The First Thousand and Sixty-Nine Chapters Work Done

"The most important thing in an advertisement is to leave a deep impression on people, and I think I must be one of the people who impressed you the most among the interviewees you met this morning!" Shen Long replied confidently.

Li Ao smiled, can you not be impressed, not to mention this morning, since I started recruiting, you are the only one who dares to write on the resume without a diploma to come to the interview!

Moreover, Shen Long's answer is indeed in line with the laws of the advertising industry. It can be seen that he really has a certain understanding of the advertising industry. Coupled with his previous impression, Li Ao took out a business card from his business card holder and handed it to Shen Long, "Afternoon At 2:30, come to the address on the business card for a retest. The retest will be divided into two parts: an oral test and a written test, please be prepared."

Shen Long took the business card with both hands, glanced at it before carefully putting it in his wallet, which won Leo's favor again. Although this is just a simple business etiquette, there are not many students who know it and can do it so naturally.

Given this opportunity, Shen Long did not continue to submit resumes. He had seen all the companies that came to recruit today. Except for this announcement company, the others were not suitable for him, and he was very confident in winning the job. It is necessary to do these useless efforts.

Coming out of the job fair, Shen Long took the bus to Li Ao's company, found a coffee shop downstairs and had a quick bite to eat, and then waited slowly. At 2:20, Shen Long entered the office building. Go to the twelfth floor of the information on the Internet and find this advertising company called Range Rover.

Report your name, and then wait in the conference room with other re-examiners. The re-examiners keep coming in and out, some leave after the interview, and some continue to wait in the office for about 30 minutes. Long was called into the office and saw Li Ao again.

"Come on, since I've already mentioned my personal situation, I don't need to repeat it. Now let's talk about something practical!" Li Ao asked a few professional questions, which were very basic, and Shen Long answered them fluently. , In fact, the planning assistant is originally a basic job, and the requirements are of course not too high.

"Well, I'm done asking, you go out first, wait outside for a while, and then take the written test!" As far as this position is concerned, Shen Long's answer is enough, and Li Ao didn't continue to ask.

After waiting for a while, Li Ao came out of the office and said to the only three remaining interviewees, "I have a little understanding of your basic abilities, but if you want to do a good job in this line of work, it's useless to just talk about it. Depends on how much you can take out."

"The company is participating in the bidding for a project recently. It is to help mobile companies do a small promotion. The advertising area is located in the countryside. Now you want to come up with an advertising slogan that meets the market demand. The relevant information is here." Li Ao shared several materials. Hand it over to them, then look at your watch, "It's 3:50, you have half an hour, I'll check at 4:20, and whoever's slogan best meets the needs can stay."

After Li Ao finished speaking, he went out, and the other two hurriedly scanned the information nervously, then picked up a pen and paper and frowned, thinking about it, and kept writing and drawing on the paper.

Shen Long is not in a hurry, the slogan is only a matter of a few words, even if it is 4:19 to start writing in time, the most important thing is to thoroughly understand the information before you can write something that meets the requirements, otherwise your words No matter how gorgeous the words are, they are just air-to-air. Such slogans will not be favored by customers.

According to the data, this launch area is located in the outskirts of the capital, with a large area of ​​arable land. Due to its proximity to the capital, the vegetables and fruits grown by local residents sell well. They have certain financial strength and can afford mobile phones, so the mobile company Put the promotion target on them, intending to open up this market gap.

So, what are these customers most concerned about? What kind of advertising language can impress them? Shen Long slowly recalled the mobile advertisements he had seen before, trying to choose one to use here.

Half an hour passed quickly, and Li Ao came in again to take away their answers. The other two wrote a lot, but Shen Long's paper only had fourteen short words.

But it was these fourteen words that made Li Ao's eyes shine, "Okay, the written test results are out, Gao Qiang's answer is the most suitable for my needs, if you two are busy, you can go back now, if you want to hear my explanation, you can also give me a little explanation." etc."

The faces of the two showed unwillingness. Why, we both wrote so much with great effort, this guy leaned on the chair and closed his eyes after reading the materials. It was not until four nineteen that he wrote a few words and we lose?

"Okay, let's take a look at your advertising slogans. Li Xue, you have written a lot, but the only thing that can get in touch with China Mobile is this "The End of the World is like a neighbor". You want to use this Tang poem to emphasize the importance of mobile to communication. Help, the intention is very good, but it is a pity that it is used in the wrong place, our advertising area is in rural areas, consumers are not used to these euphemistic promotions, they need more direct advertising language!"

After criticizing another person's answer, Li Ao took out Shen Long's slogan and read aloud, "China Mobile's SIM card, use it while plowing the fields!"

"Pfft!" Those two couldn't help laughing. After working together for a long time, you came up with such a rustic slogan?

"Sounds ridiculous, right? But as long as you think about it carefully, you will understand that this slogan is not only not ridiculous at all, but also perfectly meets the needs! The customers of this advertisement are farmers who are plowing in the fields. What are they most concerned about? They are afraid that there will be no signal when they are plowing, which will delay business, and this slogan hits what they are most concerned about. If you can make a call in the farmland, you don’t have to worry about missing it. Customer's phone call..."

Hearing Li Ao's explanation, their smiles froze. Yes, this slogan is not aimed at young people like them, nor is it aimed at those elite white-collar workers. This kind of slogan is easy to understand and exactly what they need. the best.

After the two left, Li Ao and Shen Long talked about the salary, "The probationary period is three months, the monthly salary is 3,000, and the regular salary is 3,500. After the regularization, I will help buy social insurance. If you perform well, you can become a regular in advance. If you think it is suitable, tomorrow Come to work at the company at nine o'clock in the morning and help complete the mobile project."

"Okay, no problem!" Hey, Li Ao is quite conscientious. Now the average salary in the capital is just over 40,000 a year. Shen Long almost got the average salary just after graduation, and he even bought insurance, which is quite real.

Back in the dormitory, Xiang Nan and the others casually asked, "Qiangzi? How was the interview?"

"It's okay, the job is done!"