prize of 1 million yen."

"How much?" Zhang Lu thought he had misheard: "How much prize money?"

"One million," Jiangshan only regretted that he didn't participate in this program: "The runner-up will get 500,000."

Zhang Lu's mouth kept in an "oh" state, and his head was buzzing.

To comfort him, Yu Sigui quickly added: "It's Japanese yen."

"That's not a small amount," Gu Zhengzheng, who was also shocked, immediately remembered the popular quiz with prizes in the "Industry and Commerce News":

"No wonder it's so popular, it's much better than the 17-inch TV in the "Industry and Commerce News."

"That's right," Jiang Shan agreed: "The key is that this program not only has a lot of prize money, but also has more content."

"Yeah!"

Director Gu and Zhang Lu nodded at the same time.

They didn't know what would happen next, but just by looking at the row of rabbit ladies on the stage who were applauding, they knew how difficult this program was.

As the time on the video recorder flashed, smiles appeared on the faces of several viewers.

Three minutes on the left and three minutes on the right.

The little performance, which could not be seen until the end, firmly caught the attention of all comrades.

Although I couldn't understand what the judges were saying, the score pillars standing on the side of the stage clearly translated their opinions.

"This show is interesting,"

Looking at the performance teams appearing one after another on the stage, Director Gu couldn't believe it: "Are they really just ordinary citizens?"

"They are all ordinary people," Yu Sigui said with certainty: "None of them are actors. This program is designed to involve audiences across the country."

In 1979, in order to stimulate the creativity of the people, Japan decided to let the TV station develop a program that everyone could participate in.

Thus, "Super Transformation", which can be imitated by everything, was born.

At this time, the Japanese TV station did not realize that they had been broadcasting this for more than 40 years.

Except for the epidemic, no one can stop "Super Change", which is very popular not only in Japan but also in this country.

It has also been loved by audiences abroad.

The scoreboard in the show has not changed for decades, the host has not changed for decades, the weird judges, the hard-working and beautiful bunny girl, and the men in black everywhere.

The most successful thing is the fantastic ideas and speechlessness of the participating people...

"How about Gutai?" Jiang Shan asked in a low voice, "Is this show interesting?"

"It's so interesting," Gu Zhengzheng, who came into contact with "Super Transformation" for the first time, felt like he had seen a brand new perspective on the program:

"It's a pity. Although it is wonderful, our station will definitely not be able to learn from it."

Jiang Shan nodded regretfully: "There is really no way to learn this program." At least not yet.

"Hey, I don't know if Pujiang TV Station will be able to create a popular artistic program this year."

Jiang Shan also understood the reason why Gu Zhengzheng said this.

I heard Hu Xiao talk about this not long ago. The ticket sales of the "Spring on the Pujiang" folk music competition have not improved.

From this point, we can clearly predict the popularity of this program in the future.

But judging from the current national conditions, there are really not many tricks to play.

Thinking of this, Jiang Shan, who was helpless, could only comfort Gu Zhengzheng a few more words: "Don't be too anxious. Good programs will appear sooner or later."

"Jiang Shan is right,"

Zhang Lu knows very well that everyone in the station is worried about "Spring on the Pujiang River" recently: "Don't be afraid of being late for a good program. If it doesn't work this year, just wait until next year."

hiss?

This year?

Suddenly, a news report from the future popped up in Jiang Shan's mind.

It turns out that this year in history, there was also a cultural program that caused a sensation across the country.

This program not only made a group of new talents famous, but also saved the loss-making Chinese record company.

…

While Jiang Shan was pondering the news in his mind, several leaders of the Pujiang Zhongsing Club appeared in front of the Xinhua Bookstore on Nanjing Road.

Looking at the dozens of meters long queue in front of him, one of the leaders asked in surprise: "Aren't all the people in this queue here to buy tapes?"

"That's right," another leader said with a wry smile: "It's also Zhu Fengbo's song, but they only want the tape instead of the record."

"It's not that only a small amount of tapes are supplied to the domestic market, why are there so many people queuing up?"

"It is because the quantity is scarce that people are more anxious, fearing that they will not be able to buy it if they arrive one day late."

"..."

The same scene is also happening in Yanjing, Tianjin, Hangcheng, Nanjing...

As newspapers and periodicals in major cities reprinted Shen Congwen and Cao Yu's articles about "buying tapes", more and more people rushed to join the wave of buying "Rose Blooms Everywhere".