Chapter 299: McDonald’s Advertising Contract, Must Be Fought For!

Tokyo, Dadi Advertising Company.

Yu Sigui, holding a cup of black tea in both hands, was leaning against the window and looking out.

A thick layer of snow had already fallen on the lawn in the front yard.

At this time, she remembered the scene of shooting a demo advertisement a while ago.

The plot of the advertisement was not complicated, and it did not take much effort to shoot.

All the plots were shot in the company's front yard, back field, and living room.

There was not much technical content, and only some safety measures were needed.

But when he thought of these "safety measures", General Manager Yu couldn't help but smile: "Jiangshan, it's amazing that you can think of it!"

...

Tokyo TV Station, Advertising Broadcasting Department.

With a call from a colleague, several people in the office gathered around.

"What's wrong?"

"Look at this advertisement."

Before they could ask clearly, the advertisement on the monitor was played again.

After a line of letters "Chunfengdu Planning, Dadi Advertising Production" floated by, a simple piano background music sounded.

[On the grill on the screen, there were several burnt sausages.

The appearance of these sausages cleverly aroused the association of several staff members.

As the camera zoomed out, a casually dressed man appeared next to the grill.

Although the sausages on the grill had already burst into flames, he still did not stop.

Because only in this way could he temporarily avoid the chaos behind him.

As his wife's complaints became louder and louder, the man turned around and smiled at his wife.

When he turned back again, the only smile on his face was instantly retracted.

The camera zoomed out further and further, and the entire courtyard was completely exposed on the screen.

On the lawn with children's toys scattered all over the ground, three or four children were constantly chasing and playing.

Sometimes they stepped on the basin, sometimes they kicked over the flower pot...

The water guns in the children's hands fired water jets wantonly.

The pregnant wife stood in front of the clothesline, loudly reminding the children to be obedient.

Obviously, none of the children running around were listening to her.

The father, who thought he could escape the disaster by ignoring it, was chilled to the core by a sudden stream of water.

Before he could start to curse, he saw a heavy water gun flying into the air, flying straight towards the man's eggs. 】

Ouch!

The three bystanders in the advertising department frowned and smacked their lips.

Both men and women could imagine what the father on the screen would do in the next second.

But to their surprise, the screen went dark at this moment.

After only 0.1 seconds, the screen that lit up again had switched to the next scene.

At this time, the three knowledgeable advertising staff were reluctant to blink.

It seemed that they were completely attracted by the plot in the advertisement.

[The first thing that caught the eye in the picture was still a yard of messy toys and discarded food waste...

Although no child appeared, judging from the degree of persecution in the yard.

Without three or five children, such an effect cannot be achieved.

The father, who had been busy all day, looked tired, and he seemed even more tired when he pushed the door and got out of the car.

As usual, the mess in front of him was waiting for him to clean up...】

This scene, in the eyes of the two male staff, seemed to see themselves in reality.

Unconsciously, they began to empathize with the father in the advertisement.

[The young father retracted his gaze and took a step resignedly.

The next second, a golf club on the ground bounced up immediately after he stepped on it.

The upright golf club hit the man's crotch directly. 】

"It hurts, right?"

Before the two male staff could comment, the young female staff asked curiously: "Will it hurt?"

"Then... um..."

"What do you think?"

In the following advertisements, except for the switching of scenes, the final result is always the same.

The coffee kicked over by the child was steaming and spilled on the father's crotch.

The father with headphones on just lay down on the sofa when his son kneeled down and pounced on him...

When the last piano note was played, the screen of the advertisement went completely dark.

Then, a line of letters popped up - fewer children, better education, and a comfortable living environment for yourself and your children.

"What do you think of this ad..."

The clerk who first discovered the ad still hasn't recovered: "How is it?"

"From beginning to end," the female clerk was still savoring it: "My eyes never left the screen for a second. If I didn't know it in advance, I couldn't guess what the ad was promoting."

"The key is that it's very interesting to watch."

"One small plot after another can attract the audience to keep watching."

"Yes, even if I later knew that the father would be injured, I still wanted to see the process of the injury."

"Hahaha, me too."

"It's very strange," said a male clerk: "Although this family planning ad is not like other ads, with slogans and slogans, I really don't want to have children after watching it."

"To be honest," another male clerk also said: "After watching this ad, I immediately thought of the two bad boys in the neighbor's house. They are really annoying."

The female staff member finally concluded: "There are no disgusting pictures, only interesting scenes. Even the advertisements that we can be attracted to will definitely not be missed by the audience."

"After all, it's Dadi Advertising. It's the only company that can make public service announcements so interesting."

"Yes, that public service announcement about the whale puzzle is also a work of Dadi Advertising, right?"

"You just remembered it!"

"In other words, Dadi's advertisement fully meets Taichung's requirements."

"Great, I'll go and notify the section principal to come over."

"No need, just send the video to him and show it to the minister by the way."

…

In Dadi Advertising Company, Yu Sigui combed her hair in front of the mirror.

"Why are you growing up so slowly? Oh, I don't know if the advertisement for "Dads" will be picked up by the TV station?"

After receiving the planning proposal from Jiang Shan, Yu Sigui felt that what he saw in front of him was a script, not an advertisement.

It wasn't until she listened to Jiang Shan's explanation that she gradually understood.

The family planning advertisement Jiangshan designed for Tokyo TV this time was actually a Dures advertisement.

For the purpose of preventing its own products, naughty children have always been the most common protagonists in Durex advertisements.

In Jiangshan's view, Dures in "Killing My Dad and Adding Pain" is almost on the same page as the Japanese government.

Unlike contraceptives in other countries, most of the more than 100 contraceptives in Japan are spermicides for men.

Letting the men of the country take the lead in compromising has always been Japan's strategy.

Therefore, the advertisement for "Thanos and Egg Pain" must also be the most suitable for little Japan's appetite.

…

The river runs and flows, thousands of miles of river never stops...

With the broadcast of "Shanghai Beach", two hot topics have recently emerged in Xiangjiang City.

One is the TV series "Shanghai Beach".

The other one is, of course, the two "Zhonghua Brand" pencil advertisements that just aired.

After the two pencil advertisements were launched in Hong Kong, advertising companies of all sizes in Hong Kong immediately started analysis and research on them.

In the conference room of the "Huang & Lin" advertising company, what is playing on the big screen is the Zhonghua brand colored pencil advertisement.

Jin Fuzai, the official soundtrack of Meiying Studio, helped Jiangshan compose a tinkling and clear background music for this commercial.

Look at the colored pencils, carved into pieces of art under the direct view of the camera.

Huang Zhan and Lin Yanni, who were sitting in the conference room, actually made a sound of surprise.

After "rewinding" several times in a row, Huang Zhan was willing to look back.

"It's amazing, it's really amazing," he pointed at the screen and gestured with his hands: "How can we learn from this advertisement? Is this something ordinary people can do?"

The staff sitting there also had expressions of amazement on their faces: "I couldn't draw the advertisement that I drew with two hands before, even with one hand!"

Another person had already drawn something on the paper: "I still can't figure out why I just drew a circle when I looked at it, but in the end there was a pattern in the circle."

Huang Zhanzao had discussed this topic with his friends early on: "It has something to do with the weight of the strokes. When the contrast between depth and light is appropriate, the pattern can be displayed."

"Oh, so smart!"

Lin Yanni, who has not yet become Mrs. Huang, is also another partner of "Huang and Lin".

After staring at the still picture on the screen for a while, she frowned and asked, "Where did this advertising company find talents? Not only can they draw with both hands, but they can also micro-carve pencils."

"What do you mean?" Huang Zhan was surprised again: "Could it be that both the two-hand painting and the miniature sculpture were made by the same person?"

"I have carefully identified them just now," Lin Yanni said with certainty: "The hands in the two advertisements are the hands of the same man."

"Have you discovered all this?" Huang Zhan couldn't help but shake his head: "Women are more thoughtful!"

Lin Yanni, who ignored the other party, chewed her pencil and thought for a while: "Now it seems that we can confirm some situations."

Lin Yanni, wearing a white skirt, stood up and walked to the front of the big screen.

The remote control in his hand was pressed against the machine.

"Please take a look, from the original White Cat washing powder, to the White Rabbit toffee, and now to the two pencil advertisements, you can find the three letters CFD in the advertisements."

Screenshots of advertisements flashed across the screen, and the letters "CFD" could indeed be seen in the circled position in the picture.

"According to our estimation, CFD should be the abbreviation of an advertising company," Lin Yanni continued: "And his registration place should be in the mainland, because the three brands currently appearing are all products from the mainland."

Huang Zhan smiled slightly and continued to say to his employees: "Last year, we, 'Huang and Lin', took over Hilton's advertising agency. So far this year, we have not received a big order, so Mr. Lin and I discussed and decided that we must We must do our best to win this business from Mak Kee.”

Hearing this, the employees in the conference room began to discuss quietly.

In 1975, McDonald's opened its first store in Causeway Bay, Hong Kong.

One McDonald's after another opened smoothly.

Advertising also appeared overwhelmingly on the streets and alleys of Xiangjiang.

By 1979, Burger King officially landed in Hong Kong with the translated name of "Baojiajing".

The first thing I did when I landed was to spend money on advertising.

After half a year, McDonald's took inventory and found that the other party had taken away a lot of profits.

This is unacceptable!

After some analysis, a conclusion was drawn.

It was the advertisement that lost, not the product.

So after the beginning of the year, McDonald's immediately sent invitations to four advertising companies.

From radio, television, to outdoor advertising, everything needs to be changed.

Lin Yanni stood in the C position with one hand in her pocket:

"McKee sent invitations to a total of four advertising companies this time, in addition to us, there are Boji, Huimei and McCann.

The four companies have their own characteristics, such as our copywriting, Boji's creativity, McCann's team, and Huimei's quotation."

Huang Zhan took off his glasses and wiped them: "Everyone knows that McDonald's is hanging a piece of fat this time. Unfortunately, compared with the other three companies, 'Huang and Lin' can be said to have no chance of winning."

"But..." Lin Yanni pointed to the big screen: "If we can get help from this advertising company, I think there should be no big problem."

Including Huang Zhan, several people sitting there nodded.

"That means our company is going to hire external help this time?"

"It's also called subcontracting, or... a strong alliance!"

A bunch of discussions rang out again.

Huang Zhan knocked on the table and was about to speak when the door of the conference room was suddenly pushed open.

"I found it," a female employee walked in excitedly holding the information: "I found the CFD information."

"Show me quickly."

Lin Yanni grabbed it.

Then, Huang Zhan also walked over: "What did you say?"

Lin Yanni: "Chunfengdu Promotion Planning?"

Huang Zhan: "Chunfengdu? Isn't this CFD?"

"According to the clues collected, this company called Chunfengdu is indeed in the mainland, and it is said that its office is located in a newspaper called "Oriental Metropolis Daily."

"Wait," Huang Zhan raised his head suddenly: "What newspaper did you just say?"

"Oriental Metropolis Daily"

Pah, Huang Zhan slapped his palms: "Now it's good, I know who to go to for this matter?"

"Who to go to?"

"Old Cha," Huang Zhan said confidently: "The "Legend of the Condor Heroes" he sent to the mainland was published in this "Oriental Metropolis Daily."

"What a coincidence? You won't remember it wrong, right?"

"Wait a minute, I'll make a phone call first."

...

Hui Mei Advertising Company, conference room

Vice President Ju, who was sitting at the head of the group, was announcing a decision:

"From now on, the entire company must contribute ideas for Mak Kee's advertising. No matter which department, as long as you have a good proposal, you can come directly to my office."

After the meeting, Ju Jin in the corridor quickly took the information handed over by someone:

"Pujiang? That's right, CFD is responsible for planning the three brands, each of which is a factory in Pujiang."

"Then... should we contact this company?"

"Of course," Ju Jin walked quickly: "Otherwise, do you think we can get Mak Kee's advertising contract by ourselves?