Chapter 873 The First Trillion-Dollar Subsidiary, a Fruitful 2013

2013 is a critical year for China's auto industry.

After two consecutive years of single-digit growth in auto sales, it has once again entered a double-digit growth, which is definitely a good thing for China's own brands.

The most important thing is that in the past year, the share of China's own brands has further increased.

50% market share can no longer satisfy everyone's appetite.

The sales of Shanghai GM and Changan Ford in the last quarter were basically close to zero, and the resumption of production is a long way off.

Many people in the company are starting to look for new ways out.

This part of the market was naturally eaten up by other automakers.

"Mr. Cao, Nanshan Hongqi's annual sales volume is 702,000, and it is a foregone conclusion that it will enter the TOP10."

Zhu Zhengfeng first called Cao Yang to share the good news from Nanshan Hongqi.

He has been looking forward to Nanshan Hongqi for so many years, and this year it has completely made him proud.

In recent years, the biggest source of profit for Spring City Auto Group has been Spring City Volkswagen.

But now the sales of Spring City Volkswagen have stagnated, and even declined periodically.

For example, in 2013, affected by the 3.15, although Volkswagen made various efforts in the following year, the annual sales of Spring City Volkswagen still fell back to less than 700,000, only 695,000 vehicles.

As for another profit source, Spring City Toyota, its performance in 2013 was even worse.

Since the sales plummeted in 2012, Spring City Toyota's sales have not returned to the peak of 2011 so far.

It can be said that Nanshan Hongqi is now the car company with the highest sales volume within the Spring City Automobile Group.

What makes Zhu Zhengfeng even happier is that Nanshan Hongqi's profit margin is actually not low.

Although it is not as good as luxury car companies such as Mercedes-Benz and BMW, the company's overall profit margin has reached 6%.

This profit margin is actually not low among China's independent brands.

"In 2013, the sales exceeded 700,000, so the turnover should have exceeded 100 billion, right?"

Cao Yang roughly calculated and felt that Nanshan Hongqi's turnover should also be very impressive.

Slightly different from Chery and Geely, Nanshan Hongqi's main models are products around 150,000.

Even with the launch of more models, the price has slowly gone towards 200,000.

With sales of 700,000, it is normal for the turnover to exceed 100 billion.

However, for China's automobile industry, there are actually not many companies that can exceed 100 billion in turnover.

At most, there are definitely no more than 10 companies.

It is no wonder that Zhu Zhengfeng felt better after Cao Yang mentioned this topic.

"It has broken through, and has already broken through 110 billion."

"At this rate of development, I think it will be no problem for sales to break through 800,000 in 2014, and we can even challenge the high goal of 850,000."

"In this way, by 2015, we can challenge the 1 million data."

So far, in the whole of China, only Shanghai GM has exceeded 1 million in sales, but this year it has fallen from the altar.

Although not all car companies have announced their sales in 2013, if we only look at the Chinese market, no car company has sales exceeding 1 million.

It is conceivable how much Zhu Zhengfeng is looking forward to this goal of Nanshan Hongqi.

Who knows if Nanshan Hongqi will be the top 3 in the industry in 2015.

After all, even if other car companies have sales exceeding 1 million at that time, there will not be too many.

"GM and Ford have been completely driven out of the Chinese market, and this year there will be even more market space for everyone."

"With a market of more than one million vehicles throughout the year, plus the market space brought by overall growth, I think Nanshan Hongqi's goal is completely possible to achieve."

"We can even find a way to further reduce the market share of Korean and Japanese car companies in the next step, providing a broader space for the development of independent brands."

Zhu Zhengfeng is definitely very interested in Cao Yang's proposal.

When Nanshan Hongqi's sales were not that high, he supported Cao Yang to deal with Toyota, let alone now.

Although Korean and Japanese car companies have been suppressed, their total sales are still around 2 million.

Such a big piece of cake, even if a piece is cut off, it is worth everyone's expectation.

"Our auto parts technology and vehicle design are already relatively mature."

"Korean and Japanese automakers are no longer of much use to us."

"Now is the time to really suppress them."

"However, we have to find some reasons that can be put on the table, otherwise it will affect the overall investment attraction."

Zhu Zhengfeng is now starting to get into the role, working hard to further suppress the Korean and Japanese car companies.

The current overall environment is definitely not suitable for showing fangs to a single company.

Unless you can find a plausible reason.

Cao Yang also fully understands this.

"Japanese and Korean always make some things happen every now and then, and we can use these things to promote the progress of related things."

"Also, in terms of media reports, we can also let consumers see the disadvantages of these brands without lying."

Over the years, Nanshan Automobile Group has fought against various automobile giants, and its experience in all aspects is very rich.

Of course, some specific details do not need to be discussed by the two big guys.

Just give orders and let the people below work hard.

They are responsible for grasping the general direction.

...

Just after finishing the phone call with Zhu Zhengfeng, Zeng Tingting also came to report the good news.

"Mr. Cao, the domestic sales of the entire Nanshan Automobile Group have exceeded 950,000 vehicles, and it is only one step away from 1 million."

"Xingchen Automobile and Jaguar Land Rover also occupy the first and third places in the luxury car sales list respectively."

"However, if the current pace of development continues, BMW's second place position is not very stable."

"As for Mercedes-Benz, the gap between them and Jaguar Land Rover has not only not narrowed, but has widened."

"In 2013, the growth rate of the luxury car market exceeded 20%, which is the fifth consecutive year that the luxury car market has increased by more than 20%."

Zeng Tingting came to report to Cao Yang about the excellent performance of Nanshan Automobile Group happily.

Last year, the United States began to suppress Nanshan companies in an all-round way, and the Nanshan Automobile Group was the most affected.

The sales of Xingchen Automobile and Nanshan Auto Parts in the United States quickly entered the zero stage.

Due to the background of England, Jaguar Land Rover is still in the stage of pulling and has not been completely banned.

But Cao Yang thinks it's only a matter of time.

After all, Jaguar Land Rover is also a subsidiary of Nanshan Automobile Group, and this is no secret.

In this case, how Nanshan Automobile Group performs is a matter of concern to many people.

As a major contributor to the profits of Nanshan Group, if Nanshan Automobile Group performs poorly, it will have a relatively large impact on the development of the entire Nanshan Group.

Fortunately, everything is still good.

The situation has not entered the worst situation.

"The luxury car market still has a lot of room for development, especially in recent years, the Internet and other industries have developed rapidly, and many people have a little money in their hands."

"So the increase in luxury cars will always be higher than the increase in the overall car market."

"In this area, several brands can plan well and eat up the largest share."

Cao Yang knows the development rhythm of China's luxury car market too well.

In the future, Mercedes-Benz and BMW can sell 50,000 or 60,000 per month, which no one dared to imagine before.

Of course, Mercedes-Benz and BMW have launched entry-level models, so that many people have the opportunity to afford them.

But more importantly, the development of the entire social and economic level has made more people's pockets fatter.

Xingchen Automobile, Jaguar Land Rover, and Future Automobile are all high-end.

And now they have completely established their foothold, and they can completely seize the market in the future.

The profit of luxury cars is very considerable.

A Xingchen car priced at 1 million can have a net profit of 200,000, and even some models can reach 300,000.

Not to mention a series of after-sales profits to support long-term development.

If it is done well, it is not impossible for Nanshan Automobile Group to become the world's most profitable car company.

Compared with the uncertainty of some projects of Venusstar Technology, Nanshan Automobile Group is much more stable.

As long as it maintains moderate growth or stabilizes the situation every year in the future, it can continuously provide huge profits.

The joint development of the vehicle and parts industries has made Nanshan Automobile Group's ability to resist risks very strong.

Even if the vehicle business declines, as long as the overall car market does not plummet, the parts business will not decline.

"The luxury car business is indeed very worth looking forward to. Not only our group is performing well, but Mercedes-Benz, BMW and Porsche are also performing very well overall."

"According to the current development situation, BMW may also be able to break into the top 10 of the sales list in the future."

Zeng Tingting has always been in charge of sales, so she is naturally very clear about the changes in the luxury car market.

It used to be ABB, then gradually became BBA, and then XBBA.

Now people are slowly not calling it that anymore, because Jaguar Land Rover's sales have also increased, and have even surpassed Audi and Mercedes-Benz.

We can't have an XJLBBA, it will be meaningless if it is complicated.

"Mercedes-Benz, BMW and Audi are now launching a large number of new products, and entry-level models have also been launched in the past two years."

"Their sales will further increase, which is almost inevitable."

"But we don't need to be nervous, their combat methods are not quite the same as ours, and the final effect may not be better than ours."

Cao Yang wants both sales and profits.

Relatively speaking, as listed companies, Mercedes-Benz and BMW are more concerned about sales in the Huaxia branch.

Of course, it doesn't mean that they don't care about profits.

It's just that when weighing the relationship between the two, they pay more attention to sales.

For example, 300,000 sales can earn 9 billion yuan, and each car has a profit of 30,000 yuan.

But if the sales can reach 500,000, then the profit of each car will be reduced to 20,000 yuan, which will definitely be acceptable to Mercedes-Benz and BMW.

After all, 500,000 sales are definitely much better than 300,000.

Maybe in this process, many people can get promoted and salary increases.

"Among our group's businesses, Future Auto is developing at the fastest speed, and the corresponding Nanshan Battery and Nanshan Auto Parts businesses in this area are also growing rapidly."

"Next, I plan to make several models of Future Auto into popular models and sell them globally."

"Especially in Northern Europe, I found that they are very interested in pure electric vehicles."

"Our Future Auto's performance in Northern Europe is obviously better than other markets."

As a new energy vehicle that represents the future, both Zeng Tingting and Cao Yang actually attach great importance to it.

From a moral high ground, new energy vehicles are now supported by policies of major countries in the world.

And new energy vehicles do have some unique advantages of their own, such as acceleration performance and quiet performance.

Although strictly speaking, using electricity is not necessarily more environmentally friendly than using oil, after all, electricity may be generated by burning coal.

But electric vehicles do not emit exhaust gas, which is very different for many cities.

For example, when the popularity of electric vehicles was very low in the past, the large buses and buses on the road would emit black smoke whenever they went to an overpass, and the vehicles following behind were deeply affected.

However, with the rapid development of products such as electric buses, this situation is becoming less and less common.

"The influence of popular products is indeed very large, but it is still quite difficult to make each one a popular product."

"You can consider starting with the Future S9 and make it a flagship product to further enhance the global popularity of Future Automobile."

"Overseas, there are still many consumers who have very different pursuits for vehicle performance."

"Our S9 definitely has a very big advantage in this regard, even Tesla's Model S is not a match at all."

"It is still possible to grab Tesla's sales in Europe and other places at that time."

The Future S9 integrates the latest technologies of Nanshan Automobile Group.

Whether it is the application of Nanshan Semiconductor's NS8155 chip, the use of the first-generation Starlink car system, or the launch of the latest assisted driving function, it is very amazing.

Although it is impossible for every consumer to like it, it will definitely meet the needs of some people.

After talking with Zeng Tingting about Nanshan Automobile Group, Xia Qingqing from Honor Technology has also sorted out the relevant sales data.

Needless to say, Honor Technology, one of the two major profit pillars of the Nanshan Group, has achieved outstanding results.

Otherwise, the sales situation would not be reported so quickly.

"Mr. Cao, we have sold more than 153 million smartphones, 73.4 million PADs, 21.2 million laptops and more than 50 million smart watches worldwide this year."

"In terms of sales volume, we should be firmly in the second place in the world and the first place in China."

"If we count sales, then we have the hope of surpassing Samsung and becoming the world's number one consumer electronics manufacturer."

Xia Qingqing has the image of a domineering female president, and her aura is extraordinary.

Although she has not been in charge of Honor Mobile for a long time, Xia Qingqing's industry influence is rising explosively.

Now she is considered the most influential female entrepreneur in China.

Of course, she must be very humble in front of Cao Yang. After all, she knows very well that the most important reason for her current achievements is not how much better her ability is than others, but that her platform is much better than others.

If she can't even figure this out, she will definitely not be able to hold on to her position as the general manager of Honor Technology.

"Doesn't that mean Honor Technology's turnover this year can exceed 1 trillion yuan?"

"Just now I heard Zeng Tingting's report that Nanshan Automobile Group can definitely break through 1 trillion in sales as a whole, but when it comes to a specific company, there is a big gap."

"Looking at the sales data of Honor Technology, if we compare the sales of a single company, it is ranked first among all the groups, right?"

Cao Yang looked at Xia Qingqing expectantly.

Although the finance department reports the overall situation to Cao Yang every month, it is still full of uncertainty about what will happen in the end before the end of the year.

After all, the data for the first eleven months has not reached 1 trillion.

"It is about 1020 billion yuan, and the final data will come out next week."

"This should be the first industrial enterprise in our country to break through 1 trillion in sales. I think it can be promoted well."

It would be a waste if such an outstanding achievement is not used well.

The first single company to break through 1 trillion is also of extraordinary significance to Nanshan companies.

In the future, except for Xingchen Automobile and Future Automobile, it will be very difficult for other companies to reach this data.

Even in another ten years, there will be only a handful of companies in China that can achieve this result.

Not to mention that Honor Technology's achievement has a very high profit.

For example, some companies that make mobile phones have an overall profit margin of only single digits.

But Honor Technology can achieve a profit margin of 30 to 40 percent. If this is announced to the public, it will definitely cause a huge sensation.

Of course, Honor Technology is not a listed company, and it will definitely not disclose this information to the public.

It's just that even if you don't disclose some things, others can more or less guess some data.

For example, even if people estimate it based on a profit margin of 15%, they know that Honor Technology made a profit of more than 100 billion yuan last year.

99.9% of companies have an annual turnover of less than 100 billion yuan, but Honor Technology alone has that much profit.

You can imagine how big the impact is.

"That can be promoted well."

"This year, Honor Technology will launch some very interesting new products, and the market performance will be even better."

"It would be best if we could dethrone Samsung Electronics in terms of both turnover and sales volume."

If we want to do it, we must be the first in the industry.

Cao Yang has never relaxed this goal.

Although Samsung's market performance in China is not very good, especially the mobile phone business, which is almost disappearing.

But their global market performance is still very strong.

This is something Honor Technology should learn from.

"I plan to work with Weibo and Nanshan Film and Television to organize a 'Glory Night' event."

"On the one hand, it is to provide employees with a special annual meeting benefit, and on the other hand, it is to promote our company and related products."

"Over the years, many celebrities have also made a lot of contributions to the promotion of our Honor Technology products, and many of them are free."

"Take this opportunity to pay some appearance fees that are not lower than the industry standard, and then work with Weibo to organize some award ceremonies."

"This will not only allow those celebrities to obtain tangible benefits, but also increase their popularity, which should be of interest to many people."

"With the influence of our Nanshan system in China now, I believe that no celebrity will be so ignorant as to not cooperate with this event."

"I can even ask Huaxia TV to cooperate with us and directly broadcast this event on Huaxia TV's movie channel or other channels."

Xia Qingqing made a rather innovative proposal.

Compared with Nanshan Automobile Group, the interaction between Honor Technology's products and various celebrities is obviously closer.

After all, since the emergence of smartphones, they have almost formed an inseparable relationship with consumers.

Nowadays, no matter where you go, if you don’t bring your phone, you will feel like you are missing something and feel a little absent-minded.

You can even leave everything behind when you go out, but you must bring your phone.

Other products such as PADs and smart watches also have similar effects.

Honor Technology’s products have traffic, and promoting these products can also please Nanshan Film and Television and Honor Technology. This kind of thing that kills two birds with one stone and adds icing on the cake is naturally something that many people are willing to do.

No one who can make a name for himself in the entertainment industry is a fool.

If you really don’t have a good brain, you would have been eaten up by others without leaving any bones.

“This is a good idea.”

“You can even consider having some companies cooperate with Weibo and Nanshan Film and Television every year in the future to launch this event.”

“Huaxia TV had an event with the same song before, but it has no influence now.”

"It's just right to replace it with a program of the same type."

Anyone who knows Xia Qingqing knows the relationship between her and Huaxia TV.

With such impressive achievements and such a strong backer, Honor Technology can ask Huaxia TV to cooperate with it without any problems.

Even if Honor Technology doesn't mention it, Huaxia TV or other TV stations will take the initiative to propose cooperation.

"Then I'll arrange it quickly!"

"As the end of the year approaches, many celebrities' schedules are quite full."

"If the program is confirmed too late, it will add some unnecessary troubles."

After Xia Qingqing finished speaking, she began to arrange people to prepare for this number of programs.

This time, Honor Technology is ready to show its influence to the entire industry.