Chapter 1634: Sun Mingzu
"Sixth brother, it sold out so quickly? Your method really works!" Lu Jiaju felt that it was an eye-opener. According to his idea, it would take a lot of effort to put up a sign in the new factory, and it would take a year or two. Bar? Unexpectedly, not long after the production started, the shopkeeper of the Qingdao cloth shop rushed to the door to grab the goods.
"What is this? When we do business, we must tie a big gong to the foot pole - wherever we go, it will ring everywhere!" The little prince's habit broke out again, "Think about it, we are newcomers, who knows our flying Tiger brand? If you ask these cloth shops to sell our goods, don’t say whether they are willing or not, even if they agree, they will not sell them well! After all, they like to do business well, so it’s safe to sell the brands that Qingdao people like. !"
"Now that there is such a commotion, those cloth shops see that there are so many people wanting to sell Feihu brand cloth, and they are all female relatives of rich families. Isn't the purpose of opening a shop to make money? They will definitely find a way to inquire, and then let them hang around for a while Boy, when they are as anxious as swallowing a hundred rats—a hundred claws are scratching their hearts, and then print out the advertisement you wrote, why don’t they rush to come?”
"High, it's really high!" Lu Jiaju gave a thumbs up, "In this way we can still sell at a higher price! The current price is even better than I thought! However, Brother Six, I still have two questions to ask. You ask."
Seeing Shen Long nodding, Lu Jiaju continued, "We have been saying that the Feihu brand is suitable for making cheongsams, but we can't keep saying that? After all, men make more new clothes!"
This period is not like later generations. Women in later generations spend much more on clothing than men, but now most women stay at home and men need to make money outside. The needs of both parties for clothing are completely different. With the female market, it won't take long for the market potential to be tapped dry.
"Don't worry about this. Isn't this girl's clothes just for men to see? These ladies and modern girls wear our Feihu brand cloth cheongsams, and men can see that Feihu brand is good when they walk around the house. What’s more, although men make more new clothes, but buying cloth and making clothes are generally done by women. When they go to the cloth shop to buy cloth for their men, they will definitely think of our cloth! I guess Come on, now you can dye more red, pink, and cloth suitable for women, and after a while, you can dye black, gray and blue, which are suitable for men!"
Using women to influence men's consumption is also a common method used by later generations in marketing and promotion. Lu Jiaju nodded when he heard this, "Sixth brother, you have figured out people's hearts thoroughly! Also, you asked me to contact those Northeast merchants, they think our samples are good, and now someone has urged me to ship them! This product is sold out, so why send them?"
"I know what you mean. We have just dealt with them. If the supply is not available at the beginning, they will definitely be worried and affect future cooperation; but I am also ready. There is still a warehouse of cloth over there, and I will send it to them. That's it!" Shen Long laughed as he spoke, "I said Jia Kui, you are also the owner after all, you should check the stock in the factory occasionally!"
This made Lu Jiaju blush,
Shen Long did not continue to pursue the matter, but added, "There are also dyeing factories in Shenyang, but why don't they buy Shenyang's cloth? Isn't it because the price of Qingdao's cloth is lower?"
Qingdao is now the territory of the Germans. The government of the Republic of China cannot collect taxes here, and the Germans cannot collect taxes; and in the northeast, the tax burden of these factories is naturally increased in order to prepare for the war. Therefore, the cost of fabrics in Qingdao is much lower than that in Shenyang, even if freight is added.
"However, it's boring to compete on prices in business. The cloth of our Dahua Dyeing Factory must not only sell well, but also sell expensively! Let's send them the price we gave to the Qingdao cloth shop, and they don't mind it." Gui, let me give them a trick! Isn’t the young marshal of Zhang Dashuai’s family very romantic? He likes to dance or something, you go to that tailor and make more new cheongsams for them, let them bring them back to the Northeast, and find opportunities Put it on for the young marshal's dance partner, and I guarantee that if you do this, the Flying Tiger brand will become popular in the Northeast." Shen Long also used the method of celebrity effect very neatly.
"No problem! Since the famous ladies and modern girls in Qingdao like this kind of clothes, then the people in Northeast China must also like this kind of clothes." Lu Jiaju slapped his thigh and said, "I'm going to find a tailor to make clothes! When the time comes, take these clothes, Tell them, they will definitely agree immediately! Needless to say, they also agree, have you seen how popular our Flying Tiger brand is now?"
High prices often mean high profits, and the number of goods that can be loaded on a ship is fixed. Under such circumstances, they will definitely prefer goods with higher profit margins.
Also, through such a treatment, the high-end image of Feihu brand was quickly established in Qingdao and Northeast China, and it will be much easier to continue doing business in the future; the method used by Chen Liuzi in the TV series is also quite effective, but it is still more traditional For commercial means, Shen Long changed to a new method, and the effect would definitely be much better.
As soon as the horse shopkeeper and the others returned to the cloth shop, they immediately put the Feihu brand in the most prominent position, and then immediately summoned the staff to give a lecture, "The Feihu brand that everyone is looking for these days, let's come back. Later, when we see those who have Qian Jin’s wife, you should recommend this kind of cloth first!”
"Also, didn't those regular customers also ask about Feihu brand a while ago? Now you rush to visit and say that Bu Jin is back, let them come to buy early, this time they don't get much goods, they came late It's gone!" The shopkeeper Ma gave an order, and immediately several young men left the shop and ran to the regular customers' homes.
Not long after, rickshaws kept stopping at the entrance of Wanfang Cloth Village, and rich and famous ladies who had been whetted with appetite poured in one after another, "You guys have got the Flying Tiger brand, come and show me... Yo , this color is really bright, it will look good in clothes... Dude, get me a blue one and a pink one!"
The same situation is happening in many cloth stores in Qingdao. Today Feihu brand has become the best-selling cloth in Qingdao without any suspense, and this situation seems to continue for several days.
In Yuanheng Dyeing Factory, Sun Mingzu sat on the sofa and listened to the accountant's report, "It is said that Chen Liuzi has two tricks. I think he is bragging. What's the use of all these tricks he has built? I think he will get out of Qingdao sooner or later."
"You guessed it wrong, now all the fabric shops in Qingdao are selling Feihu brand!" Jia Siya came in wearing a new cheongsam.