Chapter 4078: Selling at a Low Price Is Not Good
Lin Feng returned to Shanghai. Returning to Shanghai with Guo Taiming's guarantee of at least 100,000 per day production capacity. Calculating this way, by the 28th of this month, there will be almost 2.12 million units in stock. For Lin Feng, this number is still far behind and far from enough. But there is no way. Terry Gou has already tried his best, and Foxconn only has this production capacity. If you change another company, the production capacity will be even worse.
We just don’t know how much production capacity ‘Apple’ will have. Although it is said that Lin Feng can get it through some means, it is too dirty to use some unscrupulous means behind the scenes to achieve fair competition. Even if you win, it will be disgraceful. Of course, for those who believe in consequentialism, they don't care about the process or the means, they only care about the final result, as long as they win, Lin Feng cannot agree with this.
This is not a life-and-death bet that must be won. Although Lin Feng wanted to win, he even wanted to win in an upright manner. Especially in this kind of business competition, you cheat once and win once, but you cannot win every time. Therefore, Lin Feng's idea of obtaining the production capacity of "Apple" just passed away.
"100,000 units, boss, is this production capacity too high?" After hearing the news, Tang Jun was first happy and then surprised. This production capacity is too high, right? How many of these have been sold? After all, the price is so high.
"Haha, it's still high? I think it's too low. Mr. Tang, you have to believe that China's purchasing power is very strong." Lin Fengxiao said, "Chinese people like to follow the trend, and 'Fuxi' is definitely a model that can lead the way." A product that Chinese people follow suit.”
"But the price is too expensive. Will the Chinese people accept it?" Tang Jun was confused, "And why don't we launch a cheaper version?"
"Cheap version? This one will have no sales unless the price gap is widened. Mr. Tang. China is currently an extremely sick society. Although there is no money on hand, it always likes to wear various brand-name fashions, wear famous watches, and carry Famous bags. The same goes for mobile phones. How many people spend a month or two of their salary to buy a flagship phone? No, it’s just for showing off! If they like to show off, then instead of letting others make their money, let's make it." Lin Feng shrugged.
This is a bit harsh to say. If some people heard it, it would definitely be another angry curse. But this is the truth. In the era when Lin Feng was reborn, "" was so popular that it attracted fans all over the world, and it was even more popular in China. Countless people are selling everything to buy "". There are even people who sell their kidneys just to buy a kidney. What are they buying it for? It’s nothing more than pretense!
Although Lin Feng admitted that "" is indeed a good thing, but selling his kidney to buy it would be a sign of illness. This is a bit too much. As for those who scrimped for several months just to buy one, Lin Feng didn't despise it. Because I once wanted to buy a gb. Lin Feng also did the same thing of saving money and pocket money for several months. This is purely a preference, although this preference is not too healthy. But being young and frivolous, it’s not weird to do crazy things when you’re young.
What's more,
The whole society is crazy. In order to buy a house to live in, you will return to the country after a few decades, and you will not get a single cent of your own. This is not just frugal living for decades. Therefore, for those who save money and spend money to buy ‘’. Lin Feng does not despise it. But since you are willing to save money and save money to buy it for fun or to show off, then why can't Mao buy his own 'Fuxi'? As for those who already have purchasing power, they don’t have to worry about the price. They are rich, you are taller. A little less doesn't matter to them. As long as the product is good and has excellent performance, that's fine.
Therefore, ‘Fuxi’ must be priced high. What Lin Feng wants to build is a high-end mobile phone brand like "", not a cheap brand. Sometimes, Chinese people are also very mean. If you sell the same quality product at a lower price, he will say that you are a parallel import or a counterfeit product. If you sell it at a higher price, he will accept it instead. Therefore, Lin Feng will not lower the price, but will mark the price higher, at least not cheaper than "".
As for the proposal of a cheap version, Lam Feng will carefully consider whether to launch it. Although there are many markets in this area, among the billions of mobile phone sales in the world every year, low-cost phones account for most of the sales. Although there are no detailed statistics, according to speculation and evaluation by some authoritative media, mobile phones below 2,000 yuan account for at least 65% of the sales. % of the market. If ‘Fuxi’ is going to launch a cheap version, it would be meaningless if the price is lowered. After all, it is only a thousand yuan less. For most people, it is better to buy ‘Fuxi’. And if the price is less than 2,000 yuan, the gap is so big, the performance of this phone will naturally be greatly affected. Will consumers accept this?
Not only that, but game software development will also face this problem. Lin Feng remembers why the Android system is not as good as Apple. The biggest problem is fragmentation. Due to different machine performance and different screen sizes, the software developed by the Android system cannot adapt to everyone. As a result, various problems will always occur when many machines are running. If you develop a variety of machines here, it will also be an extremely headache for software developers.
Therefore, Lin Feng is not willing to develop low-configuration mobile phones. What's more, the real money is made by high-configuration mobile phones. Low-configuration mobile phones do not make money. Even if you make money, it's just some cabbage money.
"Okay, now let's think carefully about how to promote 'Fuxi'. We must win this war." Lin Feng said.
Tang Jun nodded. Last time, they lost to Apple, and they must not lose again this time. However, Tang Jun already has some plans for the promotion of mobile phones. The first is to use the celebrity offensive. Lin Feng knows so many celebrities, so he must make good use of them. The driving force of celebrities is naturally the greatest. Then, it is through the dignitaries of various countries. Each of the dignitaries of various countries that Lin Feng knows and is familiar with will be given a mobile phone to use. In this way, it can also promote sales.
Then, the third step is Lin Feng’s personal promotion. With Lin Feng’s strong charm, he will promote Fuxi, and I believe he will definitely be able to defeat Fuxi. Tang Jun thought so, and he also prepared a relevant plan for it. As long as Lin Feng agrees, he can start to act immediately.
"Well, this is good. But I think the price is too high." Lin Feng looked at the celebrities and dignitaries listed in the plan. Lin Feng did not doubt that using these people would be very profitable, but the advertising fee paid was too much. After all, although these people have a good relationship with Lin Feng and are also contracted artists of Lin Feng's company, you can't ask them to promote for you for free. You must pay them according to the market price, with a maximum discount. After all, celebrities also need to make money to support themselves. While they are still famous, they should make more money for retirement.
Of course, this fee is nothing compared to the profit of "Fuxi". But Lin Feng suddenly felt that this was a bit of a loss. Although it conflicts with what Lin Feng said before that he must win, winning is the goal, but more importantly, it is necessary to make a profit. If the company is not profitable, it is useless to fight for sales.
"Boss, what are you going to do?" Tang Jun looked curious. In his opinion, it is not a waste to spend more advertising fees on this battle. After all, the opponent is "Apple". But since Lin Feng thinks it is inappropriate, he will naturally not refute it. In fact, for him, it doesn't matter whether these stars and politicians are invited or not, as long as Lin Feng himself is willing to promote it. After all, Lin Feng himself is the company's biggest signboard.
In terms of the most popular person in the world, it must be Lin Feng. This is something that no star or politician can match. If he is willing to promote "Fuxi" in person, then everything will be fine.
"Let's make a small advertisement first, mainly introducing the characteristics of "Fuxi", such as the ultra-thin body, 5 million Carl Zeiss camera, and fashionable and beautiful appearance!" Lin Feng ordered.
Tang Jun nodded, and immediately ordered the advertising planner to start making advertisements. Lin Chiling, who was standing by, asked Lin Feng in a low voice, wondering why Lin Feng wanted to save money like this, and now was not the time to save money.
"I'm afraid of waste!" Lin Feng said helplessly.
"Waste?" Lin Chiling was shocked. How could this be a waste.
"Yes, it is a waste. Look, we only have a total of 2.12 million in stock, and I'm afraid it will be sold out on the first day. No matter how much you promote this, it's useless. The production capacity is limited!" Lin Feng said helplessly.
Lin Chiling was speechless. She didn't know whether she was saying that Lin Feng was too optimistic or too confident. In one day, the mobile phone with the highest sales volume was Nokia, but it was the most that sold 100,000 units a day. Lin Feng has 2.12 million units in stock, and he actually claimed that they were sold out on the first day. Isn't this too exaggerated! Is it really that exaggerated!
"Believe me, it's okay!" Lin Feng patted Lin Chiling on the shoulder and turned away.
2.12 million units on the first day, is this possible? But if so many units are really sold, then there is really no need to invest too much in advertising, because you don't have the goods. No matter how much you invest in advertising, it's useless if there is no goods.
But what will Apple do? What will Jobs do?
Jobs also frowned at this moment. It was late at night in China, but it was afternoon in the United States. There were many disagreements within Apple about how to promote "". Originally, it was expected to rely on ordinary advertising, but in the face of Lin Feng, a powerful opponent, Apple believed that more publicity methods must be used to promote "". Otherwise, if it loses to Lin Feng and "Fuxi", then "Apple" may face a serious crisis. After all, "" is the most promising money-making machine for "Apple" in the future. To be continued. If you like this work, you are welcome to vote for recommendations and monthly tickets on Qidian. Your support is my greatest motivation. Mobile users please go to m. to read.
Fast update, no pop-up windows, pure text