Chapter 799 Tell You Who Is the Father (1)
The mid-range mobile phone launched this time has a very targeted configuration.
The mobile phone does not enable the new Jiaolong series used by high-end mobile phones.
Instead, the sample chip of Changtian Technology when it was developing mobile phone chips was named Hongjun's mid-range chip.
The computing frequency of the chip is much lower than that of high-end chips, but its power consumption is also very low, and the volume is smaller.
For Changtian Technology, the Hongjun chip is a mid-range chip, but this chip is faster than Qualcomm's current high-end chips.
The chip is used in combination with carbon crystal series memory and storage, and it has more unexpected effects.
At present, the world's most advanced chips, in addition to Changtian Technology's Jiaolong series and the upcoming Hongjun series, are Qualcomm's 801, 810 series, Samsung's EX54, Apple's A7, and MediaTek's Mt6752 or 6732.
The Snapdragon 810 adopts a 20-nanometer manufacturing process and supports 50-megapixel mobile phones.
However, because this chip has just come out, many mobile phone manufacturers are only ordering it, and it is ready to be used in mobile phones released in 2015.
The most widely used is the Snapdragon 801.
The flagship mobile phones of major brands that use Snapdragon 801 include Samsung Galaxy S5, Xiaomi Mi 4, HTC one and so on.
The performance of the Hongjun chip launched by Changtian Technology is 25% stronger than that of the Snapdragon 810, and it is much stronger than the current mainstream Snapdragon 801.
The overall performance of the mobile phone is coupled with the Firefly operating system, so its fluency is absolutely invincible.
Chen Xiao watched in detail the report on the domestic mobile phone market handed over by Wen Qi.
Needless to say, in the high-end market, Hanhai Mobile holds a firm initiative.
Only about 35% of the high-end market is divided by Apple and Samsung, and the rest belongs to Hanhai mobile phones.
Since Changtian Technology has not been involved in the mid-end market, it is currently an era of co-existence.
Now the better ones are Samsung's mid-range series, Xiaomi Mi 4 and Huawei's P7.
Meizu's mx4pro, because it looks very similar to the iPhone, has also achieved good results. So far, the total sales volume has reached more than 2 million units.
These are sales of a single series of mobile phones.
But offline, the real king is not Xiaomi or Huawei, but the wolf tactics of OPPO and vivo.
These mobile phone manufacturers are typical assembly manufacturers.
Buy chips from Qualcomm and Lianhe, as well as memory and screens from brands such as Samsung, and assemble mobile phones by imitating the appearance of Apple. The media bombarded the ads with terrifying sales.
The profits of blue factories and green factories are also much higher than that of Xiaomi and Huawei.
Most of the users targeted by these two manufacturers are those who have few online shopping habits and who do not know much about the performance of smartphones.
Users who buy blue and green factory phones will almost buy them out of pocket if they see that the phone looks similar to Apple or looks better than Apple, and then they are fooled by the sales staff again.
Moreover, compared with Xiaomi's high cost performance, as well as Huawei's recognized commerciality and high quality, the mobile phones of the blue factory and the green factory are generally low-priced and high-priced.
Therefore, the mobile phones of Lanchang and Luchang may have a much lower configuration than Xiaomi and Huawei, but the price is hundreds to thousands of yuan more expensive.
There is no way. In this era, the popularity of the mobile Internet is not so wide, there are still too many fools, and there are not enough liars.
Wen Qi was very quiet waiting for Chen Xiao's decision.
Wen Qi also gave Chen Xiao the sales reference price of mid-range mobile phones.
Because Nokia and Bird are playing a combination of cards.
One is for business groups and the other is for youth groups.
Therefore, there is also a slight gap between the sales price and the configuration of the mobile phone.
The difference in configuration is mainly concentrated in the screen camera and storage size of the phone.
In terms of price, Nokia's business jets are a few hundred dollars more expensive, while Bird's youth mobile phones are cheaper.
The reference price given by Wenqi is 2999 yuan for Nokia's mobile phone and 2699 yuan for Bird's mobile phone.
Each low-end mobile phone is 500 yuan cheaper, 2499 yuan and 2199 yuan respectively.
This price is comparable to the mainstream mobile phone prices of vivo and OPPO sold offline, and is comparable to the sales price of Huawei's P7.
Xiaomi Mi 4 is priced at 1999 yuan for 16GB and 2499 yuan for 64GB.
Chen Xiao's hands beat the rhythm on the table.
Since he decided to make mid-range mobile phones in the form of sub-brands, Chen Xiao's purpose is definitely not satisfied just to occupy a certain market in the mid-end mobile phone market.
Instead, it is necessary to completely knock down the domestic terminal mobile phone manufacturers and let them know who is the father.
Let the mid-range consumers experience the Firefly operating system and let them judge for themselves whether the Firefly operating system is easy to use or the Android operating system that everyone is using now.
Chen Xiao said: "At present, our mobile phone production chain is relatively complete. If we produce mid-range mobile phones, our cost is also within the controllable range. The cost of mobile phones must be far less than the cost of Xiaomi mobile phone production."
In fact, many domestic smartphone manufacturers have similar costs.
Because the prices of necessary hardware such as chip screens and storage cameras are basically open and transparent.
High-end mobile phone hardware, except for Changtian Technology, cannot be produced by Xia people, and can only be purchased from technology companies in the West or South Korea.
In this way, the cost can basically be calculated, and the only price that cannot be calculated is the casing and marketing expenses of the mobile phone.
However, these costs account for a relatively small proportion of the cost of the entire mobile phone.
Chen Xiao can roughly infer that the cost of Xiaomi mobile phones should be around 2,000 yuan.
That is, Xiaomi sells 2499 and 1999 basically as conscientious prices.
Xiaomi is competing for the user enhancement market, and the profit is relatively low.
The cost of Apple should be about 200~250 meters lower than that of Xiaomi.
Apple's iPhone that sells for more than 5,000 RMB is a real profiteering.
The cost of OPPO and vivo mobile phones should be 15% to 20% lower than that of Xiaomi.
It's not that the quality control of the two mobile phone manufacturers is better. The hardware configuration they purchased is much lower than that of Xiaomi Mi 4.
However, the mobile phone sales prices of these two mobile phone manufacturers are much more expensive than that of Xiaomi Mi 4, so their profits are also very considerable.
After Changtian Technology has formed a complete Hanhai mobile phone industry chain, Hanhai Technology has been able to control the cost to around 600 RMB even for mid-range Nokia and Bird phones.
This cost is almost 1/3 of Xiaomi's.
Therefore, Chen Xiao did not agree with the reference sales price proposed by Wen Qi.
Chen Xiao said to Wen Qi:
"Since users have chosen mid-range or low-end mobile phones, the most important thing is not mobile phone performance but price. So our price must be achieved. It is lower than these mobile phone manufacturers."
"My suggestion is that even a dollar lower than a Xiaomi phone is a victory."
"So we set the price to 1899 yuan for the 16G version and 2399 yuan for the 64G version."
This price setting of Chen Xiao happened to be a snake hitting seven inches.
At present, the most cost-effective mobile phone on the market is Xiaomi. In terms of high-end mobile phones, except for the Hanhai mobile phone, other mobile phones are based on the sales price of Apple mobile phones, and the sales price of Apple's mobile phones will go up or down. For mid-to-low-end mobile phones, other brands use Xiaomi's flagship mobile phone as the sales benchmark, and either increase or decrease.
Wen Qi couldn't help exclaiming after this price, "If we enter the market at this price, then our mobile phone is absolutely invincible."
Chen Xiao nodded: "Mid-end mobile phones, whether it is CPU performance, memory size, or storage size and camera screen, are inferior to the flagship brands of Hanhai mobile phones."
"We also need to castrate Xiaoying's operating system to weaken Xiaoying's intelligence and make it a little better than Hanhai's flagship mobile phone, but it is a little better than Android and iOS."
"The purpose of this is to allow users to spend less money and experience the quality control of Hanhai Technology and the convenience of the Firefly operating system, but this experience feels just right, just a little bit worse."
"If a user likes our operating system and pursues a better experience, then he will buy our high-end Hanhai flagship phone next time he changes his phone, even if the user's economic strength is limited, when he uses our Firefly operation After the system. Let him go back to iOS or Android, and the user himself may not be very happy.”
Wen Qi immediately recorded Chen Xiao's arrangement: the sales price of the low-end version (1G+16G) is 1499 yuan, and the sales price of the high-end version (2G+64G) is 1899 yuan.
Chen Xiao said to Wen Qi again: "Didn't we set the 4G standard? The cooperation relationship with China Mobile and China Unicom Telecom is very good."
"Let Mozi Communication Company contact these state-run communication companies. Changtian Technology has a request to require these communication companies to promote our Nokia or Bird phones at various business locations."
"Of course, Changtian Technology will also give these operating companies considerable sales rebates. We can charge a little less for 4G patent fees."
This step taken by Chen Xiao is to advance online and offline simultaneously.
This is a dimensionality reduction blow to some low-end and mid-range mobile phones in China.
In the past, communication companies mainly promoted mobile phones from blue factories or green factories, mainly from the perspective of profit.
This time, asking them to push Nokia and Bird's mobile phones is not only for profit, but also for the face of Changtian Technology, and it will definitely come to your promotion.
After all, profits can be made a little less, but there must be no problems with the relationship with Changtian Technology.
Mozi Communication Co., Ltd. of Changtian Technology has begun to gradually apply for 5G technology.
Unless these domestic communication companies are unwilling to use 5G technology in the future or hope to use 5G technology at a high price, then it does not matter, Changtian Technology can invest freely.
After Wenqi and Chen Xiao confirmed the specific sales method and sales price of Nokia and Bird mobile phones, they immediately returned to Hanhai Technology to prepare the plan.
June 1, 2014.
In the turbulent smartphone industry, Changtian Technology also held a joint press conference of Nokia and Bird mobile phones in the Shanghai Stock Exchange.
This conference was hosted by Wen Qi, and launched Nokia and Bird mobile phones.
The press conference lasted for three hours. Wenqi used her witty language to launch a total of 4 mid-range mobile phones from two brands to the global market.
With the example of the Hanhai mobile phone conference, no one in the entire mobile phone industry dares to take it lightly this time.
Xiaomi, Meizu, Lianxiang, Lanchang, Lvchang and other domestic mobile phone bigwigs have sent key figures within the company to the Shanghai Stock Exchange to attend the press conference.
During the entire press conference, everyone was holding their breath.
After seeing the hardware configuration of Nokia P1 and Bird Y1 mobile phones, all people's hearts mentioned their throats.
Although the low configuration of Nokia P1 and Waveguide Y1 mobile phone only uses 1G of carbon crystal memory.
But we all know that the performance of carbon crystal memory is much stronger than that of traditional semiconductor memory.
The performance of 1G of carbon crystal memory may exceed the ordinary memory of 4G on Android phones, and the performance is far stronger than that of Apple's 1G memory.
The high-end version actually uses 2G of memory directly, which is basically a hang-up to various mobile phones.
The Rebs people at the scene could only expect higher launch prices for Nokia and Bird phones, and never compete with their own phones.
Expecting a competitor's mobile phone to release a higher price than its own, this kind of thing can only be reflected in Changtian Technology.
After Wenqi announced the price.
The place was very quiet.
The people who attended the meeting felt completely incredible.
1899 yuan and 2399 yuan.
Such a price is 100 yuan lower than the Xiaomi Mi 4, which is known for its cost-effectiveness, but it is clear that the performance of the four mobile phones released today is much higher than that of the Xiaomi Mi 4.
The mobile phone brands of Blue Factory and Green Factory are simply powerless.
Wen Qi's last sentence made many people despair.
"This time, our Nokia and Bird phones are sold online and offline simultaneously."
"You can log in to Hanhai Technology's official mall to make an appointment online, or you can buy it from various local Unicom and mobile telecommunications dealers. We have reached a cooperation agreement with three telecommunications dealers across the country, and there are also very generous discounts for purchasing contract machines. condition."
"At 8:00 a.m. on June 2, that is, tomorrow, 4 mobile phones will be sold online and offline simultaneously. Welcome to buy."
The release of mid-range mobile phones by Nokia and Bird under Hanhai Mobile is undoubtedly a blockbuster to the Xiaguo mobile phone market.
Let the major mobile phone manufacturers in the country nervous.
Li Hui, a reporter from Xinlang Technology at the scene, immediately wrote a commentary, saying: "At the beginning of the release of Hanhai mobile phone, I once interviewed President Wen Qi, and President Wen once made it clear that Changtian Technology released Hanhai mobile phone and The purpose of launching the Firefly operating system is to establish extensive cooperative relations with major mobile phone manufacturers in Xiaguo to jointly develop and operate the Firefly system ecosystem."
"Mr. Wen said that Hanhai Mobile and Xiaguo's major mobile phone manufacturers and software and hardware companies are all open to cooperation, and they will not launch terminal mobile phones to seize the market of other brands in the short term."
"But judging from the selling prices of Nokia and Bird mobile phones at today's press conference, the senior management of Changtian Technology should be very disappointed with the performance of domestic mobile phone manufacturers. When other domestic mobile phone manufacturers organized a group to participate in the Internet Communication Conference in the United States, Changtian Technology Tian Technology has clearly changed its domestic policy."
Li Hui: "There are not many good days left for domestic mobile phone manufacturers."