Chapter 800 Tell You Who Is the Father (2)

Li Hui's prediction was completely accurate.

There are really not many good days left for domestic mobile phone manufacturers.

On the day that Nokia and Bird mobile phones were launched, because the prices were so tempting and cost-effective, the total online purchases of the two mobile phones directly exceeded 500,000 units at 4:00 p.m. that day, and an astonishing sales broke out. force.

This just counts online sales and doesn't count offline sales.

If offline sales are calculated, the total may increase by 2~30%.

Moreover, Hanhai Technology has sufficient stock, and there will not be a situation like the first day of Xiaomi's popular mobile phone sales, because the purchase inventory is insufficient and can only be robbed.

In addition, the official mall of Hanhai Mobile uses a server built by Changtian Technology, so the access speed is extremely fast, the access experience is very good, and consumers give praise.

The office of Yanjing Lianxiang headquarters.

Yang Qing was in a daze looking at the sales numbers of Nokia and Bird mobile phones on the official website of Hanhai Mobile.

In the past few years, Lianxiang's PC business has basically given up the domestic market after the failure of the competition with Shenchuan, which is regarded as Buddhist sales.

Therefore, by 2014, the market share of Lianxiang PC in the domestic market has been reduced to less than 30%, and its performance in overseas markets is not eye-catching. The sales volume can only be said to be a little better than that in China.

As Xia Guo's veritable first technology company, Lianxiang's ambitions are not inferior, and he certainly does not want to destroy his foundation in the past few decades.

Therefore, in the past few years, Lianxiang has carried out a large-scale industrial restructuring, and has combined with a number of capitals to reorganize the company's structure.

After the iPhone opened the era of smart phones, Lianxiang, like many technology companies, saw that smart phones must be the capital outlet in the future.

Therefore, Lianxiang has also launched its own smartphone brand Lephone by recruiting Apple and Samsung related mobile phone engineers, on the basis of learning from Apple mobile phones (plagiarism).

Lephone has indeed been popular for a year or two, because it not only looks like an iPhone, but also has a name like an iPhone, and with the endorsement of Lianxiang Computer behind it, consumers are more willing to pay for it.

But in this day and age, consumers vote with their feet.

If your product has good performance and good quality, then even if it is not famous, it will be popular among consumers.

But if the quality of your product itself is very bad, no matter how much you advertise, no matter how famous you are, users will know the actual performance of the product after purchasing it once or twice, and they are not willing to pay for it again.

What happened next can be imagined. Lianxiang's music phone series was smashed and blood was directly changed from a music phone to a crying phone.

Lianxiang's huge investment in mobile phones did not make a dime back, and it was all at a loss.

Later, Lianxiang changed the Lephone mobile phone and launched the VIBE with more powerful performance.

For VIBE, Lianxiang recruited celebrity endorsements, and also invited excellent designers from the United States and Toyo to design the appearance of the mobile phone and purchased the most advanced Qualcomm chips.

For example, the just-released VIBE Z2 Pro uses a rare 6-inch 2K screen, a 16-megapixel OIS optical image stabilization lens, and a Qualcomm Snapdragon 801.

The chip is exactly the same as the Xiaomi Mi 4, and both use Qualcomm Snapdragon 801.

But after its release, sales have been disastrous.

Because the MIUI system of Xiaomi 4 has been made, and the system of Lianxiang mobile phone is also based on Android, but the consumer experience is garbage.

At first, Lianxiang hoped that his mobile phone could become the Samsung of Xia Kingdom and the king of Android system.

As the cruel reality appeared in front of one by one, Lianxiang lowered its requirements again, hoping that its mobile phone would be as popular as Xiaomi and be recognized by consumers.

However, the sales of Lephone and VIBE, which were launched later, are worse than each other. Lianxiang has lowered its own requirements and compared the sales with those second- and third-tier brands, hoping to find some comfort.

Yang Qing has comforted everyone more than once when the mobile phone business group held a conference, saying that the current era of smartphones has entered a fierce competition.

As a result, with the launch of the Hanhai mobile phone brand by Changtian Technology, the mobile phone brand has been sold well. In addition, today, more than 500,000 mid-range Nokia and Bird mobile phones have been sold in one day, killing Yang Qing's remaining self-esteem.

It's not that the competition in the smartphone market is too fierce, but that Lianxiang's performance is so bad that it can't be sold at all.

Yang Qing doesn't understand now, why Changtian Technology is doing what's hot, and what Lianxiang is doing and what's going on.

Yang Qing couldn't help but complained to the assistant beside him: "Lianxiang is not a company from Xia Kingdom, but a global company."

"We have so many partners all over the world, and Qualcomm sells us chips even cheaper than what they sell to Xiaomi."

"Why are consumers so blind!"

This sentence is aimed at the sales volume of Xiaomi is far higher than that of Lianxiang mobile phones.

The next sentence is for Changtian Technology.

"What are the tech companies and capitalists in the United States doing? Can't we completely block Hanhai mobile phones from the application level?"

"It's good now, not only has it raised a monster like Hanhai mobile phone, but also cultivated mid-range Nokia mobile phones and waveguide mobile phones."

Yang Qing has no confidence in his heart except for his anger, because he knows that the current Lianxiang is a weak chicken in front of Changtian Technology.

For example, if it is competing with Changtian Technology, even if it is competing with a certain subsidiary or department of Changtian Technology, Lianxiang may not be enough.

However, Yang Qing still has so little hope.

He hopes that all mobile phone companies and application companies designed by the iOS and Android alliances will unite to strangle Changtian Technology, so that Changtian Technology does not have any applications that can be installed on mobile phones.

If this goal is achieved, no matter how strong the hardware performance of Hanhai mobile phone or Nokia or Bird mobile phone is, no consumers will buy it.

Just when Yang Qing complained, the sales volume of Hanhai Technology's official mall exceeded 580,000 units.

Yang Qing was flustered when he looked at this data, and he was thinking about a problem in the panic.

At present, the homogeneity of Android mobile phones is extremely serious, and there are seven or eight domestic Android mobile phone manufacturers.

Everyone is looking for Qualcomm and Samsung to buy chips and memory, and they are looking for cameras made by Sony or Samsung.

Homogenization is too serious.

Consumers are not fools. Whoever has a good experience must buy whoever has a lower price.

So between Xiaomi and Lianxiang, Xiaomi will definitely be chosen.

Yang Qing thought, if Lianxiang purchased the hardware of Changtian Technology and walked out of a different path of independence, would it be possible to get rid of the vicious competition with Xiaomi Meizu and Lanchang Green Factory and walk out a different path?

Yang Qing once thought about such a problem when he was working on a PC.

However, in the end, due to the problem of face, the cooperation with Changtian Technology was abandoned.

Can you pull this face off yourself this time? Even if he can afford this face, the size of Lianxiang and Changtian Technology is not what it used to be. Will Changtian Technology give him this face?

When Yang Qing was thinking in confusion.

The mobile phone stores of the national communication giants are fully stocked.

And in accordance with the requirements of Changtian Technology, huge advertisements of Nokia mobile phones or Bird mobile phones were displayed in prominent positions in the store.

The staff and customer service in the store have also undergone emergency training a few days ago, and have a comprehensive grasp of the functional differences and prices of Nokia and Bird phones.

The staff are knowledgeable enough to answer questions for customers.

Compared with the blue factory and green factory mobile phones whose prices are never transparent (take the blue factory as an example, the same model and the same color mobile phone, in two different communication stores, one may sell 2999, the second may sell 3299, The sales staff can fudge one by one), the sales price of Nokia and Bird mobile phones are fixed, and the sales price on the official website is also the same.

Of course, all users are very relieved to buy in the store, and they will not spend too much time comparing prices one by one.

Synchronize the online price with the offline price, and no dealer is allowed to increase or decrease the price without permission. This is the most important contribution of Changtian Technology to rectifying the mobile phone price market.

It is also during the summer vacation, the peak period of mobile phone sales.

Under this policy, the blue factories and green factories that sold relatively well offline in the past few years were almost killed.

Rongcheng, South Tyson Road.

With the development of the mobile phone industry, it has become the largest mobile phone sales place in Chengdu.

Ma Xiaoxi from Shanchuan University, together with her classmates, is going to buy a smartphone to replace the feature phone she brought from home.

Apple, Samsung flagship phones or Hanhai mobile phones are too expensive for Ma Xiaoxi who came from the countryside.

Ma Xiaoxi has also inquired about many strategies and purchase guides, and of course, he has paid attention to Xiaomi, which is very cost-effective.

Millet is black and thick, which is really unpleasant and does not meet the aesthetics of girls.

After seeing so many mobile phones, Ma Xiaoxi thinks that Hanhai mobile phone and Apple mobile phone are the most beautiful, but they are also the most expensive.

After Nokia and Bird released new mobile phones some time ago, Ma Xiaoxi also paid attention to relevant news in a timely manner.

The performance is much stronger than Xiaomi's feverish flagship machine, and the appearance is very good-looking, Ma Xiaoxi is immediately moved.

But because she came from the countryside, it is not easy for her parents to make money, so Ma Xiaoxi didn't dare to buy online at all. She always felt that when she went to the physical store to take a look and touched her mobile phone, she would be more assured at that time.

Under this plan, Ma Xiaoxi and his roommate came to Tyson South Road.

One by one lively mobile phone stores, groups of people picking up business from others.

All this means that the smartphone industry is indeed an emerging industry, a rising industry that can make money.

Ma Xiaoxi came to the mobile phone store whose name is Xiaguo Mobile. This store looks relatively large and has many people. It not only sells mobile phones but also handles mobile business.

It was Zhang Xia who recommended Ma Xiaoxi to buy an OPPO phone.

"The OPPO phone looks good, and it takes beautiful pictures."

Look at how simple a girl's request is, to look good and take pictures beautifully.

As for what CPU you use, how much memory, how much storage, it all becomes less important.

If they fall in love when they are young, handsome men are the first criterion.

At Zhang Xia's insistence, the clerk still took out an OPPO mobile phone, and it was the latest OPPO find7.

"Charge for 5 minutes, talk for two hours."

Under the indiscriminate advertising of OPPO, this is an advertisement that children can blurt out.

And if you know the configuration, if you look at the OPPO find 7, you will know that this is a true OPPO high-performance mobile phone. It uses the same Snapdragon 801 chip as the Xiaomi Mi 4.

But looking at the price it's not so pretty.

Although the official release price is 3498 yuan, the price of the physical movie came to 4200 yuan in order to obtain greater profits.

When the sales staff saw that you were going to buy OPPO, of course, they were overjoyed, and said to you very friendly: "The price can be a little less."

Zhang Xia held OPPO and couldn't put it down.

Obviously because of the adverts of idols and the beauty of the mobile phone.

"Can you take a look at the waveguide Y1?"

Ma Xiaoxi still wanted to take a look at the products of Changtian Technology.

Zhang Xia doesn't pay much attention to electronic products, she said suddenly: "What kind of waveguide is too backward to buy."

Zhang Xia's impression of Bird is still in the 1990s when Li Wen danced hot dances to advertise Bird's functional machines.

The ad slogan is "Bird phone, a fighter in a phone!"

But after the salesperson brought the waveguide phone over.

Ma Xiaoxi and Zhang Xia's eyes lit up.

The appearance is much lighter than that of OPPO, and the appearance is very high.

After the photo is taken, there are intelligent algorithms to make the girl in the photo more beautiful.

Zhang Xia, a die-hard OPPO fan, immediately changed her mind, "This...is this a new phone? It's really pretty."

Zhang Xia secretly glanced at Ma Xiaoxi, meaning that such a mobile phone should be very expensive.

Who knew that when the two people learned that the price was only 1899 yuan, the price was much lower than what they expected.

Then what else is there to say, buy it, you must buy it!

Zhang Xia didn't plan to change her phone, but after seeing it broadcast on her phone, she couldn't help but replaced her old-fashioned Samsung.

Pay by card and take your mobile phone in one go.

This mobile store sold 475 Bird phones today, and they also sold 323 Nokia phones.

Originally, there were one or two hundred OPPO and vivo mobile phones sold every day. Today, the sales volume is less than 50, not to mention other brands that go offline, which is quite appalling.

Hanhai Mobile's mid-end dual strategy has overwhelmed other mobile phone manufacturers.

The first day of the new product release ends.

Wen Qi got the final data.

Online and offline sales are combined, of which Nokia sold 380,000 units and Bird sold 470,000 units.

Together, the two brands sold 850,000 units.

This achievement far exceeded Xiaomi's sales results on the first day of its release.

It also created a history of single-day sales of Xia Guo's mid-end mobile phones.

Such achievements shocked the entire Xiaguo mobile phone market.

Let those domestic mobile phone manufacturers who are determined to cooperate with Qualcomm and fully integrate into the Android ecological chain are stunned and extremely messy.

They were beaten by Hanhai Technology, and they doubted their life and lacked self-confidence.

Mobile phones are fast-moving consumer goods.

Purchasing raw materials, assembly, production and sales must be done in one go, so that funds can be recovered quickly.

If there is a problem in one link, it will cause problems with funds.

Bird and Nokia squeeze the living space of other brands, which will lead to lower sales and increased inventory of these brands.

And many Xiaguo mid-end brands originally made a bet that Changtian Technology would lose the market, so they purchased a large number of Qualcomm chips and hardware from other companies.

Now there is a problem with sales, inventory has increased suddenly, and capital turnover is also a problem.

The first one that can't bear it is the oppo that spends a lot of money to buy raw materials, ask celebrities to advertise at a lot of money, and promote it offline with a lot of money.

OPPO has lowered retail prices across the board, and the reduction ratio has even exceeded 30%.

Xiaomi also dared not engage in hunger marketing and let go of supply.

And in Shenzhen, Warwick headquarters.

Yu Dong, the rotating chairman, had other ideas.