Chapter 1992 Don't Give In

"Apple's foundation is still there. It has a unique research and development system, as well as excellent drawing software and so on. This is where Apple is ahead of others." When he came back to his senses, Yin Jun comforted Qiao Bangzhu, " So the collapse will not collapse, but it will be very difficult for a period of time in the future.”

"You're right in saying that. What's wrong with the foundation I laid?" Speaking of this, Leader Qiao was also very proud.

He is indeed something to be proud of.

Because Yin Jun knew that Apple's computer system, as well as the software they developed themselves, were the top in the industry.

Later, in the production of special effects in Hollywood, except for workstations, Apple computers must be used wherever computer software is used.

Because Apple's system is the most stable and powerful, those software companies, especially high-performance software companies, are all developed on Apple's system platform.

Microsoft's Windows system is just a very common civilian version, which is fine for entry-level ones, but when it comes to professional stuff, it's really not as good as Apple's.

This is also an important reason why Apple's computers and software will be able to struggle and breathe in the future when they will be suppressed so much.

Because there are always a group of people, some companies, who need Apple's technical service support.

After talking about these majors, you may not understand them well, so let’s briefly talk about Apple mobile phones.

The IOS system used by Apple mobile phones is an extension of their computer operating system.

Anyone who has used an Apple mobile phone knows that the smoothness and responsive operation of the Apple mobile phone, the excellent experience without any lag at all, is Apple's sharpest weapon against other mobile phone companies.

Even in 2020, the Android system has corrected too many problems, including lagging, but it is still not as good as the foundation laid by Apple's mobile phone for more than ten years.

The feeling of people using Apple computers and Microsoft computers today is exactly the same as that of people using Apple phones and Android phones 30 years later.

However, computers using the Microsoft system will develop extremely rapidly in the next decade or so, and with the support of a large number of software and games, they will naturally develop rapidly.

In addition to the fact that the operating system must be Apple's own, Apple also insists that all software is developed by itself, and no one else can get in, so this is the biggest reason for their failure.

Nowhere is it like the Apple mobile phone, which specially opened the source code for the IOS system, so that everyone can develop software and games on the Apple mobile phone. This is another reliance they have defeated the Android system.

If iPhones were like Apple Computers...

Don't doubt, the fate of the Apple computer back then is the fate of the Apple mobile phone! !

So you see, Leader Qiao actually knows how to be flexible.

If you change, you will succeed, and if you generalize, you will achieve success!

In fact, now, Microsoft's Windows system, in some functions, has a bit of the shadow of the Apple system.

It's just that Apple is busy saving itself now, and has no time to talk to Microsoft.

When they were down enough and Microsoft was in full swing, Apple began to care about it, trying to recover its losses from Microsoft.

But Microsoft is not just for nothing, they just filed a lawsuit with Apple, dragging it all the way, preferring to pay huge legal fees, and never admit defeat or admit mistakes, and never compensate.

If it weren't for the fact that Joe, who was in charge of Apple for the second time, called and said some good things, even if the lawsuit goes to 2020, there may be no results.

Leader Qiao knows that Yin Jun is the largest shareholder of Microsoft, but he is not ready to talk about this kind of thing at this time.

It's not that he didn't care about it, but that these technical matters were all brought up by Bill Gates and had nothing to do with Yin Jun.

Fortunately, he didn't know Yin Jun's ideas on the image processing and page simplification of Microsoft's window system, otherwise he would definitely have to argue with Yin Jun today, and let Yin Jun realize that this is plagiarizing Apple. creativity.

"Withdrawn from Apple, what are you going to do, Stephen?" Yin Jun asked again.

"Of course I'm still doing my old job, computers and operating systems." Leader Qiao didn't hide anything, "I've already contacted some of my employees, and they are willing to go out with me...I want to let Apple take a look. , since I can create an apple, then I will definitely be able to create a second apple, which is better than this one!"

What Qiao Gangzhu said should be the NEXT company.

The company, best known for making personal computers, small workstations, and software operating systems, was actually the same projects he led at Apple, but in a different location.

Even the operating system of the NEXT computer has a lot of overlap with Apple.

So in the next few years, the two companies also fought a lot of lawsuits.

However, NEXT insisted on the concept of closed computer system of Gangzhu Qiao, and finally this operating system became the most valuable thing of the company.

In 1996, Apple spent 400 million US dollars to buy NEXT, partly because they wanted to ask Joe to go back to preside over the overall situation, and partly because NEXT's system was good enough.

The NEXT system was finally used on the new Apple computer, and then the extended system IOS was used on the mobile phone.

That is the mobile phone operating system we use most often.

Therefore, Gangzhu Qiao is really a genius in making computers, a genius without a doubt.

Perhaps in terms of technology, he is not a technical elite madman, but in terms of guiding development, foresight and demand for computers, he is a genius beyond this era!

After thinking for a while, Leader Qiao said, "Besides this, I am very interested in the computer animation technology that has recently emerged...Maybe I will go to see if there is any project in this area, if it is suitable, I will also invest in it."

Yin Jun's eyes froze.

In 1986 in the previous life, that is, next year, based on this interest, Joe’s gang leader spent 10 million US dollars to buy Lucas’ industrial light and magic animation studio and changed its name to Pixar animation studio.

From then on, a very great animation company in the history of Hollywood appeared, and in the following 30 years, it gradually became the number one animation company in the world.

Twenty years later, Disney acquired Pixar Animation Company with shares worth 7.6 billion U.S. dollars, and Qiao Gangzhu became Disney's largest individual shareholder with about 6% of the shares.

This deal was really well done, and as Disney became stronger and stronger, it would be able to set off the success of Mr. Joe's deal.

This is also considered to be evidence of the unique vision of Chief Qiao.

In Hollywood, except for George Lucas later, no one can make a small studio do this and get such a high income.

And even George Lucas, his Lucasfilm only sold more than 4 billion US dollars, which is much worse than Pixar Animation's 7.6 billion US dollars!

Originally, it didn't matter to Yin Jun whether the leader Qiao made a fortune or not.

Even if Qiao Gangzhu's assets exceed 10 billion US dollars, compared to Yin Jun's wealth, it is only a small part.

But Pixar Animation Company, Yin Jun could not let him.

This company is of great significance to Yin Jun and the entire Kirin Group.

In the movie world of the future, live-action movies and animated movies are two big projects that go hand in hand. Animated movies are no longer children's pastime movies, but they can also be liked by adults and become real movies.

Among the animated films, the most powerful is Pixar animation, and the second is Disney animation.

Although the Walt Disney Company acquired Pixar Animation, it operates separately from Disney Animation.

The only requirement of Joe's gang leader at the time was that Disney could not disband Pixar animation, and it had to keep its own brand.

Disney agreed. After the acquisition, the original crew of Pixar will still be allowed to do the animation. According to their wishes, the head office will not interfere.

It turned out that this subsidiary did better than his own son, which is really surprising.

The souls of Pixar animation are John Lasseter and Edwin Catmull. Jobs only provided technical support, but John Lasseter and Edwin Catmull were all responsible for the specific production and development concepts. made.

At least one-third of Pixar's success must be attributed to John Lasseter, and another third to Edwin Catmull.

But now because of Yin Jun, John Lasseter still stays in Disney, and is mainly responsible for the production of "Toy Story".

In fact, Industrial Light & Magic's animation studio started to move towards 3D animation only after John Lasseter left in his previous life.

Without John Lasseter in this life, the animation studio of Industrial Light & Magic is still a relatively small department with about 30 people.

However, there are still many talents in this small team. Among them, Edwin Catmull, the director of the studio, will be the president of Disney Animation and Pixar Animation in the future, and John Lasseter will be the creative director.

Yin Jun definitely wants to draw them into his command, and then let John Lasseter and Edwin Catmull lead them to re-create Pixar, an independent production.

"I still have a lot of knowledge about this aspect." Yin Jun said after pondering, "When you want to get involved in this industry, you come to me, and I will introduce you to a very good technical production staff!"

"Okay, then I'll come to ask your opinion!" Leader Qiao smiled and nodded without any suspicion.

No one is more familiar with the film and animation industry than Yin Jun.

He is not only the boss of Disney, the largest animation company in Hollywood, he conceived and created such record-breaking cartoons as "The Lion King".

Even if Gang Leader Qiao has plans in his own mind, it would definitely be a good thing to ask him for some advice when the time comes.

Leader Qiao believes that Yin Jun will definitely not harm himself.

The same is true.

Yin Jun will definitely not harm Chief Qiao. If Chief Qiao is still interested in computer animation after losing the opportunity of Industrial Light & Magic Animation Group, he will even introduce some elite talents to Chief Qiao to make up for the loss of Chief Qiao.

But Pixar, this piece of fat, is destined to have no fate with Chief Joe.

It would be better for Qiao Gangzhu's main business to be in his own computer and software industry!

After all, Apple's operating system, after 30 years, is extremely powerful. Many fine-function software can only run on Apple's operating system, and Microsoft's even at the enterprise level, there is no way to make the best use of it.

From this aspect, Gang Leader Qiao is really a person who created an industry!

...

(There will be reflections on a single chapter later, please take a look.)