Chapter 390: Offline Experience, Online Order
"Hey, speaking of cars, Mr. Chen, it's time for you to buy a car."
When it comes to cars, all of a sudden everyone gets excited.
Speaking of men, there is no one who doesn't like cars.
Of course, this does not mean that all employees of Universal Technology have bought cars.
But to say that many high-level executives don't even have a car, that's a bit of a drop in price.
However, Huanyu Technology is so strange that Chen Yu, the CEO, doesn't have a car yet.
"What to buy, I don't have a driver's license yet."
"You can learn one right away."
"What's there to learn, there are drivers anyway."
Chen Yu is old enough to get a driver's license.
Of course, if it is said to be taken, in fact, Chen Yu does not need to go to the field to learn.
In his previous life, he was an old driver. As long as he passed all subjects, he could get a driver's license.
"The driver has a driver, but sometimes the driver is not very convenient."
"Yes, yes, Mr. Chen, you must buy a car, otherwise we will be embarrassed to drive."
Zhang Jianming expressed everyone's wishes.
The bosses don't even have a car. They drive to work every day, so I really don't know what it's like.
"What's the matter, you drive yours."
"Mr. Chen, why don't I buy you a car."
Zhang Jianming said.
"Yo, Brother Jian, this pocket is bulging."
Chen Yu had a headache: "Okay, I'll go get my driver's license when I have time, and then buy a car."
"Then it's good to catch up."
Seeing that Chen Yu agreed to come down, everyone breathed a sigh of relief and clinked glasses together.
...
Ali.
"Mr. Ma, Huanyu Technology has accelerated the construction of e-commerce. It is said that they have contacted several home appliance supermarket chains."
"Appliance chain."
Teacher Ma took a few steps in the office.
During this period of time, although Taobao was created, its sales volume was not large.
It's nothing in itself.
E-commerce is an emerging market that needs to be cultivated.
It’s not a big deal now, but it’s okay to sell a lot in the future.
It's just that Mr. Ma is really not at ease about Huanyu Technology.
"Are they going b2c?"
"should be."
Lu Zhaoxi said: "For the time being, we have not found that they have too many connections with small and medium-sized enterprises. They mainly contact those well-known brands. Among them, home appliances are the most important."
"The demand for home appliances has been very strong in recent years. Gome and Suning have opened hundreds of storefronts in China, and they will expand rapidly. Huanyu Technology does B2C business, focusing on home appliances. It does have a vision."
Cai Congxin said on the side.
"We have considered home appliances, but the price of home appliances is not a small amount, and it is difficult for ordinary people to come up with it. Not to mention the Internet."
After speaking, Teacher Ma looked at Lu Zhaoxi and asked, "Zhaoxi, would you like to spend one or two thousand yuan to buy a home appliance online?"
"I don't want to."
"why?"
"How can I know if I'm buying a fake product, and I don't know how the quality of home appliances on the Internet is?"
"That means lack of experience."
"Yes."
Lu Zhaoxi nodded.
"This is also the difficulty of our Taobao."
Ma Yun sighed.
Lack of experience is not only the difficulty of b2c business, but also the difficulty of c2c.
Whether it's selling large appliances or small pieces of clothing, users who trade online can only look at pictures.
Even if the pictures are beautiful, the specifics will only be known after you buy them.
But if you don't like it after you buy it, it will be troublesome to return it.
"Mr. Ma, it is so difficult for our c2c model to solve the user experience, not to mention their large appliances."
Lu Zhaoxi is not optimistic about the B2C model of Universal Technology.
You can buy small things for tens of dollars. If you can try it, it will only cost tens of dollars even if you get scammed. But big home appliances cost one or two thousand dollars at a time. That's a few months' wages. Who can afford it.
"Lao Cai, what do you think?"
Ma Yun looked at Cai Congxin.
"I don't think Universal Technology can't see this."
"I also feel that way."
Although Huanyu Technology can only be regarded as a new recruit in e-commerce, Jack Ma does not think that Chen Yu's understanding of e-commerce will be worse than theirs. Even, Jack Ma felt that Chen Yu's understanding of e-commerce and the future of the Internet completely surpassed them, or even exceeded them by a lot.
West Lake on the sword can be seen in general.
Just like now, Xinlang was fooled by Chen Yu to engage in online games.
Although they all knew at the time, Chen Yu was faking it.
But so what.
Chen Yu is just fooling you, you are not going to enter the pit.
"Forget it, don't guess, just see what Huanyu Technology does."
Cai Congxin also had a headache.
Even if he is a top student, he is very curious about Huanyu Technology.
But things like the Internet are like that sometimes.
If someone doesn't make any moves, you never know what cards he's holding.
...
Of course, it's not just Ali who is a little bored here.
Including eBay, there are also some who can't see what Huanyu Technology is going to do.
In addition, there are Excellence and Dangdang who are both doing b2c business.
At that time, both Excellence and Dangdang believed that Chen Yu might start to do b2c in audio-visual and books.
Because audio-visual and books are the most suitable for b2c business.
That's why they get into audiovisuals and books.
He can sell genuine products without quality problems, and the prices of audiovisuals and books are not expensive.
However, Huanyu Technology did the opposite. Instead of testing the waters with low-priced audio-video and books, it directly smashed into high-end home appliances.
Can't figure it out, really can't figure it out.
Since they can't figure it out, they don't think about it anymore.
Entering any field comes with a price.
Although Huanyu Technology is powerful, it has to fall into trouble when it enters b2c with such great fanfare.
...
In this regard, Huang Zheng is also extremely puzzled.
You know, Huang Zheng thought that the company's model was c2c.
But it was later discovered that it was different.
Of course, Huang Zheng is only a middle-level leader of Huanyu Technology. Although Chen Yu intends to train him, he knows that many things have to be understood by himself, and he should do less and ask more. Therefore, after the cooperation between Universal Technology and Yongle Home Appliances, Huang Zheng devoted himself to the offline business.
It's just that the more he does offline, the more worried Huang Zheng becomes.
Can such a large home appliance really attract users to place an order online?
Even if they cooperate with Yongle, there is Yongle who does technical installation and after-sales...but that's it. The first step to attracting them to place an order is often the hardest. How to make them willing to place an order and how to make them feel at ease with the website is a very big problem.
However, this is not a problem for Chen Yu.
A lot of e-commerce giants in later generations have long thought of the answer to this question.
For example, offline experience, online ordering.