Chapter 424 0364 [Bundled Marketing! 】

"What happened, what made you fuss?" Shi Zhijian asked Liu Jianxiong.

"Newspaper, today's newspaper!" Liu Jianxiong took out a newspaper and showed it to Shi Zhijian.

Shi Zhijian took the newspaper and looked at it, only to see the headline on the newspaper read: "Wahaha is defeated! Huge advertising investment in exchange for zero balls!"

"Huh?" Shi Zhijian was stunned for a moment, and there was probably no one other than Dai Fengni who could use an easy-to-understand and vivid word like "zero egg" to describe Wahaha's sales results this time.

Shi Zhijian took a closer look at the specific content again, roughly meaning that this time Shi Zhijian took too big a step and spent so much money to advertise his new product Wahaha, but the sales results were not satisfactory. In two days, all The total sales of 237 Shiduo stores in Hong Kong are less than 1,000. On average, a store sells less than 5 bottles.

Immediately afterwards, the article gave an example to prove how failed Shi Zhijian's sales strategy was.

A passer-by, Asu, stood up to prove that everyone didn't like this ghost Wahaha, and felt that Shi Zhijian, who rushed to the street, was a big liar who cheated children of money.

A passer-by, A Biao, stood up and said that although Wahaha's advertisement was loud, few people liked it. In the final analysis, everyone did not trust Shi Zhijian.

After reading this article, Shi Zhijian immediately imagined that Dai Fengni was shaking her shoulders and smiling viciously at him.

Behind her, Master Su and Chen Biao's two attendants also followed her and shook their shoulders and smiled wickedly, a typical embarrassment.

Shi Zhijian put down the newspaper and said to Liu Jianxiong: "Don't worry, our advertisements will only be effective for a long time, and the effect will not be obvious in a short period of time."

Before Shi Zhijian could finish his sentence, Lou Xiong rushed over and said, "It's not good, Brother Jian! Something serious happened!"

"What happened, panic?" Liu Jianxiong asked.

"Uh, Mr. Liu, why are you here too?" Da Daxiong was stunned for a moment when he saw Liu Jianxiong, and then he saw the newspaper in Shi Zhijian's hand, and said in surprise, "Brother Jian, do you already know?" Then he took out the same newspaper.

Shi Zhijian nodded, "I am interested. It seems that you care about me!"

Lou Daxiong scratched his head in embarrassment: "It should be! Usually you are so kind to me, Brother Jian."

Before the loud and heroic words were finished, Hu Xuyong rushed in with a newspaper and yelled, "It's not good, brother Jian! Something serious happened!"

Then, Hu Xuyong, Da Daoxiong, and Liu Jianxiong stared at each other.

Hu Xuyong saw the newspaper in Shi Zhijian's hand, "Brother Jian, do you know everything?"

Shi Zhijian didn't speak, and the Indian Assam next to him said: "You all care about Mr. Shi! I can prove it!"

Only then did Liu Jianxiong see Assam, "Hey, Assam, why don't you watch the gate from below? Why are you staying here? Are you being lazy?"

"I'm wronged, Manager Liu!" Assam hurriedly explained, "I'm here to deliver something to Mr. Shi!"

"Send something? What?"

"Hey, that's it!"

Everyone looked at the toothpaste and toothbrush in the gift box together.

"What do you mean? Who is so stingy to give something like Brother Jian?"

"It was from Dai Fengni." Shi Zhijian said.

"Dai Fengni?" The three of Liu Jianxiong looked at the ointment toothbrush, and remembered the bet between Dai Fengni and Shi Zhijian. Shi Zhijian frantically rinsed his mouth and brushed his teeth, and then the charming Dai Fengni slowly stretched her legs towards Shi Zhijian's mouth...

The picture is too evil to imagine.

"No way, Brother Jian! How dare she provoke you like this?" Liu Jianxiong said in surprise.

"Don't be afraid, Brother Jian! If you really lose, let me do it!" Da Daxiong patted his chest with awe-inspiring righteousness.

"No! Let me come! Brother Xiong, you have risked so many times for Brother Jian! Let me come this time!" Hu Xuyong refused to give in.

"let me!"

"No! I'll come!"

Da DaoXiong and Beard Yong see who has the loudest voice and slap their chest louder.

Shi Zhijian suddenly said, "Honestly, do you think I'm really going to lose?"

Lou Daxiong and Hu Xuyong looked at Shi Zhijian: "Brother Jian, we have always supported you! But this time..."

Liu Jianxiong continued: "You're doomed! The sales exceeded 10,000 in three days, and it's been two days since they sold less than 1,000. What a ghost!"

It's not that Liu Jianxiong bad-mouthed Shi Zhijian, it's the fact that Wahaha's sales are so miserable that even if the gods come, they won't be able to recover.

Assam hurriedly said: "Mr. Shi, I support you. At worst, I will stop eating curry in the future and drink your Wahaha instead! I will drink a few more bottles every day and support you!"

"I am determined, Assam!" Shi Zhijian smiled, "But there is still one day left, I haven't lost yet."

Liu Jianxiong rolled his eyes, "Brother Jian, don't insist on it anymore. You'll save face and suffer! Why don't you learn your previous moves, and you'll get a prize for opening the cap, and another bottle!"

"That's right! That's very good! In the past, our drink relied on that to defeat Yongkang!"

"I like this trick too. Let's have another bottle, and there will be a prize for opening the cap. Thinking about it, it's very powerful!"

Da Daoxiong and Hu Xuyong also yelled from the side.

Shi Zhijian smiled: "That kind of trick is suitable for products that are already on the market, and they have already gained popularity. Using this trick on new products will only hit the street!"

"Then what are you going to do?" Liu Jianxiong was anxious.

"How to do it. Xiongzi, you have been with me for so long, and I haven't taught you any real skills. Today I will tell you a truth. Do you know what the best marketing in the world is? It's money!"

"It is true that the current sales volume is not good, but I have spent a lot of advertising fees, so there will be gains in the future."

"I know this, you are slowly brainwashing those customers! The question is what to do now? Are you really going to replace that Miss Dai...what?" Liu Jianxiong was too embarrassed to say it.

"Of course not! I've already thought up a new promotion plan!"

"What plan?" Liu Jianxiong was surprised.

Others also looked at Shi Zhijian, doubting whether Shi Zhijian could bring the dead back to life and turn the world around.

"My plan is——" Shi Zhijian's mouth curled up, "Bundled marketing!"

"Eh? Bundle marketing?"

Liu Jianxiong and the others looked surprised, a little confused.

After all, the concept of "bundled marketing" did not exist in Hong Kong in this era.

In fact, the concept of "bundle marketing" has already existed.

And it originated from the great inventor King Gillette in 1903, the man who invented the razor.

It's just that after this guy invented this replaceable razor, he couldn't sell it.

In the initial stage, 51 sets of knife holders and 168 blades were sold after a lot of hard work.

But what King Gillette did next created a brand new business model. He sold millions of knife holders to the U.S. Army at a very low discount. After these soldiers retired and went home, they all turned into Gillette. loyal users.

He sold the knife holder to the bank to give it as a gift to new customers who opened an account, and he managed to bundle the knife holder with everything from Green Arrow gum to black tea bags.

In just one year, he sold 90,000 knife holders and 12.4 million blades.

As a result, the sales miracle of a year's sales performance soaring 70,000 times was realized.

"From now on, if you buy "Myth" movie tickets, you will get ten bottles of Wahaha yogurt! Similarly, anyone who buys ten bottles of Wahaha yogurt can also get a "Myth" movie ticket for free!"

A movie ticket for "Mythology" costs five yuan.

A bottle of Wahaha yogurt costs 50 cents.

After bundling, one item is equal to free gift. This promotion is absolutely astonishing.

In addition, Shi Zhijian thought clearly.

"Mythology" has been released for almost 20 days, and the box office has slowly fallen from its peak. With the help of Wahaha Yogurt, the box office may reach another peak.

Similarly, Wahaha Yogurt can also take advantage of the "Mythology" which is setting off a hurricane of frenzy in Hong Kong and bring explosive marketing!

In short, this time Shi Zhijian wants to——

"one stone two bird"!