Chapter 175: "Drawing Sword" Becomes a Ratings Legend!
Lin Chudong ignored the attitude of the four major platforms.
They have not yet seen the awesomeness of "Bright Sword". The TV station's data has not been released yet, and they have signed the agreement so hastily.
Once the data of "Bright Sword" comes out, they will definitely regret it.
At that time, they will face two choices, either watching "Bright Sword" become popular and being jealous.
Or they will breach the contract, compensate Li Zhilin's company with a sum of money, and then continue to cooperate with Lin Chudong.
When the data comes out, they will come to the door.
…
The next day, 8:30 in the evening.
On CCTV Channel 8, Huang Wei was looking at the data in Chen Deming's office at this time.
Huang Wei was a little surprised, "Director Chen, the ratings of today's cartoons are a bit strange?"
The increase in the ratings is a bit scary.
From 8 to 8:30, the data is still normal, but after 8:30, the ratings actually began to rise significantly.
It is difficult for the ratings to rise when the normal program is halfway through.
What's more, this is a cartoon. There are many primary school students who go to bed at 8:30. No matter what, the number of viewers must be decreasing. Why is the ratings rising?
Chen Deming's eyes lit up, "I guess these people are waiting for "Bright Sword" to start!"
Huang Wei suddenly realized that this is the case!
They are not ordinary viewers, so they can't understand the state of ordinary people watching TV.
Most TV viewers are coaxing their children to sleep at this time, or cleaning up the kitchen after dinner.
Those who are waiting to watch TV at 9 o'clock directly turn the TV to channel 8 and wait for the program to start.
So this wave of viewers who make the data rise are the waiting users of "Bright Sword".
Huang Wei said, "Mr. Chen, if the ratings of this episode of "Bright Sword" really meet your requirements, do you really have to adjust the time?"
Chen Deming nodded, "Of course."
Although it is to repay the favor to give the cartoon prime time, it is impossible for Chen Deming to leave a hit TV series there.
On the surface, there is no big difference between playing TV series at 8 o'clock and 9 o'clock, but in fact, the prime time is the prime time.
Adjusting the time one hour earlier from 9 o'clock will definitely have a better effect.
"Then let's see today's results." Huang Wei showed a hint of excitement on her face, and her eyes were full of expectations.
...
Taiyuan University of Political Science and Law.
Hundreds of students gathered in the multi-functional classroom, and each of them held a mobile phone and appealed on the forum, strongly demanding that the school equip each of their dormitories with a TV.
Even if it is equipped with a TV interface, students can buy a TV by themselves.
Now a TV is not much money, and it can be bought for a few hundred yuan. If it doesn't work, buy a set-top box and use it with a computer monitor.
Now there is no TV, and "Bright Sword" can't be watched. This feeling is really uncomfortable.
"Huisang, this is the TV series you starred in. Do you know which episode you will appear in?"
Since the short video became popular, Wang Hui's nickname has become Huisang.
Before the TV series became popular, Wang Hui had already become popular in the school.
Wang Hui looked a little embarrassed, "Brother, I have too many scenes, how do I know which episode it is? By the way, why hasn't this drama been released on the video platform yet? I have to watch TV every day, it's really annoying."
These college students can't compare to housewives. They don't have so much time. Nine o'clock in the evening is the prime time for playing games.
These students applied for several multi-functional classrooms from the student union and gathered together to watch "Bright Sword".
For any college student who has participated in "Bright Sword", who doesn't want to see what image they will have on TV?
But when they were acting, they didn't know which episode it was, and they had no idea how the director would edit it in the end, so they could only try not to miss every scene.
"I set up a Bright Sword forum, where everyone posts and strongly demands that Bright Sword be put on Tianxun Video."
"I totally agree. Bright Sword is actually broadcast on TV. This is so unfriendly to us college students."
"My mom said yesterday that she saw me on TV, but I didn't see it myself. I was almost worried to death."
"I didn't even watch the e-sports finals today. I'm going to watch Bright Sword. Otherwise, we'll be in class when it's replayed and won't be able to catch up."
"Yesterday's two episodes were really exciting. When we were in the crew, we were completely in the dark and didn't know what was being played."
"..."
These college students are very enthusiastic. Just as netizens imagine, they will definitely watch the dramas they act in, and they will become the audience group.
Under normal circumstances, why would college students watch anti-Japanese war films?
They are in school, they don't even have a TV, and they are not the target users themselves.
Although so many people using a multi-functional classroom can only be regarded as a TV, which can't increase the ratings much, this kind of thing happens in every city.
Even the college students who didn't participate in the show wanted to watch this TV series that became popular before it was even aired.
This is definitely a unique TV series that became popular because of the extras.
It was finally nine o'clock in the evening, and the damn "Big Dog and Two Dogs" cartoon finally ended.
"Do primary school students now watch this kind of rubbish cartoon? It's not as good as the Calabash Brothers when we were kids."
"Otherwise, it's said that each generation is worse than the previous one, all because of the influence of these cartoons."
"I can't understand why this kind of crappy cartoon is broadcast in prime time? And it's on CCTV Channel 8. It should be a children's channel."
"If you have any opinions, please forward them on the forum. I believe that Dafei and other creative staff should also watch it."
"..."
On TV, the exciting plot has begun.
Seeing Li Yunlong and Kong Jie bargaining on TV, the college students laughed so hard that they fell backwards.
"As everyone knows, Li Yunlong's decision = the regiment party committee's careful consideration."
Just after bargaining with Kong Jie, he received a call from the brigade commander. With one call, Li Yunlong's cavalry battalion became a cavalry company.
"Early telecommunications fraud, haha."
"No way, the power system of this TV series is set up like this, Li Yunlong is greater than the king of heaven, and the brigade commander is greater than Li Yunlong."
"Why didn't I find it so funny when filming? Teacher Li really acted so well."
"That's right, it's really down-to-earth. I still have photos with Teacher Li on my phone."
"Fuck, you actually took a photo with the regiment commander?"
"Tianxun Video, when can you buy the copyright of "Bright Sword"? I want to go back to the dormitory and watch it while eating snacks."
"Yes, the most important thing is to be able to pause. You can't pause it here. You can't even go to the toilet if you want to."
"Everyone, pay attention, the third episode will end soon, please go to the toilet in an orderly manner..."
The students' union came to organize the on-site discipline. They had never seen these students so active in class. When watching a TV series, their enthusiasm was comparable to the teacher drawing an outline for the final exam.
...
Li Zhilin was sitting in the office watching TV, and Guan Lu was sitting next to him.
He was in a bad mood today, and Guan Lu didn't dare to go up and be intimate with him.
On the second day of broadcast, the ratings of "The True Colors of the Anti-Japanese War" had dropped below 1.
This rating was something that Li Zhilin had not imagined. Yesterday, he watched "Drawing Sword", which was indeed a rare good drama.
Just watching the first two episodes was already very attractive, and the character of the male lead was really eye-catching.
But even so, it couldn't take away so many of their viewers, right?
Yesterday's ratings share was nearly 10%, and it should have been expected to break through double digits today.
But today's ratings share was only 5%, and the ratings were only 0.8.
Li Zhilin couldn't even explain this data to the boss.
Although the TV station signed a buyout contract with them, being able to cooperate with Mr. Zheng and have this treatment was something their boss had promised solemnly.
The ratings of this drama are so bad, how can the next drama be filmed?
"The True Colors of the Anti-Japanese War 3" has already started preparations, but the data of the second part is so bleak.
Now I can't even find a sponsor.
Guan Lu asked cautiously, "Zhilin, will the revenue of this drama be affected?"
Li Zhilin said with a gloomy face, "This drama will not be affected, the money has been in the hands of the boss."
"Our drama mainly makes money from sponsors. What can the TV station do with the hundreds of thousands per episode?"
"But this drama is so bad, I'm afraid it will be difficult for us to make a sequel."
If there is no competition in the market at the same time, the film and television company can even make a third and fourth part of this bad drama, and keep filming until there are no audiences to watch it.
The high investment in the early stage is to get faster returns in the later stage.
But now the quality of this drama is so much worse, and "Drawing Sword" with the same theme and the same period is so outstanding that it has completely snatched away their market.
Those investing bosses will not blindly invest in you just because you are Li Zhilin.
If your drama cannot bring them good returns, then they will not give you a penny for the next drama.
"If you think about the long term, Dafei's competition has at least cost us hundreds of millions."
Guan Lu opened her mouth and was a little dumbfounded.
"Da Fei is such a nuisance. Did he film this TV series to make things difficult for us, or was it just a coincidence?"
Li Zhilin said coldly, "It is said that it was filmed on purpose. It seems that Channel 8 specially found Da Fei to compete with Channel 13."
Guan Lu said angrily, "I didn't expect this bastard to become so powerful."
When Da Fei was just expelled from the band, they felt that Da Fei was a soft persimmon that anyone could easily pinch.
But now, in just one year, he has grown to this point.
At least he has established himself in music, and he is so close to CCTV. Now people say that he is CCTV's own son, and this is not groundless.
Li Zhilin gnashed his teeth, "You bastard, I will make him pay."
"He made me unable to make money, and I will make him unable to make money."
"Vicious competition is actually a competition of financial strength. How many times can he compete with me with Da Fei's straw stage?"
"As long as this drama makes him unable to make money, he will not invest so much in the next drama."
Although Da Fei's drama was broadcast on TV and the effect was very good, TV stations can only make you famous, and it is still a bit difficult to make money.
He just ate the dividends of "Beginning" last time. This time his goal is definitely to become famous on TV and then cooperate with the four major video platforms.
But unfortunately, Li Zhilin has blocked his way out.
Without the video platform giving him a share of the broadcast, it would be good if his drama could break even without sponsors.
Li Zhilin's decision yesterday was absolutely wise. Want to fight him? Dafei is still a little small.
…
"Let me tell you, I can usually give in to you, but once the guns sound, the whole regiment has to listen to me!"
"Old Zhao, why don't you dare to fight with the brigade commander?"
"He is a blind man in the 772nd Regiment, and he dares to compete with me for the main attack. Are you rebelling against him?"
"Brigade commander, thank you, hehe, thank you, brigade commander, I kneel down to you, brigade commander."
…
"Little prince of allegorical sayings, who said our old Li is uneducated? This scolded Kong Jie."
"Old Li is definitely an entrepreneurial cadre, who can bend and stretch."
"He is full of jingles, Old Li, you have to take the postgraduate entrance examination."
"One spray of strength."
" I'm not good at hitting people, so I like to tell rhymes. "
"Yamazaki saw the grenades flying all over the sky and fell into deep thought. "
"This episode is really amazing! I must follow this drama to the end!"
"See me, see me, did you see it? The Japanese soldier who was stabbed to death by Kong Jie just now was me."
"And me, I also appeared, I was killed by a monk with a knife!"
"You are all too weak, I died under the gun of Captain Li Yunlong."
"Haha, your acting skills are so superb, it doesn't seem like acting. I suggest you check whether your ancestors really have Japanese blood."
...
Beijing TV Station.
Office of Set 8.
Chen Deming looked at the data in front of him with his eyes shining, "Xiao Huang, it was a wise decision for me to recruit you."
"This magical drama can definitely create a miracle in the film and television industry!"
Huang Wei also felt a little numb on her scalp at this time. When she saw that the highest ratings had reached five, she was numb all over.
This drama is too amazing. The highest ratings reached 5, and the audience share has exceeded 20%. This terrifying data has not appeared in the film and television industry in the past ten years.
Especially in the era of such advanced mobile short videos, fewer and fewer people watch TV.
Most people are watching short videos or on video platforms.
The performance of "Bright Sword" is simply a miracle.
Huang Wei has watched this drama. She knows that this is not the climax of the whole drama, so the ratings and audience share are naturally not the highest peak.
"Director Chen, do you think it is possible for the ratings of this drama to break 10?"
The current highest ratings have reached 5%. If it is broadcast to the climax of the whole drama, 10% is not hopeless.
Chen Deming nodded, with a smile on his face.
"You don't have to click me, don't worry, I will do what I say. Tomorrow "Bright Sword" will be adjusted to 8 o'clock!"
"Change the cartoon to 6 o'clock."
For cartoons, 6 o'clock is also a good time period.
At 8 o'clock tomorrow, "Bright Sword" will definitely create a miracle!
I was delayed today by something, the second chapter will be posted in the evening.