Chapter 1428: Make Contributions

In addition, the Agricultural University sent 500 kilograms of new rouge rice from Beijing.

There is also a ton of clean and plastic-sealed dried chestnut mushrooms from Liangxiang, a suburb of Beijing, which has become Ning Weimin's treasure for making money.

The dried chestnut mushrooms are simply a business with no capital. They are bought from Liangxiang farmers at three yuan per kilogram.

But until they are sent out of customs, plus logistics and labor costs, the cost of this ton of chestnut mushrooms is less than 3,500 yuan.

At present, since the chestnut mushrooms in the Japanese market are almost all produced in their own country, they are expensive in themselves. The market price is as high as 2,500 yen per kilogram, which is about 120 yuan, and they are fresh goods.

Therefore, even if the taxes and fees of the Japanese customs and the shipping costs are included, the cost of Ning Weimin's ton of dried chestnut mushrooms is more than half cheaper than the local chestnut mushrooms in Japan.

If the profit from the added value of restaurant sales is included, the difference is even greater.

Because as long as you soak it in warm water, one and a half taels of dried goods are enough to make a dish.

A dish of stir-fried chestnut mushrooms and meat is sold at Tan Gong Restaurant for 4,900 yen per plate. With the 15% service charge, the restaurant hopes to earn 4,500 yen from it. The profit ratio is almost as high as that of selling noodles, isn't it?

Even Ning Weimin deducted 1,500 yen from it as his own intermediary cost, and the remaining 3,000 yen is also a huge profit.

The key is that he is making a lot of money legally, which makes people helpless. Even if they are jealous, they can only watch.

Therefore, Tan Gong Restaurant sells chestnut mushroom dishes in Japan, which are not only delicious, but also relatively large in quantity.

This absolute cost-effectiveness is simply a dimensionality reduction attack, and it has won the favor of Tan Gong customers almost without any obstacles.

So that as long as the guests who have ordered it once will definitely come again, and some people will even ask for another plate on the spot after tasting it.

This dish is even more popular than roast duck.

But it must be stated that this is definitely not what Ning Weimin asked for.

In his opinion, Tan Gong Restaurant is such a high-end restaurant, why should he pay attention to cost-effectiveness.

But the problem is that there are too many dried mushrooms in the warehouse. In order to save trouble and make more money and get more dividends, domestic chefs really don't care.

Each plate uses two taels or more of ingredients, just to make the customers happy, and they can't control it.

So the speed of dried goods is really much faster because they are consumed by these prodigal sons who "sell their father's land without feeling sorry".

Originally Ning Weimin thought that he could sell it until the Spring Festival, but now it is estimated that it will not be sold for two months, and it may not even last before the Spring Festival.

As for the 500 kilograms of the rarest Yutian Rouge Rice, it is simply a killer.

To be honest, this thing is delicious, but it is just a taste of novelty, and the quality is not so good that it makes people addicted.

In terms of the quality of rice, it is actually more rice oil and a special rice fragrance.

But this characteristic cannot constitute an absolute disparity compared with other high-quality rice in Japan.

In fact, the reason why this thing is so good is its scarcity.

Especially the beige color is as beautiful as a peerless beauty, with a pure inner essence, precious and rare.

Moreover, Rouge Rice is not only highly recognizable, but also has a Chinese classic such as "Dream of Red Mansions" to endorse its historical origin.

So even though Ning Weimin sharpened his knife very quickly, he still won the recognition and popularity of the customers.

In fact, he did not do any special promotion, just printed some special promotional leaflets and added them to the menu.

Pour some red fish roe on the cooked rice of Rouge Rice.

Then, as a specially recommended seasonal delicacy, it was sold at a price of 10,000 yen per bowl.

He himself planned to take 3,000 yen from the sales amount.

Originally, he was prepared for many inquiries and few buyers.

But unexpectedly, the Japanese are so cheap, the more expensive it is, the less expensive it is, and the more enthusiastic they are to pursue it.

I heard that the stock is limited, and seeing the beautiful beige color, I am afraid of missing this rare opportunity to taste it. Basically, if someone asks, they will pay to buy it, and they will definitely be amazed after tasting it.

I don’t know whether they are really attracted by the unique flavor of Rouge Rice, or they are proud of eating the same imperial rice as the emperor back then, or they just want to show off to others.

Anyway, after Rouge Rice was officially launched, it received rave reviews, and sales in the three branches in Japan have been rising steadily.

In addition, TBS Director Kaga is very considerate. Although the TV series "Dream of Red Mansions" has been broadcast at the end of the year, he specially made a Chinese food program for Ning Weimin with the theme of "Dream of Red Mansions" TV series.

It specifically introduced some dishes that appeared in the TV series, especially the high-end ingredients such as Yutian Rouge Rice.

Through on-site cooking and with the help of the praise of Japanese "Dream of Red Mansions scholars", this rice is defined as "the best rice in the world", saying that this rare thing planted by Emperor Kangxi in Fengze Garden and irrigated with the royal exclusive Yuquan Mountain water is the "best rice" far superior to all the rice in the world.

In this way, the name of Rouge Rice has been spread by the mouths of Japanese audiences who like "Dream of Red Mansions" and has become a trend.

More and more Japanese who like food have developed a curiosity and a desire to eat, and they take the initiative to come to Tan Gong Restaurant to find out and accept the slaughter.

In fact, let alone selling these 500 kilograms of rice until the Spring Festival, it is expected to be sold out before the New Year, and at least more than 30 million yen in profit can be sold.

In the end, Ning Weimin himself did not dare to eat it casually, and only kept two kilograms for his own use and gave them to his father-in-law and mother-in-law to taste the freshness.

This, of course, further strengthened Ning Weimin's ambition to make Rouge Rice an industry and to occupy the title of "the best rice" forever.

Who says there are no top-quality ingredients in China?

In the past, we Chinese were just not willing to fool people because of our vast land and good intentions.

However, it is different now. I am not so kind.

Since you little devils can sell beef at sky-high prices, I will use rice to cut your leeks.

It is not polite not to reciprocate.

As for the last point, Ning Weimin has another restaurant management advantage that is extremely important, which is unmatched by other Chinese restaurants.

That is personal connections.

Although Ning Weimin has only been in Japan for two years, he has quickly opened up the situation in the Japanese business and entertainment circles through business cooperation and speculative business, as well as the relationship with his wife, Keiko.

Such special resources are actually very easy to realize through Tan Gong Restaurant and Chixia Club.

Hanwa Kogyo, Yamato Kanko, Shochiku Film, Nomura Securities Central District Sales Department, and Crédit Agricole Suez Bank Tokyo Branch are all Ning Weimin's old customers. If nothing unexpected happens, all the year-end parties will be held at Dangu Restaurant this year.

If there is any difference from previous years, it is that Yamato Kanko's sales departments in Kyoto and Osaka can also take care of the business of Dangu Restaurant nearby.

In addition to these old relationships, this year, because the two Japanese luggage brands purchased the license for trolley suitcases from Ning Weimin, they must also take care of the business of Dangu, which is also a common practice for businessmen to take care of each other.

As for the relationship that Ning Weimin established with TBS Director Kaga and Composers Association Executive Director Mihara Masahiro through running awards for Teresa Teng, it certainly began to play a role.

Whether it is TBS TV or the Composers Association, the year-end party is also scheduled to be held at Dangu Restaurant.

In particular, Ning Weimin also borrowed nearly 100 billion from Sumitomo Bank, which promoted Minister Yoshimo's son to work in the head office.

Therefore, as a reward from Yoshimo and his son, Sumitomo Bank, a giant, will bring Ning Weimin countless business at the end of this year.

Let’s not talk about the year-end party. Sumitomo Bank has ordered 8,000 to 9,000 boxes of pastry gift boxes and rice cake gift boxes from Dango Restaurant. This deal alone is worth hundreds of millions of yen.

If Dango’s white case was not really short of people and it was difficult to meet the needs of Sumitomo’s huge customer base, Sumitomo Bank would have bought 100,000 boxes of pastry and rice cake without any care.

And this huge spending power suddenly reminded Ning Weimin of those big customers in China who had a golden rice bowl in their previous life. Just a few orders from them would be enough to make you rich.

What is overspending?

For Sumitomo Bank, it doesn’t exist at all.

Such super big customers usually only care about one thing: whether you do things well and whether they can save trouble and worry.

No one wants to cause trouble for themselves, and they also cut some small orders from the big orders to take care of you.

So at this point, Ning Weimin actually realized that his business in Japan was still too conservative. He underestimated the purchasing needs of super-large corporate users such as Sumitomo Bank and lacked experience.

To be honest, at this time, this super Japanese bank can replace the four major banks in our country. Ning Weimin can really eat a lot with just one bank.

The key issue now is how much can he eat with his ability? Will he be full?

So for this reason, Ning Weimin urgently called the country and asked Zhang Shihui to publish an announcement in the "Beijing Evening News" for Tan Gong Restaurant as soon as possible to recruit experienced white case chefs and to seize the time to do skill training.

His plan for next year has been updated. He will take at least 50 white cases abroad and decide to start vigorously expanding the Chinese pastry market in Japan.

He is quite confident about this. According to his own estimate, within two years, perhaps he can get hundreds of millions of RMB in wealth from Sumitomo Bank just by making Chinese pastries.

Of course, he personally will not get any benefits from this money, which seems to be a bit of a waste of time.

But people should always have a certain vision.

As long as these people who come out to work with him can make money, as long as they can send these foreign exchange back to the country, it will be enough.

In any case, the country is too poor at present and needs money everywhere. If these foreign exchange earned by skills can be used to transfuse blood to the country, it can boost the local economy, create hundreds of exceptionally happy families, and accelerate the development of the capital. There is no doubt about this.

Isn't this more meaningful than adding a few hundred million yen to his personal wealth?

He is not a saint. He is just a patriotic businessman who has achieved personal wealth freedom and hopes to do his best to enrich the country and strengthen the people.

Shouldn't it be?

If even patriotism can be ridiculed, then the problem is definitely not him, but the people who laugh at him.

Because in his opinion, if a person does not even love his own country, he is proud of giving up his nationality and bragging to his compatriots that he has obtained sweet air and a better life, and he doesn't need to roll anymore.

This kind of thing itself is a big joke.

Moreover, he is not an American, not an American soldier who worked hard for his country but was deceived and abandoned by his country.

He loves his country, and his country also loves him. His country has never made him suffer any loss in personal wealth.

He runs his business overseas and the embassy has taken care of him a lot, but I won't talk about that. The key is that his business is also diversified.

He made silent contributions in the restaurant, but in fact, he has also earned money through cultural exports.

If you calculate the comprehensive accounts, he still made a lot of money.

First of all, in December, the TV series "Dream of Red Mansions" ended with a hot rating of 23%.

Such a good result not only broke the highest ratings record of foreign TV series broadcast in Japan, but also led to the hot sales of "Dream of Red Mansions" related products in Japan.

Even other domestic dramas brought by Ning Weimin to Japan have been valued by TV stations because of the success of "Dream of Red Mansions".

For example, Fuji TV took the initiative to contact Ning Weimin through Shochiku Films and proposed the possibility of cooperating with him in the direction of introducing Chinese domestic dramas.

This gave Ning Weimin another choice besides TBS TV.

And Ning Weimin himself did not expect that the music album tapes and related crafts of the TV series "Dream of Red Mansions" would be sold out so quickly.

Even the Japanese version of the novel and comic strip of "Dream of Red Mansions" has been sold out, to the point where a second edition needs to be reprinted and released.

As for TBS TV, it also decided to continue to buy Ning Weimin's "Nurhachi" and "Wu Song" at a price of 1 million yen per episode and continue this cooperative relationship with him.

In addition, more than a dozen local TV stations affiliated with TBS also offered a price of 250,000 to 300,000 yen per episode for the rebroadcast of "Dream of Red Mansions", which far exceeded Ning Weimin's best expectations at the beginning.

If the sales of "Dream of Red Mansions" videotapes are taken into account, Ning Weimin has not only recovered his investment in promoting the TV series "Dream of Red Mansions", but also made 2 million US dollars, a full five times the profit.

The key is that this profit is still running and has not ended.

This is the benefit of the cultural copyright business, which is not affected by any market risks. As long as someone is willing to watch, there is money to be made.

From then on, everything is completely pure profit, and it is completely lying down and counting money.

That's not all. Similar to TV dramas, Ning Weimin also gained a lot from film copyrights.

Because "Old Well" won the Feature Film Award at the 2nd Tokyo Film Festival, it directly boosted the box office of this film.

Although it can't be compared with mainstream commercial films in Japan, through several cooperating art independent theaters and Shochiku Film, which added several theaters in other major cities in Japan, it still received 88 million yen in the 20-day broadcast period.

If the theater's income and taxes are deducted, Ning Weimin can get about 35 million.

That is about 300,000 US dollars.

Although this money is nothing to Ning Weimin, it is a great income for domestic film production units, at least enough for them to make ten movies.

Therefore, for this movie, Ning Weimin did not intend to take half of what he deserved according to the agreed contract.

He called Wu Tianming and decided that except for the 100,000 US dollars left for China Film Corporation, the rest would be remitted to Xi'an Film Studio to support the production of domestic films. He hoped that Xi'an Film Studio could shoot more excellent films, and suggested that part of the proceeds be distributed to the main creative staff of "Old Well" to promote the production of excellent domestic films.

When Wu Tianming learned that he could get the good news of 200,000 US dollars, he was so happy that he wanted to thank Ning Weimin and treat him to a drink on the phone.

Nothing else, he promised to live up to Ning Weimin's expectations, saying that with this money, Xi'an Film Studio will have at least five more film plans next year, and the finished films will definitely be given priority to Ning Weimin.

But whether it was intentional or unintentional, he did not mention the words of distributing the proceeds to the main creative staff.

In this regard, Ning Weimin should not interfere too much, after all, he was just suggesting it.

And it must be said that with the "Old Well" as a base, other domestic films have also strengthened the confidence of Japanese theaters.

Japanese theaters are no longer optimistic about the French film sources in Ning Weimin's hands.

For example, the cinema resources obtained by Chen's comedy "Father and Son", which was released after "Old Well", were much better than the conditions discussed at the beginning, with only three less independent cinemas than "Old Well".

Although the artistic style of this comedy film imitating the "Men's Suffering" series is not very high, the material close to the current urban life in Beijing, China, and the comedy style that is quite consistent with Shochiku Film, do not have many cultural barriers for Japanese audiences.

It actually received good response after its release, especially in several theaters of Shochiku Cinema Line, the box office was also good.

It is expected to sell at least 60 to 70 million yen.

Ning Weimin can imagine that if he can bring back 100,000 US dollars to Chen Peisi during the Spring Festival, it will be enough for this "Chen Xiaoer" to laugh all year round.

And this way of borrowing Japanese chickens to lay eggs for ourselves can be considered as a way to make him live.