Chapter 291 The Torn Advertisement

On the busy Anhe Street, two cartons, one large and one small, were carefully taken out of the taxi by the taxi driver.

"Just put them on the ground?"

"Put them here first," Yu Sigui, who was holding the suitcase, glanced at the gate of No. 51: "Thank you, comrade."

Hearing the fashionable returnee in front of him calling him comrade all the time, the driver couldn't help laughing.

When he was about to refuel and leave, he didn't forget to take a look at the cartons outside the car window.

With his experience, he knew at a glance that another large color TV was brought back to China.

...

Today is Sunday, and Yu Sigui is standing alone outside the gate of No. 51.

Looking at the pile of luggage, he was worried about what to do when a familiar figure appeared.

"Is it Sister Sisi?" Ying Ruhua, who had just walked out of the canteen, was holding a bottle of Hero brand fountain pen ink in her hand.

Yu Sigui turned around and saw a simple little girl smiling at him: "You are... Ruhua, right?"

"Yes," Ying Ruhua nodded.

After returning home for the Mid-Autumn Festival last year, Yu Sigui had already become familiar with all the members of Jiangshan's family.

"Great, please help me go in and call Jiangshan."

"Brother Jiangshan went out to watch a movie early in the morning,"

Ying Ruhua glanced at the large and small bags on the ground and decided to go back and report: "Sister Sisi, don't worry, I will help you call someone."

...

In the evening, the guests and their families who had no intention of leaving, crowded the whole room.

At this moment, they all stared at Jiangshan and Chen Peisi in front of them without blinking.

The two young men, with their butts sticking out and their waists bent, were happily surrounding the video recorder.

After a simple operation, the 18-inch color TV sent by the Light Industry Bureau finally lit up.

Facing the colorful pictures, all the people in the hall felt their eyes light up, and the whole room became colorful.

"Is this a videotape?"

Dad Jiang held a black videotape in his hand, and he felt that it was advanced no matter how he looked at it: "Put it in the VCR, and you can watch the movie?"

"Yes," Jiang Shan nodded: "This is much more convenient than the cinema. You can watch whatever you want as many times as you want."

"Oh," Jiang Ma felt more and more incredible as she listened: "I didn't expect there would be such a machine in the world. Who would go to the cinema in the future?"

"That's not the case," Jiang Shan said with a smile: "The key is that there are not so many videotapes at present!"

With the current market conditions, it's hard to buy a tape.

Not to mention videotapes, there's not even a shadow of them.

If it weren't for the few boxes of videotapes that Yu Sigui brought randomly, the VCR sent by the Light Industry Bureau would not have been used!

At this moment, everyone's excitement was on the VCR in front of them, or the colorful color TV.

But they didn't pay much attention to the cartoon pictures on the screen.

However, as the TV screen kept changing, the audience in the main room gradually closed their mouths.

Even the well-informed second sister-in-law Lu Xiao was watching the TV screen with great interest.

On a piece of fruit green lawn, suddenly, a small piece of soil emerged from the ground.

As more and more pieces of soil emerged from the ground, a small trapezoidal mound soon appeared on the green lawn.

"Hiss,"

Looking at the familiar picture in front of him, Jiangshan immediately became excited: "You have a good eye, you actually brought this cartoon back."

Listening to the whispered praise in his ear, Yu Sigui looked at Jiangshan proudly.

"Needless to say, my vision is very good," but then he thought: "Do you also know this cartoon?"

"Xiaoyu Xiaobai,"

Jiang Shan, who didn't want to give a direct answer, quickly changed the person he was chatting with:

"Do you know what the little animal on TV is? It's called a mole, and like an excavator, it likes to dig holes."

"The name of this cartoon is "The Story of the Mole," Yu Sigui smiled at the little brother and sister with shining eyes: "Its protagonist is a cute little mole."

The words were said to the two children, but all the adults in the hall nodded.

Including Jiang Shan, they were watching the cartoon on TV with relish.

The little mole on the screen was struggling to repair a red toy car...

This cartoon, which will be on CCTV in 1982, was brought to the Jiang family by Yu Sigui in advance.

In Jiang Shan's mind, the chubby black little mole in front of him was far more likable than Disney's animation stars.

The Czech cartoon "The Story of the Mole", shot in 1957, has bright colors and lively and cute characters.

The whole film has no dialogue, only onomatopoeia such as laughter, shouting, and crying.

It makes it easy for children all over the world to understand the plot.

Compared with the 10-year shooting length of the puppet show "Afanti", the 59-episode cartoon "The Story of the Mole" was shot for more than 50 years.

Thinking of this, Jiang Shan picked up the outer shell of the video tape curiously: "How many episodes are there in this cartoon?"

"A total of 22 episodes," Yu Sigui knew without watching: "Do you know? It took more than 20 years to shoot these 22 episodes."

When everyone heard it, they all showed surprised expressions.

Chen Peisi: "Oh my God, this is too exaggerated!"

"Twenty episodes in 20 years?" Liu Xiaoqing's eyes widened: "If you put it this way, the children who just started watching this cartoon are already almost middle-aged, right?"

"The battle line is long enough," Jiang Shan smiled.

By the time the cartoon was announced to be finished in 2002, Jiang Xiaoyu and Jiang Xiaobai were almost entering middle age!

"country,"

Yu Sigui lowered his voice and glanced at Jiang Shan: "Let's go, take me to your room to sit for a while."

Liu Xiaoqing, who heard the commotion, looked at Pan Hong for a moment.

Lu Xiao, who also saw it, gently touched the river beside him.

After that, both groups of team members maintained their original postures while watching the film, without revealing their pricked ears.

"Why are you in such a hurry?"

Jiang Shan also wanted to see the mole a few more times: "We'll talk about it after watching this episode."

"Tsk," Yu Sigui couldn't wait that long, so he frowned and said, "Are you leaving?"

"...What's so important? You're so anxious."

Although he was a little reluctant, Jiang Shan stood up.

After all, the two electrical appliances that Miss Yu brought back from Japan are still in his room!

"As soon as I entered this yard and saw you, I knew you were here to torment me again."

When he opened the door of his room, Jiang Shan did not forget to express his psychological activities.

The Hitachi color TV and video recorder that came into view made his heart warm.

"That's nonsense," Yu Sigui rolled her eyes at him: "You can't just remember me!"

"Remember it,"

Jiang Shan made a pot of hot tea for Miss Yu: "I didn't see you laughing when I saw you."

"Hey," until now, Yu Sigui was still recalling Jiang Shan's sunny smile:

"Seriously, on the way back from the airport, I saw a lot of slogans about family planning. Is the country starting to pay attention to this issue now?"

"Actually, it started last year. Tokyo is about the same, right?"

"Absolutely," Yu Sigui nodded: "But compared to the outdoors, Japan promotes it more in newspapers and TV."

"We have a lot of newspapers and TV shows here," Jiang Shan glanced at the promotional materials on the desk: "No, I have to help Pujiang TV come up with an advertisement for family planning!"

"It can't be such a coincidence," Yu Sigui, who just picked up the tea cup, blinked his big eyes: "They also asked you to design a family planning advertisement?"

"What?" Jiang Shan noticed the other party's expression: "Is your purpose of returning to China this time the same? ... Is that what it is?"

"Well," Yu Sigui nodded slowly: "That's what it is!"

"Ah,"

Jiang Shan, who found it funny just thinking about it, couldn't help but shook his head: "Okay, I might as well help you with a spoonful of stew."

"This thing can't be heavy, right? If it's found out..."

"He can't do this even if he doesn't check me," Jiang Shan didn't dare to be lazy: "I mean, it's the same type, so it's easier to think about it together."

Seeing Jiang Shan speak so easily, Yu Sigui felt that he had to give Jiang Shan a warning:

"Are you so sure? I can tell you Jiangshan, Tokyo TV's previous family planning advertisement was a failure.

Those who complained about it were all removed from the film.

Therefore, Taiwan’s biggest requirement for participating in advertising this time is to satisfy the audience and make them want to watch it. "

Hearing this, Jiang Shan frowned: "Satisfying the audience? Do you still want to watch it?"

"Hmm~"

"Is this still a family planning advertisement?"

"I also know it's difficult," you can tell by looking at the bitter faces of his subordinates: "So I can only come to you. If you can't do anything, the advertising money will have to be given to others. "

Looking at Yu Sigui's slightly pouted red lips, Jiang Shan was a little dazed for a moment.

Bits and pieces of the previous life all flooded into my mind in an instant.

Comrade Jiang Shan, who was only concentrating on picking up memories, didn't even notice Yu Sigui's suddenly red ears.

"What are you looking at?" Miss Yu waved her hand in front of Jiang Shan's eyes: "I'm so beautiful that you're dumbfounded?"

"What you said really made me stupid,"

Jiang Shan's misty thoughts were instantly pulled back by the other party's words: "But, why did you cut your hair?"

"This is called Yamaguchi Momoe's hairstyle," Yu Sigui smoothed down her bangs: "It's very popular in Tokyo now."

"What suits others may not suit you."

Jiang Shan is already thinking about the advertisement: "Just like this family planning advertisement, it must be suitable for each country's national conditions."

Although the other person was talking about advertisements at this moment, Yu Sigui was thinking about something else.

She decided to grow her hair back as quickly as possible.

…

Like last time, Yu Sigui and Liu Xiaoqing stayed in the guest house of the Propaganda Department.

The moment the door was closing, second brother Jiang He walked into Jiang Shan's room with a bottle of medicine.

"Don't rush to sleep," Jiang He sat down at the square table: "I'll lend you your place to draw a sketch. I'll use it in two days."

Jiang Shan, who was not planning to go to bed early, especially welcomed his second brother's arrival.

"It's like borrowing money and seeing someone else." Many times, Jiang Shan also misses the days of living in the same room with his second brother.

"What kind of medicine is this?"

There was an orange-red medicine bottle on the table, which made Jiangshan take a curious look.

"Contraceptive pill No. 0,"

This is Jiang He's homework tonight: "Your newspaper has received a propaganda task. You were not at work the past two days and you don't know the market."

Jiang Shan looked at the medicine carefully: "This thing will soon appear on the animation wall of our newspaper?"

"Don't worry, I will design it properly."

"Don't be too stressed," Jiang Shan patted his second brother's shoulder: "It still depends on the requirements of the superiors."

Jiang He nodded and said nothing more.

Speaking of which, this is the first time he has designed a propaganda poster by himself!

...

The deeper the night, the quieter the movement in the courtyard.

Tonight, Jiang Shan didn't even move his pen from beginning to end.

Just flipping through the information and photos in front of him one by one.

Until the moment he turned off the lights and lay on the bed, his mind was still full of the indelible images of family planning photos.

There are people everywhere, and there are children who are hungry and cold everywhere.

The knife-like wrinkles on the faces of fathers, the invisible hope in the eyes of mothers...

I don't know where Zhang Lu collected these pictures from, but Jiangshan was anxious after seeing them.

"Alas,"

Jiangshan rubbed his forehead hard, frowning even tighter: "What happened today? It's fine if I don't have any clues, but this thing is all I can see when I close my eyes."

How can he sleep?

At this moment, Jiangshan just wanted to tear up all the pictures in his mind.

"Huh? Tear them all up..."

Suddenly, Jiangshan sat up suddenly in the dark.

A few minutes later, the desk lamp on the desk lit up again.

This time it was on, and it stayed on until dawn!

…

“According to the research report, if no measures are taken, the total population of our country will reach a terrifying 4.2 billion in 2080,”

According to the previous agreement, Jiangshan was already standing in the director's office of Pujiang TV Station: “This data is terrible and must not appear.”

Gu Zhengzheng, who was already familiar with the family planning information, nodded slightly to express his agreement: “Therefore, our publicity work is even more urgent.”

In addition to Zhang Lu, Comrade Yu Sigui, who insisted on attending, also nodded.

“You are right,”

Jiangshan, standing at the desk, slowly spread out a stack of drawings: “If we want the masses to realize this problem, we just need to show them these pictures.”

While Jiangshan was speaking, several people in the office had already taken the initiative to surround him.

The drawings displayed on the table were the sketches that Jiangshan drew last night based on those photos.

The vast sea of ​​people and poor families drawn in pencil, in the eyes of several onlookers, seemed even more anxious and depressed.

In the end, Gu Zhengzheng really wanted to hold Jiangshan's hands and shout: Enough.

I really don't want to continue reading.

But the next second, I heard a "squeak".

Before he could speak, Jiangshan tore up the drawing.

To be precise, Jiangshan opened a corner of the drawing.

"What are you doing..."

Before Zhang Lu finished his question, he found that there was something else under the opened paper.

[When the family planning policy is implemented. ]

After several people saw this sentence, Jiangshan's hand continued to tear it down.

"It is not enough to just let the people realize this problem, but also let them see the beauty after the population is rationalized."

Hiss, hiss, hiss...

The drawing paper on the desk was being torn apart by Jiangshan one by one.

When the whole drawing paper was peeled off, a color pencil drawing with pleasing color matching was fully displayed.

There was blue sky and white clouds outside the window, and warm modern furnishings were inside.

A family of three sitting at the dining table were enjoying the rich delicacies with a smile.

The scene in front of him made Gu Zhengzheng breathe a sigh of relief.

Compared with the messy pencil sketches before, this colorful pencil drawing with few people and beautiful objects can indeed make the viewers feel comfortable and yearn for it.

Next, Jiangshan repeated another set of actions.

After first revealing a family planning propaganda slogan, another modern city with beautiful environment was presented to the eyes of several people.

Looking at the visual enjoyment brought by the strong contrast in front of him, Yu Sigui looked at Jiangshan with joy.

If he also designed a family planning advertisement for her according to this routine, it would probably meet the requirements of Tokyo TV.

Facing the girl's expectant eyes, Jiangshan shook his head silently.

Obviously, he didn't think so.

At least in Jiangshan's eyes, this advertisement that relies on comparison to show the superiority of family planning cannot impress the Japanese people who have already achieved modern life.