Chapter 878: Hot-Selling Products Are Launched, Opening a New Era

"Chai Hang, Honor Technology has such a huge influence in China, and so many celebrities support them. It's not unfair that we lost."

The activities of Honor Night were all over the Internet, and Li Zai Lin naturally saw the relevant content.

As the main competitor of Samsung mobile phones, he must have a good understanding of this situation.

But the more he understood, the colder he felt.

Last time he went to the headquarters for a meeting, he was criticized. He was still thinking about whether it was possible to achieve positive growth this year given that the base last year was so low.

But now it seems that not only is it difficult to achieve positive growth, but whether other products besides mobile phones can maintain the situation is also a big problem.

Samsung has many products, including mobile phones, computers, washing machines, refrigerators and many other consumer electronic products.

In addition, they also supply parts to many Chinese companies.

So even if the mobile phone business plummets, Samsung's business volume in China is actually quite large.

But now Li Zai Lin has no confidence in maintaining the current situation.

"The general manager of Weibo is Cao Yang's wife, and Nanshan Film and Television is a company that Cao Yang holds 100% of the shares."

"The influence of these two companies in the Chinese entertainment industry is very huge, and no star dares to ignore it."

"In addition, Nanshan-related companies have a good relationship with Huaxia TV, so their influence in the field of Chinese publicity is even more amazing."

"For example, when those stars attend events, if they drive, they usually drive Nanshan Automobile Group models."

"The mobile phones they hold are usually the latest mobile phone products of Honor Technology."

"It can be said that Honor Technology has not invested too much advertising fees, but their publicity effect is very good."

"Don't say that our foreign-funded enterprises can't compare with them. Even Huawei, Lenovo, Xiaomi and other companies in China can't be compared with Honor Technology."

Seeing that his boss can see this problem clearly, Chai Hang also felt a little happy and cried.

It's not easy.

In recent years, he has made various explanations and explanations for Samsung's situation in China, and also made many suggestions.

But very few of them were finally adopted.

If it weren't for his relatively good work ability and Samsung China not having a better candidate, Chai Hang would probably have been laid off.

However, everything is over now.

As long as Li Zai Lin can see these problems clearly, Chai Hang feels that his future work will be much easier.

Although it is difficult to improve performance quickly, he believes that Samsung will definitely not withdraw from the Chinese market.

His position is stable.

"We will report this content appropriately when reporting to the headquarters every month."

"We need to let the headquarters gradually realize the changes in the situation in China. There are many reasons."

"We have made great efforts. Although the final result is not very ideal, it cannot be blamed on us."

Li Zai Lin and Chai Hang are essentially just workers, but they have different positions.

So what Chai Hang needs to worry about and worry about, Li Zai Lin also needs to worry about.

If the people at the headquarters are not allowed to understand the situation in China and understand their own difficulties, the future will still be very difficult.

Compared with the entanglement on the Samsung side, the situation on the Transsion side is different.

Zhu Zhaohai, who rushed back from Africa, went to report the company's development to Cao Yang and also participated in this grand event of Honor Technology.

"Mr. Cao, this Honor Technology event has provided us with a good idea. Our Transsion is ready to learn to influence various countries in Africa in the field of publicity."

"Let all Africans know about our Transsion mobile phone brand and make it a household name."

"And we not only have low-end brands, we also launch mid-range brands, and the high-end market is handed over to Honor Technology."

"Let's work together to strive to take more than 80% of the African market share."

The African market is the main market for Transsion.

After years of hard work, Transsion has now completely established a foothold in Africa.

Zhu Zhaohai spends 90% of his time in Africa all year round.

The team they brought from China also traveled through mountains and rivers to various countries in Africa to promote Transsion's mobile phone brands in various ways.

Transsion billboards can be seen in many markets.

There must be brave men under heavy rewards.

Although Transsion makes low-end and mid-range products, the price of each phone is not very high, and the profit is not particularly lucrative.

However, Zhu Zhaohai is very generous in paying sales staff who are expanding their business.

In the end, Transsion's profit rate is no more than 5%, and it relies entirely on volume to win.

"In fact, the path you are taking now is already very correct. Just continue to strengthen in this direction."

"The African market has been growing in recent years, and Transsion can continue to cultivate here."

"If you want to expand other markets in the future, you can also consider markets such as Southeast Asia, South America, and Latin America."

In Cao Yang's view, if Transsion wants to survive, it must fully exert its advantages.

Europe, America, China and other places obviously have no room for them to exist.

But Southeast Asia, Latin America and other places still have some space for them to play.

If these places do well, they will also be another African market.

At that time, it will be no problem for Transsion's sales to become the top 5 in the world.

Even if it is exaggerated, it can become the top 3.

"Well, we have tried some things in Southeast Asia before, and we still have some business now, but we haven't specifically developed it."

"Next, we will consider choosing some Southeast Asian markets to develop. At the same time, we are also trying to arrange a team to go to Latin America."

Zhu Zhaohai knew that Cao Yang's suggestion was quite reasonable and consistent with his own ideas, so he naturally said that he would implement it without any hesitation.

"All kinds of parts on Transsion's mobile phones can be produced by manufacturers in China, and all of them use very mature technologies."

"In this case, the hardware cost of the mobile phone can be compressed to the minimum to the greatest extent."

"But the investment in marketing should still be spent."

Cao Yang's marketing investment in Honor mobile phones is relatively small, but his attitude towards Transsion is completely different.

Everyone takes different routes, so the marketing plan is naturally different.

If you want to promote in Africa, you don't have to put up billboards and bombard various TV stations with real money, and the effect will definitely not be good.

After all, it is impossible to promote there through the Internet.

In most places, not to mention the Internet, even the power supply is unstable.

"I understand. In addition to the hardware cost, our biggest investment now is marketing expenses."

"Part of it is advertising fees, and part of it is the commission of sales staff, both of which are very important."

Zhu Zhaohai felt that Cao Yang and he had exactly the same idea, so he was very enthusiastic about communicating.

Honor Technology sold more than 100 million mobile phones last year. He thought that Transsion could also work hard and sell more than 100 million mobile phones a year.

Even if the price of each mobile phone is less than 1,000 yuan, the number will increase, and the total sales will also increase.

If the sales can exceed 100 billion yuan, the influence will be completely different.

By then, he also hopes to become a legendary figure in the Chinese business circle.

…

"Editor-in-Chief Wu, I feel that Honor Technology will completely become the protagonist of our website in the future."

"A simple corporate annual meeting has become such an exaggerated scene. Not only are media from the IT industry participating, but various articles are emerging one after another."

"The key is that they have also gone viral. The entire entertainment industry is paying attention to this matter, and the popularity has remained high for several consecutive days."

"Many self-media have taken the initiative to write related articles, which are invisibly helping Honor Technology to promote it."

Xie Min is now more and more impressed by Honor Technology.

Not only is their technical level leading the industry, but their marketing methods are also unmatched by their competitors.

For consumer electronics products, this impact is very huge.

"It's good to lean on a big tree to enjoy the shade. Everyone is very clear about the relationship between Honor Technology and Weibo and Nanshan Film and Television."

"Even if Honor Technology does nothing, many celebrities are rushing to help promote it."

Wu Xuebin is naturally well aware of the situation in the entire consumer electronics industry.

In recent years, he has participated in various activities of various domestic manufacturers to a greater or lesser extent.

He is very familiar with the situation of the entire industry.

He even has people he is familiar with in many companies.

"Yes, this advantage is really unmatched by anyone."

"Compared with foreign companies such as Samsung and Apple, they can get all kinds of support at the policy level."

"Compared with domestic manufacturers such as Huawei and Lenovo, their publicity methods are also much more colorful."

"Not to mention that Honor Technology's products are technically ahead of their peers."

"In the future, no domestic media will dare to easily report their negative news."

"You should also pay attention to it, don't step on the thunder by accident."

Wu Xuebin doesn't want to provoke Honor Technology. He knows that Honor Technology is no longer an existence that Zhongguancun Online can afford to provoke.

Unless Honor Technology commits suicide in the future and commits a big taboo.

Otherwise, the other party's godhood has been established, and no one dares to touch porcelain easily.

"I have already ordered that all articles related to Honor Technology in the future need to be specially noted during the process review to avoid any accidents."

Xie Min naturally understood why Wu Xuebin had this concern.

As a media person, you can't report everything randomly.

If you are not careful, something will go wrong.

...

When the popularity of Honor Technology remained high, Nanshan Automobile Group was not idle either.

The future car S9, which has been brewing for a long time, is about to be officially launched.

"Mr. Cao, I have confirmed that the future S9 needs to use Nanshan Semiconductor's NS8155 chip and Venus Technology's Starlink car system. If it is launched now, it will basically have to wait until after the Chinese New Year to officially start delivery."

"Will this affect the sales of this car?"

As the deputy general manager of Nanshan Automobile Group, Rao Yongxiang is mainly responsible for production and R&D.

In his opinion, it was not appropriate for Future Auto to rush to launch the S9.

So while there was still a chance to save the situation, he came to talk to Cao Yang.

"More and more Internet companies are entering the field of new energy vehicles, and the marketing plan for electric vehicles will be quite different from that of traditional fuel vehicles."

"For example, Xingchen Auto and Jaguar Land Rover must have launched their models after they have been mass-produced and even started to be distributed in 4S stores before launching the launch activities."

"However, as a leading company in new energy vehicles, Future Auto must keep up with the development of the industry."

"Rather than waiting passively now, we might as well create a new way of playing."

"Although the launch activities will be held in a few days, there are actually no cars to be delivered in the 4S stores."

"But our exhibition cars will actually be sent to stores one after another. inside, and all the configurations will be announced to everyone when it goes on the market.

"We have already started the first phase of pre-sales at the previous auto show, and we can officially start the second phase of pre-sales after the market launch."

"With this opportunity, we can also keep our S9 relatively popular."

"And the pre-sale orders can also allow the sales team to grasp the needs of consumers more clearly."

"When the production of models with various configurations is arranged, it will be more meaningful for reference."

Mr. Cao knows that the creativity and various new actions of those new car-making forces in marketing will completely subvert everyone's cognition.

But consumers have gradually accepted those practices.

In this case, it is better to let Future Auto take the lead and continue to be the leader of the industry.

Rao Yongxiang is definitely not so clear about this situation.

After all, this kind of gameplay was not the mainstream gameplay in the industry in early 2014.

He is worried that he will play too much, and it is not unreasonable.

"If we can find out in advance which configuration of the car model consumers like and have a more accurate grasp of the sales volume of S9, then it will be beneficial for the next step of production preparation."

"If we need to adjust the production capacity, we will have more time to deal with it."

"But I am worried that other car companies will lead the pace and ruin our business."

Rao Yongxiang's worry is not without reason.

Although Nanshan Automobile Group is the overlord of the domestic automobile industry, it does not mean that other car companies will not compete with it.

As long as they seize the opportunity, many competitors will definitely not miss it.

Especially some new forces, they are more courageous and want to take advantage of the popularity.

Rao Yongxiang thinks this is very likely to happen.

"It's okay. It's always been our group that sets the pace. We don't need to worry about other companies jumping out to make trouble."

"If there is anyone who is not afraid of death, then it's just a good opportunity to kill a chicken to scare the monkey, so that everyone knows that we are not only very ruthless when dealing with international auto giants."

"When dealing with domestic competitors, we can also have many means to make them regret going against us!"

Cao Yang is really not afraid of someone standing up to make trouble.

The market share of international auto giants has been greatly reduced by Nanshan Auto Group with its own brands.

In the future, the competition between independent brands will definitely become fierce.

It is estimated that it will be difficult to see the harmonious scene in the past.

According to Cao Yang's speculation, these independent brands should not easily get at Nanshan Auto Group. After all, the gap in their product positioning is relatively large, and Nanshan Auto Group is still their core supplier.

If you want to roll inward, you should roll in the same type of companies first.

For example, the competition between Great Wall and BYD, Chery and Geely, Changan and Yangcheng Trumpchi, the degree of competition between them is definitely much more intense than the competition between them and Nanshan Auto Group.

As long as those people are clear-headed, they will not easily provoke Nanshan Automobile Group.

Cao Yang still has this confidence.

After listening to what Cao Yang said, Rao Yongxiang naturally couldn't continue to persuade him.

If there is anyone who is blind, he will be pulled out and whipped.

...

"Editor Fang, I asked around. The quotation conditions given by Future Auto to suppliers are that the monthly sales of S9 must exceed 10,000, and the production line must have 150% production capacity."

"That is, according to Future Auto's plan, the annual production of S9 must be able to reach a maximum of 180,000 vehicles."

"For a high-end electric car, this annual sales plan is absolutely exaggerated."

"I don't know how the price will be determined when they go on the market today."

Future Auto must have invited people from NetEase Auto to participate in such an event.

Lin Jiayan and Fang Dawen went to this event in person.

From the registration office, they met many familiar faces.

All media in the Chinese automotive industry almost came out in full force.

Everyone knows that the launch of Future Auto S9 will definitely attract a lot of traffic.

Especially the "Honor Night" event held by Honor Technology a few days ago, which made everyone fully realize the influence of Nanshan companies.

As a subsidiary of Nanshan Automobile Group, Future Auto's influence is obviously not bad.

Even this time, some popular stars from Nanshan Film and Television attended the event.

There are also many stars who hope to be invited to participate, but because the positioning is different from the activities held by Honor Technology, Future Auto did not invite too many stars, which made many people regretful.

In this case, the launch of Future S9 will definitely become the hottest news in the next few days.

At least in the automotive industry, this is definitely the headline news.

"The S9 has high configuration, good performance, and a size of 5.2 meters. It is completely aimed at high-end sedans."

"In this case, their prices cannot be lower than Tesla's Model S."

"And the Model S is benchmarked against the Mercedes-Benz S-Class, BMW 7 Series, and Audi A8."

"In this way, the future S9 will naturally be benchmarked against these three luxury cars."

Fang Dawen and Lin Jiayan found a seat in the media area and waited for the official start of the event.

Someone greeted them from time to time.

"The current prices of these three models are basically more than 1 million."

"I think Future Auto should want to make S9 a hit product and will not set the starting price too high."

Lin Jiayan combined her understanding of Future Auto and gave a very positive judgment.

Previously, Future Auto also launched three SUV models, W9, W8 and W7, and the prices of these models are obviously cheaper than the same type of fuel vehicles of Xingchen Auto.

From the perspective of cost, the cost of a battery should be lower than that of large-displacement engines such as W16 or W12, or similar.

Then the price of S9 this time is likely to be lower than that of similar products such as Ziweixing, or similar.

According to this logic, the starting price of S9 will definitely not exceed 1 million.

"If the price of the main model is within 1 million, then it is still competitive."

"After all, S9 uses a lot of new technologies, which can be said to be the smartest electric car in the world today."

Fang Dawen is obviously optimistic about the future of S9.

While the two of them were discussing the situation of S9, the launch of S9 finally officially began.

Zeng Tingting, the general manager of Future Auto, was responsible for introducing the various situations of S9 to everyone.

The body size is 5203x1, and the wheelbase is 3000mm.

This number that was not accurately given at the previous auto show was quickly thrown out by Zeng Tingting today.

L2.9 level of assisted driving is the most advanced among the same level of models.

The 600km and 750km ranges have set new records for mass-produced electric vehicles.

The live demonstration of the Starlink car system caused everyone to scream.

The smoothness of the central control screen is beyond everyone's cognition.

The effect of the four NS8155s installed on the high-end models is absolutely amazing.

This is also the model with the highest computing power level among all the current models.

Even in three years, it may be the top model in the mass-produced models on the market.

Only other products of Nanshan Automobile Group can surpass S9.

In the end, of course, the price issue that everyone cares about most is the price.

The lowest configuration starts at 699,900 yuan, and the top configuration is only 999,900 yuan.

Without adding any configuration, the whole series is within 1 million yuan.

This price is absolutely sincere.

After all, when Zeng Tingting demonstrated just now, she used Tesla's Model S as a benchmark model, and all kinds of performance surpassed this American hot-selling electric model in all aspects.

At the same time, the performance parameters of Mercedes-Benz S, BMW 7 Series and Audi A8 were also listed.

Although electric vehicles and fuel vehicles are difficult to compare in some aspects, Zeng Tingting's speech conveyed a message that the performance of the S9 is more powerful than them.

This time, Future Car is full of sincerity to provide everyone with a hot-selling model.

The launch of S9 is destined to bring electric vehicles into a new era.