Chapter 1446: Unscientific

Out of reluctance and the resulting strong disgust, perhaps he also wanted to find a sense of balance from other places.

Wang Dadong moved his eyes away from the gingerbread man sculpture that was obviously better than "Colonel Sanders" and focused on the exterior decoration style of the gingerbread man fast food restaurant.

The chocolate color decoration used on the exterior of the gingerbread man store is actually a simple layer of paint on the exterior wall.

In Wang Dadong's opinion, first of all, the defect of chocolate color is that it is relatively dim, far less eye-catching than the bright red of Kentucky, which can stimulate people's vision.

Secondly, this kind of decoration material is cheap, the method is rough and simple, not detailed enough, and it is obviously suspected of being a fool to save money.

So even if the gingerbread man's store also adds a fashionable blister light box as the store's sign, it is separated by such exterior wall decoration, and the appearance of the store still seems a little low-grade.

In particular, each industry has its own characteristics.

Any fast food restaurant in the United States knows that bright colors should be used to attract customers.

Only bright colors can catch the customer's eye at once.

Whether it is red, yellow, blue, green, or even pink, fast food restaurants have adopted it, but no one has used such a dark and heavy color as chocolate.

How can it make people associate it with relaxation, joy, convenience, hygiene, and good taste?

It looks more like a stationery store, bookstore, or kitchenware store.

If you have to force it, this level of exterior decoration is only suitable for a cafe at most.

Therefore, this is undoubtedly a failure, the first mistake made by his opponent, and it is a very low-level mistake.

What's more, you can't see the inside of the store from the outside, which is even worse.

The original floor-to-ceiling glass window was covered tightly by a huge photo of Teresa Teng recommending fine wine and coffee and the opening event GG of the new store. Even the entrance of the restaurant is hung with thick cotton curtains.

Only when people enter and exit the store can they feel the warm light from the room in an instant, but they still don't know what it looks like inside.

So it's easy to imagine that with such a lack of transparency, the indoor feeling will definitely increase the stuffiness and make customers uncomfortable.

In short, in Wang Dadong's mind, the exterior decoration of the Gingerbread Man store completely violated the industry rules and must be deducted.

And two points must be deducted!

Too bad!

That's not all. Wang Dadong also noticed that the quality of the two waiters who were responsible for guiding the flow of people at the door of the Gingerbread Man was far inferior to his own employees.

After all, Kentucky's employees were selected from two thousand people. Not only did they require a beautiful image and tall stature, but the people he selected also needed good expression skills, and it was best to have certain foreign language skills.

And what about the two staff members at the door of the Gingerbread Man?

Both the man and the woman had ordinary looks, were not tall, and it was a bit funny to stand outside in bloated cotton coats.

From the image point of view, it was not pleasing to the eye.

And their smiles were obviously not trained. The girl's grin was too big, and her buck teeth were exposed.

The key is that the young man was slurred and spoke with a big tongue.

This is not a joke!

He really didn't know what the boss of the Gingerbread Man was thinking. Why did he want everyone?

The selection criteria are too low, the training is not in place, and the service is not professional, so deduct two more points!

Just like that, Wang Dadong's mood finally improved a little.

It seemed as if he was back in KFC in the United States, when he acted as a "mysterious customer" to check the subordinate restaurants, and the joy of finally catching the mistakes of his subordinates.

Now he believes more and more that things will be as he imagined, and the famous "Gingerbread Fast Food" is just a paper tiger.

Next, when he enters the restaurant, he will definitely find more deficiencies and loopholes in the opponent's management as he wishes.

Prove that this opponent may not be worthy of being called an "opponent" at all.

So he suddenly had more motivation, walked to the door of the restaurant, and successfully deceived the waiter at the door on the grounds that "I and my friend have made an appointment here, and my friend has come in advance", so that he can enter the restaurant without queuing.

It's just a pity that he was happy too early, which was really arbitrary and wishful.

Because as the cotton curtain opened, he walked into the restaurant and saw the whole view of the restaurant. As soon as he entered the door, he felt a warm, comfortable, elegant and stylish feeling.

He realized that he was too happy too early and found that he had completely misjudged the real strength of his opponent and underestimated his opponent's pattern.

What was presented to him was a restaurant decoration full of European classical style that was no less than a formal Western restaurant.

The restaurant was obviously heated by air conditioning. The air was hot and not cold at all, and all the light sources were warm lights.

And because there were chandeliers, wall lamps, and ceiling lights, the lighting in the restaurant was not as bright as that in the Kentucky store, but it was much softer and had a warm and romantic atmosphere.

Looking back, you can find that in addition to the large amount of simple logs used in the interior decoration, it is also matched with exquisite ceiling tiles with European colors that are not sure whether they are imported.

The entire store floor is also paved with flooring.

The furniture includes wooden tabletops, wooden chairs with backrests, and long seats that almost wrap around the wall.

The long seats are soft-padded and light green, and feel very comfortable to sit on.

Even the atmosphere in the restaurant is noisy but not chaotic.

Although the restaurant is full of guests and there are heads everywhere, it is only the dining atmosphere that is lively.

But there is soothing light music in the restaurant, and everything is in order.

The waiters are not wearing bulky coats like the two people outside, so their uniforms look very good.

Both men and women wear long shirts, small vests, long pants and leather shoes, which are not inferior to high-end Western restaurants, making people feel that this place is very classy.

In shock, Wang Dadong was almost messy, because he never dreamed of seeing such a scene.

Now he suddenly realized that the rough style of the exterior of this restaurant, coupled with the warm style, warm materials and fresh green in the interior, was actually intentional.

And the contrast effect presented by this combination is actually very wonderful. The roughness of the exterior will make the interior environment more comfortable, more refined and richer, which makes people have to admire the unique thoughts of the designer of this restaurant.

To be honest, this place doesn’t look like a fast food restaurant at all.

If there wasn't a waiting area in front of the bar counter at the entrance of the restaurant, it would be a shame.

The dozen or so customers sitting on high stools almost all had a menu in their hands and were concentrating on studying the contents of the menu. There was a waiter who was responsible for pre-ordering for these people.

And the service staff of the entire restaurant, serving dishes and clearing tables, were all busy in a hurry.

This scene clearly shows that this restaurant is also deliberately trying to make the most of time in order to gain a turnover rate.

And Wang Dadong also noticed that this restaurant used napkins, no napkins, and no tablecloths.

Otherwise, he really couldn't see any fast food tendency here.

Needless to say, this kind of interior decoration must cost a lot more than his fast food restaurant.

Especially in terms of daily operations, porcelain tableware and stainless steel knives and forks are used here, and these normal losses and cleaning and maintenance are not small.

Although it can bring customers a more comfortable feeling, it will undoubtedly increase costs.

In particular, the restaurant uses a menu with pictures to order food for each table of guests individually, instead of adopting the fast food restaurant's queue counter ordering model, which is simply a blasphemy against high efficiency and a huge waste of labor costs.

How could a fast food restaurant do such a stupid thing?

Unless this is not a fast food restaurant at all, but a real western restaurant.

Wang Dadong's mood has become very contradictory again. Everything he witnessed after entering has shaken his contempt and self-confidence that he had just felt outside the door.

He really doesn't want to admit that his opponent is not only a powerful but also capable and creative catering expert.

Perhaps he is only willing to believe in one possibility now, that this gingerbread fast food restaurant is not on the same track as him.

It is a more formal western restaurant that sells rich dishes.

Apart from anything else, the other party has invested so much, so the price of the dishes will not be too low.

The menu here seems to have a lot of dishes, so the kitchen's serving time will not be too short, and the turnover rate will be limited.

If that's the case, it should be a blessing in disguise.

At least Kentucky, which sells fried chicken, and this gingerbread man can still be distinguished in terms of business content and model, so they will not form a completely competitive relationship in terms of customer base.

However, how could Wang Dadong have thought that even his lucky thoughts were self-deception.

In fact, the high cost of decoration he thought was not that high.

Because of the two bosses of Gingerbread Man, Shen Cun himself is a designer and is very familiar with the decoration process and materials.

And Ning Weimin is a local boss in Beijing.

He has a very solid cooperative relationship with two higher art colleges in Beijing.

The design plan of these five stores is actually an internship assignment he gave to the Sculpture Department and Decoration Department of the Central Academy of Arts and Crafts.

Then Shen Cun selected the most satisfactory one and implemented it after adjustment.

So don’t look at the good effect of design and decoration, but if you look closely, you will find that there is actually nothing complicated in the interior. It just reflects the European style and beauty through ordinary simple decoration and reasonable matching of material colors.

In this way, Gingerbread Man’s decoration expenses really didn’t cost much.

Even the cost of the two stores combined is not as much as that of a store in Kentucky.

After all, Wang Dadong is an outsider, and it is inevitable to spend some money in vain, not to mention that many things in his store are imported from the United States.

Even the work clothes are the same. Pierre Catton is quite famous for its work uniform design.

So the Gingerbread Man's uniform can obviously surpass Kentucky in terms of wearing effect. Whether in design or texture, it is closer to the level of luxury goods.

This is the real gap in resources between local residents and outsiders.

Fortunately, Wang Dadong didn't know these situations, otherwise he would be really angry about this "unfair competition" and vomit blood.

But even so, he didn't get his wish to verify the "facts" he expected.

Because although he entered the restaurant on the grounds of "looking for friends", there was no reason to ask the waiter for a menu to read carefully like the normal guests queuing to enter the restaurant.

But when he walked into the restaurant and looked around to "find friends" in order to play the trick, the specific situation of the restaurant's business and the reactions of those customers still made him quickly realize the "terribleness" of the Gingerbread Man.

Because the people who eat here are so ruthless that they don't care about their wallets and wish they could live tomorrow.

Almost every table is set up with a banquet.

There can be ten plates in front of four or five people, six or seven for three or four people, and three or four plates of food in front of two people, not to mention all kinds of colorful drinks.

Pasta, baked rice, pizza, chicken steak, steak, grilled sausage, cake, ice cream, bread, soda, beer, coffee... there is everything.

The aroma of various foods and drinks are mixed together, which is particularly tempting.

What surprised Wang Dadong the most was that he saw several tables of guests ordering a whole bottle of red wine.

In his impression, people in Beijing rarely eat and drink so much in Western restaurants.

Let's not talk about other places, just talk about his KFC, there are often parents who bring their children to buy only one set meal for their children and don't eat it themselves.

Some children will hand a piece of chicken to their parents and say, "Mom, try it."

The mother will definitely wave her hand and say, "I don't like chicken. Take your time. Mom will accompany you."

The child may say innocently and regretfully, "Mom, it smells so good."

The mother will definitely smile and nod, and then advise, "Eat slowly. If you eat too fast, you won't be able to taste the flavor."

From this, we can see that the consumption attitude of Beijingers towards Western food has changed when they come here?

Eating so much, are they going to waste their days tomorrow?

At this time, Wang Dadong really wanted to take a good look at the contents of the menu. He was particularly curious about the prices on it.

He also remembered the female college students he had asked in the restaurant this morning. They said that they could feed four people for less than ten yuan.

Thinking of this, sweat broke out on his forehead. He didn't know if it was because of the heat or because he was scared.

Anyway, his heart skipped a beat.

He couldn't help but think, this kind of nonsense can't be true? This is not scientific!

As a result, when he looked around to see if he could get a menu from a table of customers who had already ordered.

He discovered another scary situation, because the waiters in this restaurant seemed to serve the dishes incredibly fast.

There was a table next to him where a couple had obviously just sat down.

Suddenly, the waiter piled food and drinks in front of them, and it seemed that they were brought all at once.

"This is the Italian Bolognese you ordered, and this is the sausage cream meat sauce risotto. This is the Italian garlic grilled chicken steak, and this is the Italian assorted pizza. There is also a dessert cream pudding. Oh, and there are drinks for both of you, two glasses of Irish coffee with whiskey. Okay, your dishes are all here, please enjoy..."

However, what shocked Wang Dadong even more was that he heard the conversation between the customer and the waiter, which just proved all the most terrible facts.

"Ah, I want to ask, is our consumption amount enough for ten yuan? The newspaper said that if you spend ten yuan, you can get a keychain, right?"

"Yes, our store has just opened and there is this promotion. Let me help you check, Italian meat sauce noodles are one dollar and fifty cents, baked rice is one dollar and eighty cents, grilled chicken steak is two dollars and twenty cents, assorted pizza is two dollars, pudding is one dollar and fifty cents, these are nine dollars in total, plus the drinks recommended by Miss Teresa Teng, now there is a buy one get one free promotion, two cups of Irish coffee, you only need to pay one cup price, one dollar and twenty cents, so your consumption today is ten dollars and twenty cents. Congratulations, your consumption is enough. When you pay the bill, we will give you a keychain."

"Ah, if that's the case, can I pay now? Isn't the number of your keychain limited? Then I'll give you the money now, can you give me the keychain right away?"

"Sure."

"That's great, here you go, ten dollars, twenty cents..."

The young man was really unambiguous and took the money out of his pocket immediately.

However, Wang Dadong felt cold in his heart when he heard it.

He simply couldn't believe what he saw!

This is impossible! Impossible!

How can it only cost ten yuan for so many dishes?

And they also give small gifts?

What kind of monster is this!

Are they losing money to gain publicity?

And the serving speed is so fast?

It's totally not the normal speed of a western restaurant!

No, no! If that's the case, how can I still do it!

A western-style meal, no matter the price or the environment, how can the speed be much better than that of a fast food restaurant!

This is too weird!

If that's the case, then what advantages does my Kentucky have? Is it only the fried chicken recipe?

Standing in the lively restaurant, Wang Dadong looked at the diners who gathered here to eat, how dare he give the gingerbread man another score.

At this time, he was like a lost soul, so depressed, so helpless, a complete loser who was willing to admit defeat.

So much so that the waiter misunderstood that he had just eaten here and lost his wallet.

But to be honest, the mental blow Wang Dadong received here was still not his most tragic thing.

Because he didn't know that when he stared into the abyss, the abyss was also staring at him.

In fact, just when he came to the Gingerbread Restaurant to investigate the situation, someone was also investigating his background, and he did it more ruthlessly than him.

If he returned to his Kentucky right now, he might find it in the corner of the first floor of the restaurant.

A young man brought an old man to eat fried chicken, and their behavior was a little different from that of ordinary people.

The two people opened the card he could finally rely on.

"Master Zhang, you taste this, eat it while hot, the best fried is the best."

"Okay, don't look at the people who are almost seventy, the taste is not very degraded. My tongue should be still used, Wei Min, do you remember to remember? I can give you a copy of it. "Taste"

"Master Zhang, you don't have pressure, it's nothing to eat. When we taste it fresh. After all, this Kentucky fried chicken is one of the most famous commercial secrets in the United States. It is worth hundreds of millions of dollars."

"Haha, no, where can I make you bloom in vain, I tell you, in the face of our Huaxia chef, it is impossible to be confidential. This problem, the American fried chicken, cut it! I try it ... this is not easy. There are white pepper, dried mustard minced, sweet pepper powder, garlic salt, ginger, meat and milk soaked ... and so on, you write, it is not fresh milk, it is flushed with milk powder ... "