Chapter 900: "Material of a Great Power": Building the Cornerstone of Modern Science, Technology and Industrial Development
Normally, if a company with a market value of 10 billion yuan successfully goes public, it will definitely not have the opportunity to appear on the news broadcast of China TV.
After all, there are so many major events happening in China every day that this kind of "small news" simply cannot appear on the news broadcast.
However, China TV, which has tasted the sweetness of the previous "Great Heavy Industry" documentary series, has recently made a series of documentaries called "Great Materials".
Some stories behind high-end materials such as special steel, carbon fiber, special chemical materials, and graphene have been recorded as special topics in the documentary "Great Materials".
Today, as the premiere of the documentary, "Great Materials: Carbon Fiber" is used as the opening work.
This documentary features domestic and foreign carbon fiber giants such as Nanshan Carbon Fiber, Guangwei, Toray, and Hershey.
It specifically explains the situation of China's carbon fiber industry ten years ago, and how the international carbon fiber giants bullied China at that time.
Then it introduces the current industry status of China's carbon fiber industry in the world.
The editing of the entire documentary is very interesting, and people can't help but watch it in one breath.
It is definitely not easy to make a documentary of this level.
In order to get a better rating for this documentary, Huaxia TV specially linked the successful listing of Guangwei Carbon Fiber with "Carbon Fiber of Great Material" today, and then spent 30 seconds in the news broadcast to introduce Guangwei's successful listing today.
Although it was only a 30-second introduction, it was definitely beyond Guangwei's expectations.
"Mr. Cao, thank you so much."
"If it weren't for your help, how could our news have the opportunity to be on the news broadcast."
After knowing that his company's listing was on the news broadcast at the thank-you dinner, Chen Liang immediately walked to Cao Yang with a glass of wine, ready to toast him again.
He was still very clear, knowing that Guangwei's listing could be on the news broadcast, which must be due to the influence of the Nanshan system.
Otherwise, with the giant Nanshan Carbon Fiber in front, what would Guangwei be?
"Mr. Chen is too modest. Guangwei's strength is obvious to all in the industry."
"From the perspective of production capacity, with the expansion of the T300 carbon fiber factory, it will definitely be the world's number one."
"In terms of technology, you have already mastered the production of T600 carbon fiber. There are not many companies in the world that can do better than Guangwei."
"Under this circumstance, it is normal for Guangwei to receive attention from all sides."
No matter what the product is, the most popular products are definitely mid- and low-end products.
Most of the carbon fiber produced by Nanshan are relatively high-end products, and it is impossible to occupy the first position in terms of production capacity scale.
In that case, high-end carbon fiber will be directly made into cabbage price.
This is not entirely in the interests of Nanshan carbon fiber.
Maintaining a moderate high-end nature is good for Nanshan carbon fiber.
Otherwise, everything is cabbage price, where can we make money to invest in research and development?
However, in Chen Liang's view, his words must be comforting him.
This made Chen Liang even more grateful.
While Guangwei Carbon Fiber's listing activities were in full swing, Zeng Jianying of Nanshan Carbon Fiber and Xie Lingyun of Nanshan Special Steel also gathered together to discuss the development of the company.
As the main target manufacturers of the "Great Material" series, the influence of the teams led by Zeng Jianying and Xie Lingyun in China is also expanding every year.
However, neither Nanshan Carbon Fiber nor Nanshan Special Steel seems to have a specific listing plan at present.
If Guangwei Carbon Fiber had not been listed today, the two of them might not have thought so much.
Now that Guangwei, which is worse than them, has been successfully listed, the people around them have begun to put forward some ideas.
"Mr. Zeng, there should be many employees in Nanshan Carbon Fiber who are full of expectations for the company's listing, right?"
Xie Lingyun has also been paying attention to Guangwei Carbon Fiber's affairs during this period, and has also read some content on the forum.
Combined with the ideas of some people around him, he can basically guess all the current situations of Zeng Jianying.
There are people who love science, but there is no big conflict with loving money.
In this society, everyone faces more temptations.
In real life, most troubles can be solved with money.
In this way, everyone's desire to achieve financial freedom is naturally stronger.
As an office worker, it is obviously very difficult to achieve financial freedom with salary alone.
When Internet companies go public, they can often lead a group of employees to become rich, because these people have allotments.
Although the situation in the industrial industry is very different from that in the Internet, everyone's ideas about money are similar.
"That's true, but I have discussed the listing issue with Mr. Cao privately before."
"Although he did not completely deny the idea of each company going public, overall, he should not be interested in going public."
"Most of our companies are very profitable, and their own funds cannot be spent. There is a lot of money lying in the bank account."
"In this case, going public does not make much sense."
"Under such circumstances, companies like Venusstar Technology and Nanshan Semiconductor have never been profitable, or have a long profit cycle, and can consider going public to raise funds to burn money."
Zeng Jianying's current status has actually achieved financial freedom.
In addition, he intends to hand over the company's daily work to the vice president, and he will mainly do research and development work.
So his enthusiasm for going public is average.
After all, with the profitability of Nanshan Carbon Fiber, the dividends and rewards given to him by the company every year are already very generous.
Even if he goes public, he may not be able to get more benefits.
On the contrary, many things in the future need to consider the changes in stock prices, which makes him feel constrained.
So when Xie Lingyun talked to him about the topic of going public, he clearly expressed his views.
Xie Lingyun's situation was similar to his, so he didn't find it particularly strange after hearing what he said.
On the contrary, he found someone with the same views, and he was more confident when facing the pressure within the company.
"The main thing to consider now is how to appease people's hearts and prevent the R&D team from becoming so impetuous."
"As long as the R&D team is stable, everything else will be easy."
Both Nanshan Special Steel and Nanshan Carbon Fiber have a large number of R&D talents.
The company's annual R&D investment is very large.
The importance of these talents is obviously much higher than that of other employees.
Especially when special steel and carbon fiber materials are not worried about sales, the importance of R&D is more prominent.
"Mr. Xie, industrial enterprises and the Internet are different after all. Look at Baosteel, Shougang and other companies. Although they are listed, they have nothing to do with ordinary employees."
"Sometimes, in order to make the financial statements look good, the welfare benefits of employees have to be cut."
"I think it is necessary to spread this view among employees, so that everyone's enthusiasm for listing will be much lower."
"We can't always focus on the situation of a few large Internet companies. That is not representative."
Zeng Jianying thought about it and felt that it would be better not to bring this matter to Cao Yang.
Everyone should find a way to appease and let it pass quietly.
Otherwise, there may be some changes, and in the end, there may not be any benefits.
Any reform of a company is often not based on improving employees' income and welfare, but for the better development of the company.
This better development sometimes requires sacrificing something.
"That's true. I'll call the main managers together when I get back and we'll discuss the specific solutions."
"We can communicate again when the time comes. After all, the situations faced by the two companies are very similar."
Both Zeng Jianying and Xie Lingyun are quite satisfied with their current positions.
They naturally have to consider the problem from Cao Yang's perspective.
With the successful listing of Guangwei Carbon Fiber, the stock price has been rising for several consecutive days, and Guangwei has officially announced the plan to build a new carbon fiber factory.
According to the announcement released by Guangwei, the production capacity of this carbon fiber factory has directly reached 50,000 tons per year, which is the largest single carbon fiber factory in the world.
When this factory is put into production, Guangwei's production capacity will be the largest in the world, exceeding Nanshan Carbon Fiber, Toray Japan and Hershey America.
After the news was announced, there was no particularly big reaction from Nanshan Carbon Fiber, after all, Cao Yang had already told Zeng Jianying about the relevant news.
But Toray Japan reacted greatly.
"President, the carbon fiber manufacturers in China are too aggressive. If they continue like this, the supply and demand pattern of the global carbon fiber market will be broken again."
"At that time, our carbon fiber business is likely to face a loss."
Kondo Taro is worried now.
At that time, Toray's carbon fiber production capacity was the world's first, technology was the world's first, and market size was the world's first.
As the director of the sales department, he didn't need to do any special work to achieve very good results.
But since the emergence of Nanshan Carbon Fiber, the situation has begun to change.
Later, Nanshan Carbon Fiber supported Guangwei to develop together, messing up the high-end, mid-end and low-end carbon fiber markets.
Now Nanshan Carbon Fiber, which has T1200 carbon fiber, has firmly established its position as the world's first in technology.
In terms of production capacity, Nanshan Carbon Fiber and Guangwei are also firmly in the first and second positions, and Toray can only rank third.
Now that Guangwei has added a new factory, the positions of the first and second have changed, and it seems that it has nothing to do with Toray, the third.
But the situation is definitely not like this.
The first and second brothers monopolize the market together. How can the third brother survive?
This is more serious than the first and second brothers fighting and the third brother disappearing.
Facing this situation, Kondo Taro doesn't have many good solutions.
But he can't pretend that he knows nothing, so he can only bite the bullet and come to Saganu's office to test the waters first.
"Will the carbon fiber factory we built in China be put into production this year?"
"By then, our production cost should not be much higher than Guangwei, right?"
In order to deal with the threat of Chinese carbon fiber manufacturers, Toray has not made any changes.
For example, Toray would never consider building a factory in China for carbon fiber products.
But after Nanshan Carbon Fiber mastered the relevant technology, this situation changed.
Especially after Nanshan Carbon Fiber defeated Toray and lost most of the Chinese market and part of the international market, Toray's transformation became faster.
Building a factory in China and reducing the cost of carbon fiber to the same level as Chinese manufacturers is an important countermeasure taken by Toray.
However, Kondo Taro is not particularly optimistic about this result.
"Although we have achieved the localization of carbon fiber in China, our equipment is transported from China, while the other party's equipment is produced by Nanshan Equipment. There is probably a difference in the value of the equipment."
"In addition, China's labor costs are also lower than ours."
"If we want to maintain a relatively high profit margin in the end, the selling price will still be higher than the other party."
Kondo Taro said this, and Saganu immediately said: "The low- and mid-end carbon fiber market can no longer maintain a high profit margin."
"As long as we don't lose money, in order to seize the market, we can consider accepting some orders that we didn't accept before."
"At the same time, we must communicate well with Japanese companies and European and American companies to let them use our carbon fiber as much as possible in their factories in China."
"Or for some overseas companies that give China's factories OEM production of carbon fiber products, we have to find a way to let the other party specify the use of our carbon fiber raw materials."
"In this case, even if our price is slightly higher, as long as it is not much higher, we can also expand some markets."
It has to be said that Saganu's idea is still very reasonable and feasible.
As long as companies in China and other countries such as Japan need to use carbon fiber raw materials, it is unrealistic for Nanshan Carbon Fiber and Guangwei to completely defeat Toray.
Their products are developed overseas, and Toray has already determined the material selection with them during the development stage.
When the final drawings are given to China, they can only produce according to the drawings and purchase the corresponding raw materials.
This situation is very common in the automotive industry.
Some special steels can actually be produced domestically.
However, they often still need to be imported from Japan and other places because the corresponding parts have already marked the special steel grade of which steel manufacturer to use on the drawings.
At this time, unless there is a very large profit, the enthusiasm of others to promote localization is not very high.
After all, various tests have been completed, and now they have to do it again, and the final profit is not very obvious.
The key is that the enthusiasm of the personnel from all parties is not very high.
"We have actually been doing this work all along."
"The trouble now is that Guangwei is expanding the production capacity of carbon fiber while also expanding the production capacity of carbon fiber products."
"Some of our customers' markets have also been taken away by Guangwei."
"Even if we win more customers at that time, the final sales volume of carbon fiber may actually decrease."
Kondo Taro said this, and Saganu was also depressed.
Chinese companies are too difficult to deal with.
Especially those Chinese companies that have mastered core technologies are difficult to deal with.
The days when Japanese companies could easily live a comfortable life in the market are gone forever.
This is true for the carbon fiber industry, the automotive industry, the home appliance industry, and even the semiconductor industry.
Giants like Toray are no longer in their glory.
"Nanshan Carbon Fiber is also behind Guangwei, and it can be considered a Nanshan-affiliated company."
"Now that the United States does not allow any company to cooperate with Nanshan Carbon Fiber, is it possible for us to push for it so that neither the United States nor Japan will allow any company to cooperate with Guangwei?"
Without a better way, Saga Nu thought of some actions that Hershey in the United States had taken in the past.
However, Kondo Taro's answer still disappointed her.
"The suppression of Nanshan-affiliated companies has caused a relatively large backlash in China."
"For example, General Motors and Ford's sales in China have basically become zero."
"Even because of this, American car companies are uniting to suppress Toyota and Hyundai in order to make up for their losses in the Chinese market."
"The most important thing is that even if this policy is implemented, people will eventually have many ways to circumvent it."
"For example, exporting carbon fiber to Southeast Asian markets such as Annan, and then selling it to American customers, ultimately did not have a suppressive effect, but instead increased the production costs of their own companies and reduced their competitiveness."
"Similar situations have already happened."
As the director of the sales department, Kondo Taro has a lot of sources of information.
When he communicated with some other companies in Japan before, he heard several stories.
For example, some bearings produced by Nanshan Auto Parts are exported to Annan and then exported to the United States and other places to continue to sell.
Another part of the equipment is that after the Nanshan equipment is produced, it is exported to Annan and other places to change the label, and then exported to the United States.
This kind of thing may become more and more in the future, and the intensity of the crackdown will become weaker and weaker.
"This is not okay, that is not okay, what should we do in the future?"
"Do we really see Nanshan Carbon Fiber and Guangwei monopolizing the carbon fiber market and eroding our market share step by step?"
Saga Nu stared at Kondo Taro unhappily.
This situation makes people feel crazy.
"President, I think the company may still want to take the high-end route, and try to adopt differentiated technical solutions as much as possible. Don't produce the same type of products as Nanshan Carbon Fiber and Guangwei, otherwise it will be difficult to get good results."
Kondo Taro was stubborn and directly said what he thought in his heart.
Sooner or later, you have to face an unfavorable situation, so it is better to find a way to change it as soon as possible.
Otherwise, his life as the director of the sales department will become more and more difficult.
In this regard, Saga Nu can only accept it.
…
“Mr. Zhao, I heard that your joint venture factory with Airbus in Tianjin has decided to produce wings for the A320.”
“These wings are all made of carbon fiber composite materials, but whether they are transported from Europe or America, the final purchase cost of carbon fiber is definitely much higher than that of our Nanshan carbon fiber supply.”
“Do you have any idea to let the joint venture factory use Nanshan carbon fiber composite materials?”
During this period, due to the broadcast of the documentary "Great Material" and the listing of Guangwei Carbon Fiber, the topic of carbon fiber has become popular again.
The story of China being bullied by international carbon fiber giants was also widely circulated on the Internet.
And the articles and stories related to the rise of Nanshan Carbon Fiber were spread everywhere.
After all, this process is a bit like a cool article, which makes people very satisfied.
In this case, everyone's enthusiasm for forwarding related articles is very high.
Taking this opportunity, Cao Yang is naturally ready to expand the customer base of Nanshan Carbon Fiber.
For high-end carbon fiber materials, the aerospace industry has the largest usage.
Aerospace Science and Technology has been using a lot of Nanshan carbon fiber composite materials, and so has AVIC.
However, the two joint ventures between AVIC, Boeing and Airbus have not used a single pound of Nanshan carbon fiber materials.
If these companies were wholly owned by Airbus or Boeing, Cao Yang would definitely not have the mood to give it a try, and would have given up the idea.
But since the other party is a joint venture with AVIC, they also want to expand the Chinese market.
Then this matter is worth doing well.
Even if the joint venture factory on the Boeing side can't handle it, there is still hope for Airbus.
After all, the situation in China and Europe is obviously different from that in the United States.
Especially in 2014, this difference was even more obvious.
So Cao Yang called Zhao Tianling directly to ask for an order.
"Mr. Cao, this is indeed the case. Parts like wings are difficult to make, but also relatively simple. So Airbus plans to produce all wings for orders to the Chinese market and some other markets in the joint venture factory in Tianjin."
"But it may not be that simple when it comes to material changes."
Zhao Tianling is relatively clear about the grievances between Nanshan companies and Boeing and Airbus.
Because of this, he knows that this matter is probably not so easy to succeed.
Even if he knows that Nanshan carbon fiber has better material performance and lower cost, he may not use it in the end.
Because whether to use Nanshan carbon fiber is not something that AVIC can decide.
Of course, although they cannot decide this matter, they can stand up and promote it.
What Cao Yang wants is for AVIC to take the initiative to stand up.
"If Airbus doesn't use better carbon fiber, then we have to publicize the comparative data in this regard in the media."
"Don't they always want to compete with Boeing?"
"I think this is a good opportunity. Airbus's aircraft has better carbon fiber material performance and the final production cost is lower. Wouldn't it be more competitive?"
Use both soft and hard tactics.
This kind of thing can't be begged for.
Make the other party feel threatened, and at the same time feel the benefits.
Make this matter a win-win situation.
Otherwise, there will definitely not be results so quickly.
"I'll say hello to the people in the joint venture factory and ask them to put this proposal on the table and have a good chat."
Zhao Tianling paused and felt that it was better to push it forward. There was no need to offend anyone.
After all, this matter is also good for AVIC.