Chapter 1570 ?????Special Commercial Street

Fan Aisheng smiled awkwardly and put down his bowl and chopsticks. "Actually, if you want to do this, Dapeng is the most suitable person to arrange it. It's just that you can't manage all the company operations. In this regard, I will prepare a few plans and discuss it with the president."

The discussion is naturally about the sales of the pedestrian street comprehensive online mall. Fan Aisheng seems to be very concerned about this matter and will take action soon.

Shen Dapeng and Fan Aisheng have been in contact for more than a few days. After a long-term contact, this former operations director does have outstanding qualities, and in some places he does better than Shen Dapeng.

Being able to promote Fan Aisheng to the position of general manager is worthy of Fan Aisheng's personal ability.

"In fact, there is no need to do online sales. If possible, try to create some characteristics of the pedestrian street online. It is best to promote the so-called century-old stores online. Don't worry too much about exposure. Prepare more content for the pedestrian street. If the pedestrian street can be promoted as a century-old street, or if consumers come to Shenzhen and don't come to the pedestrian street to shop, then this marketing plan means success." Shen Dapeng thought for a while and added.

The promotion and fame effect, the Internet celebrity plan created, is not popular anywhere now, and no one is willing to do this.

As the commercial street matures, the promotion costs will gradually decrease. Even many commercial companies only spend a little money and post on a few weekly portals, and they think they have done enough promotion.

In fact, the continuous emergence of successful marketing cases always happens in places that most people cannot see.

Internet celebrity shopping streets, in today's business trend dominated by traditional ideas, many companies have begun to develop in this direction. With 100 million netizens in China, even if the average online time is only half an hour a day, this will be a channel for billions of information promotion, and it is also the primary reason why search engines can be successfully listed.

Fan Aisheng thought so too. Nowadays, all places are flying the banner of characteristics. Although it is not so popular yet, no one has deliberately summarized it and deliberately used it for marketing. This method is indeed feasible.

In small second- and third-tier counties, once a shopping street is deeply rooted in the hearts of the people, any mall opened by other companies, no matter how much money is spent on the marketing team or how low the price is to attract customer traffic, the final result is still unable to attract customers.

This is a reversal of thinking. Once shoppers are accustomed to a certain way of shopping and feel that the consumption environment in some places is good, it is extremely difficult to get them to change places to consume.

If we talk about success, only after the Internet era is opened, will this situation be truly changed, traditional industries will be subverted, and a new business system will be created.

"It seems that some ideas,

only exist in the concept. No wonder online sales are gradually rising, but a large number of people still don't think online shopping is convenient for life." Fan Aisheng laughed at himself and touched the critical point of industry development.

Being in Wanhai Plaza and the sales field of pedestrian streets, they have a far superior vision for the marketing models of various industries. They can fit the characteristics of the times, accumulate and summarize the experience that others seem incredible, and thus do things that others can't do.

Although Shen Dapeng didn't explain too much, he actually pointed out some key points.

In the current social environment, doing what should be done can make it possible to achieve success and complete a career.

Having advanced thinking is not a good thing, but it cannot be said that there is no benefit. Weighing the importance and finding a suitable opportunity point, so as to burst out the law of leverage, and make success a natural thing in the eyes of others, or a lucky break, this is a problem that a manager should be good at discovering.

"The general development route should be planned before proceeding. It is best to determine the first few steps. In the first step, what level of influence should the pedestrian street achieve? This can be passed on in the future. Find a way to complete the formulated summary plan. You can also distribute this workload to the people below, and you can save more time to examine the overall situation and constantly change the mobilization strategy to achieve the goal. This is beneficial to everyone." Shen Dapeng took a deep breath and felt that Fan Aisheng still didn't think of the idea.

If Fan Aisheng was only responsible for an operating department, then this person would definitely be a good general. However, Fan Aisheng is now the general manager of the pedestrian street and is in charge of many people. He can't handle everything in person.

Marketing emphasizes strategy, but management lies in the ability to discover talents. When Fan Aisheng mentioned the business, he just wanted to rush in alone. This approach is not good.

As a company executive, you always have to give others some room to play, including time to grow. If you don't pay attention to this, when Fan Aisheng really needs to use people, he will turn around and find that there are no talents around him.

Therefore, what Shen Dapeng recommended to Fan Aisheng was just some management experience, and he was also exchanging management experience with Fan Aisheng. If Shen Dapeng could not find his own shortcomings and continue to absorb and accumulate experience, and now he can only talk, then it will be a bad thing for the development of the company.

"I am not too confident about those people under me..." Fan Aisheng muttered softly, agreeing with Shen Dapeng's point of view.

In the company, he and Zhu Yuanfeng are also competing in various aspects, including internal personnel. He finds it difficult to trust certain people and is also half-skeptical of the plans he has made.

It cannot be said that Fan Aisheng has a small vision and cannot hold too many things, but he has climbed up step by step and witnessed too many backstabbing incidents, so he is particularly cautious.

It's just that when Fan Aisheng said this himself, the way he looked at Shen Dapeng suddenly changed, with a little admiration and appreciation in his heart, and even all kinds of complicated emotions.

"Dapeng, why don't you eat? The food is cold." At this time, Mrs. Fan opened the door and came in, bringing Du Tingting and some bulging shopping bags. "I'll go heat it up again. You two grown men only eat so little. Don't be afraid of being laughed at if you tell others."

"Du Tingting, do you want to eat more? My stomach can't hold the food. I'm afraid I can't walk if I eat more. If Du Tingting doesn't eat, I won't bother Mrs. Fan." Shen Dapeng said with a smile. Every time he came to Fan Aisheng's house, the enthusiasm of this sister-in-law would not decrease.

Once Shen Dapeng came to eat. He drank soup before, during and after the meal. He drank three kinds of nourishing soup in one meal. The southerners were warm and hospitable. Even if Shen Dapeng only drank half a small bowl of each soup, he had to lean on the sofa for a long time to relax after three bowls of soup and the food.

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