Chapter 335 National Brand

When the two trademarks of Yuanfang Group and Wuling Motors were displayed on the big screen, everyone was stunned for a moment.

The next moment, the audience became noisy.

"Isn't this the logo of Wuling Motors?"

"How did Yuanfang Group get together with Wuling?"

The media people present were very familiar with Yuanfang Group. In recent months, Yuanfang Group's information has been a traffic outlet on the Internet.

Why did they come all the way to attend Yuanfang Group's press conference?

It was not only because Yuanfang Group paid for the travel expenses, but also gave extra red envelopes.

That was the era when Yuanfang Group represented traffic and traffic was king. They didn't want to fall behind others.

With traffic and good content, they can get more exposure and fans.

For them, these are real money, and they can make money continuously.

These people are more familiar with Wuling Motors. In addition to the Wuling vans that can be seen all over the streets, there are also masks donated by Wuling some time ago.

Especially the lipstick: "What the people need, Wuling will make!"

The flag of a national brand was established.

But now that the two brands of Yuanfang Group and Wuling Motors are put together, these media people are wondering.

It can't be that Yuanfang Group has acquired Wuling Motors!

This is too unbelievable.

If this is true, this news will definitely be big news.

The media people below the stage were discussing lively, and Gao Yuan was calm and composed on the stage.

He knew that this news was shocking, so he gave these media people time to discuss.

When the discussion became much weaker and many media people looked at him expectantly, Gao Yuan smiled and spoke.

"I think everyone has all kinds of guesses in their hearts!"

"Even in their hearts, they want to get a positive answer from Yuanfang officials."

"Then, I will reveal the answer now."

Gao Yuan still kept smiling, and he deliberately paused when he said this.

When the entire press conference was left with only the breathing of the crowd, he raised his voice a little: "You all guessed right!"

"Yuanfang Group acquired the Wuling Motors trademark!"

After Gao Yuan said this definite answer, the noise at the scene was a little louder than before.

Just now they had some guesses in their minds, but they were just guesses.

Some people also guessed whether Yuanfang Group and Wuling Motors had cooperated.

This explains some problems.

But now they heard Gao Yuan admit it in person, they still felt that the news was very shocking.

"Yuanfang is crazy, it actually acquired Wuling Motors."

"No, it's not Wuling Motors Company, it's the Wuling Motors brand trademark."

"What is Yuanfang going to do? Build cars?"

While the media people were discussing, they quickly picked up their phones to check the information about the Wuling Motors trademark.

"It has been announced on the trademark notarization that the Wuling Motors trademark belongs to Yuanfang Group."

Some people have found out through connections that the ownership of the Wuling brand trademark belongs to Yuanfang Group.

At this moment.

Everyone guessed what Yuanfang Group was going to do by holding this press conference.

Yuanfang Group is going to enter the automotive field.

Otherwise, why would they buy the Wuling Motors trademark.

You don't have to think about it to know that this trademark is not cheap. Yuanfang must have paid a lot of money to buy this trademark.

Gao Yuan didn't buy this trademark for fun!

As the discussion at the scene gradually became stronger, Gao Yuan reached out and tapped the microphone a few times, signaling everyone to be quiet.

At this moment, all eyes were focused on him, and he knew that everyone was waiting for his next explanation.

"Indeed, Yuanfang Group did acquire the brand trademark of Wuling Motors."

"In the past, the Wuling Motors trademark belonged to our countrymen, but later it had some elements of General Motors. I believe everyone knows this very well!"

"The reason why Yuanfang acquired this trademark is that it hopes that Wuling will always be a pure private brand."

"Yuanfang is also willing to be a national brand and take the first step into the automotive industry."

Gao Yuan's voice was clearly heard throughout the venue, and every word was full of weight.

"Although Yuanfang started out as a skin care product company, it also has a car dream."

"Or I personally have a car dream."

"I didn't have the ability to realize this dream before, but now I have achieved some results, and I want to try."

When the media people in the audience heard Gao Yuan's reason, they were speechless.

You have a dream, so you bought the Wuling Motors trademark, so you have to build cars.

How many people in this world can be so wanton!

A cross-border car manufacturing by a skin care product manufacturer is far more outrageous than the cross-border car manufacturing by Boss Lei who makes mobile phones.

"As a national brand deeply rooted in the hearts of the people, Wuling Motors represents practicality, economy and reliability."

"Yuanfang Group will uphold the spirit of the Wuling brand, while injecting our technological innovation to create a series of new products."

Gao Yuan did not care about the whispers below and continued.

His words also drew the attention of the media present to car manufacturing, and they naturally accepted that Yuanfang Group was the owner of the Wuling brand.

"We will not only continue the brand spirit of Wuling, but also carry out comprehensive innovation in the product line. We will launch Yuanfang Motor's first new energy vehicle in 2024."

Gao Yuan's speech was very confident, but to the media, it sounded like a nuclear bomb.

Yuanfang can make cars, after all, there are too many people who want to make new energy vehicles now.

Some people who made websites before made cars successfully through PPT.

Isn't Lei also making cars by making mobile phones.

But Yuanfang Group wants to make the first car within a year, isn't this a bit too eager for quick success?

After all, Lei claims to invest 100 billion yuan, and it will take three years to make a car.

What does Yuanfang rely on?

Is it just relying on the super motor research institute with an investment of 10 billion yuan announced in a short time?

Gao Yuan saw the expressions of the media people in the audience, he knew their doubts and disbelief in their hearts, which was not surprising to him.

Even these were within his expectations.

If he didn't have the super power system, he would curse in his heart that others had a lot of money when he heard that they wanted to successfully make a car within a year.

"Maybe everyone will be surprised at our progress, but I can tell you responsibly that our preparations have been going on for some time."

"Yuanfang Group is not a whim, we have been preparing for quite a long time."

"We also have some partners in this regard, and Yuanfang Group will announce some partners on its official website later."

This is an external press conference, so Gao Yuan specifically mentioned the reason that Yuanfang has been preparing for a long time.

So if there are partners, especially very powerful partners, it would be much more reasonable.

Now Yuanfang Automobile has only three partners.

Needless to say, the Li family does not have such a strong foundation.

But the Wang family and the Xiao family both have a deep foundation.

What they have done privately and accumulated some car-related technologies is also a very normal thing.

Of course, for Wang Sichao, it is a good thing for the Wang family to catch the express train of Yuanfang.

At that time, even if there were any speculations from the outside world, he would think that it was provided by the Xiao family.

When Yuanfang Automobile really succeeds, no one will bother about this issue anymore.

"Mr. Gao, I want to ask, what kind of car will Yuanfang make as it enters the new energy vehicle industry?"

While everyone was discussing, Bald Tiger suddenly stood up and asked Gao Yuan with a smile.

Although it was not the questioning session yet, Gao Yuan still felt that Tiger's question was very good.

He motioned Tiger to sit down first, then glanced at all the media people present, and said solemnly: "The news I am going to announce next is the fundamental reason why Yuanfang Group held a press conference today."

"Yuanfang Automobile will build its first car in 24 years, and this car will also be the first car that young people can afford."

Gao Yuan paused again.

There was no discussion at the scene, and many media people had a hint of doubt in their eyes.

This sounds so familiar!

It seems that Boss Lei also said this three years ago.

Some time ago, Boss Lei also said that he wanted to build the first car for young people.

At that technology conference, some of the technologies announced by Xiaomi Automobile were very good.

But no one thought that young people could afford it.

The configuration of that car is at least in the range of 200,000 to 300,000 yuan for other new energy vehicle companies.

If you say that young people can afford it, that's a joke.

What are young people?

College students or those who have worked for five years after graduation are considered young people.

Let this group of people afford a car worth 200,000 or 300,000 yuan, that's simply a joke.

It's no exaggeration to say that how many people over 30 and under 40 can afford a car worth 200,000 or 300,000 yuan!

Who on the Internet can talk without any pain in their waists, brag casually, and it's not against the law.

Just like the good life on Douyin, everyone can afford a Porsche.

Gao Yuan's remarks resonated with the reporters present.

They all know the economic pressure faced by ordinary young people in reality.

A small number of them are at this stage, and most of them have also come through this stage.

Although they may be richer now, how many people are born with a silver spoon in their mouths!

They are also very curious about how Gao Yuan and Yuanfang Group define cars that "young people can afford", and they are waiting for Gao Yuan's explanation with a skeptical attitude.

If Gao Yuan releases a nuclear bomb like Boss Lei, but it doesn't go off, then Yuanfang's car manufacturing may really be over.

Yuanfang is not Xiaomi, and it does not have such a large user base.

Gao Yuan does not have the prestige of Boss Lei. Once such a thing happens, Yuanfang's reputation will be hit hard.

"Yuanfang Group plans to subsidize 10 billion yuan for new energy vehicles to support young people to own their first Dream Car."

Gao Yuan ignored the fact that the discussion in the audience had begun to grow louder, and he threw another bombshell.

Subsidy 10 billion yuan.

This is not a loss in the operation of the enterprise, but a direct subsidy to users.

Just like the subsidy policy issued by the state when new energy vehicles just began to develop.

In other words, if there is a subsidy policy in the local area, plus this subsidy policy of Yuanfang Group.

The cars made by Yuanfang may really be affordable for young people.

However,

Many people present still have a skeptical attitude towards Yuanfang.

They know that Yuanfang has money, just like Gao Yuan mentioned that the subsidy of 10 billion yuan, Yuanfang can do it.

However,

Do you dare to buy it?

This question is fundamental!

To be able to successfully build a car within one year is almost unbelievable.

A car is not just a means of transportation, it is not just about making it look good and selling it cheaply.

First of all, we must ensure the quality of the vehicle and ensure the safety of the driver and passengers.

If there is no quality, who would dare to buy it?

Gao Yuan also thought about what the people in the audience thought about.

The cars he builds are not only sold to users, but he can also drive them himself.

Otherwise, he would have bought a lot of luxury cars for fun, so why bother guarding his Brabus G900!

If Yuanfang Group wants to succeed in building cars, it must achieve it through excellent product quality and high-quality services.

This is not only Yuanfang Group’s explanation to the public, but also his personal dream.

"I understand everyone's concerns. After all, cars are different from other products. They are related to people's life safety."

Gao Yuan's tone became serious.

"Yuanfang Group is well aware of this, so we have invested huge energy in product development and testing to ensure that every car leaving the factory meets the most stringent safety standards."

He paused to let this information settle in the hearts of everyone present, and then continued:

"For Yuanfang Group, users' trust is our most valuable asset. We will not sacrifice product quality and safety in pursuit of speed and cost."

"Our goal is to enable every user to drive a car in a distant place with confidence and enjoy the convenience and happiness brought by new energy."

If nothing goes wrong, he is the only systematic person on the planet.

This is also a responsibility for him.

It is said that if you are poor, you can only take care of yourself, but if you are rich, you can help the world.

When he has the ability, why not do something within his ability.

Divine generosity is the kind of generosity that comes only after God exists.

Being called a god means that what this person does is worthy of praise from others.

Shenhao is not playing with women.

Maybe he will live a more dissolute life in the future, but he has been different since he said goodbye to those women last time.

"I know you have a lot of questions. Now let's get into the question-and-answer session."

"Since today's time is limited, I won't delay everyone's lunch. Let's just have three questions!"

Gao Yuan glanced at the watch on his hand and said to the people in the audience with a smile.

"Mr. Gao, we are not hungry yet!"

As soon as he finished speaking, someone in the audience cheered and shouted.

"You're not hungry, I'm hungry!"

"Well, let's not just ask a few questions as a criterion, and just talk openly until I'm hungry."

Gao Yuan saw that the atmosphere at the scene was good, so he simply let go.

"Mr. Gao is grand!"

"No wonder the media likes to attend press conferences in faraway places."

A group of people in the audience were full of praise.

Gao Yuanxin said that it would be strange if no one wanted to attend the press conference in a distant place.

All participants will pay their fares directly to the hotel and stay in a five-star hotel arranged by the company.

Moreover, every media unit participating in the conference received a red envelope of 10,000 yuan.

This is the rule Gao Yuan set when he first met an internet celebrity blogger for an interview in the company.

certainly,

The standard implemented now is only for official press conferences held in distant places.

Everyday, some media come to visit the distant place, and these expenses are paid by themselves, and the distant place only takes care of meals.

But that’s it, almost every day we receive applications from people from far away to visit and interview.

These people are here to get traffic from Yuanfang Group, and some people come to check in because of the delicious food in Yuanfang Canteen.

so,

There is a saying in the outside world that people from far away do great public relations and are willing to spend money.

Almost no one on the entire Internet said that Yuan Yuan's products were bad, and no one caught Gao Yuan's private life to make a fuss.

Single men and women, and it does not involve marriage issues, there is no point in talking about it, and you may receive a letter from a lawyer from afar.

There is a specialized law firm far away.

Since the establishment of Yuanfang Law Firm, apart from the first skin care product patent lawsuit, it has fought many lawsuits since then.

There is a southern tabloid that specializes in this kind of gossip. It reported some things about Gao Yuan's private life, and was suddenly sued by Yuanfang Law Firm and apologized to the entire network.

Why bother!

I didn't make any money, and I made a lot of noise.

Nowadays, these media people are also very realistic, and they will get something to eat by following the Yuanfang Group.

Moreover, Yuanfang Group's products are really easy to use, and almost every one of these people uses skin care products at home.

And it is said that this time Yuanfang will also give away some new products developed for them to use in advance.

Come here, make money, get hot news, and bring back some goodies for the women at home.

No matter what, you make money.

Therefore, these people have made up their mind that as long as the distance is not too outrageous, then they will blow it.

"Mr. Gao, I would like to ask what model was the first car built by Yuanfang?"

As soon as the questions started, an official media member sitting in the first row was selected by Gao Yuan as the first questioner.

He chose this media because it was an official media.

The content published by such media still has a certain authority.

Gao Yuan also understood that such media would not care about the benefits provided by Yuanfang Group, but he only wanted them to report truthfully.

It is a success if we don’t discredit Yuanfang Auto.

"This is a very good question. It's about digging up the secrets of distant cars."

"Originally, I was not planning to introduce the model of the first car from afar at this conference. Now that I have mentioned it here, I will just say a few words."

Gao Yuan also took the opportunity to sell the other party another favor.

The female reporter from the official media also felt that she had some face when she heard Gao Yuan's words.

"The first new energy vehicle in the distance is positioned as an SUV model."

“I don’t need to explain the advantages and disadvantages of sedans and urban SUVs.”

"Young people are full of enthusiasm and vitality. We hope that young people will not only read thousands of books, but also walk thousands of miles."

This is actually the meaning of the advertising slogan Gao Yuan set for his first car.

Choosing the first car to build an urban SUV is to hope that young people can adapt to more roads.

Where cars cannot go, SUVs can go.

And another thing Gao Yuan considers is space, which must be given to young people.

"Also, I want to emphasize one point."

Gao Yuan looked at the audience with a smile.

"Yuanfang Automobile's first model will not only be a cost-effective new energy vehicle, but we will also provide complete after-sales services."

“We want users to feel satisfied and at ease even after purchasing.”

The first question was explained, and the media people in the audience also took note of it.

Yuanfang Auto's first car is a city SUV.

It's just that Gao Yuan didn't mention the SUV of that size.

At present, many new energy vehicle companies are manufacturing SUV models, and most of them are taking the family route.

Since Gao Yuan mentioned that it is the first car for young people, it must not be a family route.

More suitable for personal use or use between couples and friends.

Relatively speaking, this differentiates the user group from some currently popular Wei Xiaoli.

"Mr. Gao, you just mentioned that Yuanfang Automobile will use some of the most advanced technologies at present. Can you talk about this aspect?"

The second question was asked by a blogger in the automotive industry.

This question is another very acute one, one that wants to dig up the secrets of distant cars.

Gao Yuan smiled slightly.

He knew that such technical details were of greatest concern to many professional media and car enthusiasts present.

"Of course, but please understand that I cannot disclose too many details because it involves our core business secrets."

Gao Yuan explained.

"However, I can give you some general directions."

The blogger who asked this question also knew that there was a high probability that he would not be able to find anything particularly detailed.

But it would be great if someone from the distance could give me a direction. They are people in the automotive industry themselves.

You can guess along the direction provided in the distance.

"First of all, our new energy vehicles will use the latest battery technology, which will greatly increase the energy density and service life of the battery while ensuring fast charging capabilities."

Gao Yuan's first item was battery technology.

Yuanfang cars use solid-state batteries, so there will be qualitative changes in terms of service life and battery utilization, including charging.

"Secondly, in terms of motors, the new motors we are developing have also made some technological progress."

"There is a super motor laboratory in the distance. I think everyone has guessed this, so let me tell you something you can't guess!"

After Gao Yuan finished talking about the motor, he deliberately mentioned a new thing.

He just wants to make these media people think that he is kind enough and willing to provide them with some explosive news hot spots.

This is a fatal temptation for media people.