Chapter 4079: Advertising War Begins
On April 11, 2007, there were still 17 days left before this unprecedented battle in the mobile phone industry. On this day, it was not Lin Feng’s Fuxi or Apple’s who were advertising like crazy, but the wealthy Nokia, which was conducting overwhelming publicity for its upcoming flagship, the n95.
n95, 2.8-inch large screen, 240x320tt screen, 5-megapixel camera (Carl Zeiss certification), slider... and other features are clearly visible in the advertisement. Of course, in terms of screen, it cannot be compared with "Fuxi" and "Fuxi", so Nokia uses the same 5-megapixel camera certified by Carl Zeiss as a gimmick in "n95". Of course, this alone is not as good as 'Fuxi'. After all, 'Fuxi' is produced by Carl Zeiss. Although it is the same as the certification, there is still a slight difference. At least, it is recognized that the quality of certified products is not as good as that of original factory products.
But Nokia also has its strengths, and that is the Symbian system. You Fuxi has Pangu and Nokia has Symbian, which is the Symbian system that is currently used by the most people. Although the Symbian system is not a truly intelligent system, it can make the 'n95' the most powerful feature phone.
Although smart systems are good, users don’t need so many functions. A mobile phone is not a computer. It is enough to be able to make calls, take photos, and watch videos! ——This is propaganda from Nokia.
Faced with Nokia's crazy publicity, Lin Feng and Jobs were both a little stunned. Originally this was a big battle between the two sides. Unexpectedly, Nokia jumped out first. However, this ‘n95’ looks good, but that is compared to other feature phones currently available. Actually with ‘Fuxi’. Compared with '', that's scum! Such a scumbag is actually used by Nokia for crazy publicity. All I can say is that he really doesn't know how to write the word "death".
April 28th, well, it depends on how you die!
"Mr. Tang, how's the advertising going?" Lin Feng asked.
"Boss, it has been produced. Please take a look at it!" Tang Jun showed the advertisement to Lin Feng.
Lin Feng took a look and saw that the advertisement was very fresh. Through a cute mascot, which is the mascot of 'Phantom Technology' - Feng Ying (a Q-version cartoon character based on the wind), in the 'Feng Ying' Under the introduction of Ying', he showed you several major characteristics of 'Fuxi': light and thin. Large screen, 5 million cameras, and ‘Pangu System’. The entire advertising interface is fresh and pleasing to the eye.
"Okay, just send this out!" Lin Feng said with a smile.
"Send it? Where?" Tang Jun was stunned.
"The Internet! The official website, and Weibo. Now Weibo can post video clips. Including ''!" Lin Feng said with a smile.
"Ah~~~~" Tang Jun was shocked.
This, this, is not on TV. Nokia has distributed advertisements in major media around the world. It is conservatively estimated that this round will end. At least a few hundred million dollars, I heard. Tomorrow you will see ‘n95’ advertisements in Beijing subway stations. Nokia has the ambition to sell 200,000 n95 units on April 28, and at least 10 million units a year. Although this number is not large, this is a high-end model and the most profitable model. If 10 million units are sold, it is conservatively estimated that it can bring at least hundreds of millions of dollars in net profit to Nokia.
Even if you don’t invest in celebrities in advertising, you should at least advertise on major TV stations. Otherwise, what should we do if all the people in the world see are n95 advertisements?
"Haha, don't worry, 'Fuxi' is by no means comparable to n95. I am confident in my 'Fuxi'. So, just put ads on the official website, 'Weibo', 'Weibo'. In this way, it costs only a penny. If we don’t, we can eventually kill Nokia, what a ****!” Lin Feng chuckled and said, “Remember, we are an innovative mobile phone. To use a hot word on the Internet, our ‘Fuxi’ means high-end and classy. Don’t compare it with Compared with wealthy people like Nokia, we don’t fight for money, but for quality!”
Fight for quality! Tang Jun trembled. By the way, Nokia is the spokesperson for quality, okay? But if you think about it carefully, in comparison, the quality of 'Fuxi' is indeed much better than that of 'n95'. However, Tang Jun still believes that no matter how good the product quality is, it still needs good marketing methods. This relies entirely on online media. Is it reliable?
Tang Jun gritted his teeth and chose to believe Lin Feng, and placed advertisements directly on the official website, Weibo and Weibo. I originally thought that not many people would read it, but who would have expected that in just a few hours, it would be reposted tens of millions of times. And people who have seen it are all boasting that the advertisement is fresh and refreshing, making people like it. Compared with Nokia's luxury, which is bombarded by major TV stations around the world, this small and fresh style is more popular. Although the price is a bit expensive, it sells for $499. But it's certainly worth looking forward to.
"Let me just say, now is the Internet age. We who are doing e-commerce must seize the means of online marketing. TV advertising is suitable for those home appliances, cosmetics and the like, and mobile phones, online marketing is enough. Especially our' Fuxi', a mobile phone that changes the world, has enough online marketing methods!" Lin Feng explained.
Tang Jun looked strange.
"Boss, look, Apple has just launched their advertisement. They also followed our example and put it on the Internet. They didn't put it on TV media either!" Tang Jun said, pointing to the advertisement that appeared on .
Lin Feng opened the video and looked at it, frowning. This Steve Jobs is copying himself. He puts it on the Internet, and he also puts it on the Internet. And this style is similar to my own fresh style. Although the content is very different, this one is inevitably suspected of plagiarism. Of course, the main introduction of '' lies in its '' system functions. After all, in terms of appearance, this 'Fuxi' is an instant hit. Although everyone has their own preferences for radish and green vegetables, some people may prefer thicker and rounder ones. 'Maybe. But when it comes to hardware, '' is obviously not enough.
Therefore, Jobs very wisely chose to introduce in advertisements "what it can do and how it can change everyone's lives." This is really smart. Compared with Lin Feng’s introduction to the biggest feature of ‘Fuxi’, in terms of connotation, Jobs is temporarily better. After all, one appearance and one connotation, the level is clear at a glance. Of course, when it comes to buying a mobile phone, most people won’t actually do anything about it, and there are also many people who have associations with appearance. Therefore, in real comparison, Lin Feng's side is slightly inferior.
The good media conducted a market survey after all three major companies placed advertisements that day. Currently, on April 28th, 13% of people are willing to buy Nokia n95. 47% of those who are willing to buy ‘Fuxi’ and 40% of those who are willing to buy ‘’. Obviously, after the first day of advertising, most people are still willing to buy 'Fuxi', mostly because of 'Fuxi's beautiful appearance.
After all, in the era when Lin Feng was reborn, the 4S was the most classic model. Being welcomed is just expected!
"Huh, Lin Feng, this is the beginning of the first day of the advertising war, we'll see!" Jobs felt unhappy when he learned that "" lost to Lin Feng in the purchase intention. Although he also admitted that in terms of appearance, he was inferior to Lin Feng, but he did not think this was a fatal weakness. After all, he was very satisfied with the color combination of ''. Lin Feng's side is just lighter and thinner in appearance. This is by no means the key issue. What's more, Jobs always believed that internal software is the key to mobile phone competition.
"Keep making ads! I want the ads to be different every day in the remaining 16 days. I want everyone to fully understand the characteristics of '' and like him before it is released!" Jobs ordered.
"But Steve, why don't you put ads on TV! You must know that this n95 is so much worse than '', and there is consumer choice. That is entirely the result of TV advertising!" Tim Cook did not explain.
"Tim, we have only one opponent, and that is Lin Feng. Nokia is not our opponent at all. Although he is the boss of the mobile phone industry now, he is already old and can no longer keep up with the pace of the times. Now that they have launched a ridiculous model like 'n95', Nokia is finished. Moreover, their Symbian system is too backward, so we don't need to care about it at all. I believe Lin Feng can see this. , he did not choose to advertise on TV stations, because he believed that online media was enough to overwhelm Nokia, "Jobs said with confidence.
Cook was surprised. He didn't know what to say about Jobs and Lin Feng. Nokia is the leader of mobile phones in the world today, yet it was so despised by these two people. If Nokia knows this, I don’t know what to think.
What does Nokia think? So angry! After spending hundreds of millions of dollars in advertising and broadcasting ads around the world, we received a 13% purchase intention, which is not outrageous! Immediately, Nokia President Kallasvuo ordered to continue advertising. Although n95 is inherently inferior, as long as the marketing strategy is appropriate, the publicity is in place, and the brand advantage that Nokia has established over the past ten years, it can still defeat the "Fuxi" and "".
must! To be continued. If you like this work, you are welcome to come to Qidian to vote for recommendations and monthly votes. Your support is my biggest motivation. Mobile phone users please go to m. to read.
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