Chapter 385 0384 [The Battle Is Imminent! 】
Shaw released the news that the sequel of "The Drunk Man" was about to be released, which directly swept Xiangjiang.
Hong Kong movies in this era are basically controlled by Shaw Brothers, and Shaw Brothers is also extremely powerful in public opinion propaganda.
"The original crew!"
“Authentic!”
"Release in advance, let's see it soon!"
These three slogans alone completely ignited the flames in the hearts of the audience.
"Oh my god, the long-awaited "The Drunk Man" finally has a sequel!"
"Shaw's products must be excellent products, so we must support them!"
Hong Kong became a sensation, and the streets and alleys were talking about Shaw Brothers' sequel to "The Drunk Man".
At the same time, the promotion of "Mythology" became more intensive.
In addition to newspaper advertisements and bus advertisements, Shi Zhijian arranged for Nie Yongqin and Zheng Shaoqiu to stand at the entrance of the cinema, and the men and women sang "Beautiful Mythology" on the spot——
Zheng Shaoqiu: "Unlock me, the most mysterious wait, the stars are falling, the wind is blowing..."
Nie Yongqin: "Thousands of vicissitudes, only love is an eternal myth..."
Poor Nie Yongqin, not only had to sing her lyrics in Chinese, but was also forced by Shi Zhijian to sing in Korean.
The explanation given by Shi Zhijian is that the heroine in the play is Princess Goryeo and can speak Korean.
For this reason, Nie Yongqin made a surprise attack all night, and after grabbing countless hairs and scolding Shi Zhijian hundreds of times, "Push the street" and "Damn ghost", finally learned the Korean in the lyrics.
When "Beautiful Mythology" sounded on the streets, many passers-by who didn't plan to watch the movie also came to watch, which instantly stole the limelight from Shaw Brothers.
In this way, the fierce competition between the Shaw Brothers and Golden Harvest dramas immediately attracted media reports in turn.
"The Drunk Man: The Golden Swallow" and "The Myth" were even more popular, and even some folk associations offered odds, betting on the final box office of the two films.
Not only was Shi Zhijian not worried about Shaw Brothers launching big plays and Golden Harvest playing in the ring, but he became happy instead.
Shi Zhijian felt that Shao Daheng's reaction this time was simply a "divine assist".
If only one movie "Mythology" is released at this time, no matter how much he hypes it, it will only scratch the itch, and it will not touch people's soul of "watching the excitement and not being afraid of big things".
But it's different now. With the grand launch of "The Drunk Man Sequel", those diehard fans of Shaw Brothers who didn't care much about "Mythology" began to line up spontaneously and enter the mode of preparing to watch the show.
What makes Shi Zhijian even more happy is that in addition to spending money on "Ming Pao", more than a dozen media in Hong Kong are now helping him to hype for free.
Here Shao Daheng seems to be taking a gamble, and even arranged for "The Drunk Man Sequel" to be released on the same day as Golden Harvest's "Myth".
April 1, 1968, which also happens to be "April Fool's Day!"
Who is the fool and who is the big winner on April Fool's Day?
decisive battle,
Right in front of you!
...
The day of the premiere.
Shi Zhijian stood in front of the vanity mirror with a straight suit, and looked at himself.
Handsome, handsome!
Simply adorable.
"Very good!" Shi Zhijian tidied up his favorite white suit.
Shi Zhijian believes that everyone can control a suit, but there are very few people who can control a white suit. Apart from Marlon Brando and Al Pacino, he may be Shi Zhijian.
"Ajian, are you really going to do this tonight?" Elder sister Shi Yufeng said worriedly, bringing a tie over at some point.
"Yes, old lady, you can help arrange more childcare, and go to the cinema I designated to watch a movie. I will give you how much it will cost!" Shi Zhijian thought clearly.
Shaw has established itself in Hong Kong for so long, and it is not for nothing that it claims to be the overlord.
Although "Mythology" was well-publicized, but word of mouth did not come out, it was still a dead end.
And tonight is the premiere, and Hong Kong people still like to go to Shaw Cinemas to watch movies habitually.
It has nothing to do with who's propaganda is strong or not, it's entirely due to inertia.
It’s as if you are used to eating breakfast at a breakfast shop, and a new one opens next door. Even if the new shop is lively with gongs and drums, many people still get used to eating at that old shop.
So Shi Zhijian made a plan and asked his elder sister Shi Yufeng to find some babysitters and go to those movie theaters to make a splash.
When the scene is heated up, as long as your movie is of good quality and has a strong reputation, then these people will instantly become "tap water", and word of mouth will bring unexpected results.
"Ajian, if I had known you were in such a difficult situation, I wouldn't have used the money to sell the Taiping Theater."
In the past few days, with the help of Hu Juncai and Hu Xuyong, Shi Yufeng spent 100,000 yuan to rent the right to use the Taiping Theater for three years.
That is to say, from now on, Shi Yufeng will be the female boss of "Taiping Theater", and she can finally live her dream life of receiving money to watch the theater and getting in touch with stars for free.
"There's nothing wrong with having a theater. What I lack the most right now is a theater. Sister, you have to support me!"
"Of course, it's a pity that the theater needs to be renovated, or I'll fill up your films!" Shi Yufeng felt that she was not helping, and even dragged her back.
"There will be plenty of opportunities in the future!" Shi Zhijian smiled, then turned to Shi Yufeng and said, "What are you doing with a tie? Did you buy it for me?"
Shi Yufeng nodded, "Today is your big day, I bought you a tie, it's a famous brand! I don't even want three pieces for one yuan on Temple Street!"
Shi Zhijian looked at the so-called "famous brand" tie in the old sister's hand. It was bright red, but the color was uneven, and it seemed to be a little faded.
"Then help me tie it first!" Shi Zhijian said with a smile.
Shi Yufeng was happy, thinking that Shi Zhijian wouldn't like this tie.
To be honest, this tie is indeed a famous brand, but it is a backlog of expired items. The original price is 50 yuan, and the special price is 5 yuan!
It was Shi Yufeng who worked so hard to find it from a closed famous brand store in Causeway Bay.
When Shi Yufeng bought it, she didn't think too much about it. She just felt that the red color was festive enough, the big brand was foreign enough, and the most important thing was that it was full of elasticity, so she couldn't stop pulling it no matter what.
Shi Yufeng pays the most attention to quality when shopping.
Ever since Shi Zhijian got rich, Shi Yufeng seldom bought things for his brother.
Moreover, the clothes and shoes that Shi Zhijian bought by himself were also very fashionable, often costing hundreds of dollars.
After talking too much, Shi Zhijian became a little impatient, and directly refused to let Shi Yufeng buy things for him.
This time, Shi Yufeng also bought a tie around Yueyue. She was mentally prepared to be dropped by the PASS, but she didn't expect her younger brother to accept it.
Shi Yufeng was so happy in her heart, she picked up the tie and helped Shi Zhijian tie it.
At first Shi Yufeng held back what she didn't want to say, but in the end she couldn't hold back: "A Jian, I said if, remember, it is if."
"What would you do if your play hit the street?"
Shi Yufeng was careful when he said this, and took a sneak peek at the younger brother.
The corner of Shi Zhijian's mouth curled up: "How to do it? Is your tie tied tightly?"
"It's very strong! You see, you can't stop pulling!"
"Very good! You can use it to hang yourself!"
Shi Yufeng: "...?!"
Ten thousand horses fly by in my heart!