Chapter 384 0383 [Who Will Fight! 】

"Lisheng teamed up with Golden Harvest to break the bottom-line system! "Mythology" will be screened in all 18 theaters in Hong Kong!"

"Hong Kong's first time-travel blockbuster is about to unveil its mystery! Superstar Wang Yu travels through the Qin Dynasty!"

"The Terracotta Warriors and Horses of Emperor Qin Shi Huang reappeared in the world! Watch "Myth" and uncover the mystery of Qin Huang's underground palace!"

...

In the next two days, Hong Kong's "Ming Pao", which was subscribed by Shi Zhijian at 50% of the monthly subscription, started to hit its full speed and bombarded readers.

From these front page headlines of "Ming Pao", everyone learned three pieces of information.

First, Lisheng and Golden Harvest have joined forces, and no longer follow the old "subsidy system". "Mythology" will be screened collectively in 18 theaters.

Second, "Mythology" is a large-scale "time-travel drama". It talks about how modern people traveled to ancient times and how they got there, which makes people full of curiosity.

Third, "Mythology" will reveal the secrets of Qin Shihuang's underground palace, including the "Terracotta Warriors and Horses of Qin Shihuang". What are the "terracotta warriors and horses" can't help but make people wonder, full of mystery.

For these three pieces of news, different people have different concerns.

What the general audience is curious about is "What is a time-travel drama"? I have never heard of it before, how did Wang Yu, the one-armed swordsman, go to ancient times? Is it science fiction, or a dream? Want to find out.

Those historians, as well as archaeologists, are full of curiosity about the "Terracotta Warriors and Horses of Qin Shihuang" proposed in the propaganda posters.

Is there such a thing in the world? Do you want to see it when it's released?

As for those filmmakers, they focus on the first one.

Golden Harvest teamed up with Lisheng to break the subsidy system, tantamount to directly changing the pattern of Hong Kong movies, and the monopoly of the Shaw Brothers family has since been broken.

Especially those independent filmmakers, as well as small and medium-sized film companies, applauded and cheered, wanting to follow in the footsteps of Golden Harvest and Lai Sheng to compete in the Xiangjiang film industry.

In addition, what those tycoons saw was that Shi Zhijian was making great strides towards his boasted "divine position".

You have to earn 50 million in a month!

"Myth" must explode!

If it blows up, there will be a box office!

Where there is box office, there is hope!

Shi Zhijian!

Are you a god or a ghost?

See you soon!

...

Along with the headlines on the front page of "Ming Pao", various movie posters of "Mythology" were also posted in the streets and alleys of Hong Kong.

The most astonishing thing is that the poster of "Mythology" even appeared on the Kowloon bus run by Lei Juekun!

on the main road.

Colorful posters were pasted on the buses, ostentatiously passing through the city, attracting attention.

On the poster——

"In the huge underground palace of Emperor Qin, the luminous pearls are the sun, the moon and the stars, full of the mystery of the tomb-robbing system."

"Rows of terracotta warriors and horses are lined up in the underground palace, lifelike."

"The hero Wang Yu is dressed in modern attire and is fighting on the battlefield of the Qin Dynasty with a sword in his hand."

The visual impact of these posters is so strong that many passers-by just look at the posters and almost hit the electric pole.

You know, there has never been an advertisement on a bus these days, let alone a movie advertisement?

In the impression of everyone, the buses are very plain, how can they be so colorful and shocking?

Shi Zhijian is definitely the first person in history to use the Kowloon Bus to promote his own movie.

Buy out Ming Pao for one month!

Buy out Kowloon Bus for another month!

Shi Zhijian used the trick of advertising to the extreme.

...

Shaw Company.

Zhou Duwen and Fang Yihua stood quietly aside.

Behind the boss's desk, Shao Daheng looked at the "Ming Pao" in his hand for the unsparing promotion of "Myth". He frowned, sighed, and then threw the newspaper on the table.

Seeing this, Zhou Duwen wanted to speak, but when he turned his face and saw that Fang Yihua hadn't moved, he held back immediately.

Working in Shaw for so long, Zhou Duwen has accumulated some experience.

When Shao Daheng is unhappy, if Fang Yihua doesn't take the initiative to comfort him, then don't go for the limelight, or you will die a miserable death.

Shao Daheng was very irritable at the moment, he didn't expect this little ghost Shi Zhijian to be so difficult to deal with, not only teamed up with Lei Juekun to break the "theater contract system", but even bombarded him with his new movie, advertising everywhere.

Daheng Shao is not afraid of breaking the theater chain's subsidy system.

Because Shaw Brothers occupies 30% of the theaters in Hong Kong, even if Li Sheng and Golden Harvest join forces, it will not affect him much.

What's more, Shaw's main battlefield is in Nanyang, in Xinmatai, which is the back garden of Shaw's money making.

Not to mention anything else, Shaw Brothers had 139 cinemas in Nanyang at its peak, almost covering the largest cinema chains in Singapore, Malaysia, Thailand and other places.

Though Lu Yuntao, the film hero of the generation, was the son of the richest man in Singapore and had the right time and place, he was only tied with Shao Daheng in Nanyang.

Breaking through the bottom package system, whether it is Golden Harvest or Lisheng, attracts low-cost films made by small and medium-sized film companies and independent filmmakers.

And if those big productions want to make money, they have to go to him and use Shaw Brothers to open up the Nanyang market.

It's just that Shi Zhijian's overwhelming movie promotion has made him really panic, like a fishbone sticking in his throat, feeling uncomfortable, and it's like eating too much, and he can't breathe.

Daheng Shao stood up, took off his glasses, wiped them with a soft cloth and put them on the table, then slowly walked out from behind the desk with a water glass, and walked straight to the window.

Fang Yihua moved.

She walked over, reached for the curtains, and opened the window again.

Zhou Duwen observed his words and feelings, and felt that he had learned another trick.

Shao Daheng nodded towards Fang Yihua, took a sip from his teacup, and just wanted to take a breath while facing the open window——

A bus carrying posters of "Mythology" passed by under his nose.

puff!

Daheng Shao spurted out a mouthful of tea!

Doubt that I am wrong.

stare wide-eyed,

That's right!

That was indeed the poster of "Mythology", and it was posted on the bus!

Shao Daheng's blood pressure soared instantly, "Shameless!"

Fang Yihua and Zhou Duwen noticed that something was wrong with Shao Daheng, so they hurriedly came over to look down and understood.

The two looked at each other and said to themselves, is this called pervasive? !

Suddenly, Daheng Shao seemed to have made a decision, turned around and returned to his desk, and issued an order: "Send my words! "The Drunk Man: The Golden Swallow" will be released in advance! I want to crush Shi Zhijian's "Myth"!"

...

Shaw Brothers "The Drunk Man"!

Released in 1966, it is known as the pioneering work of the new martial arts!

Also known as Shaw's Treasure!

The film swept across Hong Kong and Southeast Asia that year!

Not only triggered a wave of new martial arts films!

Let Shaw Brothers become a well-deserved overlord in the film industry!

"The Drunk Man: The Golden Swallow" is the sequel to "The Drunk Man" that Shaw Brothers launched this year!

The original cast starred,

It can be described as highly anticipated!

More importantly, this drama was the box office champion in 1968 in the previous life!

Word of mouth!

Popular!

As soon as this film came out,

Who will fight? !